Singleton Foundation for Financial Literacy and Entrepreneurship
The Singleton Foundation is a 501(c)(3) nonprofit that delivers free financial literacy and entrepreneurship education through entertainment-based programs — including the Million Stories video channel, Venture Valley business simulation game, Slyngshot ideation app, and Groove financial habit platform — serving students, employees, and underserved communities globally.
- Company typePrivate
- Founded2016
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Singleton Foundation for Financial Literacy and Entrepreneurship does
The Singleton Foundation for Financial Literacy and Entrepreneurship is a U.S.-based 501(c)(3) nonprofit, founded around 2015–2016 by Will and Cary Singleton and headquartered in Burbank, California, that delivers financial literacy and entrepreneurship education through entertainment-based products. The foundation operates a portfolio of five core programs: Million Stories, an award-winning digital video channel with 44+ series, 325+ episodes, and 250M+ cumulative views; Venture Valley, a free business simulation video game launched in late 2021 on iOS, Android, and Steam that reached 273K+ students in 2024; Slyngshot, a web application enabling users to generate and launch business ideas (10,000+ ideas created across 100+ organizations); Groove, a behavioral-science-based financial habit-building web app; and 2Forks, a food waste reduction initiative. The foundation also administers the CEO Prize, a lifetime-achievement award for business leadership.
Singleton Foundation for Financial Literacy and Entrepreneurship firmographics
Firmographics- Name
- Singleton Foundation for Financial Literacy and Entrepreneurship
- Legal name
- Singleton Foundation for Financial Literacy and Entrepreneurship
- Website
- https://singletonfoundation.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Singleton Foundation is a 501(c)(3) nonprofit that delivers free financial literacy and entrepreneurship education through entertainment-based programs — including the Million Stories video channel, Venture Valley business simulation game, Slyngshot ideation app, and Groove financial habit platform — serving students, employees, and underserved communities globally.
- Ownership category
- akta.pro rank
Singleton Foundation for Financial Literacy and Entrepreneurship industry classification
Industry- Product category
- Financial Literacy Education Software
- NAICS
- Business Schools and Computer and Management Training (6114), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)
- akta.pro secondary industries
- Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Personal Finance & Financial Literacy for Students (EDAMAIAH), Small Business & Self-Employment Personal Finance (Income, Expenses, Cash Reserves) (EDAAAJAL), Marketing, Branding & Sales Skills (EDAMAHAG)
Keywords
Where Singleton Foundation for Financial Literacy and Entrepreneurship is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Singleton Foundation for Financial Literacy and Entrepreneurship business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Corporate Sponsorships: The foundation generates revenue through corporate sponsorships. Experian sponsors Million Stories series including HeartBroke, Your World on Money, and Finance Couch as part of their United for Financial Health initiative. Other corporate partners sponsor shows, competitions, and programs.
- Donations and Grants: As a 501(c)(3) nonprofit organization, the foundation relies on donations and grants to fund operations and program development.
- Employee Wellness Benefits: The foundation offers Groove platform as an employee wellness benefit to corporations looking to expand their financial wellness offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for all users |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Singleton Foundation for Financial Literacy and Entrepreneurship product offering
Product offeringCore offering
The Singleton Foundation for Financial Literacy and Entrepreneurship is a nonprofit organization that develops and distributes free entertainment-based learning products designed to teach financial literacy and entrepreneurship. Its core offerings include a business simulation video game (Venture Valley), an award-winning digital video channel (Million Stories), a business idea creation web app (Slyngshot), and a financial habit-building web app (Groove), all delivered free to individual users and integrated into educational and corporate wellness programs through partnerships.
Product overview
The Singleton Foundation operates a portfolio of five interconnected programs designed to make financial competence fun and accessible. The core offerings include: Million Stories (an award-winning video channel with 44+ series and 250M+ views), Venture Valley (a free business simulation video game with 273K+ student users), Slyngshot (a web-app for business idea creation with 10,000+ ideas generated), Groove (a financial habit-building app with 89% user satisfaction), and 2Forks (a food waste reduction initiative). The organization also administers the CEO Prize, a lifetime achievement award recognizing exceptional business leadership. These programs work together to address financial literacy through entertainment, gamification, and hands-on entrepreneurship education.
Differentiator
Problem solved
Functional benefit
Brands
- Million Stories: Award-winning video channel breaking the taboo of talking about money, featuring 44+ series and 325+ episodes that inspire entrepreneurship and offer practical money advice.
- Venture Valley
- Slyngshot
- Groove
- 2Forks
- CEO Prize
Products and services
- Venture Valley Free business simulation video game teaching financial literacy and entrepreneurship through gameplay, available on PC, iOS, and Android. In 2024 it reached over 273K students and accumulated 7000+ hours of gameplay; 92% of students reported improved understanding of cause and effect in finance and business.
- Million Stories Award-winning digital video channel featuring 44+ series and 325+ episodes that inspire entrepreneurship and provide practical money advice, with over 250M+ views across digital platforms. 92% of viewers reported being motivated to start paying down debt and 88% were inspired to make changes to improve their financial habits.
- Slyngshot Free web application that enables anyone to create and launch business ideas using an innovative, research-backed process, allowing users to go from idea to shareable website in minutes. Over 10,000 business ideas have been created, with more than 7,000 students at 100+ organizations using the platform.
- Groove Free financial habit-building web app that helps users build healthy financial habits through goal setting, positive reinforcement, and bite-sized learning content powered by behavioral science. 89% of users reported it helped them learn about personal finance, 73% said it helped develop healthy money habits, and 72% said it helped them feel better about money.
- 2Forks Program aiming to curb unnecessary food waste by redirecting unused food value to the food insecure while promoting healthier eating habits.
Quantifiable outcome
- 92% of Venture Valley students reported improved understanding of cause and effect in finance and business
- +5 more outcomes
Companies that use Singleton Foundation for Financial Literacy and Entrepreneurship
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Singleton Foundation for Financial Literacy and Entrepreneurship technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Singleton Foundation for Financial Literacy and Entrepreneurship partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- TD BankcoreTD Bank and Venture Valley conducted a gaming competition at Johnson C. Smith University (JCSU) in Charlotte, NC on October 21, 2025, aimed at promoting financial literacy and entrepreneurship among students, particularly within HBCUs.
- FutureLab (Poland)coreVenture Valley Video Game expanded into Poland's school system through partnership with FutureLab, integrating the game into educational curriculum.
- ExperianflagshipExperian sponsors Million Stories series centered around authentic financial conversations including HeartBroke, Your World on Money and Finance Couch. The sponsorship is part of Experian's United for Financial Health initiative, which aims to empower and protect consumers to improve their financial health through education and action. Experian amplifies series' themes and advice with complementary content such as financial and credit education resources.
- U.S. Department of DefenseflagshipNew partnership with the Defense Department announced in January 2022 to support financial literacy and entrepreneurship education, particularly for military communities.
- NFTE (Network for Teaching Entrepreneurship)coreAs part of the partnership between NFTE and Singleton Foundation, Million Stories Media content featuring real entrepreneur stories has been integrated into NFTE's High School and Middle School programs, as well as their adult targeted Career Relaunch program. NFTE resources and tools for entrepreneurs and small businesses are featured in Million Stories Resources.
- Seton Hall UniversitycoreVenture Valley Collegiate Cup event with over 150 students participating. The Stillman School of Business faculty embraced Venture Valley as an innovative experiential educational tool and brought their classes to the event. Students learned about launching startup businesses through video game format.
- The Clubhouse NetworkcoreSlyngshot collaborated with the Clubhouse Network to host the Change Reaction Contest to solve real-world challenges, in which students from all over the world competed for up to $1,500 in seed money. The winning idea EcoSmart created a waste management business solution.
- Orange County Rescue MissioncoreOrange County Rescue Mission introduced Groove financial wellness habit-building platform to homeless adults in their transitional housing program as they get reintroduced to the workforce. The app's user-friendly design helped residents learn budgeting and saving.
- Lemelson MIT ProgramcoreLemelson MIT uses Venture Valley to add business skills education to their invention education programs. The game teaches basic concepts (cogs, revenue, employee impact, marketing) that complement venture-specific learning.
- Junior AchievementcoreEducational partnership for financial literacy and entrepreneurship content delivery.
- Discovery EducationcoreDigital education platform partnership for content distribution.
- WorkingNationminorMedia partnership for financial literacy content and workforce development messaging.
- Military Spouse Employment PartnershipcorePartnership to support financial literacy for military spouses.
- Kauffman FastTraccoreEntrepreneurship education resources and tools partnership.
- Hire Heroes USAcoreVeterans employment and entrepreneurship support partnership.
- Jump$tart CoalitioncoreFinancial literacy advocacy and best practices sharing organization.
- 2forksminorFood waste reduction program that redirects unused food value to the food insecure while promoting healthier eating habits.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
Singleton Foundation for Financial Literacy and Entrepreneurship competitors and assessment
Company assessmentDirect peers
- iGrad (Acquired by Intuition): Financial-wellness platform sold to employers and institutions - the closest direct analog to Singleton's Groove product on B2B go-to-market, audience (working adults), and feature set.
- Junior Achievement USA: The largest U.S. K–12 financial-literacy and entrepreneurship education nonprofit. Singleton Foundation actually lists Junior Achievement as a partner, but JA is the obvious like-for-like comparable on mission (financial literacy + entrepreneurship in schools) and even shares co-marketing logistics.
- NFTE (Network for Teaching Entrepreneurship): Direct strategic partner of Singleton Foundation. NFTE focuses on K–12 and adult entrepreneurship curricula - the exact audience and use case Singleton targets with Venture Valley and Slyngshot, making it a near-perfect functional peer.
- Next Gen Personal Finance (NGPF): Free K–12 personal-finance curriculum and resources nonprofit widely adopted by U.S. high schools. Targets the same teacher/student user base as Venture Valley and competes for the same grant and sponsor dollars.
- FoolProof: Financial-literacy education provider for K–12 and higher education. Closely comparable to the educational-curriculum side of Singleton's portfolio (Venture Valley, Slyngshot) on audience, distribution model, and sponsorship-funded revenue.
Broad incumbents
- Khan Academy (Personal Finance content): Large, well-funded free education nonprofit with a substantive personal-finance curriculum. Not a game, but the benchmark free K–12 financial-literacy content destination and a substitute for teacher attention that Venture Valley and Groove compete for.
- EVERFI (Blackbaud): Established K–12 and workforce financial-literacy / SEL digital-curriculum vendor (now part of Blackbaud). Competes for the same school-district RFPs and corporate wellness budgets, but at materially larger scale and with a broader subject-matter portfolio than Singleton.
- Ramsey Solutions: Largest consumer-facing financial-education media brand (Dave Ramsey). Competes with Million Stories for the same attention/audience on personal-finance video content, with a far larger paid media footprint.
Others
- Jump$tart Coalition: National nonprofit coalition advancing financial-literacy standards and advocacy; also a Singleton partner and award-granting body (Jump$tart Innovation Award). Comparable as a sector steward rather than a direct operating competitor.
Emerging players
- Zogo Finance: Gamified financial-literency app for students and young adults sold to banks and credit unions. Directly comparable to Venture Valley on format (game-based learning), audience (Gen Z students), and B2B monetization (financial-institution sponsorship).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Singleton Foundation for Financial Literacy and Entrepreneurship social profiles
Digital presenceSingleton Foundation for Financial Literacy and Entrepreneurship financial estimates
Financial estimateRevenue estimate
Valuation estimate
Singleton Foundation for Financial Literacy and Entrepreneurship leadership team
Management profileNumber of profiles
Profiles14 records
Singleton Foundation for Financial Literacy and Entrepreneurship funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Singleton Foundation for Financial Literacy and Entrepreneurship M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Singleton Foundation for Financial Literacy and Entrepreneurship
What does Singleton Foundation for Financial Literacy and Entrepreneurship do?
The Singleton Foundation for Financial Literacy and Entrepreneurship is a nonprofit organization that develops and distributes free entertainment-based learning products designed to teach financial literacy and entrepreneurship. Its core offerings include a business simulation video game (Venture Valley), an award-winning digital video channel (Million Stories), a business idea creation web app (Slyngshot), and a financial habit-building web app (Groove), all delivered free to individual users and integrated into educational and corporate wellness programs through partnerships.
Is Singleton Foundation for Financial Literacy and Entrepreneurship a public or private company?
Singleton Foundation for Financial Literacy and Entrepreneurship is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Singleton Foundation for Financial Literacy and Entrepreneurship founded?
Singleton Foundation for Financial Literacy and Entrepreneurship was founded in 2016. It employs 11 to 50 people.
Where is Singleton Foundation for Financial Literacy and Entrepreneurship based?
Singleton Foundation for Financial Literacy and Entrepreneurship is headquartered in Burbank, United States, in the North America region.
How does Singleton Foundation for Financial Literacy and Entrepreneurship make money?
Three revenue lines are on record. Corporate Sponsorships are the primary driver. The others are donations and Grants and employee Wellness Benefits.
Who are Singleton Foundation for Financial Literacy and Entrepreneurship's main competitors?
Direct peers on record are iGrad (Acquired by Intuition), Junior Achievement USA, NFTE (Network for Teaching Entrepreneurship), Next Gen Personal Finance (NGPF) and FoolProof. Broad incumbents are Khan Academy (Personal Finance content), EVERFI (Blackbaud) and Ramsey Solutions. Jump$tart Coalition is listed as an others. Zogo Finance is listed as an emerging player.
Does Singleton Foundation for Financial Literacy and Entrepreneurship have an API?
No public API is recorded for Singleton Foundation for Financial Literacy and Entrepreneurship.
What industry is Singleton Foundation for Financial Literacy and Entrepreneurship in?
Singleton Foundation for Financial Literacy and Entrepreneurship's product category is Financial Literacy Education Software. Its primary akta.pro industry code is EDAMAHAE, Financial Literacy, Budgeting & Personal Finance, with a secondary code of EDAMAHAA, Entrepreneurship Foundations & Startup Basics. Its NAICS code is 6114 and its SIC code is 8200.