What Bearaby does

Bearaby is a Brooklyn-based, privately held e-commerce wellness brand that designs, manufactures, and sells sustainable weighted blankets and adjacent sleep, sensory, and home wellness products through a direct-to-consumer model. Its core technology is a chunky-knit, filler-free construction that delivers weight through layered organic cotton, TENCEL, or upcycled ocean-bound polyester fibers rather than glass beads or plastic pellets, combined with scientifically framed Deep Touch Pressure (DTP) therapy. The product portfolio spans weighted blankets (Cotton Napper, Tree Napper, Ocean Napper, Nappling for kids, Travel Napper, Velvet Napper, Hugger for queen/king), the 2025-launched Second Skin bamboo sheet collection with antimicrobial botanical technology, sensory pillows using plant-based Melofoam, weighted and cooling sleep masks, heated/weighted warmables, weighted plushies, and pillow boots. Go-to-market is self-serve e-commerce on bearaby.com supplemented by Amazon/Buy with Prime and a wholesale channel, with discovery driven by a 46+-page SEO content library, organic social, and earned media in outlets including Forbes, Business Insider, The Strategist, Elle, Wired, and Domino.

The company sells one-time purchases priced $39-$598 with no subscription or recurring revenue model, financed in part through Afterpay. Customer segments include adults seeking sleep and anxiety relief, parents of children, hot sleepers, and eco-conscious consumers, served through four overlapping personas. Backed by a stack of third-party certifications (OEKO-TEX MADE IN GREEN, GOTS, Fairtrade, BCI, GRS, OEKO-TEX 100, ISO 20743), Bearaby positions itself as a premium, sustainability-led alternative in the DTC sleep category. The company was founded by Kathrin Hamm, operates with 11-50 employees, and reports a customer base of 450,000+ and 4,500+ 5-star reviews. In August 2025 Bearaby paused much of its production in response to 50% U.S. tariffs on imports from India, where its organic cotton is sourced, illustrating the supply chain concentration risk of its geographic sourcing strategy.

Name

Bearaby

Legal name

Bearaby

Website

https://bearaby.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bearaby is a Brooklyn-based direct-to-consumer wellness brand that designs and sells sustainable, filler-free knitted weighted blankets and adjacent sleep products (sheets, pillows, masks, warmables) made from organic cotton, TENCEL, and upcycled materials, serving consumers seeking drug-free sleep and anxiety relief.

Ownership category

akta.pro rank

Product category

Sleep & Wellness Bedding

NAICS

Knit Fabric Mills (31324), Apparel Knitting Mills (315120), Mattress Manufacturing (337910)

SIC

Knitting Mills (2250), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

akta.pro secondary industry

Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)

Keywords

• Weighted blankets
• Sleep wellness products
• Sustainable bedding
• Home wellness goods
• Sensory sleep aids

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for weighted blankets, sheets, pillows, and accessories. Customers buy products directly through the e-commerce website. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bearaby designs, manufactures, and sells sustainable knitted weighted blankets and complementary sleep and home wellness products (bamboo sheets, sensory pillows, sleep masks, heated/weighted warmables, pillow boots, plush toys, throws) directly to consumers. Its core weighted blankets use a proprietary filler-free, hand-knit construction that achieves weight through layered organic cotton or TENCEL™ fibers rather than traditional glass beads or pellets, leveraging Deep Touch Pressure therapy for deeper sleep and reduced anxiety.

Product overview

Bearaby is a sustainable home wellness brand offering a diversified portfolio of weighted blankets and sleep-related products. The core product line centers on knitted weighted blankets (Cotton Napper, Tree Napper, Ocean Napper, Nappling for kids, Hugger for couples/king beds, Travel Napper, Velvet Napper) that use Deep Touch Pressure technology to promote deeper sleep and reduce anxiety. The product ecosystem extends into bedding (Second Skin bamboo sheets with antimicrobial botanical technology, duvet sets, complete bundles), sensory pillows (Body Pillow/Cuddler, Knot Pillow/Hugget, body pillow covers), sleep masks (Terraclay™ weighted mask, TENCEL™ cooling mask), warmables (Heated Bottle/Snuggler, Heated Neck Wrap/Calmer, Heated Lap Pad/Lounger), pillow boots, weighted plushies (Bearabuddies collection), and throw blankets (Plushknit Cocoon, Muslin Cocoon). The company positions itself as a science-backed, sustainable wellness brand with products made from organic cotton, TENCEL™, upcycled ocean plastic, and bamboo fabrics. Notable recent expansion includes the October 2025 launch of Second Skin Sheets collection featuring bamboo bedding with peppermint-infused antimicrobial properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Cotton Weighted Blanket (The Napper) A buttery-soft knitted weighted blanket made of certified organic cotton (100% organic, inside and out) that helps users fall asleep faster and feel calmer. Weight is achieved through hand-knit organic cotton loops rather than beads or pellets. Available in 10, 15, 20, and 25 lb weights.
• Tree Napper (TENCEL™ Weighted Blanket) A cooling weighted blanket made from silky-smooth TENCEL™ eucalyptus fibers with moisture-wicking and breathable properties, designed for hot sleepers to deliver calming deep pressure while regulating body temperature.
• Nappling (Kids Weighted Blanket) A weighted blanket specially designed for children aged 4+, made from organic cotton with smaller, closer-knit loops for a gentle hug to help reduce restlessness and nighttime wake-ups. Available in 5 lb (36" x 48") and 7 lb (40" x 60") weights.
• Ocean Napper A knitted weighted blanket made from ultra-soft, upcycled fabric that removes plastic bottles from oceans, with each blanket preventing 600 plastic bottles from polluting oceans. Made from 100% GRS-certified recycled polyester. Available in 20 lb and 25 lb weights in queen/king sizes.
• Queen/King Weighted Blanket (Hugger) A bed-sized weighted blanket designed for couples or full mattress coverage, hand-knit from organic cotton (Cotton Hugger, 30 lb) or upcycled fabric (Ocean Hugger, 20 lb), delivering Deep Touch Pressure for two people sharing.
• King Size Weighted Blanket A king size weighted blanket (76" x 80") that covers the entire bed, helping users fall asleep faster and feel calmer. Priced at $449.
• Travel Napper A portable 10 lb organic cotton weighted blanket that packs into a handy duffel bag (20" x 10" x 10"), designed for travel, office use, or yoga, with a filler-free design that allows easy passage through airport security.
• Velvet Napper A weighted blanket made from eco-velvet fabric, offering a different texture option for consumers seeking a plush alternative to the cotton knit line.
• Second Skin Sheet Set Premium bedding made from 100% bamboo with smart botanicals (peppermint, mint, and marine proteins), naturally antimicrobial and eliminating 99.9% of bacteria, 4x cooler than cotton and 2x softer than silk. Includes 1 fitted sheet, 1 flat sheet, and 2 pillowcases. Priced from $269 (twin) to $359 (cali king).
• Second Skin Duvet Set A bamboo duvet cover with peppermint-infused fabric that protects the duvet while providing cooling and antimicrobial benefits, part of the Second Skin bedding collection.
• Body Pillow (Cuddler) A full-length body pillow made with plant-based Melofoam™ that provides pressure relief on neck and back with full-body support, available in medium (54") and large (75") sizes, priced from $199.
• Knot Pillow (Hugget) An award-winning knot pillow filled with plant-based Melofoam™, designed to keep anxious hands busy and soothe senses, available in small ($39), medium, and large sizes.
• Terraclay™ Sleep Mask (Dreamer) A gently weighted sleep mask that provides gentle pressure on eyes and blocks out light, made with Terraclay™ material, helping ease tension headaches. Priced at $69.
• TENCEL™ Sleep Mask (Tree Dreamer) A lightweight, cooling TENCEL™ fabric sleep mask that blocks light for better rest while keeping skin clear and smooth, providing spa-like comfort. Priced at $89.
• Heated Bottle (Snuggler) A gently weighted and heated bottle that snuggles the body to ease pain, providing soothing heated and cooling comfort to relax cramps, aches, and relieve stress. Priced at $89.
• Heated Neck Wrap (Calmer) A weighted neck support wrap that relaxes shoulders and back, providing heated comfort with weighted therapy. Priced at $89.
• Heated Lap Pad (Lounger) A weighted lap pad for calm restlessness, providing weighted lap comfort usable at desks or during activities and combining gentle heat with weighted therapy. Priced at $129.
• Pillow Boots Cushioned slippers built from real pillows that hug feet in cushioned comfort, helping users sleep better, decreasing anxiety, and providing all-season comfort.
• Weighted Plushies (Bearabuddies Collection) A collection of weighted stuffed animals including Remi Rabbit, Benji Bear, Elli Elephant, and Daisy Dino, designed to help users (particularly children) feel calm and comforted by combining weighted therapy with plush toy appeal.
• Plushknit Throw (Cocoon) A sublimely soft throw blanket made of GRS-certified upcycled Plushknit fabric, designed as a calming cocoon throw for layering or use on sofas. Priced at $149.
• Muslin Cocoon Throw An airy organic cotton muslin throw blanket made of GOTS-certified 100% organic cotton muslin, designed to complete a calming cocoon. Priced at $149.
• Digital Gift Card A digital gift card available in $50 denominations that allows recipients to choose their own Bearaby products.

Quantifiable outcome

• 85% report better sleep after using a Bearaby weighted blanket
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Hush Blankets: Canadian weighted blanket DTC brand with overlapping product category and similar therapeutic/sleep positioning. Comparable as a regional DTC competitor expanding into adjacent sleep accessories, mirroring Bearaby's product roadmap.

Broad incumbents

• Brooklinen: Established premium DTC bedding brand with sheets, comforters, pillows, and loungewear. Comparable target customer (design-conscious, quality-focused home goods buyer) and overlapping product roadmap as Bearaby expands beyond weighted blankets.
• Casper: Larger DTC sleep brand operating broadly across mattresses, bedding, and sleep accessories. Competes with Bearaby in the broader sleep wellness category and represents the type of well-capitalized incumbent Bearaby may encounter as it expands into sheets and pillows.
• Boll & Branch: Premium DTC bedding brand with established sheets, duvets, and pillow lines built around sustainable materials and certifications — directly comparable to Bearaby's Second Skin Sheets expansion and a benchmark for the premium bedding category Bearaby is entering.
• Parachute Home: Premium DTC home brand with deep bedding (sheets, duvets, pillows) and broader home textiles assortment. Comparable to Bearaby's premium sustainable positioning and a direct competitive reference for the Second Skin Sheets category entry.

Direct peers

• Gravity Blankets: Direct DTC competitor in the premium weighted blanket category, with comparable positioning around therapeutic benefits, science-backed claims, and celebrity/influencer-driven marketing. Both brands compete for the same adult sleep-and-anxiety consumer segment at similar price points.
• YnM Weighted Blanket: Direct weighted blanket competitor operating primarily through Amazon with a value-oriented positioning. Comparable product category (knit and bead-filled weighted blankets) but at meaningfully lower price points, representing the lower-tier competitive pressure on Bearaby's premium pricing.
• SensaCalm: Direct weighted blanket competitor with comparable therapeutic positioning and adult/children product split. Both brands target the same sensory-and-sleep customer segment using Deep Touch Pressure-style messaging.
• Luxome: Premium DTC weighted blanket and sleep product brand directly competing for the same wellness-focused consumer. Comparable product breadth (blankets, sheets, pillows), comparable premium pricing, and similar sustainability and materials positioning.
• Mosaic Weighted Blankets: Direct competitor focused on adult weighted blankets sold primarily through Amazon and DTC channels. Overlaps with Bearaby on materials (cotton), adult sleep positioning, and the same customer base seeking natural anxiety and sleep aids.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mybearaby
• Facebookfacebook.com/mybearaby
• Instagraminstagram.com/mybearaby
• Pinterestpinterest.com/mybearaby
• TikToktiktok.com/@mybearaby

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bearaby