A.E. Schmidt Billiards Company
A.E. Schmidt Billiards Company is a sixth-generation, family-owned American manufacturer of handcrafted custom pool tables and game room furniture, based in St. Louis, MO, serving premium homeowners, authorized billiard retailers, and St. Louis-area service customers nationwide.
- Company typePrivate
- Founded1850
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What A.E. Schmidt Billiards Company does
A.E. Schmidt Billiards Company is a sixth-generation, family-owned American manufacturer of handcrafted custom pool tables, headquartered and produced at a combined factory-showroom facility at 720 Koeln Ave in St. Louis, Missouri. Founded in 1850 by German immigrant Ernst Schmidt as a dealer in ivory billiard balls, the company began building pocket billiard tables in 1882 and now produces roughly three tables per day in a make-to-order model with 8-10 week lead times. Core products include custom pool tables built with 3-piece 1-inch Brazilian slate, K-66 gum rubber cushions, natural mother-of-pearl and abalone sights, and a multi-coat hand-applied finish over solid hardwoods (maple, oak, and exotic woods), with thousands of combinations across wood, stain, cloth, rail, and sight options. The company also sells complementary game room furniture (cue racks, shuffleboards, table tennis, pub tables), operates an outlet for discontinued inventory, and runs the Show Me Billiards online supplies subsidiary.
The business generates revenue through five streams: custom pool table sales, related game room furniture, professional moving and repair services in the St. Louis metro area, used table purchase and refurbishment, and white-glove delivery and installation priced at $895. Pricing is not publicly disclosed and varies by model and customization; customers place a 50% deposit at order with the balance due before shipping, and all pool table prices include shipping in the continental 48 states. Go-to-market is multi-channel: a nationwide authorized dealer network (accessed via a zip-code dealer locator), a direct showroom at the St. Louis factory, and direct-to-consumer sales for geographies without dealer coverage, with white-glove delivery and professional installation available nationwide. Customer segments are horizontal: premium homeowners and game room enthusiasts as the primary end consumer, authorized billiard retailers as the trade channel, and St. Louis metro area owners requiring service on existing tables (including select non-Schmidt brands such as CL Bailey, Olhausen, Imperial, Connelly, American Heritage, and Legacy). The company carries no external institutional investment, has remained in Schmidt family control since 1850, and currently involves the 6th generation in factory, wholesale, and design roles.
A.E. Schmidt Billiards Company firmographics
Firmographics- Name
- A.E. Schmidt Billiards Company
- Legal name
- A.E. Schmidt Billiard Company
- Website
- https://aeschmidtbilliards.com
- Company type
- Private
- Founded year
- 1850
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A.E. Schmidt Billiards Company is a sixth-generation, family-owned American manufacturer of handcrafted custom pool tables and game room furniture, based in St. Louis, MO, serving premium homeowners, authorized billiard retailers, and St. Louis-area service customers nationwide.
- Ownership category
- akta.pro rank
A.E. Schmidt Billiards Company industry classification
Industry- Product category
- Pool Tables and Billiards Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
- akta.pro secondary industries
- Pool Table & Game Room Equipment Moving (HSAKAEAE), Table Tennis (Ping Pong) Equipment Retail (CRAMAFAE)
Keywords
Where A.E. Schmidt Billiards Company is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A.E. Schmidt Billiards Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Pool Table Sales: Core revenue from designing and building custom premium pool tables to order. All products are made to order in St. Louis, MO. Tables are sold through authorized dealers (preferred) or directly to consumers without a local dealer. Tables are priced with shipping included in the continental 48 states. Payment terms: 50% deposit at order placement, balance due prior to shipping. Lead time: 8-10 weeks from deposit date.
- Related Game Room Furniture: Sale of complementary game room products including cue racks, shuffleboards, table tennis tables, and game room furniture. These are sold through the same dealer network and direct channels.
- St. Louis-Area Pool Table Services: Professional moving, maintenance, and repair services for pool tables across the St. Louis metro area, including cushion repair (using K-66 gum rubber), bed and rails recovering, re-leveling, and disassembly/moving services. Service is available for A.E. Schmidt tables and select other brands including CL Bailey, Olhausen, Imperial, Connelly, American Heritage, and Legacy. Cushion repair guarantee: 10 years not to drop or break loose.
- Used Table Purchase and Refurbishment: Purchase of quality used pool tables in the greater St. Louis area for refurbishment at the factory and resale. Tables are disassembled, brought to the factory for rehabilitation, and resold.
- White Glove Delivery and Installation: Specialized white glove delivery and installation service for pool tables across the continental US. Tables are heavily crated and transported via LTL (Less Than Truckload) carriers. Professional white glove delivery and installation priced at $895. Loading dock required for receiving shipments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Made-to-Order Pool Tables — Pricing varies by model, size, wood, finish, cloth, and customization options |
| Unit Pricing | Pay-as-you-go | White Glove Delivery and Installation |
| Freemium | Pay-as-you-go | Material Swatches — Complimentary |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
A.E. Schmidt Billiards Company product offering
Product offeringCore offering
A.E. Schmidt Billiards Company designs and handcrafts custom-made premium pool tables in its St. Louis, MO factory, sold primarily through a nationwide network of authorized billiard dealers and direct from the company showroom. Each table is built to order with extensive customization across wood species, stains, cloth, rails, and natural sights, paired with professional white glove delivery and installation. The company also offers complementary game room products (cue racks, shuffleboards, table tennis, furniture) and St. Louis-area repair, moving, and cushion services.
Product overview
A.E. Schmidt Billiards Company is a sixth-generation family-owned pool table manufacturer offering American-made handcrafted pool tables and related game room furniture. The core product is customizable pool tables built with solid wood (maple, oak, exotic woods), featuring 3-piece 1-inch Brazilian slate beds, K-66 gum rubber cushions, and natural mother of pearl, abalone, or wood inlay sights. The product line includes the main Pool Tables collection along with complementary products (Cue Racks, Shuffleboards, Table Tennis, Furniture) and an Outlet section for discounted items. The company offers custom design options allowing customers to choose from 15+ wood stains on maple or oak, multiple cloth colors in standard or tournament-grade materials, various rail styles, and premium sight materials. Services include professional moving and repair in the St. Louis metro area, factory-based cushion repair with a 10-year guarantee, white glove delivery and installation, and purchase of quality used tables for refurbishment. Accessories and supplies are sold through the separate Show Me Billiards website.
Differentiator
Problem solved
Functional benefit
Brands
- Show Me Billiards: Online retail platform for billiard supplies and accessories, accessible at showmebilliards.com
Products and services
- Custom Handcrafted Pool Tables American-made, handcrafted pool tables built to order in St. Louis, MO, fully customizable across wood species (maple, oak, exotic), stains, cloth colors, rail styles, and natural sights; constructed with dowel-pin cabinetry, 3-piece 1-inch Brazilian slate, K-66 gum rubber cushions, and natural mother-of-pearl, abalone, or wood-inlay sights; sized 6', 7', 8', 8OS, and 9' American style.
- Cue Racks Wall-mounted and floor-standing racks for storing pool cues, balls, and accessories, sold as part of the A.E. Schmidt game room collection.
- Shuffleboards Shuffleboard tables for residential game rooms, available in finishes designed to match A.E. Schmidt pool tables.
- Table Tennis Tables Ping-pong/table tennis tables for residential game rooms, customizable with wood finishes matching other A.E. Schmidt products.
- Game Room Furniture Complementary game room furniture pieces including pub tables and other furnishings designed to coordinate with A.E. Schmidt pool tables.
- The Outlet (Discounted Pool Tables and Products) Discounted pool tables and game room products, including discontinued models and excess inventory sold at reduced prices through the company's outlet channel.
- Billiard Supplies (Show Me Billiards) Online retail of pool table accessories, cloth, balls, cues, and maintenance supplies, sold via the wholly-owned subsidiary Show Me Billiards at showmebilliards.com.
- Pool Table Moving, Maintenance, and Repair Service St. Louis metro area pool table moving, maintenance, and repair services including setup, knockdown, reassembly, and relocation for 6', 7', 8', 8OS, and 9' American-style pool tables (A.E. Schmidt and select other brands including CL Bailey, Olhausen, Imperial, Connelly, American Heritage, and Legacy).
- Cushion Repair Service Factory-based rail cushion replacement using K-66 gum rubber cushions installed with yellow wood glue, backed by a 10-year guarantee not to drop or break loose; performed at the St. Louis factory rather than via on-site contact adhesive.
- Used Pool Table Purchase and Refurbishment Purchase of quality used American-made pool tables in the greater St. Louis area; tables are disassembled, brought to the factory for rehabilitation, and resold through the company's channels.
- White Glove Delivery and Installation Specialized delivery and installation service for pool tables across the continental US; tables are heavily crated and transported via LTL carriers, with professional white glove delivery and installation priced at $895 per table.
Companies that use A.E. Schmidt Billiards Company
Customer profileSegments3 records
Ideal customer profiles3 records
A.E. Schmidt Billiards Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
A.E. Schmidt Billiards Company partnerships and signals
Strategic signalScale indicators5 records
Recent moves11 records
Expansion highlights5 records
A.E. Schmidt Billiards Company competitors and assessment
Company assessmentDirect peers
- Imperial Billiards: Premium pool table manufacturer named by A.E. Schmidt among brands it services. Comparable custom handcrafted offering aimed at the same residential and game-room customer segment.
- American Heritage Billiards: Pool table brand named by A.E. Schmidt in its service lineup. Direct competitor in the custom premium pool-table market with similar customization options and dealer-distribution model.
- Connelly Billiards: Manufacturer of premium American-made pool tables, explicitly named by A.E. Schmidt as one of the brands it services. Competes in the same premium handcrafted pool-table segment with similar dealer and custom-order models.
- Presidential Billiards: Custom pool table manufacturer offering premium American-made tables with multiple finishes and configurations. Comparable to A.E. Schmidt in positioning around customization and made-to-order production.
- CL Bailey: Custom pool table manufacturer explicitly listed among brands serviced by A.E. Schmidt. Competes in the same premium handcrafted pool-table segment with comparable made-to-order customization.
- Olhausen Billiard Manufacturing: Premium American-made pool table manufacturer offering custom tables with multiple wood, finish, and cloth options. Closest direct comparable to A.E. Schmidt in premium positioning, customization, and US-based handcrafted production.
- Legacy Billiards: Premium American-made pool table manufacturer listed among the brands serviced by A.E. Schmidt. Competes in the same custom handcrafted premium category with overlapping dealer-channel distribution.
Emerging players
- GLD Products: Billiards and game-table manufacturer (including Fat Cat and Mizerak brands) offering a broader, lower-priced product range. Represents the value-tier emerging competition that pressures the premium niche A.E. Schmidt occupies.
- Plank & Hide Co. Game-room and home entertainment furniture brand offering shuffleboard, foosball, and game tables. Adjacent emerging competitor overlapping with A.E. Schmidt's game-room furniture line and showroom-purchase buying occasion.
Broad incumbents
- Brunswick Billiards: Largest and most recognized billiards brand in the US, with broad product lines across home, commercial, and consumer segments. Serves as the broad incumbent whose brand presence A.E. Schmidt directly competes against in the premium tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
A.E. Schmidt Billiards Company social profiles
Digital presenceA.E. Schmidt Billiards Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
A.E. Schmidt Billiards Company leadership team
Management profileNumber of profiles
Profiles4 records
A.E. Schmidt Billiards Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
A.E. Schmidt Billiards Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A.E. Schmidt Billiards Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A.E. Schmidt Billiards Company
What does A.E. Schmidt Billiards Company do?
A.E. Schmidt Billiards Company designs and handcrafts custom-made premium pool tables in its St. Louis, MO factory, sold primarily through a nationwide network of authorized billiard dealers and direct from the company showroom. Each table is built to order with extensive customization across wood species, stains, cloth, rails, and natural sights, paired with professional white glove delivery and installation. The company also offers complementary game room products (cue racks, shuffleboards, table tennis, furniture) and St. Louis-area repair, moving, and cushion services.
Is A.E. Schmidt Billiards Company a public or private company?
A.E. Schmidt Billiards Company is a private company. It is classified as family owned and is currently operating.
When was A.E. Schmidt Billiards Company founded?
A.E. Schmidt Billiards Company was founded in 1850. It employs 11 to 50 people.
Where is A.E. Schmidt Billiards Company based?
A.E. Schmidt Billiards Company is headquartered in St Louis, United States, in the North America region.
How does A.E. Schmidt Billiards Company make money?
Five revenue lines are on record. Pool Table Sales are the primary driver. The others are related Game Room Furniture, st. Louis-Area Pool Table Services, used Table Purchase and Refurbishment and white Glove Delivery and Installation.
Who are A.E. Schmidt Billiards Company's main competitors?
Direct peers on record are Imperial Billiards, American Heritage Billiards, Connelly Billiards, Presidential Billiards, CL Bailey, Olhausen Billiard Manufacturing and Legacy Billiards. Emerging players are GLD Products and Plank & Hide Co.. Brunswick Billiards is listed as a broad incumbent.
Does A.E. Schmidt Billiards Company have an API?
No public API is recorded for A.E. Schmidt Billiards Company.
What industry is A.E. Schmidt Billiards Company in?
A.E. Schmidt Billiards Company's product category is Pool Tables and Billiards Equipment. Its primary akta.pro industry code is MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards), with a secondary code of HSAKAEAE, Pool Table & Game Room Equipment Moving. Its NAICS code is 33992 and its SIC code is 5945.