What ATX Surf Boats does

ATX Surf Boats designs and manufactures inboard wake-surf and wakeboard boats, operating as a stand-alone brand owned by Tige Boats, Inc. and manufactured alongside the Tige Boats marque at the company's Abilene, Texas headquarters and factory. Its product line consists of three Type-S models — 20-foot, 22-foot, and 24-foot — differentiated by seating capacity (12, 15, and 18 passengers respectively) and targeted at active water-sports families and first-time boat buyers. Core proprietary technology includes the TAPS 3T wake-shaping system (military-grade actuators delivering over 3 tons of force), the Convex V Hull, the GO System for one-touch activity presets, and the ATXperience 7-inch touchscreen helm. Powertrains come from Indmar's Raptor Series of closed-cooled V8 marine engines (400 to 575 HP), and optional telematics are provided through the Tige IQ System developed by Radian.

ATX generates revenue exclusively through authorized dealers — 70+ in the United States and 50+ internationally across North America, Europe, Asia, Oceania, Africa, Latin America, and the Middle East — with no direct factory sales. Customers can place a $500 refundable online reservation to secure build slots or in-stock inventory before finalizing purchase through their assigned dealer. Pricing is not publicly disclosed; final out-the-door figures are dealer-determined and vary by configuration, options, and location. The brand positions itself as a more aggressively styled, value-oriented alternative to the premium Tige Boats lineup, backed by Tige's 30+ years of engineering, materials, and manufacturing processes, and supported by a 5-year/500-hour transferable warranty plus a lifetime hull warranty. Marketing centers on boat shows, dealer-organized demo events, owner reunions, digital content, and an emerging virtual showroom experience.

Name

ATX Surf Boats

Legal name

Tige Boats, Inc.

Website

https://atxboats.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

ATX Surf Boats designs and manufactures inboard wake-surf and wakeboard boats (20, 22, and 24 Type-S models) in Abilene, Texas, serving water-sports families and first-time boat buyers through a 70+ US and 50+ international dealer network under parent Tige Boats, Inc.

Ownership category

akta.pro rank

Product category

Recreational Marine / Wake Surf Boats

NAICS

Boat Building (336612), Ship and Boat Building (3366)

akta.pro primary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Wake surf boats
• Inboard tow boats
• Wakeboard boats
• Marine manufacturing
• Watersports boats

Headquarters

HQ city

Abilene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. New Boat Sales: ATX generates revenue through direct sales of new wake surf boats to end customers via authorized dealer network. Customers can purchase in-stock inventory or custom-order boats with specific configurations. Pricing is dealer-determined with base prices publicly listed but final out-the-door pricing varies by location and options.
2. Dealer Parts and Accessories: ATX parts are available through authorized dealerships, including accessories, audio systems, and gear. Factory direct parts are not offered; all parts must be purchased through dealers.
3. Boatmate Trailer Sales: Boat trailers are included in some purchase packages and available as separate purchases through the dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ATX Surf Boats designs, manufactures, and sells surf-focused inboard tow boats (the Type-S lineup: 20, 22, and 24 foot models) built in Abilene, Texas alongside parent brand Tigé Boats. Each boat is integrated with proprietary wake-shaping technology (TAPS 3T, Convex V Hull, GO System), the ATXperience touchscreen helm, and Indmar Raptor V8 engines, and is sold exclusively through an authorized dealer network in the US and internationally.

Product overview

ATX Surf Boats manufactures a lineup of three wake/surf boats (the Type-S series: 20, 22, and 24 foot models) built alongside Tigé Boats in Abilene, Texas. The product portfolio centers on the boats themselves, supported by proprietary technology including TAPS 3T (wake-shaping system), the GO System (automated presets), and the ATXperience Control Center (touchscreen interface). Engine options come from Indmar's Raptor Series, with closed-cooled technology standard. The Convex V Hull design and Type-E Powered Tower are key structural features. The Tigé IQ System provides optional telematics for boat connectivity. All models share common technology DNA with Tigé boats but target a more value-oriented, younger demographic with aggressive styling.

Differentiator

Problem solved

Functional benefit

Products and services

• ATX 20 Type-S Compact 20-foot (6.11 m) wake surf boat seating up to 12 passengers, designed for smaller families and tighter storage situations. Includes the full TAPS 3T surf system, Convex V Hull, ATXperience touchscreen, and Indmar Raptor engine.
• ATX 22 Type-S Mid-size 22-foot (6.71 m) wake surf boat seating up to 15 passengers, with deep storage, refined fit and finish, and the complete TAPS 3T surf system. Highlighted as the flagship 2026 model.
• ATX 24 Type-S Largest 24-foot (7.32 m) wake surf boat seating up to 18 passengers, offering maximum interior space and ballast capacity for serious wake surfing and wakeboarding enthusiasts.
• TAPS 3T (Tigé Adjustable Performance System) Proprietary trim and wake-shaping system using military-grade actuators delivering over 3 tons of force to automatically adjust running attitude for optimal surf and wakeboard performance across load conditions.
• GO System Automated one-touch preset system that configures TAPS 3T and cruise control for wakesurfing, wakeboarding, skiing, or cruising without manual dial setup.
• ATXperience Control Center 7-inch full touchscreen helm display controlling audio, cruise control, lighting, TAPS 3T, and other boat systems, with ultra-low profile dash for forward visibility.
• Raptor Series engines by Indmar (400/440/460/575 HP) Line of 6.2L closed-cooled V8 marine engines available in 400, 440, 460, and 575 HP variants, including the ROUSH-charged Raptor 575 with 575 lb-ft of torque. Standard engine is the Raptor 400.
• Convex V Hull Proprietary convex running-surface hull design that displaces water efficiently to produce clean, shaped wakes with less ballast than competing designs.
• Type-E Powered Tower Power-folding wake tower standard on ATX boats that raises and lowers at the push of a button, providing a rigid tow point 6-7 feet above the boat with integrated board racks.
• Tigé IQ System telematics On-board telematics device paired with a mobile app (operated by Radian) that tracks vehicle speed, direction, position, navigation history, engine and battery status, with user controls over data sharing.

Quantifiable outcome

• Up to 30% better fuel economy than competition through hull design and gear ratio optimization
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Tigé BoatsflagshipStrategic or Co-development PartnerATX is a standalone brand created and operated by the same team that builds Tigé Boats. ATX shares engineering, manufacturing, and dealer networks with Tigé. ATX boats are engineered, designed, and crafted by the Tigé team in Abilene, TX using the same materials and construction processes. The relationship provides ATX with Tigé's 30+ years of innovation, patents, and proven performance track record.
• Indmar Marine EnginescoreTechnology or IntegrationIndmar supplies the Raptor Series engines (400, 440, 460, 575) that power all ATX boats. These are purpose-built marine V8 engines with closed cooling, tow sport-specific features, and silent surf exhaust. The Raptor engines are designed specifically for wake and surf boat applications.
• Radian (Tigé IQ® System)coreTechnology or IntegrationRadian develops and operates the Tigé IQ® System telematics platform available on ATX boats. The mobile app is operated by Radian and collects boat data including location, speed, and performance metrics. ATX collects and shares telematics data with Radian and dealer network for service and support purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Tigé Boats: Tigé is ATX's parent brand and sister marque. They share manufacturing, engineering, dealer network, and technology DNA (TAPS 3T, Convex V Hull, Tigé IQ), but Tigé positions as premium while ATX is value-oriented. The two compete in the same category with overlapping buyers.
• Moomba Boats: Moomba is Skier's Choice's value-positioned inboard wake boat brand. Closest comparable to ATX on value-tier wake boats with similar target buyer and dealer-distribution model.
• Axis Wake Research: Axis is Malibu Boats' value-tier inboard wake boat brand. The closest direct competitor to ATX on price-point positioning, target buyer (younger, value-oriented), and product architecture (compact to mid-size inboard wake boats).
• Heyday Wake Boats: Heyday is Sea Ray/Brunswick's value-tier inboard wake boat brand targeting first-time and younger buyers. Directly comparable to ATX on positioning strategy, target demographic, and accessible price point within the wake segment.
• Malibu Boats: Malibu Boats is the largest publicly-traded manufacturer of inboard wake boats and parent of the Axis value brand. Directly comparable to ATX in product category and target customer, with Axis in particular competing head-to-head on price-positioned wake boats.
• Supra Boats: Supra Boats manufactures premium inboard wake surf and ski boats under Skier's Choice. Competes with ATX in towboat category with similar performance and feature focus (automated surf systems, premium audio, and tow towers).
• Nautique (Correct Craft): Nautique is a premier inboard towboat brand specializing in wake surf, wakeboard, and ski boats. Competes with ATX in the same product category, target market (active water sports families), and dealer-driven sales motion.
• MasterCraft Boat Company: MasterCraft is a leading publicly-traded manufacturer of premium inboard wake surf, wakeboard, and ski boats. It is the most direct premium competitor to ATX in the inboard towboat category, sharing the same wake-shaping focus and dealer-based GTM.

Broad incumbents

• Sea Ray Boats: Sea Ray is a Brunswick-owned broad-line recreational boat manufacturer (runabouts, cruisers, deck boats). Broader incumbent in marine manufacturing with overlapping dealer relationships; Heyday is its wake-specific brand.
• Four Winns: Four Winns is a long-established recreational boat manufacturer producing runabouts, bowriders, and cruisers. Broad incumbent in marine manufacturing that competes with ATX in adjacent boat categories (family recreation) and shares some dealer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/atxboats
• Xx.com/atxboats
• Facebookfacebook.com/ATXBoats
• LinkedInlinkedin.com/company/atx-surf-boats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATX Surf Boats