Cheboygan Daily Tribune

What Cheboygan Daily Tribune does

Cheboygan Daily Tribune is a local newspaper serving Cheboygan County in Northern Michigan, founded in the 1870s and operated continuously for over 150 years. It is now a subsidiary of Gannett, having been acquired by GateHouse Media in 2019 and rolled into the USA TODAY Network following the GateHouse-Gannett merger. The publication covers local news, politics, sports, business, crime, courts, municipalities, education, and history across the county, and operates through three primary product surfaces: a daily print edition with home delivery, the cheboygannews.com website, and a mobile application available on iOS and Android that bundles digital subscriptions, customizable topic alerts, saved stories, and access to the eNewspaper digital replica.

The Tribune's technology platform is delivered almost entirely through Gannett's shared infrastructure: a CMS-based news website, a Gannett-template mobile app, and the eNewspaper product that provides browsing, clipping, text resizing, audio read-aloud, and 30-day archive access. Underlying proprietary technology is limited; the differentiating layer is the local editorial content and 150+ year archive rather than the technology stack itself.

The business model combines subscription revenue (recurring print + bundled digital subscriptions to local residents, billed monthly), advertising revenue (display advertising sold to local SMBs through direct sales and the USA TODAY Network), and classifieds/marketplace revenue (transactional listings for obituaries, real estate, and local announcements, plus job postings integrated via Jobcase, Indeed, and ZipRecruiter). Go-to-market is direct-to-consumer for subscribers and direct-to-SMB for advertising, concentrated entirely within Cheboygan County. Customer segments are local residents (primary) and local businesses (secondary). No public revenue, subscriber count, or circulation figures are disclosed.

Name

Cheboygan Daily Tribune

Legal name

Cheboygan Daily Tribune

Website

https://cheboygannews.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Cheboygan Daily Tribune is a community newspaper serving Cheboygan County, Michigan since the 1870s. A Gannett/USA TODAY Network property, it delivers local news, sports, and classifieds through print home delivery, a website, a mobile app, and an eNewspaper digital replica.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• Print media
• Digital news
• Community journalism
• Classified advertising

Headquarters

HQ city

Cheboygan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Subscriptions: Home delivery subscription to print version with access to eNewspaper and digital content. Subscribers receive both physical newspaper and digital access including unlimited content on the app.
2. Advertising: Display and classified advertising across print and digital platforms. The newspaper offers advertising opportunities including 'Featured Weekly Ad' placements and business advertising options through USA TODAY Network.
3. Job Postings and Marketplace: Employment and job listing services powered by Jobcase, Indeed, and ZipRecruiter integration. Job postings available as online only or online plus print packages.
4. Classifieds: Classified advertising section covering obituaries, real estate, and community announcements. Access to classified listings through the website and print publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Cheboygan Daily Tribune is a local newspaper serving Cheboygan County, Michigan, providing print and digital coverage of local news, politics, sports, entertainment, business, crime, courts, municipalities, education, history, and obituaries. The publication distributes content via home delivery, a website (cheboygannews.com), mobile applications for iOS/Android, and an eNewspaper digital replica, and operates a classifieds and job listings marketplace.

Product overview

The Cheboygan Daily Tribune operates as a multi-platform local news organization serving Cheboygan County, Michigan. The core product is the newspaper itself, distributed both in print and digitally. The digital presence consists of the cheboygannews.com website as the central platform, supplemented by a dedicated mobile application for iOS and Android devices. The eNewspaper feature provides a digital replica of the print edition. The Marketplace section adds classifieds and job listings functionality. All offerings are part of the Gannett-owned USA TODAY Network, which provides content and technology infrastructure across hundreds of local publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheboygan Daily Tribune (Print and Digital Newspaper) The core local newspaper covering news, sports, politics, business, crime, courts, municipalities, education, history, and entertainment across Cheboygan County, distributed via home delivery print subscription with accompanying digital access.
• Cheboygan Daily Tribune Mobile App Mobile application for iOS and Android providing on-the-go access to news coverage, customizable news alerts, eNewspaper access, saved stories, and the My Topics feature for personalized content preferences.
• eNewspaper Digital replica of the daily print newspaper allowing readers to browse sections, clip and share articles, adjust text size, listen to articles read aloud, and access previous editions published within the past 30 days.
• cheboygannews.com Digital News Website Website platform providing 24/7 digital access to local news, sports, entertainment, opinion, real estate listings, obituaries, classifieds, and jobs.
• Marketplace (Jobs and Classifieds) Marketplace section featuring employment listings (integrated with Jobcase, Indeed, and ZipRecruiter reaching over 100 million job seekers) and classified advertisements for the Cheboygan area including obituaries, real estate, and community announcements.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• GannettcoreOthersGannett is the parent company and owner of the Cheboygan Daily Tribune. The newspaper is part of the USA TODAY Network, the largest media company in the United States. The paper was sold to GateHouse Media in 2019, which later merged with Gannett. The newspaper adheres to USA TODAY NETWORK Principles of Ethical Conduct for Newsrooms.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Gaylord Herald Times: Northern Michigan weekly/daily serving Otsego County. Comparable as a small-market Michigan community newspaper with print + digital + marketplace monetization, adjacent to the Cheboygan County readership.
• Traverse City Record-Eagle: Daily newspaper serving the Traverse City region of Northern Michigan. Comparable in print/digital format and Northern Michigan coverage, though owned by HomeTown Communications rather than Gannett — a useful reference point for a similar-size market outside the Tribune's parent portfolio.
• Cadillac News: Local newspaper serving Wexford County and surrounding Northern Michigan communities. Comparable in geography, small-market daily format, and reliance on local display and classified advertising.
• Manistee News Advocate: Local newspaper covering Manistee County in Northwest Michigan. Comparable in rural Northern Michigan coverage, daily print cadence, and reliance on local subscription and advertising revenue.
• The Petoskey News-Review: Daily local newspaper serving Emmet County, Michigan — also part of the Gannett/USA TODAY Network. Comparable in size, format (print + digital + mobile app), rural Northern Michigan geography, and subscription/advertising revenue model.
• The Mining Journal: Daily newspaper based in Marquette, Michigan, covering the Upper Peninsula. Comparable in small-market daily format, multi-platform distribution, and community-newspaper positioning.
• Ludington Daily News: Daily newspaper serving Mason County on Michigan's Lake Michigan shoreline. Operates with a similar small-market print-plus-digital model and competes for the same pool of regional advertisers as the Cheboygan Daily Tribune.
• Sault Ste. Marie Evening News: Gannett-owned daily newspaper covering Sault Ste. Marie in Michigan's Upper Peninsula. Operates the same Gannett CMS, mobile app template, and USA TODAY Network syndication as the Tribune, making it a directly comparable small-market daily within the same parent portfolio.

Emerging players

• Bridge Michigan: Nonprofit statewide digital news outlet covering Michigan policy and communities including Northern Michigan. A newer, digitally native competitor that draws subscription and donor dollars away from legacy local dailies such as the Tribune.

Broad incumbents

• MLive: Michigan-wide digital local news network (Advance Local). Covers Cheboygan County among many others; represents the broader incumbent digital alternative that competes with the Tribune for Michigan digital ad budgets and reader attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CheboyganDailyTribune
• LinkedInlinkedin.com/company/cheboygan-daily-tribune

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheboygan Daily Tribune