Sordin

What Sordin does

Sordin is a Swedish manufacturer of premium hearing protection equipment, founded in 1976 as Vikmanshyttans Plastfabrik in response to the forestry industry's shift to motorized equipment. The company designs, develops, manufactures, and sells active electronic hearing protectors, passive earmuffs, and in-ear products, serving customers across hunting, shooting, tactical/military/law enforcement, and industrial segments. The portfolio spans almost 80 unique models and the company positions itself as a world leader in high-performance hearing protectors with over 40 years of domain expertise.

Core products are level-dependent electronic earmuffs that use built-in microphones and digital audio processing to amplify ambient sound while limiting output to a safe maximum of 82 dB(A) and blocking harmful impulse noise. The SordinHEAR2 audio system offers selectable sound profiles (Hunter, Focus, Shooter, Ambient Off for hunting/shooting; Tactical, Comfort, Dual, Ambient Off for tactical) that adjust gain and frequency response to specific scenarios. The SordinFLEX modular platform enables tool-free swapping of suspension systems (headband, neckband, ARC Rail, Rear ARC Rail), cushions, and accessories. The SFA (Sordin Flexible Attenuation) system supports two-stage attenuation adjustment. The flagship Supreme T2 carries MIL-STD-810H and MIL-STD-461G certifications with IP67 waterproofing tested to 2-meter immersion for military and law enforcement applications.

Sordin generates revenue through one-time hardware sales priced from $18 to $806 across four go-to-market channels: direct e-commerce on sordin.com, an authorized distributor network spanning 40+ countries, retail partnerships (Amazon, sporting goods retailers, firearms dealers), and a dedicated project sales team for tactical and enterprise customers requiring custom configurations with PTT and radio integration. Manufacturing is based in Värnamo and Vikmanshyttan, Sweden, with regional fulfillment warehouses in the Netherlands, UK, and US. The company is privately held under Sordin AB with subsidiary Sordin Värnamo AB, employs 51–100 people, and appointed Gustav Falconer as CEO in April 2024.

Name

Sordin

Legal name

Sordin AB

Website

https://sordin.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Sordin is a Swedish manufacturer of premium hearing protection equipment, founded 1976, serving hunting, shooting, tactical/military, and industrial markets with nearly 80 active and passive product models distributed across 40+ countries and priced from $18 to $806.

Ownership category

akta.pro rank

Product category

Hearing Protection Equipment

NAICS

Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (334310)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Wired Headphones & Earphones (CRACANAC), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

Keywords

• Hearing protection equipment
• Electronic hearing protectors
• Tactical communication headsets
• In-ear earplugs
• Passive earmuffs

Headquarters

HQ city

Värnamo

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sordin generates revenue through the sale of hearing protection products including electronic earmuffs (Supreme series), passive earmuffs (Classic, left/RIGHT), in-ear products (SmartEar, SoftEar), and accessories (hygiene kits, suspension kits, cables, PTT devices). Products are sold as one-time purchases with various price points from $18 to over $800 depending on product tier and features.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sordin develops, manufactures, and sells premium hearing protection equipment, including active electronic earmuffs with level-dependent sound amplification, passive earmuffs, in-ear earplugs, MIL-rated tactical communication headsets, and accessories. Products are sold under families such as Supreme X2, Supreme T2, Supreme Pro-X, Sharp, Share, left/RIGHT, SmartEar, SoftEar, and Classic, serving hunting, shooting, military/law enforcement, and industrial users across more than 40 countries.

Product overview

Sordin develops and manufactures premium hearing protection products for hunting, shooting, tactical/military, and industrial applications. The product portfolio includes active electronic hearing protectors (level-dependent earmuffs that amplify ambient sound while blocking harmful noise), passive hearing protectors, and in-ear solutions. Key product families include: Supreme X2 series (flagship hunting/shooting protectors with SordinHEAR2 audio system and SordinFLEX modular platform), Supreme T2 series (MIL-rated tactical headsets for military and law enforcement), Supreme Pro-X series (award-winning hunting/shooting protectors), Sharp and Share (professional communication solutions), left/RIGHT (ergonomic design family), SmartEar and SoftEar (in-ear products), and Classic (passive protection). The offering also includes extensive accessories including hygiene kits, suspension kits, communication devices, and mounting hardware for helmet integration.

Differentiator

Problem solved

Functional benefit

Brands

• Sordin Supreme: Flagship line of active hearing protectors for hunting and shooting, including Supreme Pro-X, Supreme X2, Supreme T2, and related models. Known for ambient sound reproduction and directional sensitivity.
• Sordin Supreme MIL
• Sordin left/RIGHT
• Sordin Classic
• Sordin Seal
• Sordin Sharp
• Sordin Share
• Sordin SmartEar
• Sordin SoftEar
• SordinFLEX
• SordinHEAR2
• SFA (Sordin Flexible Attenuation)

Products and services

• Sordin Supreme X2 Next-generation level-dependent active hearing protector for hunting and shooting, featuring the SordinHEAR2 digital audio system with four selectable profiles (Hunter, Focus, Shooter, Ambient Off), SordinFLEX modular platform for interchangeable suspensions, waterproof construction, NRR 23 / SNR 29 attenuation, and 3.5mm AUX input for external device connectivity. Targeted at hunters and sport shooters via sordin.com, sporting goods retailers, and global distributors.
• Sordin Supreme X2 SFA Flexible attenuation variant of the Supreme X2 designed for serious range days, equipped with detachable SFA distance rings that allow switching between two attenuation levels, SordinHEAR2 with four audio profiles, and the modular SordinFLEX platform for tool-free configuration changes.
• Sordin Supreme X2 BT Bluetooth-enabled version of the Supreme X2 providing wireless audio connectivity for communication and media streaming alongside the same level-dependent hearing protection, SordinHEAR2 profiles, and SordinFLEX modular platform as the base X2.
• Sordin Supreme T2 MIL-rated level-dependent hearing protector for tactical operations in military, law enforcement, and security applications. Features MIL-STD-810H and MIL-STD-461G certification, four tactical audio profiles (Tactical, Comfort, Dual, Ambient Off), waterproof construction tested to 2-meter immersion, SordinFLEX modular platform with multiple suspension options (headband, neckband, ARC, Rear-ARC), NRR 23 / SNR 29 attenuation, and up to 120 hours of battery life with lithium batteries.
• Sordin Supreme T2 CC MIL-rated tactical communication headset variant of the Supreme T2 with a built-in FlexCom CC communication kit including boom microphone, integrated downlead for push-to-talk devices, and compatibility with external two-way radios for mission-critical communication.

Quantifiable outcome

• Battery life up to 400 hours on Supreme Pro-X, up to 120 hours on Supreme T2 with lithium battery
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered regional.

• Beretta Australia Pty LtdregionalChannel Partner/ Reseller/ DistributorAuthorised distributor for Sordin products in Australia and New Zealand (Aus/NZ). Located at PO Box 4258, Dandenong South VIC 3108, Australia.
• GMK LtdregionalChannel Partner/ Reseller/ DistributorAuthorised distributor for Sordin products in United Kingdom. Located at Bear House, Concorde Way, Fareham, Hampshire, PO15 5RL.
• AhlsellregionalChannel Partner/ Reseller/ DistributorMajor Swedish distributor for Sordin products in the industrial and professional market segment, focusing on personal protective equipment.
• Norma Precision IncregionalChannel Partner/ Reseller/ DistributorAuthorised US distributor for Sordin products. Located at 200 Blue Moon Crossing Suite 100, Pooler, GA 31322.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 3M Peltor: 3M's Peltor division is the most direct competitor to Sordin across hunting, shooting, industrial, and tactical hearing protection. Peltor offers a comparable range of electronic earmuffs, MIL-rated tactical headsets, and in-ear solutions with overlapping distribution channels.
• Honeywell Howard Leight: Howard Leight (Honeywell) is a major direct competitor in passive and active hearing protection earmuffs and earplugs, particularly strong in industrial and shooting-range segments where Sordin also competes. Similar product categories (over-ear muffs, disposable and reusable earplugs) and overlapping customer base.
• Walker's Game Ear: Walker's is a leading direct competitor in electronic hearing protection for hunting and shooting, offering level-dependent muffs and earbuds with similar situational-awareness use cases as Sordin Supreme. Strong retail presence in US sporting goods and firearms channels.
• INVISIO: INVISIO is a Danish specialist in tactical and defense hearing protection and communication systems, including headset integration with radios and PTT devices. Direct overlap with Sordin's Supreme T2 and tactical enterprise customer base (military, law enforcement).
• David Clark Company: David Clark is a US manufacturer of active noise reduction headsets for aviation, military, and industrial use. Competes with Sordin in tactical/military communication headsets and overlapping helmet integration use cases.

Broad incumbents

• MSA Safety: MSA Safety is a broad incumbent in personal protective equipment including hearing protection, gas detection, and fall protection. Overlapping hearing protection portfolio (e.g., left/RIGHT competitors) but competes across a much wider safety category rather than specializing in audio/communications.

Emerging players

• Silynx Communications: Silynx develops in-ear tactical hearing protection and communications systems used by US and allied military forces. Comparable to Sordin SmartEar Impulse and tactical headset offerings, particularly in dismounted soldier applications.
• Otto Engineering: Otto Engineering manufactures tactical communications accessories, PTT devices, and headsets integrated with hearing protection. Adjacent product overlap with Sordin's PTT/communication accessory line for tactical customers.
• Etymotic Research: Etymotic produces high-fidelity earphones and hearing protection earplugs (e.g., ER•20XS) with comparable impulse-noise protection technology to Sordin's SmartEar line. Overlap in audiophile-grade in-ear protection and shooting/musician segments.
• Decibullz: Decibullz is an emerging player in custom-molded and shooter-focused hearing protection and earplugs. Smaller catalog but direct overlap with Sordin SmartEar/SoftEar in-ear products in hunting and shooting markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sordinofficial
• YouTubeyoutube.com/channel/UCC2qPBjYmuQw5aostJVzZyA
• Facebookfacebook.com/sordinofficial
• LinkedInlinkedin.com/company/sordin/posts/?feedView=all
• Instagraminstagram.com/sordinofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sordin