Direct Media United Solutions

Name

Direct Media United Solutions

Legal name

Direct Media d.o.o.

Website

https://directmedia.biz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Media Buying (MPAAABAD), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Media buying services
• Advertising agency services
• Media planning services
• Programmatic digital out-of-home
• Data-driven marketing analytics

Headquarters

HQ city

Novi Beograd

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Buying and Planning Services: Core agency revenue derived from media buying commissions and planning fees for advertising across TV, digital, OOH, radio, print, and social channels. The agency operates as a media investment management firm placing client budgets across local and international media.
2. Data Analytics and Consulting Services: Data-driven consulting including advanced segmentation, customer experience optimization, and actionable insights services provided to clients for improving marketing effectiveness.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Direct Media United Solutions is a full-service media and marketing agency offering integrated advertising solutions across strategy and planning, media investment management, digital and technology, performance marketing, creative development, social media marketing, research and data analytics, PR, and experiential marketing. The agency plans, buys and places advertising across TV, digital, OOH, radio, print, and social channels for brand clients, and operates proprietary technology platforms such as the DION programmatic Digital Out-of-Home platform, DSP and DMP infrastructure, and an in-house Agency Trading Desk to deliver data-driven, automated media buying across eight South-East European markets.

Differentiator

Problem solved

Functional benefit

Brands

• DION: Programmatic Digital Out-of-Home (pDOOH) platform — the first programmatic digital OOH initiative in the region, enabling fast, flexible, and precisely targeted distribution of digital out-of-home campaigns throughout Serbia.

Products and services

• DION Programmatic Digital Out-of-Home (pDOOH) Platform
• Data-Driven Decision Making Service
• Rasa bez glasa Platform (www.rasabezglasa.rs)
• Media Investment Management (Media Buying & Planning)
• Creative Development
• Performance Marketing

Quantifiable outcome

• Agency of the Year for Online Sales Support — Hot Spot eCommerce Awards, 3 consecutive years (2024, 2025, 2026)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Led Mreža SrbijecoreTechnology or Integration · 28 October 2025Led Mreža Srbije partnered with Direct Media to display the 'Every Name Deserves a Home' DION campaign messages on digital billboards across 7 cities in Serbia, enabling time-of-day and weather-condition-based targeting.
• Udomi.BrecoreStrategic or Co-development Partner · 22 April 2025Udomi.Bre is the animal welfare organization partnered with Direct Media for the 'Rasa bez glasa' and 'Every Name Deserves a Home' CSR campaigns using the DION platform to feature abandoned dogs awaiting adoption across cities in Serbia.
• Ipsos Strategic MarketingcoreStrategic or Co-development Partner · 11 June 2024Research partnership for consumer insight studies including the Click Generation research (with Direct Media) and Generation Z decoding study. Ipsos conducted CATI Monthly Media Omnibus surveys and provided research management.
• Fusion CommunicationscoreStrategic or Co-development Partner · 30 May 2022Strategic partnership for the HIV is a Label national campaign alongside Potent and Direct Media. Fusion Communications collaborated on the creative and execution of the campaign addressing HIV awareness and discrimination, which won two UEPS awards.
• Potent (National Center for Sexual and Reproductive Health)coreStrategic or Co-development Partner · 30 May 2022Potent partnered with Direct Media and Fusion Communications for the HIV is a Label campaign, developed in partnership with the Ministry of Health and the Global Fund to Fight AIDS, Tuberculosis and Malaria.
• Alma QuattrominorChannel Partner/ Reseller/ DistributorMedia partner for the 'When you are ready' campaign led by Direct Media's Creative department. Alma Quattro provided media placement for the outdoor and OOH components of the award-winning campaign.
• United Media GroupcoreOthersDirect Media United Solutions is part of United Media Group, operating as a network of professionals across 8 countries in South-East Europe. United Media Group provides strategic oversight and integration across the regional network.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• McCann Beograd: IPG-owned full-service agency in Serbia competing for the same FMCG and telecom brand budgets as Direct Media, with the backing of a global holding company's scale, tools, and cross-border account capabilities.
• Ovation BBDO Belgrade: Omnicom-affiliated full-service agency in Serbia with creative, digital, and media capabilities. Competes head-to-head with Direct Media for major Serbian advertisers and award-winning integrated campaigns.
• Luna\TBWA Belgrade: TBWA's affiliate in Serbia offering creative and integrated marketing communications. Competes for the same enterprise brand clients as Direct Media in the Serbian market.
• Publicis One Serbia: Publicis Groupe's integrated offering in Serbia providing media, creative, digital, and PR services. Directly comparable to Direct Media's full-service model with the added advantage of Publicis' global data and programmatic stack.
• GroupM Serbia: WPP's media investment arm operating in Serbia with Mindshare, MediaCom, Wavemaker, and Essence. Directly comparable to Direct Media's media buying and planning offering with global holding-company scale.
• Dentsu Serbia: Dentsu International's operations in Serbia offering media, creative, and CXM services. Competes for enterprise media and digital mandates in the Serbian market.
• Havas Media Serbia: Havas' integrated media network in Serbia, competing for full-service media and digital mandates. Relevant comparable given Direct Media's media-buying-led positioning.

Direct peers

• New Moment Belgrade: Belgrade-based creative and integrated communications agency operating across the Balkans with full-service capabilities (creative, digital, strategy). Direct competitor to Direct Media in the Serbian agency market for brand and integrated campaigns.
• Media Lounge: SEE-focused media agency offering media planning and buying across the Balkans. Competes with Direct Media for media investment mandates from regional and multinational advertisers.

Regional players

• I&F McCann Grupa: McCann-affiliated regional agency group operating across Slovenia and SEE with full-service integrated marketing. A relevant regional-scale peer for Direct Media's network model across the Balkans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/direct_media_unitedsolutions
• Xx.com/Direct_Media_
• Facebookfacebook.com/rsdirectmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Media United Solutions