Danny P
Danny P. is a Czech direct-to-consumer brand, founded in 2013, that designs and handcrafts leather wallets, bags, device cases, and accessories from full-grain Italian leather, selling globally through its e-commerce site, a Prague showroom, and select international stockists.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Danny P does
Danny P. is a Czech direct-to-consumer brand that designs and hand-produces leather accessories from full-grain Italian leather using traditional manufacturing techniques. Its core product portfolio spans wallets (coin, card, slim, business, money clip, ID), device cases (MacBook sleeves, iPhone cases, Apple Watch straps, passport holders), messenger and laptop bags, gloves, belts, and complementary accessories (keychains, bracelets, desk pads, notepads, leather care products, gift cards). Manufacturing is done in-house in the Czech Republic, with a notable proprietary Saffiano leather finishing process that uses slow heat treatment combined with a wax coating for moisture resistance. The company also produces custom matte silver money clips and offers personalization (initials, names, logos, coats of arms) as an added service.
The company operates a primarily direct-to-consumer e-commerce model via dannypstyle.com, supplemented by a single showroom in Prague and a network of third-party stockists. Revenue is generated through one-time product sales (price range $5–$509, with core wallets at $39–$111 and messenger bags up to $509) plus optional personalization fees of $12–$19. Distribution extends through international resellers in Australia, China, Cambodia, and a multi-store Czech retail chain (Cavalier), plus curated design retailers (CzechDesign, Gentleport) and online resellers. The customer base consists of individual consumers — professionals and Apple device owners seeking durable, premium leather accessories — with no enterprise or B2B customer concentration disclosed.
The business is structured as a founder-controlled private limited liability company (BHS Group s.r.o.), founded in 2013 by Daniel Piterak, with 1–10 employees. The brand was notably the first Czech label to sell an iPhone wallet through the official Apple Store and has earned editorial coverage in Forbes, Esquire, GQ, and Gear Patrol. No external funding rounds, institutional investors, or M&A activity are disclosed.
Danny P firmographics
Firmographics- Name
- Danny P
- Legal name
- BHS Group s.r.o.
- Website
- https://dannypstyle.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Danny P. is a Czech direct-to-consumer brand, founded in 2013, that designs and handcrafts leather wallets, bags, device cases, and accessories from full-grain Italian leather, selling globally through its e-commerce site, a Prague showroom, and select international stockists.
- Ownership category
- akta.pro rank
Danny P industry classification
Industry- Product category
- Handmade Leather Accessories
- NAICS
- Other Leather and Allied Product Manufacturing (31699), Leather and Allied Product Manufacturing (316)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Handbags & Fashion Bags Manufacturing (IMAOAHAA)
- akta.pro secondary industries
- Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Leather Travel Goods & Luggage (CRAKAEAC), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Leather Belts & Straps (CRAKAEAD)
Keywords
Where Danny P is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Danny P business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Leather goods retail: Direct sale of handmade leather wallets, cases, bags, gloves, belts, watches, and accessories through e-commerce and showroom. Revenue generated from one-time product purchases with optional personalization fees.
- Customization services: Personalization services adding initials, names, or custom designs (logos, coats of arms) to products for additional fees ($12-$19).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Clearance items with up to 50% discount |
| Unit Pricing | Pay-as-you-go | Standard leather goods pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Danny P product offering
Product offeringCore offering
Danny P. is a Czech handmade leather accessories brand that designs, manufactures, and sells wallets, device cases, bags, gloves, belts, watch straps, and related leather accessories. All products are handcrafted in the Czech Republic from full-grain Italian leather using traditional manufacturing techniques. The company offers customization and personalization services (initials, names, logos) and sells through its own e-commerce site, a Prague showroom, and a network of domestic and international stockists.
Product overview
Danny P. is a handmade leather accessories brand offering a portfolio of leather goods including wallets (coin wallets, card wallets, slim wallets, business wallets, money clip wallets, ID wallets), device cases (MacBook sleeves, flap cases, iPhone cases, passport holders), messenger bags, gloves, belts, watch straps, and accessories (keychains, bracelets, leather care products, desk pads, notepads, gift cards). All products are handmade in the Czech Republic using full-grain Italian leather and traditional manufacturing techniques. The company also offers custom production with personalization services (initials, names, logos). Products are sold primarily through their e-commerce platform with a showroom in Prague and various retail partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Wallets Handmade full-grain Italian leather wallets in multiple styles (coin, business, card, slim, money clip, ID) priced $39–$111, with personalization options.
- Cases Leather cases and sleeves for MacBook, iPhone, iPad, and passport, featuring natural velour lining and full-grain Italian leather, priced $32–$120.
- Bags Handmade leather messenger bags and laptop bags with MacBook pocket, iPad pocket, umbrella holder, and detachable shoulder strap, priced up to $509.
- Gloves Handcrafted men's leather gloves available in dark brown and black, made from quality leather.
- Belts Leather belts with silver or black buckles featuring 5 holes with 2cm offset for adjustable fit, priced at $86.
- Watches Leather watch straps including styles for Apple Watch in black, brown, dark brown, and Saffiano black finishes.
- Leather Accessories (Keychains, Bracelets, Desk Pads, Notepads, Gift Cards) Leather keychains, bracelets (sized by wrist circumference), desk pads in five sizes, pocket notepads ($5), and gift cards.
- Leather Care Products Collonil-branded leather care items including Colorless Cream Silicon Polish ($7), Cleaning Foam Clean & Care ($13), and Carbon Pro waterproofing spray.
- Custom Production and Personalization Service Custom leather product manufacturing and personalization (initials such as DP/D.P., names, logos, or coats of arms) added to standard products for $12–$19, with extended delivery time. Includes in-house custom matte silver money clip production.
Quantifiable outcome
- Products designed to last decades with proper care
Companies that use Danny P
Customer profileSegments2 records
Ideal customer profiles2 records
Danny P technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Danny P partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- GallantorominorAustralian stockist selling Danny P. leather products.
- SeccominorChinese stockist selling Danny P. leather products.
- Ratana ChhuonminorCambodian stockist selling Danny P. leather products.
- GentleportminorCzech retailer with store location at Na Příkopě 23, Pánská pasáž, Prague 1.
- CavaliercoreMajor Czech retail chain with multiple store locations (Praha, Liberec, Brno, Plzeň) selling Danny P. leather products.
- CzechDesign storeminorDesign-focused retailer in Prague selling Danny P. products as part of curated design collection.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Danny P competitors and assessment
Company assessmentDirect peers
- Bellroy: Australia-based DTC leather accessories brand specializing in wallets, bags, and tech carry. Closest direct competitor in the slim leather wallet and laptop sleeve category, with broader catalog and larger marketing scale.
- Saddleback Leather: US-based DTC brand selling premium full-grain leather bags, wallets, and accessories with a similar 'buy it for life' value proposition and craftsmanship-led positioning.
- Nomad: US-based DTC brand focused on premium leather cases for Apple devices (iPhone, MacBook, AirPods, Apple Watch). Direct overlap with Danny P.'s Apple ecosystem category.
- Pad & Quill: Minnesota-based maker of handcrafted leather cases, bags, and accessories for Apple devices and books. Similar craftsmanship-led, premium-leather positioning to Danny P.
- Harber London: London-based DTC brand making handcrafted leather wallets, bags, and laptop sleeves from full-grain leather with a minimalist European aesthetic very close to Danny P.'s positioning.
- Bullstrap: US-based DTC premium leather phone case and wallet brand with strong focus on Apple iPhone accessories and customization — overlapping core target customer and personalization-led value proposition.
Broad incumbents
- Herschel Supply Co. Larger lifestyle and bag brand with broad leather and synthetic accessory lines. Comparable target customer (professionals, design-conscious consumers) but much wider portfolio and price spectrum.
- Twelve South: Established Apple accessory maker offering premium leather cases, stands, and carry products for Mac, iPhone, iPad, and Apple Watch. Broader portfolio and Apple-retail distribution.
- Fossil: Large-scale global accessories and watch brand with extensive leather wallet, bag, and belt offerings. Adjacent in product and channel overlap but operates at vastly greater scale.
Others
- Collonil: German leather care products company; an existing Danny P. technology partner for leather cleaning, cream, and waterproofing spray. Enabler/supplier in the leather goods ecosystem rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Danny P social profiles
Digital presenceDanny P financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danny P leadership team
Management profileNumber of profiles
Profiles1 record
Danny P funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danny P M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danny P
What does Danny P do?
Danny P. is a Czech handmade leather accessories brand that designs, manufactures, and sells wallets, device cases, bags, gloves, belts, watch straps, and related leather accessories. All products are handcrafted in the Czech Republic from full-grain Italian leather using traditional manufacturing techniques. The company offers customization and personalization services (initials, names, logos) and sells through its own e-commerce site, a Prague showroom, and a network of domestic and international stockists.
Is Danny P a public or private company?
Danny P is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Danny P founded?
Danny P was founded in 2013. It employs 1 to 10 people.
Where is Danny P based?
Danny P is headquartered in New York, United States, in the North America region.
How does Danny P make money?
Two revenue lines are on record. Leather goods retail is the primary driver. The others are customization services.
Who are Danny P's main competitors?
Direct peers on record are Bellroy, Saddleback Leather, Nomad, Pad & Quill, Harber London and Bullstrap. Broad incumbents are Herschel Supply Co., Twelve South and Fossil. Collonil is listed as an others.
Does Danny P have an API?
No public API is recorded for Danny P.
What industry is Danny P in?
Danny P's product category is Handmade Leather Accessories. Its primary akta.pro industry code is IMAOAHAA, Handbags & Fashion Bags Manufacturing, with a secondary code of CRAKAEAB, Small Leather Goods (Wallets, Cardholders, Keyholders). Its NAICS code is 31699 and its SIC code is 3100.