What Holz Scherf does

Holz Scherf Gruppe is a family-owned wood and building materials retail group headquartered in Simmerath, Germany, with operating history dating to 1919. The group sells a comprehensive assortment of wood products and building materials — floor coverings (parquet, vinyl, laminate, cork), interior and specialty doors, panels, terrace decking, garden structures, wood stains, engineered wood panels, veneer, structural timber (KVH, BSH, Duo/Trio beams), and facade cladding — through five physical showroom branches across western Germany: Simmerath (HQ), Weroth (Holz Jung), Gießen (Holz Gießen), Föhren bei Trier (Holz Alpha), and Köln (Holz Schwan). It serves three primary customer segments: private consumers via retail showrooms and the holzkauf24.de consumer e-commerce shop; professional tradespeople via dedicated advisory desks and the scherf.shop professional portal; and wholesale buyers via specialized advisors and volume pricing.

The business is anchored by a centralized warehouse in Simmerath holding 10,000+ articles on 25,000 m² of high-bay storage, and a house-owned logistics fleet of 16 trucks performing approximately 180 deliveries per day, including forklift offloading directly to construction sites. Ancillary revenue streams include precision wood cutting, equipment rental, delivery, online configurators (e.g., fence planning), interactive digital catalogs, and an own-label brand (HAUSmarke). Pricing is not publicly disclosed and is communicated via branch contact or dedicated professional price lists. Revenue is generated primarily through one-time product transactions across all segments, supplemented by service fees.

The company is led by managing directors Jochen Scherf (Simmerath) and Patrick Jung (Gießen), with branch-level Niederlassungsleiter in Trier (Marc Swienczek) and Köln (Robert Drabig). Headcount is 101–250 staff. The firm operates as a HolzLand partner, retains independent family ownership with no external investors disclosed in available sources, and competes as a regional multi-channel specialist against both national chains and local independents in its service area.

Name

Holz Scherf

Legal name

Holz Scherf Gruppe

Website

https://scherf-gruppe.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Holz Scherf Gruppe is a family-owned German wood and building materials retailer founded in 1919, operating five showroom branches across western Germany plus dual consumer (holzkauf24.de) and professional (scherf.shop) e-commerce channels, serving private consumers, tradespeople, and wholesale buyers with its own logistics fleet and centralized warehouse.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Wood Trusses, I-Joists & Framing Components (IMADADAD)

akta.pro secondary industry

Engineered Wood Siding, Trim & Mouldings (IMAMACAI)

Keywords

• Wood and building materials
• Retail lumber yard
• Construction timber supply
• Floor coverings retail
• Garden wood products

Headquarters

HQ city

Simmerath

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (Retail & Wholesale): Sale of wood and building materials across five physical locations and two online shops (holzkauf24.de consumer shop and scherf.shop professional shop). Revenue is generated through one-time product transactions across categories including flooring, doors, garden products, construction wood, facade materials, and wood-based panels.
2. Service & Processing: Charged services including precision wood cutting (millimetergenau), equipment rental (Mietgeräte), and delivery/logistics services. These are ancillary services bundled with product sales.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Holz Scherf Gruppe is a regional wood and building materials retailer operating five physical showroom branches across Germany plus two e-commerce platforms, selling floor coverings, doors, panels, terrace decking, privacy fences, garden houses, terrace roofing, wood stains, engineered wood, veneer wood, structural timber, and facade cladding. Core supporting services include precision wood cutting (Holzzuschnitt), equipment rental (Mietgeräte), house-owned delivery fleet, online configurators, and a HAUSmarke private label, serving both private consumers and professional tradespeople/wholesalers.

Product overview

Holz Scherf Gruppe is a regional wood and building materials retail group operating five locations across Germany (Simmerath, Weroth, Gießen, Föhren bei Trier, and Köln). The company offers a comprehensive portfolio of wood products and building materials organized into three main categories: (1) Living products including floor coverings (parquet, vinyl, laminate, cork, linoleum), doors (interior, glass, sliding, fire, soundproof), and acoustic/decorative panels; (2) Garden products encompassing terrace decking (wood, Douglas fir, WPC), privacy fences (wood, WPC, soundproof), garden houses, terrace roofing, and wood stains; and (3) Construction products including engineered wood panels (OSB, MDF, HDF, multiplex, particle boards), veneer wood, structural timber (KVH, BSH, Duo/Trio beams), and facade cladding systems (wood, fiber cement, HPL panels, insulation). The company operates three sales channels: physical showrooms at five locations with extensive product displays, an online retail shop (holzkauf24.de), and a professional customer portal (scherf.shop). Core services include precision wood cutting, equipment rental, logistics/delivery, online configurators for planning projects, and specialized advisory services for trade and project customers. The company also offers its own private label brand (HAUSmarke) and maintains a central warehouse in Simmerath with over 10,000 articles in stock and 25,000 m² of storage space.

Differentiator

Problem solved

Functional benefit

Products and services

• Bodenbeläge (Floor Coverings) Comprehensive range of floor coverings including parquet, vinyl, laminate, solid wood planks, cork, and linoleum, sold to consumers and trade customers through showrooms and online shops.
• Türen (Doors) Wide selection of interior doors including solid core doors (CPL), lacquered white doors, veneer-faced doors, glass doors, sliding doors, loft doors, fire doors, soundproof doors, and apartment entrance doors.
• Paneele (Wall and Ceiling Panels) Wall and ceiling panels including standard panels and wood acoustic panels for interior design.
• Terrassendielen (Terrace Decking) Terrace decking materials including wood terraces (Douglas fir), WPC planks, and terrace substructures.
• Sichtschutzzaun & Zäune (Privacy Fences & Fences) Privacy fences and fencing solutions in wood, WPC, and other materials, including soundproof fencing options.
• Gartenhäuser (Garden Houses) Garden structures and outdoor buildings for residential gardens.
• Terrassenüberdachung (Terrace Roofing) Overhead structures and roofing solutions for terrace coverage.
• Holzlasuren (Wood Stains) Wood protection products including wood preservatives, weathering stains, and wood protection colors.
• Holzwerkstoffe (Engineered Wood Panels) Engineered wood products including multiplex boards, plywood, OSB boards, decorative panels, countertops, solid wood panels, joinery boards, printing boards, MDF/HDF boards, particle boards, compact laminate boards, wood fiber insulation boards, and insulation materials.
• Furnierholz (Veneer Wood) Veneer wood products for furniture manufacturing and interior finishing.
• Holzbau (Wood Construction / Structural Timber) Structural timber products including KVH (construction timber), BSH (glulam), plain-edged boards, square timber & roof battens, Duo/Trio beams, formwork & sawn timber, and tongue & groove boarding/frame timber.
• Fassadenverkleidung (Facade Cladding) Facade cladding systems including wood facades, rhombus facades, fiber cement panels, HPL facade panels/compact panels, facade insulation, profile wood, and chamfered boards.
• Gartenholz (Garden Wood) Wood products specifically for garden applications.
• Holzzuschnitt (Precision Wood Cutting Service) Millimetre-precision cutting service for wood products to exact measurements, provided as a charged service to consumers and professional customers.
• Mietgeräte (Equipment Rental) Equipment rental services for construction and woodworking projects, supplied as a paid service to consumers and trade customers.
• Logistik & Fuhrpark (Delivery & Fleet Service) Delivery service using a company-owned fleet of 16 trucks, performing approximately 180 deliveries per day with forklift offloading (Mitnahmestapler) directly to construction sites for both consumer and professional customers.
• HAUSmarke (Private Label) The company's own HAUSmarke private label product line covering construction and garden materials, marketed and sold across the Scherf Gruppe branches.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hornbach Baumarkt: Germany's largest DIY/home improvement big-box chain with deep lumber, building materials, and garden product assortments. Competes with Holz Scherf on the same wood/building materials categories but at a national scale with much larger stores.
• Hagebau: German trade and DIY cooperative with hundreds of affiliated retail locations selling lumber, building materials, and garden products. Directly comparable assortment and trade customer focus but operates a much larger national network.
• Bauhaus: Pan-European DIY and home improvement chain with extensive lumber, flooring, and garden assortments. Competes with Holz Scherf for both retail DIY and small trade customers with a much broader national footprint.
• OBI: Major German DIY chain selling lumber, panels, flooring, and garden products to consumers and small trades. Comparable assortment with focus on retail consumers across more than 300 stores in Germany.
• toom Baumarkt: German DIY chain with national presence selling wood, building materials, doors, flooring, and garden products. Comparable product mix to Holz Scherf but serves a broader geographic area via larger-format stores.
• Stark Deutschland (Bauking/Brush): Major German building materials distributor serving professional trades with lumber, panels, and construction supplies. Comparable on the professional customer segment and product categories but operates at national distribution scale.

Direct peers

• HolzLand: Germany's leading cooperative of independent wood and building materials retailers of which Holz Scherf is a partner. Operates the same Holzhandel + Holzfachmarkt model with shared purchasing, branding, and customer segments.
• Holz Bauer: Independent regional German Holzfachhandel retailer selling lumber, engineered wood, doors, and garden products to retail and trade customers. Operates a comparable showroom-plus-delivery model in a similar mid-sized regional footprint.
• Holz Mayrhofer: Austrian/regional German HolzLand-affiliated wood trader selling construction timber, engineered wood, flooring, and garden products. Direct comparable business model serving both DIY consumers and professional tradespeople.
• Holz-Henkel: Family-owned regional German Holzfachhandel with multiple branch locations selling wood, engineered panels, doors, flooring, and garden products. Closely comparable ownership structure, product mix, and multi-location retail-plus-trade model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HolzScherf
• LinkedInlinkedin.com/company/manfred-scherf-holzfachhandel-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holz Scherf