What Kabane does

Kabane (legal entity: Kabane Agence de Marques Inc.) is an independent, full-service brand agency headquartered at 196 rue Saint-Jean in Quebec City, Canada. Founded in 2009 and operating with 11–50 employees, the firm delivers strategy, creative, media planning and buying, video production, SEO/SEM, and community management across TV, digital, social, out-of-home, and video channels. Its service portfolio is organized into four pillars — Strategy (brand DNA, multiplatform strategy, content strategy, training), Creation (ideation, copywriting, graphic design, campaigns, brand image), Media (digital marketing, media planning and buying, SEO/SEM), and Video Production (manifestos, TV ads, corporate videos, motion design). Underlying delivery relies on standard creative production tooling (no proprietary platform, no API surface, no documented AI/ML pipeline); the technical edge is the integrated multiplatform workflow and the agency's emphasis on a single A-team serving every mandate.

The agency's customer base is concentrated in Quebec and spans healthcare and pharmacy (Familiprix, Petal, LOBE), restaurant and food service (Normandin, Shaker), travel and aviation (YQB, Club Med Charlevoix), non-profit and education (AQPS, Alloprof, Kaleido), cultural institutions (MNBAQ, Hôtel-Musée Premières Nations), automotive and powersports (Camso), and universities (Université Laval). Pricing is quote-based per project, with published intake ranges of 10k–50k, 50k–100k, and 100k+ and timelines from 4–6 weeks to 6+ months. Projects are acquired through referrals, recommendations, and a website mandate form rather than formal sales channels. Distribution is direct, regional, and relationship-led, reinforced by content marketing (a 25-article blog), social profiles, and a B-Corp positioning that signals values-driven ownership and attracts ESG-conscious clients in a fragmented Quebec creative market.

Name

Kabane

Legal name

Kabane Agence de Marques Inc.

Website

https://kabane.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Kabane is an independent, full-service brand agency in Quebec City, Canada, delivering brand strategy, creative campaigns, media planning and buying, and video production primarily to Quebec-based enterprise clients across healthcare, restaurant, travel, non-profit, and cultural sectors.

Ownership category

akta.pro rank

Product category

Brand and Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Brand strategy services
• Advertising campaigns
• Video production services
• Media planning buying
• Digital marketing agency

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Agency Services: Kabane generates revenue through providing professional agency services including brand strategy, creative services, media planning and buying, and video production. Projects are quote-based with budgets ranging from 10k to 50k, 50k to 100k, and 100k+. Project timelines range from 4-6 weeks to 6+ months.
2. Service Fees: Service offerings include Strategy (brand DNA, strategic analysis, brand strategy, multiplatform strategy, content strategy, editorial planning, community management, training), Client Service/Consulting, Creation (ideation, copywriting, graphic design, campaigns, brand image), Media (performance audits, digital marketing, media planning, buying, SEO/SEM), and Video Production (manifesto, TV ads, promotional videos, corporate videos, social content, documentaries, webseries, motion design).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Kabane is a full-service independent brand agency offering brand and digital strategy, creative development (graphic design, copywriting, advertising campaigns), media planning and buying (digital and traditional including SEO/SEM), and video production (TV ads, corporate videos, manifestos, webseries, motion design). Services are delivered as quote-based mandates for enterprise clients across Quebec, with budgets ranging from CAD 10k to over 100k and project timelines from 4 weeks to over 6 months. The agency emphasizes long-term client partnerships and a co-creation model where client teams are embedded in the creative process.

Product overview

Kabane is a full-service independent creative/marketing agency based in Quebec City, Canada. Rather than a software product company, it offers professional services including brand strategy (ADN de marque, brand strategy, multiplatform strategy), content creation and copywriting, graphic design and production, advertising campaigns, video production (brand manifestos, TV ads, promotional videos, corporate videos, social media content, documentaries, websseries), media planning and buying (digital and traditional), SEO/SEM, community management, and strategic consulting. The agency works with diverse clients across sectors including healthcare, education, finance, hospitality, retail, and non-profits, delivering integrated marketing solutions. No standalone software products or SaaS offerings were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand and Marketing Strategy Strategy services covering brand DNA development, strategic analysis, brand strategy, multiplatform strategy, content strategy, editorial planning, community management, and training. Delivered for enterprise clients across Quebec.
• Creative and Advertising Campaigns Creative services including ideation, copywriting, graphic design, advertising campaigns, and brand image creation. Delivered as multiplatform campaigns across TV, digital, social media, and out-of-home channels.
• Media Planning, Buying, and Digital Marketing Performance audits, digital marketing, media planning and buying across search, display, video, and social channels, plus SEO/SEM services. Includes traditional and digital media optimization for enterprise clients.
• Video Production Video production services covering brand manifestos, TV advertisements, promotional videos, corporate videos, social content, documentaries, webseries, and motion design. Delivered for enterprise clients across Quebec.
• Employer Branding Internal and external employer branding strategies designed to help enterprise clients attract and retain talent. Delivered as part of broader brand mandates.
• Client Service and Consulting Account supervision and client consulting embedded across mandates, supporting long-term client partnerships through a co-creation model where client teams are part of the agency team.

Quantifiable outcome

• 102 million impressions for YQB campaign with +23% campaign awareness increase
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• B CorporationcoreOthersKabane is a certified B Corporation, demonstrating commitment to responsible business practices, social impact, and environmental sustainability. This certification validates the agency's values and approach to business.
• Confrad CollectiveminorOthersKabane is a member of the Confrad collective, a group of like-minded organizations committed to responsible business practices.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rethink: Canadian independent creative agency with offices in Vancouver, Toronto, and Montreal. Comparable to Kabane as an independent, award-winning full-service shop competing for mid-to-large enterprise brand mandates.
• Lg2: Quebec-based independent creative agency with full-service brand strategy, advertising, and digital capabilities serving enterprise Quebec clients. Directly comparable to Kabane in geography, service stack, and independent ownership model.
• TAXI: Canadian creative agency network with deep Quebec roots, offering brand strategy, advertising, and digital services. Comparable in service mix and enterprise client focus, though larger in scale and more geographically distributed.
• Sid Lee: Montreal-headquartered creative agency offering brand strategy, advertising, design, and digital experiences. Compares to Kabane on full-service creative scope and Quebec-roots heritage, though with international footprint and larger headcount.
• Juniper Park\TBWA: Toronto-headquartered TBWA-affiliated creative agency offering brand strategy, advertising, and digital. Comparable service offering and enterprise client base, with global network leverage Kabane lacks.
• Bleublancrouge: Montreal-headquartered independent creative agency offering brand strategy, advertising, and digital services. Competes with Kabane for the same Quebec enterprise brand mandates and shares the independent, multi-disciplinary agency profile.

Broad incumbents

• Cossette: Quebec City-founded full-service marketing communications network now part of a global holding group. Directly overlaps with Kabane on Quebec enterprise brand work but at substantially greater scale and with broader geographic reach.
• Publicis Canada: Canadian arm of global holding company Publicis Groupe, offering integrated advertising, media, digital, and production services. Overlaps with Kabane's full-service scope but operates at network scale with broader geographic and capability reach.
• Dentsu Creative Canada: Creative arm of Dentsu in Canada, providing brand strategy, advertising, and integrated communications. Comparable offering to Kabane's full-service model but delivered at network scale with global production capabilities.

Others

• Locomotive: Montreal-based digital agency and Kabane's existing website development partner. Adjacent rather than direct competitor — operates in digital/web rather than full-service brand advertising — but relevant ecosystem partner and Quebec peer agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/kabane
• Facebookfacebook.com/agencekabane
• LinkedInlinkedin.com/company/kabane-ca
• Instagraminstagram.com/agencekabane
• TikToktiktok.com/@agencekabane
• Xx.com/agencekabane

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kabane