Capture UK

What Capture UK does

Capture Limited (trading as Capture UK) is a Reading-headquartered digital asset management (DAM) software company founded in 2000 by Abbie Enock. The company provides a web-based, modular platform for visual media management aimed primarily at four verticals: media publishers (BBC, British Pathé, News UK), culture and heritage institutions in the GLAM sector (National Gallery, Natural History Museum, Royal Museums Greenwich, Ashmolean Museum, Royal Armouries, Bodleian Libraries), sports organisations (Wimbledon, Lewes FC), and UK public-sector buyers reached via the G-Cloud framework. The platform centralises uploading, organising, enriching, distributing, and rights-managing digital content and integrates e-commerce/licensing functionality, controlled vocabulary tooling, CRM, and analytics.

The product is delivered in two published tiers — Express from £499/month and Pro from £1,250/month — plus a transaction-based Commerce add-on and professional services for discovery, keywording, training, and configuration. The platform is built on Microsoft server architecture with cloud infrastructure and supports multi-tenant deployment with private and public cloud options; an open API allows integration with existing CRM, finance, and content systems. AI capabilities are delivered through partner engines rather than proprietary models: Try AI integrates Microsoft Azure AI for automated captioning and keywording (launched February 2024), and a Miro AI partnership provides sports-specific facial recognition and scene description. Content protection is extended via a Cloudflare DNS integration that blocks AI crawlers across customer estates.

Capture goes to market via enterprise field sales with named account and delivery managers, channel partnership through the Crown Commercial Service G-Cloud framework for public-sector buyers, and a self-serve Express tier designed for product-led entry. The customer base is concentrated in the United Kingdom with selected North American deployments, and the company is independently held with no disclosed external funding; leadership transitioned in November 2019 when Nick Caw (formerly of Microsoft) was appointed CEO and founder Abbie Enock became Chairman, with Simon Mallindine serving as CTO. The company achieved ISO 27001 certification in October 2022 and currently lists on the G-Cloud 13 framework.

Name

Capture UK

Legal name

Capture Limited

Website

https://capture.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Capture Limited is a Reading, UK-based digital asset management software company founded in 2000, serving media publishers, GLAM institutions, and sports organisations with modular DAM, AI-assisted keywording, e-commerce licensing, and API integration.

Ownership category

akta.pro rank

Product category

Digital Asset Management Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Digital Asset Management (DAM) (HDAEAGAE)

akta.pro secondary industries

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG)

Keywords

• Digital asset management
• Visual media management
• Media licensing platform
• Cultural heritage collections
• Sports content management

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Subscription (Express): Entry-level subscription tier at £499/month providing basic DAM functionality with 2 back-office users, 1TB storage, core media management, AI keywording access, CRM, insights, website builder, and advanced search capabilities.
2. SaaS Subscription (Pro): Premium tier at £1250/month with 5 back-office users, 48-hour setup package, 2 hours support, named account manager, delivery manager, plus advanced modules including Keyworder with controlled vocabulary, Submissions, Distributor, System Admin, Sponsorship management, and Media Request/Feedback forms.
3. Commerce Add-on: E-commerce module for self-serve media sales and licensing, enabling transaction-based revenue through custom price books, flexible purchase options, financial management, and royalty/commission handling.
4. Additional Licenses and Storage: Extensible platform allowing addition of user licences, storage, fields, modules, and training as organisations grow.
5. Professional Services: Discovery workshops, training, and expert consultancy services including metadata annotation, keywording, and workflow optimisation delivered by professional services team.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Capture UK provides a web-based Digital Asset Management (DAM) platform for visual media management, used by media publishers, sports organisations, galleries/libraries/archives/museums (GLAM), and large enterprises. The platform is sold as tiered monthly SaaS subscriptions (EXPRESS from £499/month and PRO from £1,250/month) with an optional Commerce Add-on for self-serve media licensing, royalties and commissions, plus Professional Services for discovery, keywording and training.

Product overview

Capture UK offers a modular digital asset management (DAM) platform for visual media management. The product portfolio consists of two pricing tiers (EXPRESS from £499/month and PRO from £1,250/month) built on the core Capture DAM Platform, plus optional add-ons. Key modules include Media Manager for asset handling, Keyworder for metadata management, AI Keywording Tool for automated tagging, Insights for analytics, Website for visual media showcasing, Submissions for content workflows, and Distributor for bulk distribution. The Commerce Add-on enables e-commerce and licensing capabilities. AI features include Try AI (automated captioning via Microsoft Azure AI) and Miro AI (sports-specific facial recognition and scene description). Professional Services complement the software with expert consulting, keywording, and training.

Differentiator

Problem solved

Functional benefit

Products and services

• Capture DAM Platform Capture's core web-based digital asset management platform that supports the full visual media asset lifecycle from ingestion, organisation, enrichment and search through to distribution, e-commerce licensing and rights management. Sold as tiered monthly SaaS subscriptions (EXPRESS from £499/month and PRO from £1,250/month) for organisations managing photographic and video content at scale.
• Commerce Add-on E-commerce add-on module that enables self-serve media sales and licensing on top of the DAM platform, including custom price books, flexible purchase options, financial management, customer and contributor account management, and royalties and commissions tracking. Used by BBC, British Pathé, National Gallery and Ashmolean Museum for media licensing operations.
• Professional Services Capture's expert consulting and delivery services covering Discovery Workshops, technical and workflow advice, metadata annotation, keywording, system configuration and training. Delivered by in-house Analysts, Keyworders, Developers and Strategists to enterprise and mid-market customers implementing the Capture DAM platform.

Quantifiable outcome

• Image published to social media within 2 minutes of capture (Wimbledon case)
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature13 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• Microsoft Azure AIcoreTechnology or Integration · 6 February 2024Azure AI engine integrated into Capture's Try AI feature enabling automated captioning and keywording of visual assets. Users can select preferred AI engine and receive automated descriptions and keywords for each asset.
• Miro AIstrategicTechnology or Integration · 6 October 2023Technology partnership for Miro AI with emphasis on sport content. Miro AI can describe objects and actions in athletic scenes and recognise athletes' faces to automate keywording process for sports media.
• SmartFramestrategicTechnology or Integration · 26 February 2020Integration of SmartFrame's unique image-streaming technology providing unrivalled image protection and enhanced presentation. SmartFrame technology enables secure high-resolution image access with sharing capabilities while retaining control, plus advertising-driven incremental revenue opportunities.
• CloudflarecoreTechnology or IntegrationIntegration of Cloudflare DNS services providing AI bot blocking capabilities to protect customer content from unauthorised scraping. Capture customers automatically benefit from Cloudflare's protection measures including blocking of AI crawlers that scrape data for machine learning training without compensation or consent.
• GenusstrategicImplementation/ SI/ Consulting PartnerPartnership with Genus digitisation team for physical archive conversion. Genus provides expertise in digitising physical content including maps, manuscripts and historical materials for Coventry Digital and similar projects.
• Sarah SaundersminorStrategic or Co-development PartnerDAM systems, metadata and image keywording specialist supplying KT Thesaurus industry standard thesaurus used in major GLAM institutions. Author of CEPIC/IPTC Metadata Handbook with over 20 years of experience in image management and archiving.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aprimo: DAM and marketing resource management platform. Competes with Capture's Commerce Module and licensing workflows for enterprise marketing operations and content monetization.
• Brandfolder (Smartsheet): Cloud DAM platform with strong brand asset management capabilities. Direct competitor in enterprise DAM category with broader horizontal positioning.
• Canto: Established DAM vendor with visual media management focus. Direct competitor in core DAM functionality (uploading, organizing, distributing visual assets) for marketing and creative teams.
• Imagen: UK-based DAM platform purpose-built for sports, media, and broadcast organizations. Closest direct competitor to Capture with overlapping media/sports vertical focus, similar use cases (live content workflows, archive management, distribution), and shared UK heritage.
• Wedia: DAM platform with strong focus on marketing asset management, brand portals, and content distribution. Direct competitor for enterprise marketing team use cases that overlap with Capture's Media Publisher segment.
• Preservica: UK-based digital preservation platform for archives, museums, and cultural institutions. Direct peer in the GLAM vertical with overlapping customer profiles (cultural heritage, archives, museums).
• Asset Bank (Blueberry Wave): UK-based DAM vendor serving mid-market and enterprise customers with similar pricing structure and visual media focus. Closest UK-based horizontal DAM peer to Capture.
• Bynder: Amsterdam-headquartered DAM SaaS leader serving enterprise marketing teams globally. Competes with Capture in the broader DAM category with significant scale advantage and broad horizontal positioning.

Broad incumbents

• Adobe Experience Manager Assets: Adobe's enterprise DAM offering within the Adobe Experience Cloud. Large incumbent competitor that bundles DAM into a wider martech platform, competing for the same enterprise customers but with far broader scope.

Emerging players

• Cloudinary: Cloud-based image and video management platform with AI-powered transformation and optimization. Adjacent competitor in the visual media management space with developer-first positioning and growing DAM ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/capture-ltd
• Xx.com/captureltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capture UK