CMB Insurance Brokers

What CMB Insurance Brokers does

CMB Insurance Brokers is a Canadian insurance brokerage founded in 1986 and headquartered in Edmonton, Alberta. The firm provides personal and commercial insurance placement alongside risk management services, representing 25+ insurance carriers and operating from seven offices across Western Canada (Edmonton, Grande Prairie, La Crete, Calgary, Red Deer) with extensions into Saskatoon and Mississauga. Its commercial book spans trucking, oil & gas, construction, manufacturing, and forestry, with stated coverage extending from startups to billion-dollar enterprises. The team reports 900+ years of collective experience and a 94% client retention rate, and the firm states it manages billions of dollars in client coverage assets.

The business model is commission-based brokerage: CMB earns carrier commissions on policies placed across its represented carrier panel, with revenue tied to premium volume and mix rather than direct policy underwriting. Go-to-market combines multi-office regional presence with vertical specialization in resource and industrial sectors typical of Western Canada. The firm has broadened its product surface with Cyber Insurance, D&O, E&O, and US Insurance Solutions (cross-border placement), and operates Mango Insurance as a distinct sub-brand channel. Implementation of Alberta's DCPD auto insurance reform (2022) reflects regulatory adaptation in the core personal lines book.

Operationally, CMB is a private, mid-sized regional brokerage with 51-100 employees distributed across its office network. No proprietary technology platform, AI/ML capability, or disclosed financial metrics are referenced in the available data. Competitive positioning rests on carrier breadth (25+ carriers), industry vertical knowledge, multi-office accessibility, and long-tenured client relationships evidenced by the 94% retention figure.

Name

CMB Insurance Brokers

Legal name

CMB Insurance Brokers

Website

https://cmbinsurance.ca

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

CMB Insurance Brokers is a Western Canadian insurance brokerage founded in 1986, placing personal and commercial coverage through 25+ carriers across seven offices and serving clients from startups to billion-dollar enterprises in trucking, oil & gas, construction, manufacturing, and forestry.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial insurance brokerage
• Personal insurance brokerage
• Surety bonding services
• Commercial general liability
• Risk management consulting

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Insurance Brokerage Commissions: CMB Insurance Brokers earns commissions from insurance carriers for placing client business. As an independent insurance broker, they represent multiple carriers (25+) and receive commissions based on policies placed. The company also offers value-added services including premium financing, surety bonding, equipment financing, and group benefits administration.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CMB Insurance Brokers is an independent Canadian insurance brokerage that places commercial and personal insurance coverage on behalf of clients by marketing their risk profiles to 25+ insurance carriers and selecting competitive options. Beyond policy placement, the firm provides surety and bonding, premium financing, equipment financing, group benefits administration, claims handling, and safety/compliance consulting across multiple industry verticals and personal lines.

Product overview

CMB Insurance Brokers is a Canadian insurance brokerage offering a comprehensive portfolio of commercial and personal insurance products. The core offering consists of Business Insurance (covering industry-specific sectors like trucking, oil & gas, construction, manufacturing, forestry, real estate, professional services, and retail/hospitality) and Personal Insurance (home, auto, motorcycle, boat, and farm coverage). The company provides specialized insurance products including Commercial General Liability, Cyber Insurance, Directors & Officers, Errors & Omissions, Crime, Commercial Auto, Commercial Property, Business Interruption, Product Liability, Commercial Umbrella, Builders Risk, Completed Operations, DCPD, Equipment Breakdown, and Contractors Equipment insurance. Beyond standard coverage, CMB offers supplementary services including Premium Financing, Group Benefits, Safety & Compliance consulting, Equipment Financing, Claims Handling, and US Insurance Solutions. The company also operates Mango Insurance as a sub-brand. CMB represents 25+ insurance carriers and provides solutions for clients ranging from startups to billion-dollar companies across Canada and the US.

Differentiator

Problem solved

Functional benefit

Brands

• Mango Insurance: A sub-brand of CMB Insurance Brokers offering personal home insurance and auto insurance products.

Products and services

• Business Insurance
• Personal Insurance
• Surety & Bonding
• Commercial General Liability Insurance
• Cyber Insurance
• Directors and Officers Insurance
• Errors and Omissions Insurance
• Crime Insurance
• Commercial Auto Insurance
• Commercial Property Insurance
• Business Interruption Insurance
• Product Liability Insurance
• Commercial Umbrella Liability Insurance
• Builders Risk Insurance

Quantifiable outcome

• 94% client retention rate demonstrating customer satisfaction
• +2 more outcomes

Segments16 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hub International: Large global insurance brokerage with significant Canadian operations including Western Canada. Comparable as a multi-line commercial and personal insurance broker, though much larger and broader in scope than CMB.
• Marsh Canada: Subsidiary of Marsh McLennan, providing commercial insurance brokerage and risk advisory across Canada including Western Canada. Comparable in commercial lines focus and carrier intermediation model, though enterprise-focused versus CMB's SMB and mid-market orientation.
• Aon Canada: Global insurance broker and risk advisor with Canadian operations across commercial P&C, surety, and group benefits. Comparable in product breadth and commercial client focus, though materially larger and more enterprise-oriented.

Direct peers

• CapriCMW Insurance Services: Western Canadian independent insurance brokerage serving commercial and personal lines with multiple offices in BC and Alberta. Directly comparable to CMB in regional focus, independent broker model, and industry specialization.
• Western Financial Group: Western Canadian-focused insurance and financial services brokerage with strong presence in Alberta, Saskatchewan, and BC. Highly comparable to CMB in regional footprint and commercial/personal insurance product mix.
• Westland Insurance: Western Canadian personal and commercial insurance broker with extensive branch network across BC, Alberta, Saskatchewan, and Ontario. Directly comparable to CMB in regional Western Canadian footprint, multi-carrier independent model, and product breadth.
• Acera Insurance: Western Canadian insurance brokerage formed via roll-up of multiple regional brokers. Directly comparable to CMB in product mix and independent broker model; demonstrates the consolidation path available to mid-sized Western Canadian brokers.
• BrokerLink: One of Canada's largest independent insurance brokerages operating across personal and commercial lines with multi-carrier representation. Directly comparable to CMB in product mix, independent broker model, and Canadian geographic footprint.
• Rogers Insurance: Alberta-based independent insurance brokerage with commercial and personal lines across Western Canada. Comparable to CMB in independent multi-carrier model, Alberta base, and commercial segment focus.

Regional players

• Intact Public Entities: Specialty broker arm of Intact Financial Corporation serving Canadian municipalities, public sector, and specialty commercial risks. Comparable to CMB in Canadian independent brokerage orientation and commercial lines focus, though distinct in public-sector specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CMB_insurance
• Facebookfacebook.com/CMBinsurance
• LinkedInlinkedin.com/company/cmb-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMB Insurance Brokers