Taylor Rental
- Company typePrivate
- Founded1977
- HeadquartersAuburn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Taylor Rental firmographics
Firmographics- Name
- Taylor Rental
- Legal name
- Taylor Rental
- Website
- https://taylorrentalusa.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Taylor Rental is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Taylor Rental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Equipment and Tool Rentals: Rental of construction equipment, tools, and machinery to contractors, home owners, and industry professionals. Equipment categories include concrete, plumbing, ladders/lifts, lawn & garden, tractors, floor tools, earthmoving, and moving equipment. Revenue is generated through daily, weekly, and monthly rental rates.
- Party and Event Rentals: Rental of party supplies and event equipment including inflatables, tents, tables, chairs, linens, dance floors, staging, concession equipment, carnival games, audio/lighting, and holiday decorations. Serves weddings, corporate events, graduations, and special occasions.
- Portable Restroom Rentals: Rental and service of portable restroom facilities including standard units, long-term construction units, special event units, handicap accessible units, hand washing stations, and a 3-stall portable restroom trailer with running water and air conditioning. Serves construction sites and special events throughout Northeastern Indiana.
- New and Used Equipment Sales: Sale of new equipment (Echo Equipment, Dixie Chopper, Wacker, Hilti) and used equipment. Full service shop provides warranty and non-warranty repair service for equipment sold.
- Equipment Service and Repair: Full service shop with full-time technicians providing diagnosis, repair, and warranty/non-warranty service for equipment. 'We service what we sell' approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Concession Supplies - Consumables |
| Usage-based | Pay-as-you-go | Concession Machines - Equipment Rentals |
| Usage-based | Pay-as-you-go | Dance Floor and Stage Equipment |
| Usage-based | Pay-as-you-go | Inflatable Games and Equipment |
| Usage-based | Pay-as-you-go | General Equipment Rentals |
| Usage-based | Pay-as-you-go | Guest Accommodations and Event Supplies |
| Unit Pricing | Pay-as-you-go | Party and Decorative Supplies |
| Usage-based | Pay-as-you-go | Pipe and Drape Systems |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Taylor Rental product offering
Product offeringCore offering
Taylor Rental (Auburn Taylor Rental/Party Plus) is a one-stop rental business operating since 1977 in Auburn, Indiana, offering four interconnected service lines: equipment and tool rentals (construction, lawn/garden, earthmoving, moving), special event and party rentals (tents, inflatables, linens, concession machines, glassware), portable restroom rentals for construction sites and events, and sales and service of new and used equipment from brands such as Echo, Dixie Chopper, Wacker, and Hilti. Customers can browse the online catalog, request quotes, or visit the storefront directly.
Product overview
Taylor Rental (Auburn Taylor Rental/Party Plus) is a rental business serving Northeastern Indiana since 1977 with four interconnected service divisions: Equipment/Tool Rentals for construction and home projects, Special Event/Party Rentals including inflatables, concession equipment, linens, and tableware, Portable Restroom Rentals for construction and events, and New Equipment Sales & Service for Echo, Dixie Chopper, Wacker, and Hilti products. The company operates as a one-stop shop where customers can rent individual items or bundle multiple product categories for events and projects.
Differentiator
Problem solved
Functional benefit
Companies that use Taylor Rental
Customer profileSegments4 records
Ideal customer profiles3 records
Taylor Rental technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Taylor Rental partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Echo EquipmentcoreTaylor Rental sells and services Echo equipment at their Auburn location. The company operates as a dealer/reseller for Echo branded outdoor power equipment including blowers, chainsaws, and other tools.
- Dixie ChoppercoreTaylor Rental sells Dixie Chopper commercial lawn mowers and related equipment. As an authorized dealer, they provide sales and service support for this brand.
- WackercoreTaylor Rental offers Wacker equipment for sale and service, including compaction equipment, concrete technology, and other construction-related tools.
- HilticoreTaylor Rental sells Hilti tools and equipment. Hilti is a global supplier of products for construction professionals including drilling, drilling, anchoring, and diamond coring equipment.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Taylor Rental competitors and assessment
Company assessmentBroad incumbents
- Ahern Rentals: Privately held, multi-region equipment rental company with general and specialty fleets overlapping Taylor's contractor equipment and tool offerings.
- Sunbelt Rentals: Largest North American equipment rental company with a broad general-rental fleet overlapping Taylor's contractor tools, lifts, and earthmoving categories, plus an expanding party/event offering. Operates at vastly greater scale across thousands of branches.
- United Rentals: The dominant U.S. equipment rental operator with deep general-rental and specialty fleets directly overlapping Taylor's equipment/tool rental, portable sanitation-adjacent offerings, and online quoting. Competes with Taylor in markets it serves and represents the largest competitive threat to independents.
- Herc Rentals: Public equipment rental company with general-rental and specialty fleets. Overlaps directly with Taylor's equipment/tool categories and increasingly with event/site services.
- Home Depot (Tool & Equipment Rental): Major-box retailer offering hourly/daily tool, ladder, and small equipment rentals that compete directly with Taylor's contractor and DIY equipment offerings; supply chain and brand power far exceed Taylor's.
- Lowe's (Tool Rental): National home improvement chain with a tool rental program overlapping Taylor's tools, ladders, and DIY equipment categories, benefiting from store traffic and nationwide procurement scale.
- The Cat Rental Store (Caterpillar): Caterpillar's dealer-network rental program for compact and heavy equipment, competing with Taylor's earthmoving, tractor, and concrete equipment categories through authorized Cat dealers.
- Sunstate Equipment Co. Regional heavy-equipment rental company with a broad contractor-focused fleet, comparable in customer type to Taylor's contractor base though focused on larger projects.
Direct peers
- United Site Services: National provider of portable restrooms and site services with a sizable construction and event sanitation business—directly overlapping Taylor's portable restroom rental line, including long-term construction units, ADA units, and trailers.
Emerging players
- EquipmentShare: Tech-enabled equipment rental and fleet management platform rapidly expanding across the U.S. Competes with Taylor in contractor equipment rental while offering a digitally superior customer experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Taylor Rental social profiles
Digital presenceTaylor Rental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taylor Rental leadership team
Management profileNumber of profiles
Taylor Rental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taylor Rental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taylor Rental
What does Taylor Rental do?
Taylor Rental (Auburn Taylor Rental/Party Plus) is a one-stop rental business operating since 1977 in Auburn, Indiana, offering four interconnected service lines: equipment and tool rentals (construction, lawn/garden, earthmoving, moving), special event and party rentals (tents, inflatables, linens, concession machines, glassware), portable restroom rentals for construction sites and events, and sales and service of new and used equipment from brands such as Echo, Dixie Chopper, Wacker, and Hilti. Customers can browse the online catalog, request quotes, or visit the storefront directly.
Is Taylor Rental a public or private company?
Taylor Rental is a private company. It is classified as family owned and is currently operating.
When was Taylor Rental founded?
Taylor Rental was founded in 1977. It employs 11 to 50 people.
Where is Taylor Rental based?
Taylor Rental is headquartered in Auburn, United States, in the North America region.
How does Taylor Rental make money?
Five revenue lines are on record. Equipment and Tool Rentals are the primary driver. The others are party and Event Rentals, portable Restroom Rentals, new and Used Equipment Sales and equipment Service and Repair.
Who are Taylor Rental's main competitors?
Broad incumbents on record are Ahern Rentals, Sunbelt Rentals, United Rentals, Herc Rentals, Home Depot (Tool & Equipment Rental), Lowe's (Tool Rental), The Cat Rental Store (Caterpillar) and Sunstate Equipment Co.. United Site Services is listed as a direct peer. EquipmentShare is listed as an emerging player.
Does Taylor Rental have an API?
No public API is recorded for Taylor Rental.