Caves du Louvre
Caves du Louvre is a historic wine-tasting and event venue in central Paris, operated by subsidiary Azukama SAS of the Edonist Group. It serves individual tourists, corporate clients, and gift purchasers through sommelier-led experiences, winemaking workshops, private events, and an own-label cuvée.
- Company typePrivate
- Founded2024
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Caves du Louvre does
Caves du Louvre is a historic wine experience venue located in 800m² of 18th-century cellars at 52 Rue de l'Arbre Sec in Paris's 1st arrondissement, near the Louvre Museum. The site was originally built by André Eynaud, one of twenty-five privileged wine merchants to the court of King Louis XV, and later used by Jacques-François Trudon of the Royal waxworks. Operating under the legal entity Azukama SAS (registration Paris B 978 241 487) and as part of the Edonist Group portfolio, the venue opened to the public in February 2024 after renovations. Its offerings are structured around sommelier-led guided tours and tastings (€29–€109 per person), a 2-hour winemaking workshop where guests create their own cuvée (€95), a Japanese sake tasting, cheese-and-wine pairings sourced from sister venue La Fromagerie du Louvre, seasonal multi-venue events, and private corporate hire across multiple themed rooms. The company has launched its own-label '376km Pinot Noir 2024' cuvée in partnership with Domaine Guillot-Broux in Burgundy, sold through Edonist Group sister entity Rendez-Vous in Paris.
The business model is direct-to-consumer ticketed experiences sold via the company's website (cavesdulouvre.com) with real-time booking, supplemented by gift voucher sales (bons cadeaux, 12-month validity, non-refundable) distributed both directly and through reseller partners including Les Raffineurs, ShowroomPrivé, Choose, Promoparcs, and Smartbox. A material tourist demand channel runs through the Paris Pass by Go City aggregator. Corporate and private events are handled through direct contact with quote-based pricing and a 50% deposit. Primary customer segments are international and French individual tourists and curious wine enthusiasts, corporate clients booking private events, and gift voucher purchasers; secondary segments include pass holders and luxury experience gifters. The technology stack is a standard Webflow-hosted website with e-commerce booking; no proprietary AI or platform technology is referenced. Marketing is conducted through the company website, Facebook, Instagram, LinkedIn, email newsletter, and partner channels, with a small in-house team (1–10 employees) supported by Edonist Group sister brands.
Caves du Louvre firmographics
Firmographics- Name
- Caves du Louvre
- Legal name
- Azukama SAS
- Website
- https://cavesdulouvre.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Caves du Louvre is a historic wine-tasting and event venue in central Paris, operated by subsidiary Azukama SAS of the Edonist Group. It serves individual tourists, corporate clients, and gift purchasers through sommelier-led experiences, winemaking workshops, private events, and an own-label cuvée.
- Ownership category
- akta.pro rank
Caves du Louvre industry classification
Industry- Product category
- Wine Tourism & Hospitality Experiences
- NAICS
- Drinking Places (Alcoholic Beverages) (72241), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
- akta.pro secondary industries
- Wine Bars (THAFAEAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Caves du Louvre is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Caves du Louvre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticketed Wine Tasting Experiences: The company sells individual tickets for structured wine tasting experiences, guided tours, and winemaking workshops. Customers book and pay online in advance per person. Revenue is one-time per transaction.
- Private Events & Corporate Event Hire: The Caves du Louvre generate revenue from privatizing their historic spaces for corporate events, seminars, cocktail dinners, product launches, and team-building events. Pricing is quote-based with a 50% deposit required and balance due 7 working days before the event. This is a high-value B2B revenue stream targeting companies, event agencies, and professional groups.
- Own-Brand Wine Sales (Cuvée Les Caves du Louvre): The company produces and sells its own branded wine — the '376km Pinot Noir 2024' cuvée — sourced from Domaine Guillot-Broux in Burgundy. Bottles can be ordered after winemaking workshops or purchased at the venue, with online ordering via Rendez-Vous in Paris.
- Gift Vouchers (Bons Cadeaux): Prepaid gift vouchers sold for any tasting or workshop experience, valid for 12 months. Sold directly and via partner reseller platforms. Non-refundable once purchased.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The French Wine Experience — Self-guided immersive tour with audio guide and 3 wine tastings |
| One time/ perpetual license | Pay-as-you-go | Guided Tour with Classic Tasting — Sommelier-guided visit with 3 classic wines |
| One time/ perpetual license | Pay-as-you-go | Guided Tour with Premium Tasting — Sommelier-guided visit with premium terroir wines |
| One time/ perpetual license | Pay-as-you-go | Apéro Wine & Cheese — Evening tasting of 3 wines and 3 cheeses |
| One time/ perpetual license | Pay-as-you-go | 3 Champagnes & 3 Cheeses — Champagne and cheese pairing guided by sommelier |
| One time/ perpetual license | Pay-as-you-go | Winemaking Workshop — Create your own blended wine and leave with your bottle |
| One time/ perpetual license | Pay-as-you-go | Voyage au cœur du saké — 2-hour Japanese sake tasting experience |
| One time/ perpetual license | Pay-as-you-go | Ultimate Wine and Cheese — 10 cheeses and 10 wines guided tasting |
| One time/ perpetual license | Pay-as-you-go | Le Rendez-vous des Hédonistes — Seasonal multi-venue evening event |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Caves du Louvre product offering
Product offeringCore offering
Caves du Louvre sells sommelier-led wine tasting experiences, guided cellar tours, and hands-on winemaking workshops from a historic 800m² cellar venue in central Paris. The company also rents the historic cellars for private and corporate events and retails its own-label Pinot Noir cuvée produced with Domaine Guillot-Broux in Burgundy.
Product overview
Caves du Louvre is a historic wine experience venue in Paris offering a portfolio of wine tasting experiences, workshops, and events. Core offerings include guided cellar tours with wine tastings (classic and premium selections), winemaking workshops where participants create their own blend, and cheese-wine pairing experiences. The venue also hosts private events, corporate seminars, and seasonal events like Le Rendez-vous des Hédonistes. The company produces its own-label wine (Cuvée des Caves du Louvre Pinot Noir) in partnership with Burgundy vineyards. Experiences are available in multiple languages and integrated with Paris Pass by Go City. Gift vouchers and a retail wine cellar extend the customer journey.
Differentiator
Problem solved
Functional benefit
Brands
- 376km Pinot Noir: First cuvée in a series where the goal is to train the Caves du Louvre teams by participating in the creation of a cuvée based on an endemic grape variety from the region. Produced at Domaine Guillot-Broux in Burgundy.
Products and services
- Winemaking Workshop (Atelier Créer son propre vin) A 2-hour hands-on workshop guided by a sommelier in which participants learn about grape varieties and blending techniques, create their own wine blend in the assembly laboratory, then bottle, cork, label and wax their personal cuvée to take home. Aimed at individuals and small groups seeking an interactive, gamified wine experience.
- Ultimate Wine and Cheese Tasting A 2-hour guided tasting of 10 artisanal cheeses paired with 5 red and 5 white French wines, led by a sommelier in the historic cellars. Targeted at gastronomy enthusiasts and premium gift recipients.
- Guided Tour with Premium Tasting A 1-hour sommelier-guided visit to the historic cellars concluding with a tasting of premium French wines from prestigious terroirs, exploring wine through the five senses. Targeted at visitors seeking a more elevated tasting than the classic option.
- Guided Tour with Classic Tasting A 1-hour sommelier-guided tour of the cellars covering terroir, aroma and pairing fundamentals, with tasting of three wines (one white, two red) from the classic French selection. Targeted at entry-level visitors and curious tourists.
- 3 Champagnes & 3 Cheeses Tasting A 1-hour guided tasting of three Champagnes (Brut, Blanc de Noirs Premier Cru, Grand Cru) paired with three artisanal cheeses from La Fromagerie du Louvre, hosted in a private tasting room.
- Apéro Wine and Cheese A 1-hour evening tasting (17:15-18:15) of three French wines paired with three cheeses from La Fromagerie du Louvre, hosted in a private tasting room for up to 10 guests.
- The French Wine Experience (Audio-Guided Tour) A 60-minute self-paced immersive tour of the historic 18th-century cellars using a smartphone audio guide available in 8 languages, concluding with a tasting of three French wines and a sommelier consultation. Targeted at international tourists and the entry-level price point.
- Le Rendez-vous des Hédonistes A seasonal evening event combining wine, spirits, cheeses and music across two Edonist Group venues (Distillerie de l'Arbre Sec and Caves du Louvre), with two formats: a standard Parcours Hédoniste (€50) and a Privilège format (€100) that adds a champagne welcome, Speakeasy access, and a cheese/charcuterie board.
- Voyage au coeur du saké A 2-hour sake tasting experience featuring seven Japanese sakes selected for their diversity, guided by an expert, with food pairings and education on sake production methods. Targeted at adventurous visitors seeking a non-wine tasting option.
- Private Events & Privatization Corporate and private hire of the historic vaulted cellars for cocktail receptions, seated dinners, seminars, team-buildings, product launches and custom oenological experiences across five themed rooms (Le Chai, The Laboratory, The Speakeasy, The Tasting Room, Le Salon Hédoniste). Pricing is quote-based with a 50% deposit and balance due 7 working days before the event. Targeted at companies, event agencies and professional groups.
- Cuvée des Caves du Louvre - 376km Pinot Noir 2024 The company's own-label Pinot Noir cuvée from the 2024 vintage, produced in collaboration with Domaine Guillot-Broux in the Burgundy Mâconnais (Les Gennevrières appellation), with the Caves du Louvre sommelier team participating in harvests, vinification and pruning. Sold by the bottle on site and via the Rendez-Vous in Paris online storefront.
- Gift Vouchers (Bons Cadeaux) Prepaid gift vouchers valid for 12 months from purchase, redeemable for any Caves du Louvre tasting or workshop experience. Sold directly on the company website and via partner resellers (Les Raffineurs, ShowroomPrivé, Choose, Promoparcs, Smartbox); non-refundable once purchased.
- Wine Cave and Retail On-site retail selection of wines and wine-related products with personalized advice, including the company's own Cuvée des Caves du Louvre and partner products from La Fromagerie du Louvre. Targeted at walk-in visitors extending their tasting experience.
Companies that use Caves du Louvre
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Caves du Louvre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Caves du Louvre partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Edonist Group (Groupe Edonist)coreCaves du Louvre is a member of the Edonist Group, a Paris-based hospitality and events group bringing together wine, spirits, gastronomy, and bespoke event venues. Edonist Group includes Ô Chateau (wine bar), Distillerie de l'Arbre Sec (urban gin distillery), La Fromagerie du Louvre (cheese shop), TERRE(S) Traiteur (flexitarian catering), La Cave du Paradis (neighborhood wine shop), Rendez-Vous in Paris (experience curator), Cape Terroir (wine excursions in South Africa), and Elodie Tornare Intérieurs (interior architecture).
- Paris Pass by Go CitycoreParis Pass by Go City is a tourist pass offering exclusive access to experiences across Paris. Caves du Louvre is featured as an included experience, offering pass holders guided tours and audio-guided wine tasting experiences. This partnership drives significant tourist footfall to the venue.
- La Fromagerie du LouvrecoreLa Fromagerie du Louvre supplies artisanal cheeses for all cheese and wine pairing experiences at Caves du Louvre. Both venues are part of the Edonist Group ecosystem and share complementary product offerings. Caves du Louvre's winemaking workshops can be paired with cheese boards from this partner.
- TERRE(S) TraiteurminorTERRE(S) Traiteur is the preferred catering partner for private events at Caves du Louvre, providing high-end flexitarian, eco-responsible catering with organic, biodynamic, and local sourcing.
- Domaine Guillot-BrouxcoreDomaine Guillot-Broux is a Burgundy winery (Mâconnais, Les Genièvrières) from which Caves du Louvre sources grapes and collaborates on their own branded cuvée — the '376km Pinot Noir 2024'. Caves du Louvre's sommelier team visited the domaine multiple times between 2024 and 2025 for harvest, vinification, and pruning.
- Distillerie de l'Arbre SeccoreAlso part of the Edonist Group, the Distillerie de l'Arbre Sec is an urban gin distillery located at 52 Rue de l'Arbre Sec (same address as Caves du Louvre). The two venues co-host 'Le Rendez-vous des Hédonistes' seasonal evening events and are cross-promoted under the Paris Pass.
- Les RaffineursminorLes Raffineurs is a partner gift voucher reseller platform. Customers purchasing Caves du Louvre experiences through Les Raffineurs receive gift codes redeemable on the Caves du Louvre website.
- ShowroomPrivéminorShowroomPrivé is a French flash sales platform that resells Caves du Louvre gift vouchers, extending reach to the platform's large consumer base.
- Choose (Partenaire de bons cadeaux)minorChoose is a partner reseller for Caves du Louvre gift vouchers, listed on the FAQ as an authorized channel for gift voucher redemption.
- Promoparcs (Partenaire de bons cadeaux)minorPromoparcs is a partner reseller for Caves du Louvre gift vouchers, listed as an authorized channel for gift voucher redemption.
- Rendez-Vous in ParisminorAlso part of the Edonist Group, Rendez-Vous in Paris serves as the online storefront for Caves du Louvre's own branded wine (376km Pinot Noir 2024 cuvée), processing bottle orders on behalf of Caves du Louvre.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Caves du Louvre competitors and assessment
Company assessmentDirect peers
- Compagnie des Vins Surnaturels: Paris wine bar and shop focused on natural and biodynamic wines, offering by-the-glass tastings, retail, and curated tasting events. Overlaps with Caves du Louvre on the sommelier-curated, retail-plus-tasting model in central Paris.
- Millesima: Major French wine retailer (HQ near Bordeaux, large Paris customer base) with deep tasting and en primeur offerings. Comparable as a French wine retail + experience operator targeting wine enthusiasts and corporate gifting.
- Ô Château: Paris-based wine tasting venue and bar in the 1st arrondissement offering sommelier-led tastings, wine courses, and corporate events. A sister brand within the Edonist Group, it operates the same experiential model and competes for the same tourist and corporate client base.
- Le Baron Rouge: Bustling Paris wine bar in the 12th arrondissement known for its natural wine selection, on-site oyster and charcuterie service, and lively tastings. Comparable as a Paris wine-led on-premise experience venue targeting a mix of locals and visitors.
- La Cave Augé: Historic Paris wine merchant founded in 1850 near the Madeleine, offering one of the largest wine selections in France alongside tasting events and corporate services. Comparable as a long-established Parisian wine retail + experience brand.
- Lavinia: Iconic Paris wine shop and bar combining retail with a 1,000+ label selection, in-house restaurant, and regular tasting events. Operates a comparable model of retail + on-premise tasting + sommelier-led experiences in a high-traffic Paris location.
Broad incumbents
- Berry Bros. & Rudd: Historic London wine merchant (founded 1698) combining heritage retail with private tasting experiences, wine school courses, and corporate events. Comparable as a long-established wine retail + tasting brand leveraging historic premises.
- La Cité du Vin: Large wine-themed cultural center and museum in Bordeaux offering permanent and temporary exhibitions, tasting workshops, and events. Comparable as a destination wine tourism and educational experience venue at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Caves du Louvre social profiles
Digital presenceCaves du Louvre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caves du Louvre leadership team
Management profileNumber of profiles
Profiles6 records
Caves du Louvre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caves du Louvre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caves du Louvre
What does Caves du Louvre do?
Caves du Louvre sells sommelier-led wine tasting experiences, guided cellar tours, and hands-on winemaking workshops from a historic 800m² cellar venue in central Paris. The company also rents the historic cellars for private and corporate events and retails its own-label Pinot Noir cuvée produced with Domaine Guillot-Broux in Burgundy.
Is Caves du Louvre a public or private company?
Caves du Louvre is a private company. It is classified as corporate owned and is currently operating.
When was Caves du Louvre founded?
Caves du Louvre was founded in 2024. It employs 1 to 10 people.
Where is Caves du Louvre based?
Caves du Louvre is headquartered in Paris, France, in the Europe region.
How does Caves du Louvre make money?
Four revenue lines are on record. Ticketed Wine Tasting Experiences are the primary driver. The others are private Events & Corporate Event Hire, own-Brand Wine Sales (Cuvée Les Caves du Louvre) and gift Vouchers (Bons Cadeaux).
Who are Caves du Louvre's main competitors?
Direct peers on record are Compagnie des Vins Surnaturels, Millesima, Ô Château, Le Baron Rouge, La Cave Augé and Lavinia. Broad incumbents are Berry Bros. & Rudd and La Cité du Vin.
Does Caves du Louvre have an API?
No public API is recorded for Caves du Louvre.
What industry is Caves du Louvre in?
Caves du Louvre's product category is Wine Tourism & Hospitality Experiences. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours, with a secondary code of THAFAEAF, Wine Bars. Its NAICS code is 72241 and its SIC code is 5810.