BASWA acoustic
BASWA acoustic North America distributes Swiss-engineered seamless acoustic plaster systems across North America through 115+ certified installers, serving commercial, institutional, cultural, education, and luxury residential projects with NRC ratings up to 1.00.
- Company typePrivate
- Founded1991
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BASWA acoustic does
BASWA acoustic North America, LLC is the North American distribution subsidiary of BASWA Acoustics, a Swiss manufacturer of seamless acoustic plaster systems established in 1991. The company sells engineered acoustical finish systems that reduce reverberation in hard-surfaced spaces while presenting as monolithic, conventional plaster — the acoustic function is embedded within the finish material itself rather than applied as visible treatment. The product portfolio comprises six core systems: BASWA Phon (mineral wool panel + microporous marble aggregate finish, flagship, NRC up to 1.00), BASWA Natural (hemp/flax fiber-based, 51% lower embodied CO2), BASWA Basic (impact-resistant, fast-install), BASWA DTG (direct-to-grid for commercial acoustic ceilings), BASWA Cool (integrated hydronic radiant heating/cooling), and BASWA Hybrid (thin backing/impact-resistance panel), supplemented by accessories (Clean, Protect, Colors, Fill).
BASWA distributes exclusively through a certified installer network — 115+ independent contractors across the US, Canada, Mexico, the Caribbean, and Latin America, supported by direct technical sales engagement with architects, acoustical consultants, and general contractors. GCC/Middle East markets are served through a distribution partnership with Euro Systems (UK). Pricing is project-based with no public tiers; BASWA provides budget guidance on request and certified contractors quote materials and labor against project-specific specifications. Customer concentration is spread across commercial/institutional (corporate offices, hospitality, government), education, performing arts and cultural venues, healthcare, transit infrastructure, high-humidity environments, historical renovation, and luxury residential segments, with reference projects including the Whitney Museum, JFK Center REACH, Denver Union Station, New World Symphony, Brown University, Parliament Hill Visitor Welcome Center, Red Sea International Airport (LEED Platinum), and King Khalid International Airport (LEED Silver). Certifications include Class A fire rating (ASTM E84), ASTM C423 (both A- and E-mounting), ASTM D3273 mold resistance (10/10), California Section 01350 VOC compliance, HPDs for all products, EPDs for Phon and Natural, and alignment with LEED v5, WELL v2, Living Building Challenge, and ANSI/ASA S12.60 school acoustics criteria.
BASWA acoustic firmographics
Firmographics- Name
- BASWA acoustic
- Legal name
- BASWA acoustic North America, LLC
- Website
- https://baswana.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BASWA acoustic North America distributes Swiss-engineered seamless acoustic plaster systems across North America through 115+ certified installers, serving commercial, institutional, cultural, education, and luxury residential projects with NRC ratings up to 1.00.
- Ownership category
- akta.pro rank
BASWA acoustic industry classification
Industry- Product category
- Architectural Acoustic Plaster Systems
- NAICS
- Drywall and Insulation Contractors (23831)
- akta.pro primary industry
- Acoustic & Soundproofing Works (IMAFANAL)
- akta.pro secondary industry
- Soundproofing & Acoustic Insulation (Walls/Ceilings) (HSAPAFAH)
Keywords
Where BASWA acoustic is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BASWA acoustic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Acoustical Plaster Material Sales: BASWA sells its acoustical plaster systems (BASWA Phon, Natural, Basic, DTG, Cool, Hybrid) as materials to certified contractors. Material quotes are provided by certified contractors based on project specifications, size, and system selection. Pricing varies by project size, system type, finish, location, and installation complexity.
- Certified Installer Network Revenue: BASWA supports a network of 115+ certified independent installers across North America who perform installations. Installers are trained and certified directly by BASWA acoustic. The company provides technical support, specification assistance, and certification documentation throughout each project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-based material and installation pricing — no public tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BASWA acoustic product offering
Product offeringCore offering
BASWA acoustic distributes and supports installation of the BASWA Phon family of seamless sound-absorbing plaster systems, including BASWA Phon, Natural, Basic, DTG, Cool, and Hybrid, each consisting of an absorptive panel substrate finished with a microporous recycled marble aggregate coat. The products achieve NRC ratings up to 1.00 per ASTM C423 and are sold to architects, building owners, and contractors for commercial, institutional, residential, and performance-venue projects across North America.
Product overview
BASWA acoustic is a Swiss manufacturer of seamless acoustic plaster systems for monolithic ceilings and walls, established in 1991. The product portfolio centers on six engineered acoustical plaster systems: BASWA Phon (the flagship mineral wool-based system), BASWA Natural (a hemp and flax fiber-based low-carbon alternative), BASWA Basic (impact-resistant system for expedited installation), BASWA DTG (direct-to-grid mounting), BASWA Cool (integrated hydronic radiant temperature control), and BASWA Hybrid (thin backing/impact-resistance panel). All systems use a micro-porous recycled marble aggregate finish applied over an absorptive panel substrate, achieving NRC ratings up to 1.00. The product line is supported by maintenance and finishing accessories including BASWA Clean, BASWA Protect, BASWA Colors, and BASWA Fill. Systems are delivered and installed exclusively through a global network of factory-certified contractors.
Differentiator
Problem solved
Functional benefit
Products and services
- BASWA Phon The flagship seamless acoustical plaster system consisting of a mineral wool supporting panel adhered to a stable substrate and finished with a microporous marble aggregate finish, achieving NRC ratings from 0.80 to 1.00 depending on thickness (30, 40, or 70 mm) and finish. Specified for architects and contractors on commercial, institutional, residential, and performance-venue projects requiring seamless acoustic treatment on flat, curved, domed, vaulted, and compound-curved ceilings and walls.
- BASWA Natural A hemp and flax fiber-based seamless acoustical plaster system applied directly to ceilings and walls, achieving 51% less embodied CO2 per square meter than mineral wool systems. Available in 30 mm and 40 mm thicknesses with NRC ratings from 0.60 to 0.85 depending on thickness and finish. Specified for projects with rigorous embodied carbon targets, including those pursuing LEED, WELL, and Living Building Challenge certification.
- BASWA Basic An acoustical plaster system engineered for greater impact resistance and expedited installation on flat ceilings and walls with a stable substrate, suitable for high-humidity environments and projects with tight construction schedules. Available in 30 mm thickness with NRC ratings from 0.70 to 0.75 depending on finish and capable of complete installation in as few as 1 to 2 days.
- BASWA DTG (Direct-to-Grid) A direct-to-grid acoustical system delivering the seamless aesthetic, durability, and sound absorption of a BASWA finish on a suspended ceiling grid, with a Ceiling Attenuation Class (CAC) rating of 39. Available in 30 mm thickness with NRC ratings from 0.75 to 0.80 depending on finish. Often specified for commercial acoustic ceilings where construction speed is a priority but a monolithic marble finish is still desired.
- BASWA Cool Integrates hydronic cooling or heating behind the BASWA acoustic finish, combining sound absorption with draftless, noise-free radiant temperature control in a single continuous surface. Available in 30 mm, 40 mm, and 70 mm thicknesses. Specified for architects and owners seeking acoustic performance alongside mechanical comfort without visible diffusers, grilles, or registers.
- BASWA Hybrid A niche add-on panel used as a backing for extending a BASWA finish onto surfaces beyond the primary acoustic system and as an impact-resistance wall panel for spaces where surface durability is needed. Used in performance spaces requiring targeted high-frequency absorption. Available in 10 mm thickness with NRC ratings up to 0.30 depending on finish.
- BASWA Clean A two-part biodegradable surface cleaner engineered specifically for all BASWA acoustical plaster finishes. Penetrates deep into surface pores, emulsifies oils, and lifts stains and odors through oxidation, restoring the original white appearance without scrubbing or harsh chemicals. Sold to building owners and maintenance teams to maintain BASWA installations.
- BASWA Protect A clear, water-repelling impregnation solution developed for use with all BASWA plaster finishes. Penetrates deep into surface pores to provide long-lasting resistance to water, dirt, and organic stains without creating a bridging layer that would compromise acoustic performance. Sold to building owners and maintenance teams for protecting BASWA installations.
- BASWA Colors A custom color tint additive integrally mixed into the BASWA finish coat material prior to application for uniform coloration. Enables virtually unlimited color customization without affecting acoustic porosity or acoustic performance. Specified by architects and designers for projects requiring custom-colored seamless acoustic finishes.
Quantifiable outcome
- NRC ratings up to 1.00 per ASTM C423 (BASWA Phon 70mm)
- +9 more outcomes
Companies that use BASWA acoustic
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
BASWA acoustic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BASWA acoustic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Euro SystemscoreEuro Systems is a UK-headquartered architectural solutions company with operations in the Middle East. It serves as the distribution partner for BASWA Acoustics in the GCC region, having completed major acoustic installations at landmark GCC developments including Red Sea International Airport (LEED Platinum certification) and Hafawa Lounge at King Khalid International Airport (LEED Silver certification). This partnership strengthens BASWA's GCC presence in alignment with Saudi Vision 2030 mega-projects driving architectural transformation in the region.
Scale indicators7 records
Recent moves6 records
Expansion highlights2 records
BASWA acoustic competitors and assessment
Company assessmentBroad incumbents
- Armstrong World Industries: Armstrong is a major incumbent in commercial ceiling systems, offering acoustic ceiling tiles, panels, and suspension systems that compete with BASWA in office, healthcare, education, and institutional markets. Armstrong's scale and contractor relationships make it the dominant non-seamless alternative for acoustic ceiling specifications.
- Saint-Gobain Ecophon: Ecophon (part of Saint-Gobain) manufactures acoustic ceiling and wall panels for offices, education, and healthcare. It competes with BASWA in commercial acoustic specifications where acoustic performance and aesthetics matter, though it primarily delivers panel-based rather than seamless plaster solutions.
- CertainTeed Ceilings: CertainTeed (a Saint-Gobain subsidiary) offers acoustic ceiling panels and wall solutions across commercial and institutional markets. It competes with BASWA in projects where acoustic tile systems are an acceptable substitute for seamless plaster finishes, often at lower installed cost.
- Rockfon: Rockfon (a subsidiary of Rockwool) is one of the largest manufacturers of acoustic ceiling and wall solutions, including stone wool ceiling panels and baffle systems. It competes with BASWA in commercial acoustic ceiling applications where seamless aesthetics are not required, offering a lower-cost alternative at scale.
- Knauf Insulation: Knauf is a global manufacturer of drywall, insulation, and acoustic building products. While it does not directly offer seamless acoustic plaster, it competes in the broader drywall and acoustic finishing space and represents a potential channel or substitution threat to BASWA's installer network.
Direct peers
- Pyrok: Pyrok manufactures acoustical plaster products and seamless acoustic finishes that compete head-to-head with BASWA in commercial, institutional, and residential projects. Both companies target the same specification channel (architects, acoustical consultants) with comparable seamless aesthetic value propositions.
- Decoustics: Decoustics manufactures custom acoustical ceiling and wall systems, including metal and fabric-faced panels for architectural acoustic applications. It competes with BASWA in commercial, cultural, and transportation projects where high-performance acoustic finishes are specified.
- pinta acoustic: pinta acoustic is a German-headquartered manufacturer of seamless acoustic plaster systems (Sonacoustic, SonaSpray) that directly compete with BASWA Phon in the monolithic acoustic finish category. Both companies serve architects and contractors specifying invisible acoustic treatments for commercial and cultural venues.
Emerging players
- BAUX: BAUX is a Swedish manufacturer of acoustic wood wool panels and tiles serving commercial and residential markets. It competes with BASWA in design-led projects where acoustic performance and aesthetic specification are both priorities, though BAUX focuses on visible panel systems rather than seamless plaster.
- Heradesign: Heradesign (a Knauf subsidiary) manufactures wood wool acoustic panels that compete with BASWA in commercial and educational acoustic applications. It offers a different aesthetic (visible wood wool texture vs. seamless plaster) but addresses similar reverberation and acoustic comfort requirements.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BASWA acoustic social profiles
Digital presenceBASWA acoustic compliance and trust
Trust signalCompliance16 records
BASWA acoustic financial estimates
Financial estimateRevenue estimate
Valuation estimate
BASWA acoustic leadership team
Management profileNumber of profiles
BASWA acoustic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BASWA acoustic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BASWA acoustic
What does BASWA acoustic do?
BASWA acoustic distributes and supports installation of the BASWA Phon family of seamless sound-absorbing plaster systems, including BASWA Phon, Natural, Basic, DTG, Cool, and Hybrid, each consisting of an absorptive panel substrate finished with a microporous recycled marble aggregate coat. The products achieve NRC ratings up to 1.00 per ASTM C423 and are sold to architects, building owners, and contractors for commercial, institutional, residential, and performance-venue projects across North America.
Is BASWA acoustic a public or private company?
BASWA acoustic is a private company. It is classified as corporate owned and is currently operating.
When was BASWA acoustic founded?
BASWA acoustic was founded in 1991. It employs 11 to 50 people.
Where is BASWA acoustic based?
BASWA acoustic is headquartered in Cleveland, United States, in the North America region.
How does BASWA acoustic make money?
Two revenue lines are on record. Acoustical Plaster Material Sales are the primary driver. The others are certified Installer Network Revenue.
Who are BASWA acoustic's main competitors?
Broad incumbents on record are Armstrong World Industries, Saint-Gobain Ecophon, CertainTeed Ceilings, Rockfon and Knauf Insulation. Direct peers are Pyrok, Decoustics and pinta acoustic. Emerging players are BAUX and Heradesign.
Does BASWA acoustic have an API?
No public API is recorded for BASWA acoustic.
What industry is BASWA acoustic in?
BASWA acoustic's product category is Architectural Acoustic Plaster Systems. Its primary akta.pro industry code is IMAFANAL, Acoustic & Soundproofing Works, with a secondary code of HSAPAFAH, Soundproofing & Acoustic Insulation (Walls/Ceilings). Its NAICS code is 23831.