What Fully Booked VA does

Fully Booked VA is a privately held, bootstrapped online education and coaching company founded by Stephanie Hayes in Vancouver, British Columbia, and operated as a sole proprietorship (DBA). It teaches aspiring virtual assistants and freelancers how to identify marketable services, find clients, and build a service-based online business. The company's flagship is 'The Fully Booked VA Program,' anchored by the VA Foundations certification course and supplemented by group coaching, eligibility-gated 1:1 private coaching, a free '275+ Services You Can Offer As A Virtual Assistant Workbook' lead magnet, and an active Student Community Portal hosted at fullybookedcommunity.com. Additional offerings include the Virtual Assistant Finder service, which matches business owners with graduates of the program as a hiring intermediary. The company serves two segments: individual aspiring VAs and freelancers (primary) and entrepreneurs/small business owners seeking to hire VAs (secondary).

Revenue is generated through a mix of one-time and installment-based course enrollment, recurring monthly/quarterly/annual subscription services, individual and group coaching, and affiliate commissions from reviewed products. Go-to-market is product-led and community-led: free lead magnets (workbook, skills inventory, self-assessment), SEO-optimized blog content, an email newsletter funnel, organic social on Facebook/YouTube/Pinterest, earned media placement in HuffPost, Woman's World, Entrepreneur, VideoFruit, and Business Insider, and a SamCart-powered affiliate program. The technical stack is lean and third-party: GoHighLevel for marketing automation/CRM, Circle for community, Stripe and PayPal for payments, Zapier for workflow automation, and Google Analytics for telemetry. There is no proprietary AI/ML asset, no app, and no API surface.

The business is small — a stated 1–10 employee footprint centered on Stephanie Hayes (Owner & Head Coach), Laura Nicholls (Copywriter & Content Manager), Marisa Raymond (Community Manager & Coach) — with Gina Horkey listed as Founder & Co-owner in some sources alongside the related Horkey HandBook brand. The company has claimed to have trained 'thousands' of VAs over its operating history, with no disclosed revenue, no funding, no M&A activity, and no public pricing.

Name

Fully Booked VA

Legal name

Stephanie Hayes, doing business as Fully Booked VA

Website

https://fullybookedva.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Fully Booked VA is a bootstrapped Vancouver-based online education and coaching company that trains aspiring virtual assistants and freelancers through its VA Foundations course, coaching, community portal, and VA Finder hiring service.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Enrollment and Programs: Paid enrollment in courses such as VA Foundations. One-time purchase or installment payment plans available. Digital products including info products and online programs.
2. Coaching Services: Individual and group coaching sessions available. Private coaching offered to students who complete specific requirements within 3 months of enrollment.
3. Subscription Services: Monthly, quarterly, or annual subscription services billed on recurring basis. Community membership access.
4. Affiliate Commissions: Company earns commissions from affiliate products and services reviewed or mentioned in blog posts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fully Booked VA sells online education, training, and coaching for aspiring virtual assistants and freelancers. Its flagship is The Fully Booked VA Program, a course and community offering centered on the VA Foundations certification course, supported by group coaching, private one-on-one coaching, the 275+ Services Workbook, and a community portal. The company also operates the Virtual Assistant Finder, a free matching service connecting business owners with trained VA alumni.

Product overview

Fully Booked VA is an education and training company offering a multi-product portfolio centered around helping aspiring virtual assistants and freelancers build successful online businesses. The core offering is The Fully Booked VA Program—a comprehensive online course and community that integrates VA Foundations (the cornerstone certification course), Group Coaching, access to the Student Community Portal, and a Pitch Tracker tool. The program is supplemented by Private One-on-One Coaching (available upon meeting eligibility criteria) and the free 275+ Services Workbook. The company also operates the Virtual Assistant Finder service, which matches businesses with vetted VA candidates from their training ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• VA Foundations: Cornerstone certification course for virtual assistants
• VA Finder
• 275+ Services You Can Offer As A Virtual Assistant Workbook

Products and services

• The Fully Booked VA Program Flagship online program and community that teaches aspiring virtual assistants and freelancers how to start, launch, and grow their VA businesses, including course curriculum, community access, coaching, and tools for client acquisition.
• VA Foundations Cornerstone certification course within The Fully Booked VA Program that students must complete to access additional support benefits; includes a Pitch Tracker spreadsheet for tracking client pitches and follow-ups.
• Virtual Assistant Finder Matching service that connects business owners seeking virtual assistants with pre-vetted, trained VA candidates from the Fully Booked VA community.
• 275+ Services You Can Offer As A Virtual Assistant Workbook Free downloadable workbook providing a comprehensive list of 275+ in-demand services aspiring VAs can offer, including a skills inventory process and guidance on where to find clients.
• Group Coaching Group coaching sessions available to program members; students must attend at least five sessions to be eligible for additional support benefits.
• Private One-on-One Coaching Individual coaching sessions available to students who complete specific requirements (VA Foundations certification, submit pitch tracker with 100+ client pitches, and attend five group coaching sessions) within 3 months of enrollment.
• Student Community Portal Online community platform accessible at fullybookedcommunity.com providing student login, community engagement, and ongoing support for enrolled members.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Horkey HandBook: The predecessor/related brand run by co-founder Gina Horkey, offering freelance and virtual assistant training, templates, and courses. Operates in the same niche with overlapping content and audience.
• 90 Day VA: A well-known VA training and coaching program that helps aspiring VAs launch and scale freelance businesses. Directly competes for the same target customer and offers a comparable course-plus-coaching model.
• The Virtual Savvy: Online training company teaching aspiring VAs and freelancers how to start and grow service businesses. Closely aligned offering, audience, and course-plus-community format.

Broad incumbents

• Time Etc: Established US/UK virtual assistant staffing company with training infrastructure. Competes indirectly through the VA hiring side and shares employer demand for trained remote talent.
• Belay: Large US virtual assistant and bookkeeping staffing firm. Relevant as both a buyer of trained VA talent and as an alternative pathway for entrepreneurs who choose hiring over DIY VA business building.
• Wishup: India-based virtual assistant services company serving global SMBs. Adjacent competitor on the employer/VA demand side and a potential distribution channel for FBVA-trained talent.
• WoodBows: Outsourcing and virtual assistant services provider for businesses. Comparable on the VA demand side and uses internal training programs that parallel FBVA's curriculum intent.
• Skillshare: Mass-market online learning subscription platform with freelance and small-business courses. Sets the consumer reference price for self-serve online learning against which FBVA's premium tier must justify itself.
• Udemy: Global online course marketplace where many low-cost 'become a virtual assistant' courses are sold. Establishes the low-price competitive floor for VA training content.

Others

• Teachable: Online course platform used by many solopreneur educators. Relevant as the underlying infrastructure category and as a potential channel/competitor for hosted VA training programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC49yIdhQohqDYtjSXfoh_Uw
• Facebookfacebook.com/Fullybookedva
• Pinterestpinterest.ca/horkeyhandbook
• LinkedInlinkedin.com/company/fullybookedva

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fully Booked VA