Nasstoys
Nasstoys (Novelties by Nasswalk, Inc.) is a privately held New York-based manufacturer and online retailer of adult intimate products, serving individual consumers via direct e-commerce and wholesale retailers across 14 product categories and 30+ sub-brands.
- Company typePrivate
- Founded-
- HeadquartersNorth Bergen, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nasstoys does
Nasstoys (legally Novelties by Nasswalk, Inc.) is a privately held New York-based manufacturer and online retailer of adult intimate consumer products, operating from North Bergen, New Jersey / New York with 51-100 employees. The company produces vibrators, dongs, anal toys, dolls, masturbators, pumps, rings & sleeves, strap-ons, kits, lubricants, specialty vibrators, and playful accessories, manufactured from body-safe and internationally compliant materials including silicone, PVC, ABS, TPE, and jelly rubber. The portfolio is organized across 14 product categories and 30+ sub-brands (MINI'S, COCKPOWER, GOLD GLAM, MAGIC, SKY, ATOMIC, ROYALE, LIFEFORMS, THE BEAT, BLAZE, GODDESS, EXCITER, WHOPPERS, MY 1ST, MYSTIQUE, MY SECRET, INTENSE, MACHO, CLIT-TASTIC, ENHANCER, ASS-SATION, GLOW VIBES, SORBET, DOMINANT SUBMISSIVE), targeting differentiated user segments from beginners to experienced consumers and covering both solo and partnered use cases.
The company runs a dual-channel go-to-market combining direct-to-consumer e-commerce through a dedicated storefront at store.nasstoys.com (gated by an 18+ age verification prompt) with a wholesale distribution network serving adult novelty stores, specialty retailers, and distributors. Catalog browsing, new product discovery, and brand presentation occur on the main nasstoys.com website, while transactional checkout is handled on the separate store subdomain. Products carry individual unit pricing in the $10-$25 range (e.g., $19.00 for SORBET Lavender Massager, $15.00 for ATOMIC Inflatable Cockring, $10.80 for Ultra Bullet Power Vibe), with no subscription component or tiered pricing model observed in the data.
The business is independently owned with no disclosed venture capital, private equity investment, parent company, or subsidiary relationships. No patents, regulatory actions, leadership changes, acquisitions, funding rounds, or management team disclosures beyond co-founders Elliot Schwartz (Co-Founder & CEO) and Teddy Rothstein (Co-Founder) are present in the source data. Geographic reach is primarily North America (USA), with the direct e-commerce channel marked as having Global scope. The company shows no AI/ML, software platform, or API capabilities — it operates as a physical goods manufacturer and retailer with standard e-commerce infrastructure.
Nasstoys firmographics
Firmographics- Name
- Nasstoys
- Legal name
- Novelties by Nasswalk, Inc.
- Website
- https://nasstoys.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nasstoys (Novelties by Nasswalk, Inc.) is a privately held New York-based manufacturer and online retailer of adult intimate products, serving individual consumers via direct e-commerce and wholesale retailers across 14 product categories and 30+ sub-brands.
- Ownership category
- akta.pro rank
Nasstoys industry classification
Industry- Product category
- Adult Novelty Products
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Sexual Wellness & Intimacy Products DTC (CRAFACAM)
- akta.pro secondary industry
- Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)
Keywords
Where Nasstoys is headquartered
LocationHeadquarters
- HQ city
- North Bergen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nasstoys business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Adult Consumer Products Sales: Direct-to-consumer and wholesale distribution of adult intimate products including vibrators, dongs, anal toys, dolls, masturbators, rings, pumps, and accessories. Products sold as one-time purchases with no subscription component visible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual product purchases via e-commerce |
Distribution channels1 record
Marketing channels2 records
Nasstoys product offering
Product offeringCore offering
Nasstoys (Novelties by Nasswalk, Inc.) designs, manufactures, and distributes adult intimate consumer products including vibrators, dongs, anal toys, dolls, masturbators, rings, pumps, kits, lubricants, and accessories across multiple sub-brands such as MINI'S, COCKPOWER, GOLD GLAM, MAGIC, and SKY. The company sells its products through its own e-commerce storefront (store.nasstoys.com) to individual consumers and through a wholesale distribution network to retailers and distributors.
Product overview
Nasstoys (Novelties by Nasswalk, Inc.) is an adult intimate products manufacturer and online retailer based in New York, offering a diverse portfolio of adult toys across multiple product categories. The core product lineup spans Anal (plugs, wands, training kits, inflatable products), Bullets/Beads/Balls, Dolls (inflatable and realistic companions), Dongs (vibrating and non-vibrating), Vibrators (rabbit, G-spot, clitoral, wand), Masturbators (pocket pussies, strokers), Pumps, Rings & Sleeves, Strap-Ons, Kits, Lotions & Lubes, Specialty Vibrators, and Playful Accessories. The portfolio includes numerous sub-brands including MINI'S (compact bullets), COCKPOWER (male products), GOLD GLAM (premium vibrators), MAGIC (cock rings/enhancers), SKY (G-spot massagers), ATOMIC (inflatable products), ROYALE (premium P-spot/an al), LIFEFORMS (realistic dongs/plugs), THE BEAT (remote vibrators), BLAZE (rabbit/d ual massagers), GODDESS (premium vibrators), EXCITER (mini bullets), WHOPPERS (realistic dongs), MY 1ST (beginner products), MYSTIQUE, MY SECRET, INTENSE, MACHO (male enhancement), CLIT-TASTIC (clitoral stimulators), ENHANCER, ASS-SATION, GLOW VIBES, SORBET, and DOMINANT SUBMISSIVE. Products are sold through the company's e-commerce website at nasstoys.com.
Differentiator
Problem solved
Functional benefit
Companies that use Nasstoys
Customer profileSegments2 records
Ideal customer profiles2 records
Nasstoys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nasstoys partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Nasstoys competitors and assessment
Company assessmentDirect peers
- Pipedream Products: Major adult novelty manufacturer with broad product lines, multiple sub-brands, and global wholesale distribution. Comparable in breadth, sub-brand architecture, and B2B retail reach.
- Sportsheets International: Adult novelty manufacturer with broad product portfolio, multiple sub-brands, and strong wholesale presence in specialty retail. Highly comparable in product breadth and channel strategy.
- CalExotics: One of the largest US-based adult product manufacturers, offering a similarly broad portfolio across vibrators, dongs, anal toys, and novelties with multi-tier pricing. Directly comparable in scale, channel mix, and category breadth.
- Adam & Eve: Large US adult retailer/manufacturer combining proprietary products with extensive DTC e-commerce and catalog distribution. Comparable dual-channel model and broad category coverage.
- Eldorado: Adult products wholesale distributor carrying hundreds of brands and selling through its own retail sites. Comparable as a wholesale-and-DTC channel partner serving the same retailer base Nasstoys targets.
- Tantus: US manufacturer specializing in body-safe silicone adult products with strong wholesale presence in adult boutiques. Comparable in materials positioning (body-safe silicone) and B2B channel focus.
- Doc Johnson: Long-established US adult products manufacturer with extensive catalog of dongs, vibrators, and realistic products sold through wholesale and DTC. Closely aligned with Nasstoys on manufacturing-plus-wholesale model and category coverage.
- XR Brands: Adult product manufacturer with multi-brand portfolio covering vibrators, anal toys, and novelties distributed primarily through adult wholesalers. Comparable in B2B-led GTM and category mix.
Emerging players
- Dame Products: Premium DTC-native sexual wellness brand focused on design-led vibrators and pelvic health. Represents the new generation of well-funded DTC players competing for the higher-ASP tier that Nasstoys' GOLD GLAM/ROYALE sub-brands also target.
Broad incumbents
- Lovehoney: Global, well-capitalized sexual wellness retailer and brand owner with a much broader international footprint and premium positioning. Comparable in DTC-plus-wholesale GTM but operates at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nasstoys social profiles
Digital presenceNasstoys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nasstoys leadership team
Management profileNumber of profiles
Profiles2 records
Nasstoys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nasstoys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nasstoys
What does Nasstoys do?
Nasstoys (Novelties by Nasswalk, Inc.) designs, manufactures, and distributes adult intimate consumer products including vibrators, dongs, anal toys, dolls, masturbators, rings, pumps, kits, lubricants, and accessories across multiple sub-brands such as MINI'S, COCKPOWER, GOLD GLAM, MAGIC, and SKY. The company sells its products through its own e-commerce storefront (store.nasstoys.com) to individual consumers and through a wholesale distribution network to retailers and distributors.
Is Nasstoys a public or private company?
Nasstoys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nasstoys founded?
Nasstoys was founded in -1. It employs 51 to 100 people.
Where is Nasstoys based?
Nasstoys is headquartered in North Bergen, United States, in the North America region.
How does Nasstoys make money?
One revenue line is on record: adult Consumer Products Sales.
Who are Nasstoys's main competitors?
Direct peers on record are Pipedream Products, Sportsheets International, CalExotics, Adam & Eve, Eldorado, Tantus, Doc Johnson and XR Brands. Dame Products is listed as an emerging player. Lovehoney is listed as a broad incumbent.
Does Nasstoys have an API?
No public API is recorded for Nasstoys.
What industry is Nasstoys in?
Nasstoys's product category is Adult Novelty Products. Its primary akta.pro industry code is CRAFACAM, Sexual Wellness & Intimacy Products DTC, with a secondary code of CRALAJAO, Online Gift & Novelty Specialty Retail (DTC). Its NAICS code is 339930 and its SIC code is 3960.