Sordin
Sordin is a Swedish manufacturer of premium hearing protection equipment, founded 1976, serving hunting, shooting, tactical/military, and industrial markets with nearly 80 active and passive product models distributed across 40+ countries and priced from $18 to $806.
- Company typePrivate
- Founded1976
- HeadquartersVärnamo, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sordin does
Sordin is a Swedish manufacturer of premium hearing protection equipment, founded in 1976 as Vikmanshyttans Plastfabrik in response to the forestry industry's shift to motorized equipment. The company designs, develops, manufactures, and sells active electronic hearing protectors, passive earmuffs, and in-ear products, serving customers across hunting, shooting, tactical/military/law enforcement, and industrial segments. The portfolio spans almost 80 unique models and the company positions itself as a world leader in high-performance hearing protectors with over 40 years of domain expertise.
Core products are level-dependent electronic earmuffs that use built-in microphones and digital audio processing to amplify ambient sound while limiting output to a safe maximum of 82 dB(A) and blocking harmful impulse noise. The SordinHEAR2 audio system offers selectable sound profiles (Hunter, Focus, Shooter, Ambient Off for hunting/shooting; Tactical, Comfort, Dual, Ambient Off for tactical) that adjust gain and frequency response to specific scenarios. The SordinFLEX modular platform enables tool-free swapping of suspension systems (headband, neckband, ARC Rail, Rear ARC Rail), cushions, and accessories. The SFA (Sordin Flexible Attenuation) system supports two-stage attenuation adjustment. The flagship Supreme T2 carries MIL-STD-810H and MIL-STD-461G certifications with IP67 waterproofing tested to 2-meter immersion for military and law enforcement applications.
Sordin generates revenue through one-time hardware sales priced from $18 to $806 across four go-to-market channels: direct e-commerce on sordin.com, an authorized distributor network spanning 40+ countries, retail partnerships (Amazon, sporting goods retailers, firearms dealers), and a dedicated project sales team for tactical and enterprise customers requiring custom configurations with PTT and radio integration. Manufacturing is based in Värnamo and Vikmanshyttan, Sweden, with regional fulfillment warehouses in the Netherlands, UK, and US. The company is privately held under Sordin AB with subsidiary Sordin Värnamo AB, employs 51–100 people, and appointed Gustav Falconer as CEO in April 2024.
Sordin firmographics
Firmographics- Name
- Sordin
- Legal name
- Sordin AB
- Website
- https://sordin.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sordin is a Swedish manufacturer of premium hearing protection equipment, founded 1976, serving hunting, shooting, tactical/military, and industrial markets with nearly 80 active and passive product models distributed across 40+ countries and priced from $18 to $806.
- Ownership category
- akta.pro rank
Sordin industry classification
Industry- Product category
- Hearing Protection Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
- akta.pro secondary industries
- Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Wired Headphones & Earphones (CRACANAC), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)
Keywords
Where Sordin is headquartered
LocationHeadquarters
- HQ city
- Värnamo
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Sordin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sordin generates revenue through the sale of hearing protection products including electronic earmuffs (Supreme series), passive earmuffs (Classic, left/RIGHT), in-ear products (SmartEar, SoftEar), and accessories (hygiene kits, suspension kits, cables, PTT devices). Products are sold as one-time purchases with various price points from $18 to over $800 depending on product tier and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sordin Supreme X2 - Active electronic protection with modular design |
| One time/ perpetual license | Pay-as-you-go | Sordin Supreme X2 SFA - Flexible attenuation for shooting ranges |
| One time/ perpetual license | Pay-as-you-go | Sordin Supreme T2 - MIL-rated tactical headset |
| One time/ perpetual license | Pay-as-you-go | Sordin Supreme Pro-X - Award-winning hunting and shooting protection |
| One time/ perpetual license | Pay-as-you-go | Sordin SmartEar Impulse - Smart in-ear earplugs with impulse filter |
| One time/ perpetual license | Pay-as-you-go | Sordin Classic - Passive hearing protection |
| One time/ perpetual license | Pay-as-you-go | Sordin SoftEar - In-ear passive protection |
| One time/ perpetual license | Pay-as-you-go | Sordin left/RIGHT - Ergonomic passive protection |
| One time/ perpetual license | Pay-as-you-go | Sordin left/RIGHT CC and CO CC - Communication compatible passive |
| One time/ perpetual license | Pay-as-you-go | Sordin Sharp - Professional electronic with Bluetooth |
| One time/ perpetual license | Pay-as-you-go | Sordin left/RIGHT CO Pro - Communication-optimized |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sordin product offering
Product offeringCore offering
Sordin develops, manufactures, and sells premium hearing protection equipment, including active electronic earmuffs with level-dependent sound amplification, passive earmuffs, in-ear earplugs, MIL-rated tactical communication headsets, and accessories. Products are sold under families such as Supreme X2, Supreme T2, Supreme Pro-X, Sharp, Share, left/RIGHT, SmartEar, SoftEar, and Classic, serving hunting, shooting, military/law enforcement, and industrial users across more than 40 countries.
Product overview
Sordin develops and manufactures premium hearing protection products for hunting, shooting, tactical/military, and industrial applications. The product portfolio includes active electronic hearing protectors (level-dependent earmuffs that amplify ambient sound while blocking harmful noise), passive hearing protectors, and in-ear solutions. Key product families include: Supreme X2 series (flagship hunting/shooting protectors with SordinHEAR2 audio system and SordinFLEX modular platform), Supreme T2 series (MIL-rated tactical headsets for military and law enforcement), Supreme Pro-X series (award-winning hunting/shooting protectors), Sharp and Share (professional communication solutions), left/RIGHT (ergonomic design family), SmartEar and SoftEar (in-ear products), and Classic (passive protection). The offering also includes extensive accessories including hygiene kits, suspension kits, communication devices, and mounting hardware for helmet integration.
Differentiator
Problem solved
Functional benefit
Brands
- Sordin Supreme: Flagship line of active hearing protectors for hunting and shooting, including Supreme Pro-X, Supreme X2, Supreme T2, and related models. Known for ambient sound reproduction and directional sensitivity.
- Sordin Supreme MIL
- Sordin left/RIGHT
- Sordin Classic
- Sordin Seal
- Sordin Sharp
- Sordin Share
- Sordin SmartEar
- Sordin SoftEar
- SordinFLEX
- SordinHEAR2
- SFA (Sordin Flexible Attenuation)
Products and services
- Sordin Supreme X2 Next-generation level-dependent active hearing protector for hunting and shooting, featuring the SordinHEAR2 digital audio system with four selectable profiles (Hunter, Focus, Shooter, Ambient Off), SordinFLEX modular platform for interchangeable suspensions, waterproof construction, NRR 23 / SNR 29 attenuation, and 3.5mm AUX input for external device connectivity. Targeted at hunters and sport shooters via sordin.com, sporting goods retailers, and global distributors.
- Sordin Supreme X2 SFA Flexible attenuation variant of the Supreme X2 designed for serious range days, equipped with detachable SFA distance rings that allow switching between two attenuation levels, SordinHEAR2 with four audio profiles, and the modular SordinFLEX platform for tool-free configuration changes.
- Sordin Supreme X2 BT Bluetooth-enabled version of the Supreme X2 providing wireless audio connectivity for communication and media streaming alongside the same level-dependent hearing protection, SordinHEAR2 profiles, and SordinFLEX modular platform as the base X2.
- Sordin Supreme T2 MIL-rated level-dependent hearing protector for tactical operations in military, law enforcement, and security applications. Features MIL-STD-810H and MIL-STD-461G certification, four tactical audio profiles (Tactical, Comfort, Dual, Ambient Off), waterproof construction tested to 2-meter immersion, SordinFLEX modular platform with multiple suspension options (headband, neckband, ARC, Rear-ARC), NRR 23 / SNR 29 attenuation, and up to 120 hours of battery life with lithium batteries.
- Sordin Supreme T2 CC MIL-rated tactical communication headset variant of the Supreme T2 with a built-in FlexCom CC communication kit including boom microphone, integrated downlead for push-to-talk devices, and compatibility with external two-way radios for mission-critical communication.
Quantifiable outcome
- Battery life up to 400 hours on Supreme Pro-X, up to 120 hours on Supreme T2 with lithium battery
- +3 more outcomes
Companies that use Sordin
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Sordin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Sordin partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered regional.
- Beretta Australia Pty LtdregionalAuthorised distributor for Sordin products in Australia and New Zealand (Aus/NZ). Located at PO Box 4258, Dandenong South VIC 3108, Australia.
- GMK LtdregionalAuthorised distributor for Sordin products in United Kingdom. Located at Bear House, Concorde Way, Fareham, Hampshire, PO15 5RL.
- AhlsellregionalMajor Swedish distributor for Sordin products in the industrial and professional market segment, focusing on personal protective equipment.
- Norma Precision IncregionalAuthorised US distributor for Sordin products. Located at 200 Blue Moon Crossing Suite 100, Pooler, GA 31322.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Sordin competitors and assessment
Company assessmentDirect peers
- 3M Peltor: 3M's Peltor division is the most direct competitor to Sordin across hunting, shooting, industrial, and tactical hearing protection. Peltor offers a comparable range of electronic earmuffs, MIL-rated tactical headsets, and in-ear solutions with overlapping distribution channels.
- Honeywell Howard Leight: Howard Leight (Honeywell) is a major direct competitor in passive and active hearing protection earmuffs and earplugs, particularly strong in industrial and shooting-range segments where Sordin also competes. Similar product categories (over-ear muffs, disposable and reusable earplugs) and overlapping customer base.
- Walker's Game Ear: Walker's is a leading direct competitor in electronic hearing protection for hunting and shooting, offering level-dependent muffs and earbuds with similar situational-awareness use cases as Sordin Supreme. Strong retail presence in US sporting goods and firearms channels.
- INVISIO: INVISIO is a Danish specialist in tactical and defense hearing protection and communication systems, including headset integration with radios and PTT devices. Direct overlap with Sordin's Supreme T2 and tactical enterprise customer base (military, law enforcement).
- David Clark Company: David Clark is a US manufacturer of active noise reduction headsets for aviation, military, and industrial use. Competes with Sordin in tactical/military communication headsets and overlapping helmet integration use cases.
Broad incumbents
- MSA Safety: MSA Safety is a broad incumbent in personal protective equipment including hearing protection, gas detection, and fall protection. Overlapping hearing protection portfolio (e.g., left/RIGHT competitors) but competes across a much wider safety category rather than specializing in audio/communications.
Emerging players
- Silynx Communications: Silynx develops in-ear tactical hearing protection and communications systems used by US and allied military forces. Comparable to Sordin SmartEar Impulse and tactical headset offerings, particularly in dismounted soldier applications.
- Otto Engineering: Otto Engineering manufactures tactical communications accessories, PTT devices, and headsets integrated with hearing protection. Adjacent product overlap with Sordin's PTT/communication accessory line for tactical customers.
- Etymotic Research: Etymotic produces high-fidelity earphones and hearing protection earplugs (e.g., ER•20XS) with comparable impulse-noise protection technology to Sordin's SmartEar line. Overlap in audiophile-grade in-ear protection and shooting/musician segments.
- Decibullz: Decibullz is an emerging player in custom-molded and shooter-focused hearing protection and earplugs. Smaller catalog but direct overlap with Sordin SmartEar/SoftEar in-ear products in hunting and shooting markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sordin social profiles
Digital presenceSordin compliance and trust
Trust signalCompliance4 records
Sordin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sordin leadership team
Management profileNumber of profiles
Profiles5 records
Sordin subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sordin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sordin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sordin
What does Sordin do?
Sordin develops, manufactures, and sells premium hearing protection equipment, including active electronic earmuffs with level-dependent sound amplification, passive earmuffs, in-ear earplugs, MIL-rated tactical communication headsets, and accessories. Products are sold under families such as Supreme X2, Supreme T2, Supreme Pro-X, Sharp, Share, left/RIGHT, SmartEar, SoftEar, and Classic, serving hunting, shooting, military/law enforcement, and industrial users across more than 40 countries.
Is Sordin a public or private company?
Sordin is a private company. It is classified as unknown and is currently operating.
When was Sordin founded?
Sordin was founded in 1976. It employs 51 to 100 people.
Where is Sordin based?
Sordin is headquartered in Värnamo, Sweden, in the Europe region.
How does Sordin make money?
One revenue line is on record: hardware Sales.
Who are Sordin's main competitors?
Direct peers on record are 3M Peltor, Honeywell Howard Leight, Walker's Game Ear, INVISIO and David Clark Company. MSA Safety is listed as a broad incumbent. Emerging players are Silynx Communications, Otto Engineering, Etymotic Research and Decibullz.
Does Sordin have an API?
No public API is recorded for Sordin.
What industry is Sordin in?
Sordin's product category is Hearing Protection Equipment. Its primary akta.pro industry code is CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices, with a secondary code of CRACANAB, Wireless Headphones (Over‑Ear & On‑Ear). Its NAICS code is 33431 and its SIC code is 3651.