Luzville
Luzville is a Brazilian electromechanical solutions provider founded in 1998, manufacturing low and medium voltage electrical panels, modular Eletrocentro systems, and the proprietary Luzcable AL aluminum cable, while executing turn-key installations for industrial, port, and enterprise clients including BMW, Petrobras, Nestlé, and Klabin.
- Company typePrivate
- Founded1998
- HeadquartersJoinville, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Luzville does
Luzville is a privately held Brazilian electromechanical solutions provider founded in 1998 and headquartered in Joinville, Santa Catarina. The company delivers integrated electrical infrastructure for industrial, port, pharmaceutical, automotive, and commercial customers, spanning three core business lines: custom manufacturing of low and medium voltage electrical panels (Blokset, Prisma, SM6, QT-Luz, EVOKIT, PIX Easy, EVOTECH, BCluz) compliant with NBR-IEC-61439 and 62271-200 standards; modular Eletrocentro systems that are factory pre-assembled, pre-commissioned, and integrate panels, busbars, HVAC, fire alarm, and lightning protection with claimed 30% CO2 reduction; and turn-key electromechanical project execution covering electrical, hydraulic, instrumentation, utilities, fire prevention, CCTV, and BMS installations. Luzville also distributes a catalog of 10,000+ electrical materials from global-tier suppliers (Schneider Electric, WEG, Eaton, Philips, Tigre) via televendas, e-commerce, WhatsApp, and field sales, and markets Luzcable AL, a proprietary flexible Class 5 aluminum cable offering 40%+ cost savings versus copper.
The company makes money primarily through three revenue streams: (1) hardware sales of electrical materials via B2B distribution channels, (2) hardware sales of manufactured electrical panels and Eletrocentro modular systems, and (3) professional services for turn-key electromechanical project execution with full cost, timeline, and quality warranties. Pricing is quote-based and not publicly disclosed, reflecting custom-solution sales. The go-to-market is sales-led with consultative engagement: specialized field sales teams handle large turn-key projects, while inside sales (televendas) and e-commerce serve mid-market and SMB materials buyers. Customer base includes blue-chip enterprises such as Arcelor, BMW, Nestlé, Petrobras, Boticário, Votorantim, Klabin, Suzano, Saint-Gobain, and Portonave, distributed across at least 12 verticals with a notable cluster in Brazilian pulp & paper.
Luzville's strategic positioning rests on three pillars: integrated single-point accountability for complex electromechanical projects, proprietary cost-advantaged cabling technology, and 27+ years of certified execution serving safety-critical industrial clients. The company operates entirely within Brazil with three Joinville facilities (headquarters, commerce office, and warehouse) and is founder-operated with no disclosed external capital, parent entity, or institutional investors. Recent strategic activity centers on productization (Luzcable AL, expanded panel lines) and vertical diversification into data centers and bioenergy.
Luzville firmographics
Firmographics- Name
- Luzville
- Legal name
- Luzville
- Website
- https://luzville.com.br
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Luzville is a Brazilian electromechanical solutions provider founded in 1998, manufacturing low and medium voltage electrical panels, modular Eletrocentro systems, and the proprietary Luzcable AL aluminum cable, while executing turn-key installations for industrial, port, and enterprise clients including BMW, Petrobras, Nestlé, and Klabin.
- Ownership category
- akta.pro rank
Luzville industry classification
Industry- Product category
- Industrial Electrical Equipment Manufacturing
- NAICS
- Electrical Equipment Manufacturing (3353), Communication and Energy Wire and Cable Manufacturing (33592), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electrical Industrial Apparatus (3620), Electrical Work (1731)
- akta.pro primary industry
- Aluminum Wire Rod & Conductors (IMAKACAH)
- akta.pro secondary industries
- Building Wire & Cable (Residential/Commercial) (IMADAMAA), Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG), Cable Management & Support Systems (Trays/Ladders/Strut) (IMADAMAK)
Keywords
Where Luzville is headquartered
LocationHeadquarters
- HQ city
- Joinville
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Luzville business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Electrical Materials: Sale of electrical materials including cables up to 300mm², infrastructure (electrical trays, conduits), LED lighting, industrial automation components, and specialized equipment. Sold via televendas and e-commerce to B2B customers.
- Electrical Panels Manufacturing: Custom manufacturing of low and medium voltage electrical panels, including Blokset, Prisma, SM6, QT-Luz, EVOKIT, PIX Easy, and BCluz product lines. Sold as finished products with installation services.
- Turn-key Electromechanical Projects: Complete project management and execution of electromechanical installations including electrical, hydraulic, instrumentation, utilities, fire prevention, CCTV, and BMS systems. Includes full warranty on costs, timelines, and quality.
- Eletrocentro Solutions: Sale and implementation of pre-fabricated modular electrical centers with fiscal benefits including IPI exemption and ICMS recovery.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Luzville product offering
Product offeringCore offering
Luzville manufactures low and medium voltage electrical panels and pre-fabricated modular Eletrocentro solutions, distributes a portfolio of over 10,000 electrical materials to B2B buyers, and executes turn-key electromechanical construction projects (electrical, hydraulic, instrumentation, BMS, fire prevention, CCTV). The proprietary Luzcable AL flexible aluminum cable line offers 40%+ cost savings versus copper. Operations are anchored in Joinville, Santa Catarina, Brazil, serving enterprise industrial customers across multiple sectors.
Product overview
Luzville is a Brazilian electromechanical solutions company founded in 1998, offering a portfolio of physical products and services rather than a unified software platform. The core offerings include: (1) Electrical Panels — low/medium voltage switchgear including branded product lines BLOKSET, PRISMA, SM6, QT-Luz, EVOKIT, PIX Easy, EVOTECH, and BCluz capacitor banks; (2) Eletrocentro — factory-built, pre-commissioned modular electrical centers integrating panels, busbars, HVAC, and fire systems with fiscal benefits; (3) Obras — turn-key electromechanical construction project management and execution; (4) Comércio — B2B distribution of over 10,000 electrical materials including cables, conduits, LED lighting, automation, and safety equipment; and (5) Luzcable AL — proprietary branded flexible aluminum cable (0.6/1 kV Class 5) delivering 40%+ cost savings versus copper.
Differentiator
Problem solved
Functional benefit
Brands
- Luzcable AL: Flexible aluminum power cable 0.6/1 kV – Class 5, positioned as a high-performance product offering more than 40% cost savings compared to copper alternatives. Pioneer in supplying flexible class 5 aluminum cable in Brazil.
Products and services
- Electrical Panels (Painéis Elétricos)
Quantifiable outcome
- 40%+ cost reduction with Luzcable AL aluminum cables compared to copper
- +1 more outcomes
Companies that use Luzville
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles2 records
Luzville technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Luzville partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and standard.
- Schneider ElectriccoreSchneider Electric is a key technology partner supplying electrical distribution equipment, automation components, and panel solutions (BLOKSET, PRISMA systems) used in Luzville's custom panel manufacturing and electrocentro solutions.
- Philips (Signify)corePhilips LED lighting products are part of Luzville's comprehensive materials portfolio for industrial and commercial illumination projects.
- WEGcoreWEG supplies motors, drives, and automation equipment incorporated into Luzville's industrial automation solutions and panel systems.
- EatonmajorEaton provides electrical protection and distribution components for panel manufacturing and industrial applications.
- Cooper Bussmann (Eaton)majorCooper Bussmann fuses and protection devices are integrated into Luzville's panel solutions for overcurrent protection.
- TigremajorTigre supplies conduits, piping, and infrastructure materials for electrical installations.
- WetzelmajorWetzel provides lighting fixtures and luminaires for commercial and industrial illumination projects.
- DutotecstandardDutotec supplies conduits and electrical installation materials.
- DutoplaststandardDutoplast provides plastic conduits and installation materials.
- CorfiostandardCorfio provides electrical components and devices for industrial installations.
- EletropollstandardEletropoll supplies electrical installation materials and components.
- InecelstandardInecel provides electrical components for industrial applications.
- KanaflexstandardKanaflex supplies flexible conduits and piping for electrical installations.
- Kraus NaimerstandardKraus Naimer provides switches and control devices for industrial applications.
- SteckstandardSteck provides electrical components including plugs, sockets, and protection devices.
- LedvancestandardLedvance supplies LED lighting products for industrial and commercial illumination.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Luzville competitors and assessment
Company assessmentBroad incumbents
- Nexans: Global cable and connectivity company with manufacturing operations in Brazil; competes directly with Luzcable AL in LV power cables and is a potential alternative cable supplier for industrial and infrastructure projects in Luzville's target market.
- Schneider Electric: Global leader in LV/MV electrical distribution and industrial automation; supplies the core panel platforms (BLOKSET, PRISMA, SM6) that Luzville integrates and resells in Brazil, making it both a key supplier and the primary competitive benchmark for Luzville's panel and turn-key business.
- ABB: Global electrical equipment and automation major with a strong Brazilian presence; competes with Luzville in MV switchgear, motor control, and industrial electrification projects for the same enterprise customers (mining, pulp & paper, oil & gas).
- Siemens: Global industrial electrification and automation giant operating in Brazil; competes in LV/MV panels, drives, and turn-key industrial solutions and frequently bids against Luzville for industrial and infrastructure capex projects.
- Eaton: Global power management company with strong electrical distribution and protection portfolio; supplies components integrated into Luzville's panels and competes for large industrial electrification projects in Brazil and Latin America.
- Prysmian: Global cable manufacturer with a significant Brazilian footprint; competes with Luzville's Luzcable AL in low-voltage power cables and supplies cable products through Brazilian distribution channels that overlap with Luzville's B2B materials business.
Direct peers
- Alubar: Brazilian manufacturer of aluminum conductors and cables for power transmission and distribution; directly competes with Luzcable AL in the Brazilian aluminum cable market and targets similar utility and industrial customers.
- WEG: Brazilian industrial electrical equipment manufacturer producing motors, drives, panels, and turn-key industrial solutions; is both a supplier to Luzville and a direct competitor in Brazilian LV/MV panels, automation, and electrocenters with overlapping enterprise customers.
Regional players
- Reivax: Brazilian electrical engineering and contracting company providing industrial electrical installations, maintenance, and panels; competes with Luzville in turn-key electromechanical projects across Brazilian industrial verticals.
- Engelétrica: Brazilian electrical contracting and engineering firm specializing in industrial and commercial electromechanical installations; competes with Luzville's Obras turn-key project business for industrial customers in southern Brazil.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Luzville social profiles
Digital presenceLuzville compliance and trust
Trust signalCompliance8 records
Luzville financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luzville leadership team
Management profileNumber of profiles
Luzville funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luzville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luzville
What does Luzville do?
Luzville manufactures low and medium voltage electrical panels and pre-fabricated modular Eletrocentro solutions, distributes a portfolio of over 10,000 electrical materials to B2B buyers, and executes turn-key electromechanical construction projects (electrical, hydraulic, instrumentation, BMS, fire prevention, CCTV). The proprietary Luzcable AL flexible aluminum cable line offers 40%+ cost savings versus copper. Operations are anchored in Joinville, Santa Catarina, Brazil, serving enterprise industrial customers across multiple sectors.
Is Luzville a public or private company?
Luzville is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luzville founded?
Luzville was founded in 1998. It employs 251 to 500 people.
Where is Luzville based?
Luzville is headquartered in Joinville, Brazil, in the Latin America region.
How does Luzville make money?
Four revenue lines are on record. Product Sales - Electrical Materials are the primary driver. The others are electrical Panels Manufacturing, turn-key Electromechanical Projects and eletrocentro Solutions.
Who are Luzville's main competitors?
Broad incumbents on record are Nexans, Schneider Electric, ABB, Siemens, Eaton and Prysmian. Direct peers are Alubar and WEG. Regional players are Reivax and Engelétrica.
Does Luzville have an API?
No public API is recorded for Luzville.
What industry is Luzville in?
Luzville's product category is Industrial Electrical Equipment Manufacturing. Its primary akta.pro industry code is IMAKACAH, Aluminum Wire Rod & Conductors, with a secondary code of IMADAMAA, Building Wire & Cable (Residential/Commercial). Its NAICS code is 3353 and its SIC code is 3620.