Elements Therapeutic Massage
Elements Therapeutic Massage operates a franchise network of wellness studios offering therapeutic massage, skincare, and stretch services to individual consumers. The franchisor (Elements Therapeutic Massage, Inc.) licenses the brand to independently owned studios within the WellBiz Brands portfolio.
- Company typePrivate
- Founded2009
- HeadquartersNewton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Elements Therapeutic Massage does
Elements Therapeutic Massage operates a franchise network of wellness studios offering therapeutic massage as the core service. The flagship and most-documented entity in the data is the Newton, MA studio at 1290 Washington Street, West Newton, operating Mon–Sun 9am–9pm, with sessions priced from $49 to $99, a 24-hour cancellation policy, walk-ins accepted, and online booking via the franchise website. The company was founded in 2009, with Elements Therapeutic Massage, Inc. as the trademark holder and franchisor, and Elements Therapeutic Massage, LLC (Massachusetts, USA) as the operating entity. The brand is associated with the WellBiz Brands portfolio via its consumer health data privacy policy linkage.
Elements Therapeutic Massage firmographics
Firmographics- Name
- Elements Therapeutic Massage
- Legal name
- Elements Therapeutic Massage, LLC
- Website
- https://etmnewton.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elements Therapeutic Massage operates a franchise network of wellness studios offering therapeutic massage, skincare, and stretch services to individual consumers. The franchisor (Elements Therapeutic Massage, Inc.) licenses the brand to independently owned studios within the WellBiz Brands portfolio.
- Ownership category
- akta.pro rank
Elements Therapeutic Massage industry classification
Industry- Product category
- Therapeutic Massage and Wellness Services
- NAICS
- Offices of Other Health Practitioners (6213), Other Personal Care Services (81219)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)
- akta.pro secondary industries
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Aromatherapy Massage (HSALAEAM)
Keywords
Where Elements Therapeutic Massage is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elements Therapeutic Massage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Massage Therapy Sessions: One-time massage therapy sessions sold at varying price points ranging from $49 to $99 per session. Revenue generated directly from client appointments at individual franchise locations.
- Membership Program: Subscription-based membership program offering recurring revenue from members who pay for regular massage sessions.
- Gift Cards: Sale of gift cards, including promotional offers such as $20 or $50 wellness vouchers with gift card purchases.
- Skincare Services: Skincare sessions offered at franchise locations, with separate pricing from massage services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Massage Sessions |
| Subscription | Monthly | Membership Plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Elements Therapeutic Massage product offering
Product offeringCore offering
Elements Therapeutic Massage sells therapeutic massage, skincare, and stretch services through a network of independently owned and operated franchise studios in the United States. The core deliverables are per-session massage therapy (priced $49–$99), skin therapy sessions, stretching sessions, and enhancements such as aromatherapy, bundled with a subscription membership program and gift card sales. Each studio is operated by an independent franchisee under brand standards, with online booking available and walk-ins welcome.
Product overview
Elements Therapeutic Massage operates a franchise-based wellness business offering a unified platform of therapeutic services centered on massage therapy. The core product portfolio includes massage therapy (the primary service with multiple types), skincare services, and stretch offerings. Additional services include aromatherapy enhancements, gift cards with promotional wellness vouchers, and membership programs. All services are delivered through independently owned and operated franchise studios, with The Elements Way® serving as the branded methodology framework. Pricing ranges from $49 to $99 per massage session, with services available Mon-Sun 9am-9pm.
Differentiator
Problem solved
Functional benefit
Brands
- The Elements Promise™: Customer satisfaction guarantee program for massage services.
- The Elements Way®
Products and services
- Therapeutic Massage Therapeutic massage services for individual consumers, providing relief from back and neck pain, reduced stress, increased circulation, and improved range of motion. Available in multiple types at franchise studios, with sessions priced $49–$99.
- Skincare Services Skin therapy sessions offered alongside massage at franchise studios, positioned as medically proven health and wellness benefits with separate pricing from massage services.
- Stretch Sessions Stretching services offered at franchise studios to complement massage therapy and improve flexibility and range of motion.
- Aromatherapy Enhancement Enhancement add-on to massage sessions featuring fragrant aromatherapy benefits to enrich the massage experience.
- Gift Cards Gift cards available for massage and skincare sessions, with promotional offers including $20 or $50 wellness vouchers for use on future visits.
- Membership Program Subscription membership offering regular massage sessions for ongoing wellness maintenance, billed on a monthly cadence.
Companies that use Elements Therapeutic Massage
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Elements Therapeutic Massage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elements Therapeutic Massage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Franchisees (Independently Owned Studios)coreElements Therapeutic Massage operates as a franchise model where independently owned and operated studio locations operate under the Elements Massage brand. Each franchisee operates their own studio with location-specific pricing and personnel decisions. The franchisor provides brand standards, marketing support, and operational guidelines.
- SuppliersminorSupply chain partners referenced on the franchise website for providing massage and skincare products to franchise locations.
- WellBiz Brands (Parent Company)coreWellBiz Brands is referenced as the parent company for consumer health data privacy policy. Elements Therapeutic Massage is a subsidiary brand within the WellBiz Brands portfolio.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Elements Therapeutic Massage competitors and assessment
Company assessmentDirect peers
- Massage Heights: Membership-based therapeutic massage franchise with similar pricing tiers and a comparable studio retail model, making it a directly comparable franchise competitor.
- Hand & Stone Massage and Facial Spa: National franchise offering massage and facial/skincare services with membership pricing—directly overlapping Elements' core service mix and franchise-driven GTM motion.
- The Now Massage: Boutique massage studio concept offering walk-in massage with a more design-forward, premium positioning—competing for the same consumer wellness spend in select markets.
- Massage Envy: Largest U.S. massage franchise chain with a similar subscription/membership model, multi-location footprint, and therapeutic positioning. The most direct head-to-head competitor for Elements Therapeutic Massage franchisees.
- Woodhouse Spa: Multi-location day spa brand offering massage, skincare, and body treatments under a unified brand—directly overlapping Elements' combined massage + skincare + stretch offering.
Emerging players
- Soothe: On-demand mobile massage app that dispatches licensed therapists to consumers' homes or hotels. Competes for the same wellness consumer but via a digital-first, no-studio model.
- Zeel: Digital platform for booking in-home or in-office massage therapy. Represents an emerging digital distribution model that could disintermediate studio-based massage brands.
Broad incumbents
- Burke Williams Spa: Established upscale day spa chain on the West Coast offering massage, skincare, and wellness services at a higher price point—competes for the wellness consumer but in a more premium segment.
Regional players
- Spavia Day Spa: Multi-location boutique day spa concept offering massage, skincare, and body treatments with a franchise-style growth model—comparable studio economics and consumer base, primarily competing in specific regional markets.
Others
- WellBiz Brands (Parent Portfolio): Parent holding company that owns multiple wellness brands (Elements Massage, Fitness Together, etc.). Relevant as the corporate umbrella under which Elements operates and competes with other wellness concepts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Elements Therapeutic Massage social profiles
Digital presenceElements Therapeutic Massage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elements Therapeutic Massage leadership team
Management profileNumber of profiles
Elements Therapeutic Massage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elements Therapeutic Massage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elements Therapeutic Massage
What does Elements Therapeutic Massage do?
Elements Therapeutic Massage sells therapeutic massage, skincare, and stretch services through a network of independently owned and operated franchise studios in the United States. The core deliverables are per-session massage therapy (priced $49–$99), skin therapy sessions, stretching sessions, and enhancements such as aromatherapy, bundled with a subscription membership program and gift card sales. Each studio is operated by an independent franchisee under brand standards, with online booking available and walk-ins welcome.
Is Elements Therapeutic Massage a public or private company?
Elements Therapeutic Massage is a private company. It is classified as corporate owned and is currently operating.
When was Elements Therapeutic Massage founded?
Elements Therapeutic Massage was founded in 2009. It employs 11 to 50 people.
Where is Elements Therapeutic Massage based?
Elements Therapeutic Massage is headquartered in Newton, United States, in the North America region.
How does Elements Therapeutic Massage make money?
Four revenue lines are on record. Massage Therapy Sessions are the primary driver. The others are membership Program, gift Cards and skincare Services.
Who are Elements Therapeutic Massage's main competitors?
Direct peers on record are Massage Heights, Hand & Stone Massage and Facial Spa, The Now Massage, Massage Envy and Woodhouse Spa. Emerging players are Soothe and Zeel. Burke Williams Spa is listed as a broad incumbent. Spavia Day Spa is listed as a regional player. WellBiz Brands (Parent Portfolio) is listed as an others.
Does Elements Therapeutic Massage have an API?
No public API is recorded for Elements Therapeutic Massage.
What industry is Elements Therapeutic Massage in?
Elements Therapeutic Massage's product category is Therapeutic Massage and Wellness Services. Its primary akta.pro industry code is HSALAEAO, Medical/Therapeutic Massage (Rehab/Pain Management), with a secondary code of THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages). Its NAICS code is 6213 and its SIC code is 8093.