Ultratan
Ultratan is the largest privately owned tanning facility in the US Southeast, operating multi-location salons across South Carolina, North Carolina, and Georgia that offer sunbed and spray tanning, wellness services, and a proprietary skincare line on a monthly membership model serving individual consumers.
- Company typePrivate
- Founded1990
- HeadquartersGreenville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Ultratan does
Ultratan is described in the firmographic record as the largest privately owned tanning facility in the Southeast United States, operating across South Carolina, North Carolina, and Georgia, founded in 1990 and headquartered in Greenville, SC, with 501–1,000 employees. The accompanying operational data, however, profiles a multi-location consumer tanning and wellness chain (closely associated with the Palm Beach Tan brand), whose core services are sunbed tanning using commercial UV beds and automated spray-booth sunless tanning, supplemented by red light therapy, red light saunas, LightStim equipment, and supplements offered as part of a parallel Wellness Membership.
The company monetizes primarily through a recurring no-contract monthly membership model starting at $19/month for sun or spray tanning, plus a wellness membership tier, with secondary revenue from retail sales of a proprietary skincare line (the Premier Collection, including the L'obsidienneX exosome body creme, Crystal Sunshine bronzer, Black Label Sunless self-tan drops, Amethyst luxe bronzer, and Emerald facial bronzer), and franchise/licensing fees from operators opening additional locations. Customer engagement is layered with digital tooling: the MyPBT mobile app for membership and rewards management, a "Try Your Tan" virtual spray-tan shade try-on, and a Skincare Quiz for product recommendations.
Its go-to-market is a direct-to-consumer retail model executed through company-owned and franchised salons, supported by email, Instagram (#embodysunshine), referral ("Refer-a-Friend"), and franchise/careers recruitment channels. The customer base is a single horizontal persona — individual men and women seeking tanning and wellness services — with no named enterprise accounts, meaning revenue is diversified across a long tail of individual memberships and product purchases rather than concentrated in any single account.
Ultratan firmographics
Firmographics- Name
- Ultratan
- Legal name
- Palm Beach Tan
- Website
- https://ultratantoday.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ultratan is the largest privately owned tanning facility in the US Southeast, operating multi-location salons across South Carolina, North Carolina, and Georgia that offer sunbed and spray tanning, wellness services, and a proprietary skincare line on a monthly membership model serving individual consumers.
- Ownership category
- akta.pro rank
Ultratan industry classification
Industry- Product category
- Tanning Salon Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Personal Care Services (8121)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- UV Tanning (Tanning Beds/Booths) (HSALAJAA)
- akta.pro secondary industries
- Tanning Packages & Sessions (Single/Bundle) (HSALAJAE), Tanning Prep & Aftercare Services (Exfoliation/Moisturizing) (HSALAJAG)
Keywords
Where Ultratan is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ultratan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Tanning Memberships/Subscriptions: Monthly membership plans for sunbed and spray tanning services. Starting at $19/month for monthly sun or spray tanning. No contracts required.
- Skincare Product Sales: Retail sales of proprietary skincare and tanning products including the Premier Collection line (L'obsidienneX, Crystal Sunshine, Black Label, Amethyst, Emerald). Also includes bronzers, intensifiers, extenders, self-tanners, primers, and accessories.
- Wellness Services: Red light therapy and sauna wellness services offered as part of membership or add-on
- Franchise Fees: Revenue from franchise opportunities - individuals can open their own Palm Beach Tan locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Sun or Spray Tanning Membership |
| Subscription | Monthly | Wellness Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Ultratan product offering
Product offeringCore offering
Ultratan, operating as Palm Beach Tan, runs a chain of tanning salons offering professional sunbed tanning, automated spray (sunless) tanning, and wellness services such as red light therapy and saunas. The company also retails a proprietary Premier Collection skincare and sunless tanning product line with multiple branded sub-collections, and sells access to its services via no-contract monthly memberships starting at $19.
Product overview
Palm Beach Tan operates a chain of tanning salons offering sunbed tanning, spray tanning, and wellness services. The core offering includes sunbed tanning with commercial tanning beds and spray tanning using automated booth systems. The Premier Collection skincare line features branded products including L'obsidienneX (exosome body creme), Crystal Sunshine (bronzer), Black Label Sunless (self tan drops), Amethyst (luxe bronzer), and Emerald (facial bronzer). Digital offerings include the MyPBT mobile app for membership management, a virtual Try Your Tan tool for shade selection, and a Skincare Quiz for personalized recommendations. Wellness services feature red light therapy, saunas, and supplements. The company operates on a monthly membership model starting at $19 with no contracts.
Differentiator
Problem solved
Functional benefit
Brands
- Premier Collection®: Premium skincare and wellness product line including L'obsidienneX®, Crystal Sunshine®, Black Label® Sunless, Amethyst™, and Emerald™bronzers and skincare products
- MyPBT™
- Premier Rewards®
- Try Your Tan®
Products and services
- Sunbed Tanning Professional sunbed tanning services using commercial tanning beds for controlled UV exposure and bronze tanning results, available to individual consumers at company-owned and franchised Palm Beach Tan salons.
- Spray Tanning Professional spray tanning services using automated spray booth systems to apply sunless tanning solutions for even, natural-looking bronze results, available to individual consumers at Palm Beach Tan salons.
- Wellness Services Wellness services including red light therapy, red light saunas, LightStim equipment, and supplements for overall health and beauty enhancement, offered to individual consumers as part of a wellness membership or add-on.
- Monthly Tanning and Wellness Memberships Recurring no-contract monthly memberships starting at $19/month that grant individual consumers access to sun or spray tanning services and wellness services at Palm Beach Tan salons.
- Premier Collection Skincare and Sunless Tanning Products Proprietary premium skincare and sunless tanning product line sold to individual consumers, including bronzers, intensifiers, extenders, self-tanners, primers, bath and body products, and accessories under the Premier Collection brand.
- L'obsidienneX Premium skincare sub-line within the Premier Collection featuring Exosome Body Crème for advanced skin rejuvenation, sold to individual consumers through Palm Beach Tan salons and digital channels.
- Crystal Sunshine Bronzer sub-line within the Premier Collection featuring Crystal Sunshine Bronzer for sun-kissed tanning results, sold to individual consumers through Palm Beach Tan salons.
- Black Label Sunless Sunless tanning sub-line within the Premier Collection featuring Satin Serum Self Tan Drops for at-home or professional application, sold to individual consumers.
- Amethyst Luxury bronzing sub-line within the Premier Collection featuring Luxe Serenity Bronzer for a premium tanning experience, sold to individual consumers through Palm Beach Tan salons.
- Emerald Luxury facial bronzing sub-line within the Premier Collection featuring Luxurious Facial Bronzer for facial application, sold to individual consumers through Palm Beach Tan salons.
Companies that use Ultratan
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Ultratan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ultratan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Australian GoldminorPalm Beach Tan features Australian Gold branded lotions in their product offerings. Australian Gold is a well-known brand in the indoor tanning industry providing professional tanning lotions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ultratan competitors and assessment
Company assessmentEmerging players
- Tan-Luxe: Tan-Luxe is a direct-to-consumer premium self-tanning drop and skincare brand. It is comparable to Ultratan via the sunless product retail category that competes with in-salon spray tan services.
- Mystic Tan: Mystic Tan manufactures and distributes spray tanning booth equipment and solutions used by salons including competitors to Ultratan. It is a partially overlapping player — equipment/infrastructure rather than a direct salon operator, but defines the spray tan technology category.
- St. Tropez (Tan Inc.): St. Tropez is a global premium self-tanning and sunless product brand sold in salons and retail. It overlaps with Ultratan via the sunless product category and represents a key retail/at-home competitor driving the DIY shift.
Broad incumbents
- Planet Fitness: Planet Fitness offers tanning as a member benefit across its 2,000+ US locations. It is a broad incumbent that touches the same tanning customer but as a small add-on to a dominant low-cost fitness franchise rather than as a tanning specialist.
Direct peers
- Sun Tan City: Sun Tan City is a multi-state tanning salon chain concentrated in the Midwest and Southeast US, offering UV and spray tanning memberships. Directly comparable to Ultratan in operating model, membership pricing, and customer base.
- Hollywood Tans: Hollywood Tans is a tanning salon franchise with locations across multiple US states. Comparable to Ultratan as a directly competing UV and spray tanning chain with a similar membership and product retail model.
- Palm Beach Tan: Palm Beach Tan is a national chain of tanning salons offering sunbed, spray tanning, and wellness services. It is a direct peer to Ultratan given identical core services, membership-based revenue model, and presence in adjacent US geographies.
- Tan Republic: Tan Republic operates tanning salons in the Midwest/Southeast US, providing sunbed and spray tan services with membership options. Comparable to Ultratan in customer demographic and service offering.
- Darque Tan: Darque Tan is a US tanning salon chain offering UV beds, spray tanning, and skincare products. Directly comparable to Ultratan in service mix, geographic coverage in the Eastern US, and franchise-based scaling.
Others
- Australian Gold: Australian Gold is a leading supplier of indoor tanning lotions and skincare products, partnering with chains like Palm Beach Tan. It is comparable as a supplier/ecosystem participant that defines product standards for tanning salons including Ultratan.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks4 records
Key highlights4 records
Customer concentration
Ultratan social profiles
Digital presenceUltratan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultratan leadership team
Management profileNumber of profiles
Ultratan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultratan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultratan
What does Ultratan do?
Ultratan, operating as Palm Beach Tan, runs a chain of tanning salons offering professional sunbed tanning, automated spray (sunless) tanning, and wellness services such as red light therapy and saunas. The company also retails a proprietary Premier Collection skincare and sunless tanning product line with multiple branded sub-collections, and sells access to its services via no-contract monthly memberships starting at $19.
Is Ultratan a public or private company?
Ultratan is a private company. It is classified as unknown and is currently operating.
When was Ultratan founded?
Ultratan was founded in 1990. It employs 501 to 1,000 people.
Where is Ultratan based?
Ultratan is headquartered in Greenville, United States, in the North America region.
How does Ultratan make money?
Four revenue lines are on record. Tanning Memberships/Subscriptions are the primary driver. The others are skincare Product Sales, wellness Services and franchise Fees.
Who are Ultratan's main competitors?
Emerging players on record are Tan-Luxe, Mystic Tan and St. Tropez (Tan Inc.). Planet Fitness is listed as a broad incumbent. Direct peers are Sun Tan City, Hollywood Tans, Palm Beach Tan, Tan Republic and Darque Tan. Australian Gold is listed as an others.
Does Ultratan have an API?
No public API is recorded for Ultratan.
What industry is Ultratan in?
Ultratan's product category is Tanning Salon Services. Its primary akta.pro industry code is HSALAJAA, UV Tanning (Tanning Beds/Booths), with a secondary code of HSALAJAE, Tanning Packages & Sessions (Single/Bundle). Its NAICS code is 81211 and its SIC code is 8090.