Holz Mayrhofer

What Holz Mayrhofer does

Holz Mayrhofer GmbH is a family-owned wood and building-materials wholesale business founded in 1930 and headquartered in Passau-Patriching, Bavaria, Germany. The company operates as a full-range distributor (Vollsortiment) of wood-based products including panels (particle board, MDF, OSB, plywood, compact and specialty boards), flooring (parquet, vinyl, laminate, solid wood, linoleum, cork), interior and exterior doors, terrace decking (wood, WPC, Resysta), planed lumber and structural timber, wood-fiber insulation, sawn timber and veneer, reclaimed wood, and acoustic products. Customers are B2B professional tradespeople (Handwerk) and construction businesses, with no disclosed end-customer logos. The core technology is conventional wood-products distribution and processing; no AI, proprietary software platform, or patents are disclosed.

The business operates a sales-led go-to-market with three coordinated channels: a B2B online shop requiring customer-account registration, an over 1,500m² physical exhibition center (Fachausstellung) for hands-on consultation, and own modern delivery fleet covering eastern Bavaria plus adjacent areas of Austria and Czech Republic. Pricing is B2B wholesale with account-gated personalized pricing, free delivery above €300 net order value, and a €25 freight charge below that threshold. The catalog supports Datanorm 5 and Excel export for ERP integration, and digital tools include an online furniture configurator and terrace planner accessible via the customer login area.

The company distributes the Vitawood private-label flooring brand alongside 20+ third-party manufacturer partnerships (Admonter, Kronospan, Steico, Tarkett, HARO, Metsä Wood, Megawood, Bona, Griffwerk, Resopal, and others), and holds FSC and PEFC sustainability certifications. Revenue, funding, and ownership-change data are not publicly disclosed; the company remains privately held with no institutional investment, M&A, or parent-subsidiary relationships identified in the source data.

Name

Holz Mayrhofer

Legal name

Holz Mayrhofer GmbH

Website

https://holz-mayrhofer.de

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Holz Mayrhofer GmbH is a family-owned German wood-products wholesaler (founded 1930, Passau) distributing a full-range assortment of panels, flooring, doors, decking, lumber, and insulation to B2B professional tradespeople and construction businesses across eastern Bavaria, Austria, and Czech Republic.

Ownership category

akta.pro rank

Headquarters

HQ city

Passau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wood and building materials wholesale: Wholesale distribution of comprehensive wood product portfolio including panels, flooring, doors, terrace decking, planed timber, insulation, sawn timber, veneers, reclaimed wood, acoustic products, and furniture components to professional tradespeople and construction businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Holz Mayrhofer GmbH is a family-owned wholesale distributor of wood and building materials supplying professional tradespeople, craftsmen, and construction businesses across eastern Bavaria, adjacent Austria, and the Czech Republic. The offering covers panels/boards, flooring, interior and exterior doors, terrace decking, planed and structural lumber, wood fiber insulation, sawn timber and veneer, reclaimed wood, acoustic products, and accessories, supported by a B2B online shop, a 1,500 m² exhibition center, and an owned delivery fleet.

Product overview

Holz Mayrhofer GmbH is a leading wood products wholesale company operating in southern Germany. The company operates as a full-range supplier offering a comprehensive portfolio organized into distinct product categories: Panels/Boards (Platten) including particle boards, MDF, OSB, and specialty boards; Floors (Böden) covering parquet, vinyl, laminate, and solid wood; Doors (Türen) for interior and exterior applications; Terrace Decking (Terrassendielen) in wood, WPC, and Resysta materials; Planed Lumber (Hobelware) and structural timber products; Wood Fiber Insulation (Dämmstoffe); Sawn Timber and Veneer; Reclaimed Wood (Altholz); and Acoustic Products. The company also provides digital tools including a furniture configurator and terrace planner accessible through its online shop. Operating for over 90 years, Holz Mayrhofer serves trade customers with its own modern fleet delivering throughout eastern Bavaria and neighboring regions of Austria and Czech Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• Platten (Panels and Boards) Full range of wood-based panels including particle boards, MDF, HDF, OSB, plywood (Sperrholz), compact plates, chipboard, decorative coated boards, fire-protection boards, worktops with accessories, blockboard/Tischlerplatten, solid and multi-layer boards, gypsum fibre boards, and design/specialty boards for construction and furniture applications, supplied to professional tradespeople and construction businesses.
• Böden (Floors) Complete flooring portfolio including Vitawood parquet, vinyl and laminate (own brand), third-party parquet, vinyl/design flooring, laminate, solid wood planks, linoleum and cork floors, plus accessories such as skirting boards, underlays, adhesives, profiles, and care products, for floor installers and construction professionals.
• Türen (Doors) Interior and exterior doors including door panels, frames (Zargen), door handle sets (Drückergarnituren), glass doors (Ganzglastüren), interior and exterior door blanks (Rohlinge), friezes, and accessories, for carpenters, joiners, and construction companies.
• Terrassendielen (Terrace Decking) Terrace decking materials in wood, WPC (Wood-Plastic Composite, e.g. Megawood), and Resysta materials, plus complementary substructure and installation accessories, for terrace builders and landscapers.
• Hobelware (Planed Lumber) Planed lumber products including smooth-edge boards, facade profiles, structural timber (Kantholz), glue-laminated timber (Leimbinder/BSH), and handrail systems, for carpenters and construction professionals.
• Dämmstoffe (Insulation) Wood fibre insulation boards sourced from Steico, including render carrier plates, flexible insulation, and accessories, for energy-efficient construction and renovation projects undertaken by tradespeople.
• Schnittholz + Furnier (Sawn Timber and Veneer) Sawn timber in softwood, hardwood, and overseas woods plus veneer sheets, for joiners, carpenters, and furniture manufacturers.
• Altholz (Reclaimed Wood) Original reclaimed wood supplied as veneer, solid wood, beams, wall cladding, and boards, plus special reclaimed wood with character, for interior designers, joiners, and renovation specialists.
• Akustik (Acoustic Products) Acoustic panels, plates, and strips for interior sound absorption, supplied to interior fit-out and joinery professionals.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor.

• AdmonterminorOthersAustrian natural wood flooring and panel manufacturer. Listed as supplier partner in Holz Mayrhofer's network.
• BonaminorOthersSwedish wood floor finishes and care products manufacturer. Listed as supplier partner.
• BostikminorOthersAdhesives and sealants manufacturer. Listed as supplier partner.
• GrabnerminorOthersAustrian wood products manufacturer. Listed as supplier partner.
• GrauthoffminorOthersDoor and system solutions manufacturer. Listed as supplier partner.
• GriffwerkminorOthersDoor fittings and handles manufacturer. Listed as supplier partner.
• HAROminorOthersGerman wood flooring manufacturer. Listed as supplier partner.
• HolzringminorOthersCooperative of wood traders. Listed as supplier partner.
• Imi-BetonminorOthersConcrete-look surface materials. Listed as supplier partner.
• KaindlminorOthersAustrian wood-based materials manufacturer (panels, flooring). Listed as supplier partner.
• KonoldminorOthersWood products supplier. Listed as supplier partner.
• KronospanminorOthersInternational wood-based panels manufacturer. Listed as supplier partner.
• MegawoodminorOthersWPC (wood-plastic composite) terrace decking manufacturer. Listed as supplier partner.
• Metsä WoodminorOthersFinnish engineered wood products manufacturer. Listed as supplier partner.
• QolibriminorOthersWood products manufacturer. Listed as supplier partner.
• ResopalminorOthersHigh-pressure laminate manufacturer. Listed as supplier partner for bathroom design products.
• RingominorOthersDoor manufacturer. Listed as supplier partner.
• Rubio MonocoatminorOthersWood care and protection products manufacturer. Listed as supplier partner.
• SteicominorOthersWood fiber insulation materials manufacturer. Listed as supplier partner for insulation products.
• TarkettminorOthersFloor coverings manufacturer. Listed as supplier partner.
• VitawoodminorOthersFloor manufacturer (parquet, vinyl, laminate). Own brand distributed by Holz Mayrhofer.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Gebr. Horstmann GmbH & Co. KG: Gebr. Horstmann is an established family-owned German wood wholesaler serving tradespeople with lumber, panels, flooring, and doors. Comparable to Holz Mayrhofer in family-owned mid-market wholesale model and trade-customer focus, though primarily serving North Rhine-Westphalia rather than southern Bavaria.
• Hugo Peters GmbH & Co. KG: Hugo Peters is a family-owned Rhineland-Palatinate wood wholesaler supplying crafts and industry with lumber, panels, doors, and flooring. Comparable to Holz Mayrhofer in family ownership, B2B trade focus, and full-range specialty, but operating in western Germany rather than southern Bavaria.

Broad incumbents

• Hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG: Hagebau is a major German building materials and wood cooperative supplying tradespeople and retailers nationally. It overlaps directly with Holz Mayrhofer in lumber, panels, flooring, and construction inputs but operates at a much larger national scale, making it a broad incumbent rather than a direct same-region peer.
• STARK Group Germany (Raab Karcher / BauKing): STARK Group Germany operates Raab Karcher and BauKing as large national building materials distributors serving tradespeople with lumber, panels, and construction supplies. It competes with Holz Mayrhofer for the same professional buyer in regions where they overlap, with much greater scale and assortment breadth.
• BayWa AG: BayWa is a large Munich-headquartered group with a substantial Building Materials division serving tradespeople and construction businesses across southern Germany and Austria. It is a much larger incumbent competitor with broader portfolio and deeper capital, providing the strategic ceiling and benchmark for Holz Mayrhofer's regional business.

Direct peers

• Meesenburg Großhandel KG: Meesenburg is a German specialist wholesaler distributing windows, doors, hardware, panels, and related building components to professional tradespeople. While it skews more toward doors and hardware than full lumber, its B2B trade-customer model and product overlap in doors, panels, and accessories make it a closely comparable direct peer.
• Carl Beutlhauser Baustoff + Holz Großhandlung GmbH: Carl Beutlhauser is a long-established Bavarian and Austrian building materials and wood wholesaler supplying craftsmen and construction businesses with lumber, panels, and construction inputs. It is one of the closest geographic and operating-model peers to Holz Mayrhofer, competing head-to-head in parts of eastern Bavaria and Austria.
• HolzLand GmbH: HolzLand is a German cooperative of independent wood specialist wholesalers serving tradespeople with a comparable full-range portfolio of lumber, panels, flooring, doors, and timber products. Holz Mayrhofer is the type of regional specialist member HolzLand aggregates, making it a highly comparable direct peer in business model, customer base, and assortment structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holz Mayrhofer