Miro AI

What Miro AI does

Miro AI was a Hong Kong-based artificial intelligence company founded in 2017 that built computer-vision models to identify athletes (names and jersey numbers), teams, sponsor logos, and game scenes in sports photos and videos. Its core product automatically tagged and organized media assets in real time, replacing manual workflows for leagues, teams, federations, broadcasters, and corporate partners during live events. The technology was acquired by US-based Greenfly in July 2023 and rebranded as +AI Vision, an integrated module within Greenfly's enterprise short-form digital media orchestration platform. Distribution is now run exclusively through Greenfly's direct enterprise sales motion (top-of-funnel "Get a Demo" requests, NA and EU sales coverage) with no standalone pricing or self-serve channel. The original Miro AI product footprint spanned image and video modalities with a sports-vertical focus; under Greenfly the capability is being repositioned across adjacent verticals including esports, TV and entertainment, politics/campaigns, and brands. The company operates as a wholly-owned subsidiary of Greenfly following the acquisition, with cumulative disclosed funding of roughly $1.03M from a 2019 seed round led by Orbit Ventures and SOSV.

Name

Miro AI

Website

https://miro.io

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

1–10 employees

Short description

Miro AI built proprietary computer-vision models that automatically identify athletes, teams, sponsors, and scenes in sports photos and videos. Acquired by Greenfly in July 2023, its technology now powers the +AI Vision module of Greenfly's enterprise short-form media orchestration platform.

Ownership category

akta.pro rank

Product category

Sports Media AI Software

NAICS

Computer Systems Design and Related Services (54151), Motion Picture and Video Production (512110)

SIC

Services-Computer Integrated Systems Design (7373), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYHDAEANAJ

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYBPAEAHAF

AI/ML Engineering & Model Development Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

Keywords

• AI sports recognition
• Computer vision sports
• Automated media tagging
• Sports digital media
• AI photo video tagging

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Miro AI built AI and computer vision technology that automatically identifies players, teams, sponsors, and scenes in sports photos and videos and tags and curates them in seconds. The technology is delivered as Greenfly's +AI Vision, enabling real-time, automated organization and rights-managed distribution of digital media assets to teams, partners, players, broadcasters, and staff without human intervention.

Product overview

Miro AI was acquired by Greenfly in July 2023 and its technology powers Greenfly's +AI Vision product. +AI Vision is an AI-powered recognition platform for photos and videos that automatically identifies athletes, teams, sponsors, and scenes. The system provides real-time automated tagging and organization, enabling digital assets to be distributed to teams, partners, players, broadcasters and staff in seconds.

Differentiator

Problem solved

Functional benefit

Products and services

• +AI Vision AI-powered photo and video recognition system that automatically identifies players, teams, sponsors, and scenes in sports media content. It automatically tags and curates media based on the contents of photos and videos, delivering digital assets to teams, partners, players, broadcasters and staff in seconds without human intervention. Targeted at sports leagues, teams, federations, and their broadcast, media-rights, and corporate-partnership counterparts.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• GreenflycoreOthers · 1 July 2023In July 2023, Greenfly acquired Miro AI, an artificial intelligence provider for sports, to strengthen its digital media platform and position Greenfly as a leader in short-form digital media orchestration. Miro AI's technology became integrated into Greenfly's platform as +AI Vision.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Catapult Sports: Catapult Sports offers athlete tracking, video analysis, and performance analytics powered by computer vision; comparable in its sports-tech, AI-on-video stack targeting teams and leagues.
• Genius Sports: Genius Sports provides official data, AI-powered content, and fan engagement services to sports leagues globally, overlapping with Miro AI's media orchestration and AI-driven content value proposition.
• Greenfly: Greenfly is the acquirer of Miro AI and the broader digital media orchestration platform into which Miro AI's technology has been integrated as +AI Vision, making it the parent and most operationally comparable entity.

Direct peers

• Pixellot: Pixellot uses AI and computer vision for automated sports video capture, production, and analysis, overlapping with Miro AI's vision-based sports media automation use case.
• Veo Technologies: Veo uses AI and computer vision to automatically capture, follow, and produce sports video with tagging features for athletes and events, closely aligned with Miro AI's automated sports media workflows.
• Hudl: Hudl provides AI-powered video analysis and content tools for sports teams and leagues, including automated tagging and highlight creation; directly comparable in computer-vision sports media workflows.
• Second Spectrum: Second Spectrum applies computer vision and machine learning to sports video for tracking, analytics, and content generation; comparable to Miro AI's CV-driven sports media recognition.
• WSC Sports: WSC Sports provides AI-driven video and content automation for sports organizations (auto-highlights, real-time tagging, distribution) and is the most direct comparable to Miro AI's +AI Vision in both technology and customer base.

Emerging players

• Spalk: Spalk provides AI-based virtual sports commentary, live graphics, and personalized video for sports broadcasts, an emerging AI-in-sports-media player with partial overlap to Miro AI's vision-driven content.

Others

• Clarifai: Clarifai is a general-purpose computer vision AI platform that can perform person, logo, and scene recognition; relevant as enabling technology and potential competitive threat to Miro AI's specialized sports vision models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/miroai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miro AI