The Slow Label

What The Slow Label does

The Slow Label is an independent, female-founded sustainable fashion brand established in Vienna, Austria in 2019 by Anna-Laura Amenta and now headquartered in Berlin, Germany (with a fulfillment warehouse in Falkensee). The company designs and sells a curated capsule of timeless women's wardrobe essentials — tops, pants, skirts, knitwear, outerwear, shirts and blouses, dresses, swimwear and accessories — at unit price points ranging from $12 (gift wrap bags) to $569 (trench coats), with a 15% bundle discount on 3+ identical styles and an Archive sale section for prior-season stock. Materials are responsibly sourced (GOTS-certified organic cotton, TENCEL™ Lyocell via Lenzing AG, Belgian Linen™, recycled fabrics, ECONYL® regenerated nylon), and products are produced in small batches through a network of small, specialized manufacturers primarily in Portugal, Italy and Morocco (with a women's cooperative in Marrakesh producing raffia bags), having moved away from earlier Indian production.

The business operates an exclusively direct-to-consumer model through its own e-commerce storefront (theslowlabel.com), shipping globally to 100+ countries via DHL GoGreen and FedEx from the Berlin warehouse, supplemented by a wholesale stockist network and an affiliate program. There are no physical retail stores. Customer acquisition relies on organic channels: Instagram, YouTube and Pinterest, an SEO-driven editorial blog (Women Who Inspire Us, city guides for Berlin and Copenhagen), care and sustainability education content, and an email newsletter offering 10% off the first order. The brand monetizes exclusively through one-time apparel sales — no subscription or recurring revenue stream — and emphasizes supply chain transparency (per-product factory, material and origin disclosure) and a free repair program as core retention and trust mechanisms.

The company is privately held (The Slow Label GmbH, domiciled in Germany), has no external investors, no parent company, no subsidiaries, no disclosed funding rounds, and operates as a bootstrapped, founder-controlled lifestyle business with an intentionally organic growth posture. No revenue, headcount or financial figures are disclosed in the source material.

Name

The Slow Label

Legal name

The Slow Label GmbH

Website

https://theslowlabel.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Slow Label is an independent, female-founded Berlin-based DTC brand designing and selling timeless sustainable women's wardrobe essentials (tops, bottoms, knitwear, outerwear, dresses, swimwear, accessories) produced in small batches across Portugal, Italy and Morocco, sold globally via its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Sustainable Women's Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Womenswear (CRAAAFAG)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Sustainable women's fashion
• Timeless wardrobe essentials
• Direct-to-consumer apparel
• Ethically made clothing
• Capsule wardrobe basics

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Apparel Sales: Direct-to-consumer e-commerce sales of sustainable women's clothing and accessories through owned online storefront. Revenue generated from one-time product purchases at retail prices. Products include tops, bottoms, dresses, knitwear, outerwear, swimwear, and accessories. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

The Slow Label sells timeless, sustainably produced women's wardrobe essentials — including tops, pants, skirts, knitwear, outerwear, shirts, dresses, swimwear, and accessories — directly to consumers through its own online storefront and select wholesale stockists. Garments are designed in Berlin and produced in small batches in Portugal, Italy, and Morocco using responsibly sourced materials such as GOTS-certified organic cotton, TENCEL™ Lyocell, Belgian Linen™, recycled wool, and ECONYL® regenerated nylon.

Product overview

The Slow Label is a sustainable fashion brand offering a curated collection of timeless women's clothing essentials. The product portfolio includes: Tops (Everyday Tank, Woven Tee, Linen V-Neck Tee, Boat Neck Top, Inside-Out Sweatshirt, Merino Wool Long-Sleeve); Pants & Skirts (Drawstring Pants, Drawstring Shorts, Gathered Midi Skirt, Pleated Wool Pants, Straight Leg Pants, Everyday Leggings, Wool Pants); Knitwear (Crewneck Jumper, Chunky V-Neck Cardigan, Turtleneck Jumper, Light Turtleneck Jumper); Outerwear (Classic Wool Blazer, Classic Linen Blazer, Trench Coat LENA, Belted Wool Coat); Shirts & Blouses (Muslin Wrap Blouse); Dresses (Wide Rib Dress, Woven Tee Dress); Accessories (Crossbody Bag, Bindle Bag, Raffia Bucket Bag, Gift Wrap Bag, Woven Scarf, Beanie, Knitted Scarf, Mittens, Knitwear Bundle); Swimwear (Classic Bikini Top, Classic Bikini Bottom, Crinkle Sarong); and Archive sale items (Crossback Bathing Suit, Classic Tee, Long-Sleeve Tee, Tank Top, Wide Rib Crop Top, Wide Rib Culotte, Cami Top, Unisex Sweatpants, Wide Leg Pants, Sunglasses). The brand also offers bundle discounts through their 3-Pack Bundle system. Products are designed in Berlin, produced primarily in Portugal and Italy using sustainable materials including GOTS-certified organic cotton, TENCEL™ Lyocell, organic linen, recycled wool, and ECONYL® regenerated nylon. The Slow Label emphasizes transparency, with detailed material breakdowns and supply chain information provided for each product.

Differentiator

Problem solved

Functional benefit

Products and services

• Everyday Tank Slim fit tank top with thin straps offered in multiple colors such as chocolate, heather grey, burgundy, ecru, and black, designed for women seeking sustainable everyday basics.
• Boat Neck Top Ribbed long-sleeve boat neck top with ruffled edges and central seam detail, available in off-white, burgundy, and black.
• Inside-Out Sweatshirt Long-sleeve crewneck sweatshirt available in ecru and black.
• Merino Wool Long-Sleeve Merino wool long-sleeve top available in taupe melange, brown melange, and black.
• Drawstring Pants Wide-leg drawstring pants with elastic waistband, available in ecru and black.
• Pleated Wool Pants Pleated wool pants offering a classic, tailored silhouette.
• Crewneck Jumper Crewneck wool jumper available in taupe, bright red, black, dark brown, and ecru.
• Chunky V-Neck Cardigan Chunky knit V-neck cardigan with large buttons, available in dark brown, taupe, and ecru.
• Turtleneck Jumper Turtleneck jumper available in bright red, dark brown, ecru, taupe, black, and grey.
• Classic Wool Blazer Classic wool blazer offering a timeless tailored silhouette.
• Trench Coat LENA Beige double-breasted trench coat with dark buttons and wide lapels.
• Belted Wool Coat Belted wool overcoat available in dark grey and camel colors.
• Wide Rib Dress Sleeveless ribbed maxi dress available in ecru, burgundy, and black.
• Classic Bikini Top Classic bikini top with adjustable thin straps and tie front, available in ivory, dark brown, and black.
• Classic Bikini Bottom Classic bikini bottom with adjustable side ties, available in ivory, dark brown, and black.
• Raffia Bucket Bag Handwoven raffia bucket bag with long handle, crafted by a women's cooperative in Marrakesh.
• Woven Scarf Woven scarf with fringes, available in beige, brown melange, dark brown, bright red, medium grey, and black.
• Knitwear Bundle Knitwear accessory set including scarf, beanie hat, and mittens, available in black and grey.
• 3-Pack Bundle Discount Program Bundle offer providing 15% discount when purchasing 3 or more pieces of the same style, mixable across colors and sizes, with pre-built bundles also available.
• Archive Sale Collection Discounted collection of previous season designs, including crossback bathing suits, classic tees, long-sleeve tees, tank tops, wide rib crop tops, culottes, cami tops, sweatpants, wide leg pants, and sunglasses, available at reduced prices.
• Wholesale Stockist Program Wholesale distribution channel through select retail partners, with a stockists page on the website allowing customers to find physical retail locations carrying The Slow Label products.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Lenzing AGcoreStrategic or Co-development PartnerAustrian company supplying TENCEL™ Lyocell fibers. Fibers originate from FSC® and PEFC™ certified wood using a closed-loop production system where waste and water are recycled to more than 99%. Lenzing is known for circular business model and high resource efficiency.
• Portuguese Factory NetworkcoreOthersNetwork of small, specialized manufacturers in Portugal including tailoring factories (blazers, coats), basics fabric factory (Everyday Tanks, Boat Neck Tops), recycling factory (recycled cotton), sewing factories (Classic Tee, Long-Sleeve Tee, Tank Top), and clothing manufacturers (Muslin Wrap Blouse, Straight Leg Pants). All suppliers must complete company assessment and comply with Supplier Code of Conduct.
• Italian Scarf Manufacturer (Prato)coreOthersScarf manufacturer located in Prato, Italy involved in the supply chain for Woven Scarves.
• German Wool Fabric MillcoreOthersWoven wool fabric mill in Germany involved in supply chain for Coats collection.
• Marrakesh Women's CooperativecoreStrategic or Co-development PartnerWomen's cooperative in Marrakesh, Morocco producing raffia bags. Supports young mothers through skilled artisan work. Raffia is harvested sustainably from raffia palm trees requiring no pesticides or herbicides.
• Belgian Linen™ ManufacturerminorStrategic or Co-development PartnerCertified carbon-neutral manufacturer supplying Belgian Linen™. Focuses on zero waste policy - all parts of flax plant used, waste selvedge and shearing dust recycled into insulation materials or paper.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Everlane: US-based DTC minimalist essentials brand built on radical transparency and ethical sourcing, directly comparable to The Slow Label's positioning on traceable supply chains and capsule wardrobe basics.
• Reformation: LA-based sustainable women's fashion brand offering dresses, tops, knits and outerwear with published sustainability metrics — a direct competitor in sustainable womenswear with a similar DTC and selective retail model.
• Armedangels: Cologne-based sustainable fashion label producing GOTS-certified organic and recycled essentials for women and men in Europe, comparable on European production, sustainable materials, and minimalist silhouettes.
• Asket: Swedish DTC brand selling permanent-collection wardrobe essentials with full traceability and a 'no-discount' policy, mirroring The Slow Label's minimalism, transparency, and anti-overconsumption narrative.
• People Tree: Pioneer in Fair Trade and sustainable fashion producing women's essentials and knitwear with transparent supply chains — closely comparable on ethics-led storytelling and small-batch production.

Broad incumbents

• COS: H&M-owned minimalist womenswear and menswear label with global store and e-commerce footprint, competing in the same minimalist essentials space but at scale and across price tiers.
• Eileen Fisher: Established US sustainable womenswear brand known for timeless silhouettes, organic and recycled fibers, and a take-back/resale program — a broader incumbent in the same conscious-womenswear category.
• Stella McCartney: Luxury sustainable fashion house with women's apparel, outerwear, and accessories positioned around ethical sourcing — a higher-priced incumbent comparable on sustainability values and women's wardrobe focus.
• Aritzia: Canadian contemporary womenswear retailer with its own DTC brands, expanding into sustainable fabrics and capsule essentials — comparable on women's dresses, outerwear, and knitwear at accessible-premium price points.

Emerging players

• VETEMENTS (recycled/eco lines): European contemporary fashion brands launching recycled and organic capsule collections, competing in the same minimalist, sustainable womenswear segment though with a different design signature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQdY8JbEsykcOpn2j_Loi9w
• Instagraminstagram.com/theslowlabel
• Pinterestpinterest.com/theslowlabel
• Facebookfacebook.com/theslowlabel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Slow Label