Murray Percival

What Murray Percival does

Murray Percival Company is a privately held manufacturer's representative and distributor specializing in equipment, consumables, and supplies for printed circuit board (PCB) assembly operations. Founded in 1960 and headquartered in Auburn Hills, Michigan, the company aggregates over 60 brand partners into a single-source supply channel covering the full PCB assembly workflow, including solder and flux materials, cleaning chemicals, soldering and rework equipment, ESD static-control products, hand tools, dispensing systems, adhesives and coatings, labels, visual inspection equipment, material handling, cleanroom supplies, and capital assembly equipment such as placement machines, reflow soldering systems, selective soldering, AOI/SPI/X-ray inspection, and depaneling. The company also operates an MP Custom Products sub-brand for bespoke solutions.

The company does not develop proprietary technology; it functions as a value-added distribution intermediary, with technical content delivered through a Knowledge Base and product selector guides. Distribution reaches customers through a quote-based e-commerce web store, direct/field sales, and inside sales support via phone (800-405-1730) and email ([email protected]). Pricing is opaque (quote-based, pay-as-you-go), and the company is a member of the Surface Mount Technology Association (SMTA) and the Manufacturers' Representatives National Association (MANA).

The revenue model is hardware sales-driven: Murray Percival earns resale margin on distributed products across equipment and consumables. Its customer base is horizontal across U.S. electronics manufacturers serving end-markets such as medical, automotive, aerospace, defense, and consumer electronics. The company is independently owned, with no disclosed institutional investment, parent company, or subsidiary structure, and operates exclusively in the United States.

Name

Murray Percival

Legal name

Murray Percival Company

Website

https://murraypercival.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Murray Percival is a U.S. manufacturer's representative and distributor of PCB assembly equipment, consumables, and supplies, serving electronics manufacturers with a consolidated portfolio of over 60 brand partners across the full assembly workflow.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Murray Percival generates revenue through the distribution and sale of PCB assembly equipment, consumables, tools, and supplies from multiple brand partners. The company acts as a manufacturer's representative and distributor, selling products through its web store and direct sales channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Murray Percival Company is a manufacturer's representative and distributor supplying equipment and consumables for all automated processes involved in PCB assembly. The company represents over 70 brand partners including Alpha, Kester, KYZEN, Hakko, Desco, Techspray, ITW EAE, Hanwha, Mirtec, and others, offering a single-source portfolio spanning solder/flux/preforms, cleaners, soldering/rework tools, ESD static control, PCB tools, dispensing, adhesives, labels, visual inspection, material handling, cleanroom supplies, and full assembly equipment.

Product overview

Murray Percival Company is a manufacturer's representative and distributor supplying equipment and consumables for all automated processes involved in PCB assembly. The company offers a comprehensive portfolio organized into distinct product categories including Solder/Flux/Preforms, Cleaners/Cleaning Supplies, Soldering/Desoldering/Rework, Static Control, PCB Tools, Dispensing, Adhesives/Coatings, Labels/Tapes/Masking, Visual Inspection, Material Handling, Clean Room/Safety, and Assembly Equipment. The portfolio also includes Custom Products for tailored solutions. Murray Percival represents over 60 branded product lines including Alpha, Kester, KYZEN, Desco, Techspray, MicroCare, Hakko, Hanwha, PACE, Vision Engineering, Apollo Seiko, Mirtec, ASC, ITW EAE, IBL, Swanstrom, Tronex, Xuron, and many others. Key equipment categories include automated assembly equipment (placement machines, reflow soldering systems, selective soldering, wave soldering, stencil printing), inspection systems (AOI, SPI, X-ray inspection), rework equipment (BGA rework, hot air/IR systems), cleaning systems, dispensing systems, and material handling equipment. The company also provides specialized ESD control products, cleanroom supplies, and manufacturing software solutions like KwikTic MES. Murray Percival serves as a single-source supplier for electronics manufacturing facilities needing comprehensive PCB assembly solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MP Custom Products: Custom products division offering bespoke manufacturing solutions for PCB assembly.

Products and services

• PCB Assembly Equipment Full range of automated PCB assembly capital equipment including screen/stencil printers, component placement machines, reflow soldering systems, selective soldering systems, wave soldering systems, robotic soldering, cleaning systems, conformal coating equipment, curing ovens, BGA rework systems, depaneling equipment, dispensing systems, plasma treatment, conveying, process control/traceability, and wire processing systems for electronics manufacturers.
• Solder, Flux, and Preforms Complete line of soldering materials for PCB assembly including bar solder, flux, flux paste, solder paste, solder preforms, wave soldering aids, and wire solder from brand partners such as Alpha and Kester.
• Cleaners and Cleaning Supplies PCB cleaning products including stencil cleaners, flux cleaners, degreasers, contact cleaners, hand wipes, swabs, brushes, dusters, stencil roll wipes, and general cleaners from KYZEN, Techspray, MicroCare, and other brand partners.
• Soldering, Desoldering, and Rework Equipment Equipment and supplies for soldering, desoldering, and rework operations including board repair products, desoldering braid, desoldering systems, hot air/IR rework systems, soldering systems, soldering tips, fume extraction, handpieces, spare parts, solder pots, and rework tips/nozzles from PACE, Hakko, Apollo Seiko, and other brands.
• ESD Static Control Products ESD protection products including air ionizers, ESD bags and supplies, ESD coatings, ESD floor mats and finishes, ESD garments, ESD hand lotion, ESD table mats and cleaners, ESD testing and monitoring equipment, ESD signage, ESD wrist straps, ESD foot grounding, and grounding hardware from Desco, Transforming Technologies, Protektive Pak, and other brands.
• PCB Hand Tools Hand tools for PCB work including bits and accessories, heat guns and accessories, depanelizers, lead and wire cutters, pliers, screwdriver accessories, screwdrivers, specialty tools, tweezers, and wrenches from Xuron, Swanstrom, Tronex, and other brands.
• Dispensing Equipment and Supplies Fluid dispensing equipment and supplies including bottles, benchtop dispensers, needles, nozzles, syringes, cartridges, and 3D printing products from Techcon, Menda, and other brands.
• Adhesives and Coatings Chemical products for PCB assembly including bonding and potting compounds, conformal coatings, gasketing and retaining products, instant adhesives, lubricants, sealants, and threadlockers.
• Labels, Tapes, and Masking Labeling and masking supplies including blank labels, pre-printed labels, printers and software, ribbons, tape dispensers, and various tapes for PCB manufacturing from Identco and other brands.
• Visual Inspection Equipment Inspection equipment including illuminated magnifiers, lighting and illuminators, magnifiers, microscopes, and video inspection systems for quality control, from Vision Engineering, O.C. White, and other brands.
• Material Handling Equipment Equipment for handling PCBs and components including assembly fixtures, bins and bin storage, carts and racks, circuit board racks, component handling, shelving, totes/boxes/bags, and workbenches/seating from Quantum Storage Systems, Metro Storage Systems, and other brands.
• Clean Room and Safety Supplies Cleanroom and safety supplies including adhesive floor mats, garments, gloves, and hand protection for controlled environments, from QRP, TechniGlove, Valu-Tek, and other brands.
• MP Custom Products Custom-designed and manufactured products tailored to specific customer requirements for PCB assembly, offered as a bespoke sub-brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Alpha (MacDermid Alpha Electronics Solutions)coreChannel Partner/ Reseller/ DistributorAlpha provides solder products including solder pastes, bar solder, wire solder, and preforms for PCB assembly. Murray Percival distributes Alpha products. Alpha is ISO-14001 and ISO-9001 certified for quality and environmental responsibility.
• KYZENcoreChannel Partner/ Reseller/ DistributorKYZEN is a global leader in environmentally responsible cleaning technologies for electronics manufacturing. Murray Percival distributes KYZEN cleaners for stencil, reflow oven, wave solder finger, and pallet cleaning applications.
• HakkocoreChannel Partner/ Reseller/ DistributorHakko provides soldering tips and equipment for electronics, industrial and hobby applications. Murray Percival distributes Hakko products including soldering stations, tips, and accessories.
• DescocoreChannel Partner/ Reseller/ DistributorDesco provides ESD static control products including garments, wrist straps, table/floor mats, air ionizers, signage, component storage, bins, bags, and specialty tools for electronics manufacturing.
• TechspraycoreChannel Partner/ Reseller/ DistributorTechspray produces cleaning products that cut through baked-on flux and remove ionic residues from PCBs. Products include solvents and water-based cleaners for specific cleaning applications.
• Kester (MacDermid Alpha Electronics Solutions)coreChannel Partner/ Reseller/ DistributorKester provides soldering materials including solder wire, solder bars, soldering chemicals, and solder pastes for fine-pitch components and complex PCB assemblies. Offers low-residue, no-clean, and lead-free solutions.
• ITW EAEmajorChannel Partner/ Reseller/ DistributorITW EAE (Speedline Technologies) offers screen printers, wave soldering systems, reflow ovens, dispensers, and aqueous cleaning systems for PCB assembly. Known as an industry innovator.
• Hanwha Precision MachinerymajorChannel Partner/ Reseller/ DistributorHanwha Techwin offers PCB placement machines from entry level to full line solutions. Machines are competitively priced, easy to program, feature-rich and flexible for various component placement needs.
• PacemajorChannel Partner/ Reseller/ DistributorPACE offers solutions for rework, repair and soldering of printed circuit assemblies, including soldering/desoldering systems, hand pieces, tips, and fume extraction systems.
• MicroCaremajorChannel Partner/ Reseller/ DistributorMicroCare manufactures affordable, environmentally-progressive chemical products for precision cleaning, coating and lubrication including defluxers, flux removers, stencil cleaners, and dusters.
• MirtecmajorChannel Partner/ Reseller/ DistributorMirtec offers the industry's widest range of AOI (Automated Optical Inspection) products from economical bench top to automated in-line systems for various market segments.
• YXLONmajorChannel Partner/ Reseller/ DistributorYXLON provides X-ray inspection equipment for industrial applications. Systems can be operated manually, semi-automatically or on a fully automatic scale.
• Apollo SeikomajorChannel Partner/ Reseller/ DistributorApollo Seiko specializes in automated point soldering systems including desktop, in-line, and laser soldering robots, and selective soldering systems. Industry standard in automated soldering for over 30 years.
• VJ ElectronixmajorChannel Partner/ Reseller/ DistributorVJ Electronix is a global leader in advanced rework technologies and X-ray solutions for inspection and component counting.
• IBLmajorChannel Partner/ Reseller/ DistributorIBL offers vapor phase soldering machines with patented Soft Vapor Phase (SVP) technology for total process control, supporting lead-free and leaded soldering.
• TeknekminorChannel Partner/ Reseller/ DistributorTeknek offers board and sheet cleaning machines with 'tacky rollers' and adhesive rolls for SMT and PCB production to eliminate contamination challenges.
• PurexminorChannel Partner/ Reseller/ DistributorPurex offers fume extraction solutions for laser coding, ink jet coding, printing, soldering, conformal coating, and cleanroom applications.
• SMTAminorOthersMurray Percival is a member of the Surface Mount Technology Association (SMTA), an industry organization for electronics assembly professionals.
• MANAminorOthersMurray Percival is a member of the Manufacturers' Representatives National Association (MANA), the trade association for professional rep firms.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Mouser Electronics: Global authorized distributor of semiconductors and electronic components serving design engineers and EMS buyers; broader catalog but with overlapping industrial tool and equipment categories.
• Master Electronics: Broad-line authorized distributor of electronic components, interconnect, electromechanical, and industrial products serving EMS, OEM, and industrial customers across North America.
• Transcat: Distribution and calibration services company with a portfolio of test, measurement, and inspection instruments that overlaps with Murray Percival's inspection and quality-control product lines.
• Newark / element14: High-service broad-line electronics distributor serving design engineers and industrial customers in North America; competes for the same electronics manufacturing buyer as Murray Percival.
• Digi-Key Electronics: One of the largest global distributors of electronic components and industrial products; while broader in catalog, Digi-Key's industrial and assembly-supply categories overlap with Murray Percival's served market.
• Arrow Electronics: Global broad-line distributor and solutions provider for electronic components and enterprise computing, frequently competing in industrial and PCB assembly supply markets at larger scale.

Regional players

• Creative Electronics (PARC Group / Independent Rep): Independent manufacturer's representative serving electronics manufacturers with assembly equipment and consumables in defined regional territories, operating a similar rep-based business model to Murray Percival.

Others

• Henkel (Adhesive Technologies / Electronics): Manufacturer of adhesives, conformal coatings, and soldering materials commonly distributed through reps like Murray Percival; comparable as a brand principal in the same value chain rather than a competitor.

Direct peers

• All-Spec Industries: Distributor of ESD, static control, soldering, and PCB assembly supplies targeting electronics manufacturing customers in North America. Closely comparable line card to Murray Percival across consumables, tools, and equipment.
• Jensen Tools (Fluke / JENSEN): Long-established distributor of precision tools, soldering equipment, ESD products, and consumables for electronics professionals and electronics manufacturing service providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MurrayPercival
• YouTubeyoutube.com/user/MurrayPercival
• Facebookfacebook.com/MurrayPercivalCompany
• LinkedInlinkedin.com/company/murray-percival-company

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murray Percival