NXTLVL Marine
NXTLVL Marine is a family-owned Texas marine and powersports dealership operating seven showrooms across Austin, Dallas, Fort Worth, and Texas lake markets, selling new and pre-owned boats, golf carts, ATVs, UTVs, and PWCs under authorized dealer agreements with 14+ manufacturers.
- Company typePrivate
- Founded1974
- HeadquartersNew Braunfels, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NXTLVL Marine does
NXTLVL Marine is a Texas-based, family-owned multi-location marine and powersports dealership network that has operated continuously since 1974. The company sells new and pre-owned boats, golf carts, ATVs, UTVs, personal watercraft, trailers, and — as of late 2025 — pre-owned automobiles, sourced through authorized dealer agreements with 14+ manufacturers including Nautique, Tigé, ATX Surf Boats, Sea Ray, Bennington, Harris, Can-Am, Club Car, Atlas, DACH, Trifecta, Sunsation, Havoc, and Revel. As of January 2025, the company operates seven physical showrooms across Texas covering Austin, Dallas, Fort Worth, Lake LBJ, Kingsland, New Braunfels, and Lakeway, with a pending Lakeway opening.
The core technology and platform are physical retail rather than software-based. Revenue is generated through five streams: new vehicle sales, pre-owned vehicle sales (including trade-ins), in-house financing arrangements, service and parts (maintenance, winterization, ceramic coating, storage), and ancillary sales of trailers, pro shop merchandise, and accessories. Pricing is unit-level, with new boats ranging from approximately $20,000 to over $500,000 and golf carts between roughly $4,000 and $22,000; pricing is not publicly disclosed at the catalogue level and is presented per listing on the company's website.
The business model is direct-to-consumer retail with no enterprise or commercial anchor customers. Go-to-market relies on physical showrooms supported by an SEO-optimized website, location-specific Facebook and Instagram pages, participation in regional boat shows (Dallas Boat Show, New Braunfels Marine and Powersports Expo), and content marketing through a blog covering boat winterization and product updates. The customer base consists primarily of recreational boaters, wake sports enthusiasts, golfers and lake-property owners, and outdoor recreation buyers in central and north Texas — a fragmented, consumer-discretionary market with low individual customer concentration but meaningful exposure to consumer credit cycles, OEM allocation, and lake-region seasonality.
NXTLVL Marine firmographics
Firmographics- Name
- NXTLVL Marine
- Legal name
- NXTLVL Marine
- Website
- https://nxtlvlmarine.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NXTLVL Marine is a family-owned Texas marine and powersports dealership operating seven showrooms across Austin, Dallas, Fort Worth, and Texas lake markets, selling new and pre-owned boats, golf carts, ATVs, UTVs, and PWCs under authorized dealer agreements with 14+ manufacturers.
- Ownership category
- akta.pro rank
NXTLVL Marine industry classification
Industry- Product category
- Marine and Powersports Retail Dealership
- NAICS
- Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industry
- Boat & Marine Leasing (FSAKANAH)
Keywords
Where NXTLVL Marine is headquartered
LocationHeadquarters
- HQ city
- New Braunfels
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
NXTLVL Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new boats, ATVs, UTVs, and golf carts from authorized dealership agreements with major manufacturers including Nautique, Tige, ATX, Bennington, Sea Ray, Can-Am, and others.
- Pre-Owned Vehicle Sales: Resale of used boats and powersports vehicles, including trade-ins from customers.
- Financing Services: In-house financing options for vehicle purchases, enabling customers to buy on credit.
- Service and Parts: Maintenance, repair, winterization, ceramic coating, and storage services for boats and powersports vehicles.
- Trailers and Accessories: Sale of boat trailers and accessories including pro shop merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual vehicle pricing based on make, model, year, and condition |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
NXTLVL Marine product offering
Product offeringCore offering
NXTLVL Marine is a multi-location Texas marine and powersports retail dealership that sells new and pre-owned boats, golf carts, ATVs, UTVs, personal watercraft, trailers, and pre-owned automobiles through authorized dealer agreements with 14+ manufacturers including Nautique, Tige, ATX, Bennington, Sea Ray, Harris, Can-Am, and Club Car. The company complements vehicle sales with in-house financing, trade-in evaluations, factory-authorized service and parts, storage, winterization, ceramic coating, gel coat repair, and a wake surf demo program.
Product overview
NXTLVL Marine is a multi-location marine dealership network operating across seven Texas locations (Austin, Dallas, Fort Worth, Lake LBJ, New Braunfels, Lakeway, and Kingsland). The company operates as a single unified dealership platform offering new and pre-owned boats, golf carts, ATVs, UTVs, personal watercraft, trailers, and automobiles. Their product portfolio centers on a diverse array of premium boat brands including Nautique, Tigé, ATX Surf Boats, Sea Ray, Bennington, Harris, Havoc, Revel, Sunsation, and Trifecta, complemented by golf cart brands (Atlas, Club Car, Dach) and off-road vehicles (Can-Am). The company provides related services including financing, boat service/maintenance, storage, ceramic coating, winterization, trade-in evaluations, and a wake surf demo program. NXTLVL Marine positions itself as a full-service marine lifestyle destination serving central Texas boaters.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Serving Austin, New Braunfels, Lake LBJ, Ft. Worth, and Dallas areas
Companies that use NXTLVL Marine
Customer profileSegments3 records
Ideal customer profiles2 records
NXTLVL Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NXTLVL Marine partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- ATX Surf BoatscoreAuthorized dealer for ATX Surf Boats - a wake and surf boat brand engineered by the same team that built Tige Boats, featuring the push-button GO System and TAPS 3T technology.
- Atlas Golf CartscoreAuthorized dealer for Atlas Golf Carts - lithium-powered luxury golf carts with 200+ mile range, designed by industry veterans with 70+ years experience.
- BenningtoncoreAuthorized dealer for Bennington pontoon boats - luxury pontoons crafted since 1997, offering lifetime structural warranty and 10-year bow-to-stern coverage.
- CAN-AMcoreAuthorized dealer for Can-Am ATVs and UTVs manufactured by BRP, including Defender, Maverick, Outlander, and Commander models.
- Club CarcoreAuthorized dealer for Club Car golf carts - known for reliability and comfort, available in gas and battery-powered models for 2, 4, or 6 passengers.
- DACHminorAuthorized dealer for DACH electric golf carts - premium low-speed vehicles with Apollo and Falcon models featuring 5kW AC motors and 210AH lithium batteries.
- HarriscoreAuthorized dealer for Harris pontoon boats - luxury pontoons including Solstice, Sunliner, and Grand Mariner models for cruising and entertaining.
- Havoc BoatscoreAuthorized dealer for Havoc Boats - rugged aluminum-hull boats for fishing and hunting with I-Beam Insurrection Longitudinal ribs and step transom design.
- NautiquecoreAuthorized dealer for Nautique boats - premium performance boats with Nautique Surf System (NSS) for wakeboarding and surfing excellence.
- Revel BoatscoreAuthorized dealer for Revel Boats - modern comfort-focused pontoons with wide open decks, plush seating, and smart storage for family cruising.
- Sea RaycoreAuthorized dealer for Sea Ray boats - known for innovation and elegance including Sundancer, SPX, and SLX series models.
- SunsationcoreAuthorized dealer for Sunsation Powerboats - performance boats for the Texas market.
- Tige BoatscoreAuthorized dealer for Tige Boats - known for performance and versatility in wake sports, featuring the TAPS 3T technology for customizable wakes.
- TrifectacoreAuthorized dealer for Trifecta Pontoons - comfort and luxury pontoon boats designed for relaxation and entertainment on Texas waterways.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
NXTLVL Marine competitors and assessment
Company assessmentBroad incumbents
- Camping World Holdings: Public, multi-state retailer of RVs, with adjacent marine offerings and service operations. Larger, broader outdoor-recreation incumbent that overlaps with NXTLVL Marine on multi-category recreational vehicle retail and aftermarket service.
- West Marine: National marine retailer specializing in parts, accessories, and supplies across more than 200 stores. Overlaps with NXTLVL Marine's pro shop, parts, and accessories business but does not sell new boats at scale.
- Bass Pro Shops: National outdoor recreation retailer operating large-format stores that sell boats, ATVs, marine accessories, and fishing equipment. Comparable as a broad outdoor-lifestyle retailer with marine and powersports inventory under one roof.
- Polaris Inc. Manufacturer of powersports vehicles including ATVs, UTVs, and snowmobiles sold through a national dealer network. Comparable through NXTLVL Marine's Can-Am/Polaris-adjacent UTV and ATV inventory and powersports customer base.
Direct peers
- Boat Tree Yacht Sales: North Texas marine dealer covering the DFW area with new and pre-owned boat sales, service, and brokerage. Direct competitor for the same metro customer and overlapping brand portfolio in recreational boating.
- Pier 121 Marine: Texas-based multi-brand marine dealer on Lewisville Lake selling new and pre-owned boats, parts, and service. Directly comparable as a regional North Texas boat dealer competing for the same DFW-area customer base.
- Sail & Ski Center: Central Texas marine dealer offering new and used boats, service, and storage across the Austin-area lakes. Comparable multi-location Texas lake-region dealer with overlapping premium brand mix and recreational customer segments.
- Premier Boating Centers: Texas lake-area boat dealership network selling new and pre-owned recreational boats with service and parts. Comparable regional multi-location dealer competing in the same Texas lake-recreation market.
- MarineMax: Largest U.S. recreational boat and yacht retailer with multi-state dealership and brokerage operations. NXTLVL Marine directly acquired multiple MarineMax locations in 2024–2025, making MarineMax both a competitor and the source of recent expansion inventory.
Others
- Suntex Marinas: Largest U.S. operator of freshwater marinas with extensive Texas holdings. Not a dealer but an adjacent ecosystem player — its tenants are NXTLVL Marine's boat-buying customers and its storage contracts overlap with the company's winterization and storage offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
NXTLVL Marine social profiles
Digital presenceNXTLVL Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
NXTLVL Marine leadership team
Management profileNumber of profiles
Profiles8 records
NXTLVL Marine subsidiaries and ownership
Company hierarchySubsidiaries1 record
NXTLVL Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NXTLVL Marine M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NXTLVL Marine
What does NXTLVL Marine do?
NXTLVL Marine is a multi-location Texas marine and powersports retail dealership that sells new and pre-owned boats, golf carts, ATVs, UTVs, personal watercraft, trailers, and pre-owned automobiles through authorized dealer agreements with 14+ manufacturers including Nautique, Tige, ATX, Bennington, Sea Ray, Harris, Can-Am, and Club Car. The company complements vehicle sales with in-house financing, trade-in evaluations, factory-authorized service and parts, storage, winterization, ceramic coating, gel coat repair, and a wake surf demo program.
Is NXTLVL Marine a public or private company?
NXTLVL Marine is a private company. It is classified as family owned and is currently operating.
When was NXTLVL Marine founded?
NXTLVL Marine was founded in 1974. It employs 11 to 50 people.
Where is NXTLVL Marine based?
NXTLVL Marine is headquartered in New Braunfels, United States, in the North America region.
How does NXTLVL Marine make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, financing Services, service and Parts and trailers and Accessories.
Who are NXTLVL Marine's main competitors?
Broad incumbents on record are Camping World Holdings, West Marine, Bass Pro Shops and Polaris Inc.. Direct peers are Boat Tree Yacht Sales, Pier 121 Marine, Sail & Ski Center, Premier Boating Centers and MarineMax. Suntex Marinas is listed as an others.
Does NXTLVL Marine have an API?
No public API is recorded for NXTLVL Marine.
What industry is NXTLVL Marine in?
NXTLVL Marine's product category is Marine and Powersports Retail Dealership. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of FSAKANAH, Boat & Marine Leasing. Its NAICS code is 441222 and its SIC code is 3730.