Bump Health
Bump Health is a Peoria, Illinois-based direct-to-consumer platform operating seven sub-brands (Bump Boxes, Bitsy Boxes, Glow Organics, Blush Teas, Bump Medical, Bump Wellness, Bump Life) that serve pregnant women, new mothers, and families with subscription boxes, breast pump distribution, wellness products, corporate gifting, and life insurance advisory.
- Company typePrivate
- Founded-
- HeadquartersPeoria, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bump Health does
Bump Health, Inc. is a Peoria, Illinois-based, founder-owned direct-to-consumer platform that serves pregnant women, new mothers, and their families through a portfolio of seven sub-brands. Its core offerings include Bump Boxes and Bitsy Boxes (subscription boxes for pregnancy, postpartum, and toddler stages), Bump Medical (breast pump and related medical equipment distribution with insurance verification support), Glow Organics and Blush Teas (organic wellness and pregnancy tea products), Bump Wellness (corporate gifting), and Bump Life (life insurance advisory).
The company operates as a multi-brand e-commerce operator: it runs owned direct-to-consumer storefronts for each brand, primarily Squarespace-hosted, and aggregates breast pump distribution through partnerships with ten major manufacturers including Medela, Spectra, Elvie, Willow, Lansinoh, Ameda, Evenflo, Freemie, Motif, and Zomee. This allows Bump Health to function as a single point of access for insurance-eligible breast pumps, with the company handling eligibility verification and routing customers to manufacturers for warranty support.
Revenue is generated through three streams: e-commerce product sales (subscription boxes, wellness products, and merchandise), medical equipment distribution (breast pumps, often insurance-reimbursed), and insurance services (life insurance advisory). The company has 51-100 employees across offices in Peoria, Illinois and South Daytona, Florida, and is privately held with no disclosed funding rounds or institutional investors in the available data. The technology stack is standard e-commerce with no proprietary platform features, no AI capabilities, and no public API.
Bump Health firmographics
Firmographics- Name
- Bump Health
- Legal name
- Bump Health, Inc.
- Website
- https://bumphealth.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bump Health is a Peoria, Illinois-based direct-to-consumer platform operating seven sub-brands (Bump Boxes, Bitsy Boxes, Glow Organics, Blush Teas, Bump Medical, Bump Wellness, Bump Life) that serve pregnant women, new mothers, and families with subscription boxes, breast pump distribution, wellness products, corporate gifting, and life insurance advisory.
- Ownership category
- akta.pro rank
Bump Health industry classification
Industry- Product category
- Maternity and Postpartum E-commerce
- NAICS
- Other Health and Personal Care Retailers (45619), Agencies, Brokerages, and Other Insurance Related Activities (5242), Food (Health) Supplement Retailers (456191)
- SIC
- Insurance Agents, Brokers & Service (6411), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Baby, Kids & Maternity DTC (CRAFACAI)
- akta.pro secondary industry
- Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)
Keywords
Where Bump Health is headquartered
LocationHeadquarters
- HQ city
- Peoria
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bump Health business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Sale of pregnancy products, subscription boxes (Bump Boxes, Bitsy Boxes), wellness products (Glow Organics, Blush Teas), and related merchandise through direct-to-consumer online storefronts.
- Medical Equipment Distribution: Distribution of medical equipment including breast pumps and related supplies through Bump Medical brand.
- Insurance Services: Life insurance offerings through Bump Life brand, helping families get protection and find best insurance options.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Bump Health product offering
Product offeringCore offering
Bump Health operates a multi-brand direct-to-consumer e-commerce platform that sells curated pregnancy and postpartum products, subscription boxes, organic wellness items, and maternal medical equipment, while also brokering life insurance and corporate wellness gifting. The company serves expecting and new mothers across the United States through its owned brand portfolio: Bump Boxes, Bitsy Boxes, Glow Organics, Blush Teas, Bump Medical, Bump Wellness, and Bump Life.
Product overview
Bump Health is a multi-brand platform serving moms and families through pregnancy and parenthood, consisting of both core products and sub-brands. The core offerings include Bump Boxes (subscription box service), Bump Medical (breast pump and medical equipment distribution with insurance support), and Bump Life (life insurance advisory). These are complemented by sub-brands including Bitsy Boxes (specialized boxes), Glow Organics (organic products), Blush Teas (pregnancy wellness teas), and Bump Wellness (corporate gifting solutions). The company positions itself as an end-to-end parenthood experience provider, combining product commerce with healthcare services and financial protection products.
Differentiator
Problem solved
Functional benefit
Products and services
- Bump Boxes Subscription box service offering curated pregnancy and motherhood product selections delivered periodically to expecting and new mothers.
- Bitsy Boxes Subscription box brand under the Bump Health umbrella offering curated products for mothers and families.
- Glow Organics Organic product line brand providing natural and organic wellness items for pregnancy and motherhood.
- Blush Teas Pregnancy-specific tea brand offering wellness teas such as the Relax Pregnancy Blend Tea.
- Bump Medical Medical equipment distribution service providing breast pumps and related maternal health equipment, with support for insurance verification and manufacturer warranty processing.
- Bump Wellness Corporate wellness and gifting service offering customizable gift boxes for businesses to support employee wellness programs.
- Bump Life Life insurance advisory service helping families find and secure appropriate insurance coverage for protection during parenthood.
Companies that use Bump Health
Customer profileSegments1 record
Ideal customer profiles2 records
Bump Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bump Health partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- AmedaminorBreast pump manufacturer partner. Bump Health provides breast pumps and assists customers with warranty registration and customer service through Ameda.
- ElvieminorBreast pump manufacturer partner. Bump Health offers Elvie breast pumps and directs customers to Elvie for warranty and support services.
- EvenflominorBreast pump manufacturer partner. Bump Health distributes Evenflo feeding products and breast pumps.
- FreemieminorBreast pump manufacturer partner offering hands-free breast pump solutions.
- LansinohminorBreast pump and breastfeeding product manufacturer partner.
- MedelaminorMajor breast pump manufacturer partner. Bump Health provides Medela breast pumps and directs customers for warranty registration and support.
- MotifminorBreast pump manufacturer partner offering medical-grade breast pumps.
- SpectraminorBreast pump manufacturer partner known for hospital-grade breast pumps.
- WillowminorBreast pump manufacturer partner offering wearable, in-bra breast pumps.
- ZomeeminorBreast pump manufacturer partner offering affordable breast pump options.
Recent moves5 records
Expansion highlights5 records
Bump Health competitors and assessment
Company assessmentDirect peers
- Aeroflow Healthcare: Aeroflow Healthcare is a leading distributor of breast pumps and medical devices billed through insurance, closely mirroring Bump Medical's value proposition, with comparable insurance-verification workflows across multiple manufacturers.
- Babylist: Babylist is a pregnancy and baby registry platform where expecting parents build registries from multiple brands - the same direct-to-consumer, mom-centric funnel that Bump Health targets, and a likely competitor for first-time parent wallet share.
- Frida (Frida Mom): Frida operates dedicated maternity and baby care product lines (Frida Mom) sold DTC, overlapping with Bump Boxes and Glow Organics on curated postpartum and pregnancy essentials and competing for the same 'trusted mom brand' positioning.
- 1 Natural Way: 1 Natural Way is a breast pump and maternity product distributor that processes insurance billing, directly paralleling Bump Medical's model and competing for the same insurance-paid breast pump market.
- The Bump (The Knot Worldwide): The Bump is a pregnancy and parenting content/commerce platform owned by The Knot Worldwide, offering curated product selections and registry tools - directly comparable to Bump Health's content-led DTC approach.
Broad incumbents
- Medela: Medela is a major breast pump manufacturer and Bump Medical partner; its brand-direct e-commerce and hospital channel presence make it a broad incumbent competing for the same maternal customer, with growing DTC appetite that could threaten resellers like Bump Health.
Emerging players
- Motherly: Motherly is a digital media and community platform serving expecting and new mothers, comparable to Bump Health's content-marketing motion and a competitor for the same trusted-advisor relationship with first-time moms.
- Stork Club: Stork Club is a family benefits platform that partners with employers to provide parental leave and newborn care benefits; it overlaps with Bump Wellness's corporate gifting motion and could expand into the same employer-sponsored channel as Bump Health.
- Expectful: Expectful is a maternal mental health and wellness platform serving pregnant and postpartum mothers, comparable to Glow Organics and Blush Teas on the wellness/supplements side of Bump Health's portfolio.
- Hatch Baby: Hatch Baby sells DTC baby and postpartum sleep/wellness products to new parents, comparable in customer profile and DTC distribution strategy to Bitsy Boxes and Glow Organics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bump Health social profiles
Digital presenceBump Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bump Health leadership team
Management profileNumber of profiles
Profiles1 record
Bump Health subsidiaries and ownership
Company hierarchySubsidiaries7 records
Bump Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bump Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bump Health
What does Bump Health do?
Bump Health operates a multi-brand direct-to-consumer e-commerce platform that sells curated pregnancy and postpartum products, subscription boxes, organic wellness items, and maternal medical equipment, while also brokering life insurance and corporate wellness gifting. The company serves expecting and new mothers across the United States through its owned brand portfolio: Bump Boxes, Bitsy Boxes, Glow Organics, Blush Teas, Bump Medical, Bump Wellness, and Bump Life.
Is Bump Health a public or private company?
Bump Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bump Health founded?
Bump Health was founded in -1. It employs 51 to 100 people.
Where is Bump Health based?
Bump Health is headquartered in Peoria, United States, in the North America region.
How does Bump Health make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are medical Equipment Distribution and insurance Services.
Who are Bump Health's main competitors?
Direct peers on record are Aeroflow Healthcare, Babylist, Frida (Frida Mom), 1 Natural Way and The Bump (The Knot Worldwide). Medela is listed as a broad incumbent. Emerging players are Motherly, Stork Club, Expectful and Hatch Baby.
Does Bump Health have an API?
No public API is recorded for Bump Health.
What industry is Bump Health in?
Bump Health's product category is Maternity and Postpartum E-commerce. Its primary akta.pro industry code is CRAFACAI, Baby, Kids & Maternity DTC, with a secondary code of CRABAJAB, Baby Skincare (Lotions, Creams, Oils). Its NAICS code is 45619 and its SIC code is 6411.