GiftFly
GiftFly is a cloud-based eGift card platform that lets local small businesses in the US and Canada create, sell, promote, and redeem digital gift cards across email, text, Facebook, and Clover POS.
- Company typePrivate
- Founded2011
- HeadquartersNew Canaan, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GiftFly does
GiftFly LLC is a cloud-based eGift card platform that enables local small businesses to create, sell, promote, track, and redeem digital gift cards. The company serves approximately 17,000+ merchants — predominantly independent restaurants, spas, salons, and retail establishments in the United States and Canada — by offering unlimited custom-branded digital gift cards deliverable via email, text message, and Facebook, with in-store redemption supported through a QR-scanning mobile app and a Clover POS integration.
The platform is built around a web-based merchant dashboard for card design, campaign management (promotions, bonus deals, giveaways, flash sales), and real-time sales/redemption analytics, supplemented by a mobile merchant app for on-the-go QR redemption and an Android version reportedly in development. Underlying integrations include Stripe for payment processing, Emailage for third-party fraud scoring, and Clover Register for native POS workflows where gift cards are configured as tax-exempt products with a dedicated 'GiftFly tender' payment option.
GiftFly generates revenue primarily through per-transaction convenience fees (3.99% + $0.99, with a reduced 3.99% rate for cards $20 or less) on the core platform, a separate $0.03 per $1 of gift card value fee on Clover App purchases, and usage-based fees for promotional email sends beyond a 5,000-per-month free allowance. Distribution is hybrid: direct self-serve signup at giftfly.com, the Clover App Market, Facebook Tab integration, and a 30%-commission affiliate program that incentivizes third-party signups of local businesses. The company is privately held, founder-led by CEO Cory Perkins, bootstrapped with no disclosed external funding, and operates with a 1–10 person team from New Canaan, Connecticut (governed under Virginia law).
GiftFly firmographics
Firmographics- Name
- GiftFly
- Legal name
- GiftFly LLC
- Website
- https://giftfly.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GiftFly is a cloud-based eGift card platform that lets local small businesses in the US and Canada create, sell, promote, and redeem digital gift cards across email, text, Facebook, and Clover POS.
- Ownership category
- akta.pro rank
GiftFly industry classification
Industry- Product category
- Digital Gift Card Platform
- akta.pro primary industry
- Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)
- akta.pro secondary industries
- Loyalty, Promotions & Gift Cards (bundles, coupons, prepaid) (MPAFAJAK), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)
Keywords
Where GiftFly is headquartered
LocationHeadquarters
- HQ city
- New Canaan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GiftFly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction Convenience Fees: GiftFly charges a convenience fee of 3.99% + $0.99 per transaction on gift card purchases. This fee can be absorbed by the merchant or passed to the buyer at checkout. For cards $20 or less, the fee is only 3.99%.
- Credit Card Processing: Stripe charges 2.90% + $0.30 per card transaction for payment processing. This is separate from the GiftFly convenience fee.
- Clover App Transaction Fee: For gift cards purchased on the Clover App, GiftFly charges $0.03 per $1 of gift card value sold (one-time fee per transaction). Merchants do not have the option to add this fee to checkout.
- Additional Email Sends: $0.99 for each additional 1,000 emails sent over the 5,000 free monthly emails allotted to each merchant
- Affiliate Commission Revenue: GiftFly earns revenue from the affiliate program where affiliates earn 30% commission on fees; the remaining 70% goes to affiliates
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Merchant Plan |
| Transaction based/ take rate | Pay-as-you-go | Clover App Transaction Fee |
| Usage-based | Pay-as-you-go | Additional Email Sends |
| Transaction based/ take rate | Pay-as-you-go | Giveaway/Flash Sale Marketing Fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
GiftFly product offering
Product offeringCore offering
GiftFly provides a free, cloud-based eGift card platform that lets local merchants create unlimited custom digital gift cards and sell them online 24/7 via email, text, Facebook, and merchant websites. The platform includes a real-time merchant dashboard, a mobile QR-code redemption app, built-in promotional email campaigns, fundraiser tools, and Clover POS integration, with revenue generated through per-transaction convenience fees.
Product overview
GiftFly is a unified eGift card platform designed for local businesses, consisting of a core web-based platform, a merchant dashboard for account management, a mobile merchant app for on-the-go redemption, and specialized modules for promotions, fundraisers, and Clover POS integration. The platform enables merchants to create unlimited custom eGift cards, sell them online 24/7 through their website and Facebook, process in-store redemptions via QR codes or the Clover terminal, and run email marketing campaigns—all from a single dashboard. The affiliate program extends the platform's reach by incentivizing third parties to sign up new merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- GiftFly eGift Card Platform Core cloud-based platform that lets local merchants create unlimited custom eGift cards with branding, logos, and color codes, and sell them online 24/7 via email, text, Facebook, and merchant websites.
- GiftFly Merchant Dashboard Web-based merchant portal providing tools to create, sell, track, and promote eGift cards, with real-time sales activity, customer email access, card design management, and Quick Redeem processing.
- GiftFly Merchant App Mobile application enabling merchants to scan and redeem gift cards via QR code, process refunds, and monitor business performance on the go; available on iOS with Android in development.
- GiftFly for Clover Dedicated Clover App integrated into Clover Register software, enabling merchants using Clover POS to sell, scan, and redeem digital gift cards from their Clover terminal, with automatic tax-exempt product setup and a dedicated GiftFly tender payment option.
Quantifiable outcome
- 33% increase in gift card sales
- +3 more outcomes
Companies that use GiftFly
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
GiftFly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
GiftFly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecoreStripe is the payment processing partner for GiftFly, handling credit card transactions. Charges 2.90% + $0.30 per card transaction.
- EmailagecoreEmailage provides cutting-edge fraud protection to monitor transactions and keep personal and financial information safe and secure.
- ClovercoreClover integration allows merchants to sell gift cards through their Clover POS terminals. The GiftFly app is fully integrated into Clover Register software with automatic tax-exempt product setup.
Scale indicators9 records
Recent moves3 records
Expansion highlights4 records
GiftFly competitors and assessment
Company assessmentBroad incumbents
- Square (Block): Square offers native eGift card functionality as part of its broader POS and payments platform serving SMBs. It is directly comparable because it competes for the same local merchant wallet with bundled gift card issuance, redemption, and marketing features.
- Toast: Toast provides eGift card capabilities as part of its restaurant-focused POS platform. Comparable to GiftFly because it serves a similar SMB vertical (restaurants/food service) with integrated gift card issuance and POS redemption.
- Clover Network (Fiserv): Clover is GiftFly's primary distribution partner and also offers native gift card features via its App Market. It is comparable because it competes directly for gift card processing on the same merchant base while controlling the underlying POS platform.
- Blackhawk Network: Blackhawk operates one of the largest gift card distribution and processing networks globally, including B2B merchant issuance. Comparable to GiftFly at the gift card processing/issuance layer, though Blackhawk serves enterprise-scale merchants and retailers.
- InComm Payments: InComm provides gift card processing, issuance, and distribution technology to merchants and brands. Comparable to GiftFly at the gift card processing/aggregator layer, though InComm operates at substantially larger scale across enterprise and retail customers.
Direct peers
- Givex: Givex is a gift card processing, loyalty, and stored-value platform serving multi-unit and SMB merchants. It is a direct comparable to GiftFly because it operates the same core business model — merchant-branded digital gift card issuance, processing, and analytics — at greater scale.
- Valor (formerly National Gift Card): Valor/NGC operates a B2B gift card processing and distribution platform for retailers and restaurants. It is directly comparable because it sells merchant-branded digital and physical gift card infrastructure similar to GiftFly's offerings.
- Ackroo: Ackroo provides gift card and loyalty program solutions for SMBs and multi-location merchants in North America (it also operates giftfly.ca, GiftFly's Canadian business). Directly comparable business model and customer base to GiftFly.
- Yiftee: Yiftee sells digital gift cards specifically aimed at local and independent merchants. Closely comparable to GiftFly because it targets the same SMB vertical, uses a similar transaction-fee model, and competes for the same merchant customer.
- GiftYa: GiftYa offers local business digital gift cards with text/email delivery, comparable to GiftFly's core product. It targets the same SMB segment with similar multi-channel delivery and merchant self-serve onboarding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GiftFly social profiles
Digital presenceGiftFly financial estimates
Financial estimateRevenue estimate
Valuation estimate
GiftFly leadership team
Management profileNumber of profiles
Profiles4 records
GiftFly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GiftFly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GiftFly
What does GiftFly do?
GiftFly provides a free, cloud-based eGift card platform that lets local merchants create unlimited custom digital gift cards and sell them online 24/7 via email, text, Facebook, and merchant websites. The platform includes a real-time merchant dashboard, a mobile QR-code redemption app, built-in promotional email campaigns, fundraiser tools, and Clover POS integration, with revenue generated through per-transaction convenience fees.
Is GiftFly a public or private company?
GiftFly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GiftFly founded?
GiftFly was founded in 2011. It employs 1 to 10 people.
Where is GiftFly based?
GiftFly is headquartered in New Canaan, United States, in the North America region.
How does GiftFly make money?
Five revenue lines are on record. Transaction Convenience Fees are the primary driver. The others are credit Card Processing, clover App Transaction Fee, additional Email Sends and affiliate Commission Revenue.
Who are GiftFly's main competitors?
Broad incumbents on record are Square (Block), Toast, Clover Network (Fiserv), Blackhawk Network and InComm Payments. Direct peers are Givex, Valor (formerly National Gift Card), Ackroo, Yiftee and GiftYa.
Does GiftFly have an API?
No public API is recorded for GiftFly.
What industry is GiftFly in?
GiftFly's product category is Digital Gift Card Platform. Its primary akta.pro industry code is FSAMANAL, Gift Card Processing, Issuance Platforms & Aggregators, with a secondary code of MPAFAJAK, Loyalty, Promotions & Gift Cards (bundles, coupons, prepaid).