The Alpena News

Name

The Alpena News

Legal name

Alpena News Publishing Company

Website

https://thealpenanews.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Alpena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Subscriptions: Newspaper subscription revenue from both print and digital access, with subscription pricing starting at $3.50/week
2. Advertising: Display and digital advertising sold to local businesses and national advertisers
3. Classifieds: Classified advertising including employment, garage sales, and other categorized listings
4. Public Notices: Legal public notices published for government entities and organizations
5. Jobs Board: Dedicated employment section and job board services at jobs.thealpenanews.com

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

The Alpena News is a daily local newspaper serving Alpena, Michigan and Northeast Michigan, publishing coverage of local news, sports, opinion, life/lifestyles, obituaries, classifieds, garage sales, and jobs. It is delivered via a print edition with home delivery and a digital edition accessible through the thealpenanews.com website and the MyNewsOnTheGo mobile app, supplemented by a local jobs board, a public notices portal, and periodic themed publications such as Progress 2026.

Product overview

The Alpena News is a single-platform local news publication offering a traditional newspaper with digital access, job listings, public notices, and periodic special sections. The main product is the newspaper itself, with supplementary digital services including MyNewsOnTheGo for digital reading, a dedicated jobs board, and a public notices platform. Special themed publications like Progress 2026 provide in-depth coverage of regional economic topics.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Traverse City Record-Eagle: Regional daily newspaper serving Northern Michigan with a comparable mix of print, digital subscriptions, local advertising, and classifieds; directly comparable in geography, size, and operating model to The Alpena News.
• Petoskey News-Review: Daily newspaper covering the Petoskey/Northern Michigan market with print + digital subscriptions, display and classified advertising, and a jobs board - a near-twin to The Alpena News in geography, scale, and monetization stack.
• The Mining Journal (Marquette): Upper Peninsula Michigan daily newspaper offering local news, sports, classifieds, obituaries, and public notices in print and digital - same small-market daily profile and revenue structure.
• Cheboygan Daily Tribune: Daily newspaper serving Cheboygan County in Northern Michigan with print/digital subscriptions, classifieds, and local advertising; operated as part of the same regional small-daily footprint as The Alpena News.
• Midland Daily News: Michigan-based regional daily covering Midland with print and digital subscriptions, local sports, classifieds, and a jobs board - same small-city daily newspaper model in a similarly sized Michigan community.
• Houghton Lake Resorter: Small-town Michigan community newspaper serving a single Northern Michigan county with print + digital, local news, sports, and classifieds - an analogous single-market community newspaper business model.

Broad incumbents

• The Bay City Times: Regional Michigan daily now folded into MLive's statewide network; comparable in product and monetization but operates at much larger scale and as part of a multi-title portfolio, making it a broader incumbent rather than a head-to-head competitor.
• MLive: Michigan-wide digital news network covering state, regional, and local stories including Northeast Michigan; overlaps heavily with The Alpena News's Michigan and National news feeds and competes for the same local digital audience and ad dollars at scale.
• CNHI (Community Newspaper Holdings Inc.): Large U.S. community newspaper operator owning many small-market dailies and weeklies; comparable business model of multi-title local news portfolios but at substantially greater scale than The Alpena News.

Regional players

• Door County Advocate: Small-town U.S. daily newspaper serving a single county with a print + digital subscription, advertising, and classifieds model; same scale and rural single-market newspaper format, but in Wisconsin rather than Michigan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheAlpenaNews
• Facebookfacebook.com/TheAlpenaNews
• LinkedInlinkedin.com/company/the-alpena-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alpena News