Golfshake.com
Golfshake.com is a UK-based online golf community founded in 2007 that provides free handicap calculation, score tracking, a 30,000+ course directory, and society management tools to recreational golfers and golf groups, monetized via freemium subscriptions, advertising, and travel affiliates.
- Company typePrivate
- Founded2007
- HeadquartersWindsor, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Golfshake.com does
Golfshake.com, operated by Golfshake Limited (registered in England and Wales, company number 06053533), is a UK-based online golf community founded in 2007 and headquartered in Windsor. The platform provides free golf handicap calculation, unlimited score tracking across multiple courses, advanced statistics (GIR, FIR, putts), a course directory of 30,000+ courses with 10,000+ user reviews, and society/group management tools for organizing golf events. Technology consists of a web platform with dedicated iOS and Android applications, supported by Cloudinary for image management and conventional third-party analytics (Google Analytics, Flurry, Chartbeat, Tealium). A BETA Developer API offers programmatic access to Golfshake data with usage limits of 10,000 requests per month. The product surface is complemented by tuition video content, live tee time search (via Golfnow), and member-benefit partnerships (Hole in One Club, Tour Caddie Experience, SwingPlate, Club-Clean, Golfer's CBD).
Golfshake operates a freemium consumer model. The free Standard tier covers core handicap and score tracking; paid tiers include Premium (£14.95/year), Platinum (£19.95/year), and Club (£39.95/year), each unlocking additional reports, physical handicap cards, society features, and partner discounts. The primary customer segments are individual recreational golfers seeking handicap and stat tracking, and golf societies/groups needing member management tools. A secondary segment, golf travelers, is served through course discovery content and referral partnerships. Geographic focus is the UK and Ireland with a claimed global footprint via the course directory and mobile apps.
Revenue is generated through three streams: subscription recurring fees, advertising from golf-related partners, and affiliate/referral commissions primarily from the Golfbreaks.com partnership. The company is privately held and bootstrapped with no disclosed external funding, operating with a team of 1-10 employees. Marketing is content-led across owned golf news, gear reviews, course features, and instructional content, supplemented by social media (Facebook, Twitter, Instagram, YouTube), email newsletters, and a golf ambassador network. The platform claims 130,000+ golfers tracked over 15+ years and positions itself as the leading free online golf handicap provider in the UK.
Golfshake.com firmographics
Firmographics- Name
- Golfshake.com
- Legal name
- Golfshake Limited
- Website
- https://golfshake.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Golfshake.com is a UK-based online golf community founded in 2007 that provides free handicap calculation, score tracking, a 30,000+ course directory, and society management tools to recreational golfers and golf groups, monetized via freemium subscriptions, advertising, and travel affiliates.
- Ownership category
- akta.pro rank
Golfshake.com industry classification
Industry- Product category
- Golf Performance Tracking Software
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG)
- akta.pro secondary industry
- Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)
Keywords
Where Golfshake.com is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Golfshake.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Services: Multi-tiered subscription model with a free Standard tier and three paid tiers: Premium (£14.95), Platinum (£17.95-£19.95), and Club (£29.95-£39.95). Paid tiers offer enhanced features including detailed reports, handicap certificates, member cards, and exclusive discounts.
- Advertising: The platform displays advertisements and sponsored content from partners, including golf travel companies like Golfbreaks.com, equipment manufacturers, and other golf-related businesses.
- Affiliate/Referral Revenue: Partnership with Golfbreaks.com for golf travel bookings with referral commissions. Golfbreaks vouchers offered as benefits to premium members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic account with handicap tracking and limited friend tracking |
| Subscription | Annual | Enhanced analysis and reporting for individual golfers |
| Subscription | Annual | Premium features plus physical handicap card and exclusive offers |
| Subscription | Annual | Full-featured account for golf societies and group organizers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Golfshake.com product offering
Product offeringCore offering
Golfshake.com is a U.K.-based online platform that provides golfers with free golf handicap calculation, unlimited score tracking across multiple courses, and advanced performance statistics (GIR, FIR, putts). It also operates a directory of 30,000+ golf courses with user reviews, society/group management tools, mobile apps for iOS and Android, instructional content, and a BETA developer API.
Product overview
Golfshake.com is an online golf platform offering a unified product portfolio centered on its handicap and score tracking service, supplemented by course discovery tools, mobile apps, instructional content, and a BETA developer API. The core platform consists of an online golf handicap calculator and score tracker that enables golfers to track unlimited rounds across multiple courses and maintain their handicap index. Supporting products include a golf course directory with over 30,000 courses and 10,000+ user reviews, live tee time search via Golfnow partnership, and society/group management software. The Golfshake App extends access to iOS and Android devices, while a tuition video library provides instruction content. Membership tiers (Standard, Premium at £14.95/year, Platinum at £19.95/year, and Club at £39.95/year) unlock progressively more features including handicap certificates, stat analysis reports, member cards, and exclusive partner discounts on products like SwingPlate, Club-Clean, and Hole in One Club membership. A BETA developer API provides programmatic access to golf data.
Differentiator
Problem solved
Functional benefit
Products and services
- Golfshake Handicap & Score Tracker Online golf handicap calculator and score tracking service that allows golfers to track unlimited rounds across multiple courses, maintain their handicap index, and analyze their game performance with various statistical metrics.
- Golf Score Tracker Score tracking tool that enables golfers to add unlimited rounds, compare scores with friends, and view advanced statistics including GIR, FIR, and putts through easy-to-use charts.
- Golf Society & Group Software Free group website service for golf societies that allows tracking of members' scores and handicaps, comparison of playing stats, organization of golf days, and posting of news, pictures and chat functionality.
- Golf Course Directory & Reviews Searchable directory of over 30,000 golf courses worldwide with over 10,000 user reviews, providing club information, maps, pictures, score cards and playing tips.
- Live Tee Time Search Tee time search service offering tee times from thousands of courses across the UK.
- Golfshake Mobile App Mobile application for iPhone and Android that enables golfers to track scores and access Golfshake services on the go.
- Tuition Videos Library of golf instruction and tuition videos featuring tips and techniques from golf professionals to help golfers improve their game.
- Golfshake Developer API
Quantifiable outcome
- Over 130,000 golfers have tracked their scores and golf handicap on Golfshake
Companies that use Golfshake.com
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Golfshake.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Golfshake.com partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Teeofftimes.co.ukcoreTeeofftimes.co.uk was formed in 2007 by Golfbreaks.com and advertises tee times for over 1,200 clubs in the UK & Ireland. Golfshake partners with Teeofftimes to offer live tee time search functionality to its users.
- Golfbreaks.comcoreMajor partnership with Golfbreaks.com, Europe's specialist golf travel company formed in 1998. Golfbreaks.com sponsors Golfshake and provides vouchers worth up to £25 (Platinum) or £50 (Club) for golf breaks. Golfshake drives referral traffic to Golfbreaks.com for tee time bookings and golf travel packages.
- Hole in One ClubminorGolfshake Platinum and Club members receive a 12-month trial membership to the Hole in One Club worth £10. Members who score an ace can win trips to TPC Sawgrass.
- Tour Caddie ExperienceminorGolfshake Platinum members receive an exclusive £20 discount off an 18-hole Tour Caddie Experience, pairing them with a European Tour caddie for advice and course management.
- SwingPlateminorGolfshake Platinum members receive an exclusive 15% discount on The Swing Plate training aid, a golf swing training product created by a PGA Professional.
- Golfer's CBDminorGolfshake Club members receive an exclusive 30% discount with UK provider Golfer's CBD, a CBD brand for golfers.
- Club-CleanminorGolfshake Platinum and Club members receive £50 off Club-Clean ultrasonic golf club cleaning and events services, a mobile cleaning service operating since 2016.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Golfshake.com competitors and assessment
Company assessmentDirect peers
- Hole19: Hole19 offers a golf GPS rangefinder and score-tracking app with shot tracking and stats, competing in the same freemium mobile-first golfer utility segment as Golfshake.
- The Grint: The Grint is a golf handicap calculator and scoring app with social features, similar to Golfshake's core proposition of free handicap tracking plus community. Both target amateur golfers who want a quick way to compute and track an official handicap.
- Arccos Golf: Arccos Golf offers smart-sensor-based shot tracking, stat analysis, and handicap tracking for golfers, competing head-to-head with Golfshake in the consumer scoring/handicap category. Both monetize users through subscription tiers and are positioned around helping amateurs capture and analyse on-course performance data.
- 18Birdies: 18Birdies provides GPS rangefinder, digital scorecard, stat tracking and a social/community experience for golfers, mirroring Golfshake's combined score tracking + community + course directory approach on mobile.
- SwingU: SwingU is a golf score-tracking and GPS rangefinder app with handicap, stats, and a digital scorecard. It targets the same freemium consumer market as Golfshake, offering free handicap tracking with paid premium tiers for advanced analytics.
Broad incumbents
- Garmin Golf: Garmin Golf offers GPS handheld devices and apps (including the Golfshot-acquired assets) for score and stat tracking. While broader in product portfolio, Garmin overlaps directly with Golfshake's score-tracking and stat-analysis use cases on mobile.
- GHIN (USGA Handicap System): GHIN is the umbrella handicap calculation platform for the USGA and allied associations, providing authorised handicap indexes to millions of golfers. It represents the broader incumbent system against which services like Golfshake differentiate as alternatives for non-US markets.
- Trackman: Trackman dominates professional- and consumer-grade launch monitors and simulator analytics. While mainly a hardware/simulator company, its data-analytics positioning sets the competitive benchmark for stat-tracking platforms like Golfshake.
- GolfPass (NBC Sports): GolfPass is a subscription membership that bundles instructional content, course reviews, and golfer benefits, broadly competing with Golfshake's content-plus-membership model. Both sell golfers a recurring bundle of content, community, and partner discounts.
Others
- Golfbreaks.com: Golfbreaks.com is Golfshake's core GTM partner — Europe's leading golf travel company. While not a competitor, Golfbreaks materially shares customer overlap (golf travellers) and is co-located with Golfshake in Windsor, making it the most economically intertwined adjacent party to the business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Golfshake.com social profiles
Digital presenceGolfshake.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golfshake.com leadership team
Management profileNumber of profiles
Golfshake.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golfshake.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golfshake.com
What does Golfshake.com do?
Golfshake.com is a U.K.-based online platform that provides golfers with free golf handicap calculation, unlimited score tracking across multiple courses, and advanced performance statistics (GIR, FIR, putts). It also operates a directory of 30,000+ golf courses with user reviews, society/group management tools, mobile apps for iOS and Android, instructional content, and a BETA developer API.
Is Golfshake.com a public or private company?
Golfshake.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Golfshake.com founded?
Golfshake.com was founded in 2007. It employs 1 to 10 people.
Where is Golfshake.com based?
Golfshake.com is headquartered in Windsor, United Kingdom, in the Europe region.
How does Golfshake.com make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are advertising and affiliate/Referral Revenue.
Who are Golfshake.com's main competitors?
Direct peers on record are Hole19, The Grint, Arccos Golf, 18Birdies and SwingU. Broad incumbents are Garmin Golf, GHIN (USGA Handicap System), Trackman and GolfPass (NBC Sports). Golfbreaks.com is listed as an others.
Does Golfshake.com have an API?
Yes. Golfshake offers a BETA Developer API for access to their golf data. Usage limits include 10,000 API requests per month, 10 requests per second maximum, and 10 concurrent connections. Data provided by the API is licensed rather than owned - no retrieved data may be sold or distributed. Credit must be given to Golfshake.com Ltd when data is used. Licensees are responsible for GDPR compliance. Golfshake reserves the right to revoke API keys with 7 days notice and monitor API usage including IP data. Developer documentation is at www.golfshake.com/api.
What industry is Golfshake.com in?
Golfshake.com's product category is Golf Performance Tracking Software. Its primary akta.pro industry code is CRAMAGAG, Golf Training Aids & Swing Analytics Retail, with a secondary code of CRAMAGAH, Golf Rangefinders, GPS & Wearable Tech Retail. Its SIC code is 7900.