MRC
MRC is a privately held Australian medical-device company that designs and sells prefabricated myofunctional orthodontic and therapeutic silicone appliances — including the Myobrace®, Myosa® and Myotalea® systems — directly to dental and medical practitioners worldwide, supported by training, certification and membership programs.
- Company typePrivate
- Founded1989
- HeadquartersHelensvale, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What MRC does
MRC (Myofunctional Research Co.) is a privately held Australian medical-device company founded in 1989 by Dr. Chris Farrell and headquartered in Helensvale, Australia, that develops, manufactures and distributes prefabricated myofunctional orthodontic and therapeutic appliances made from medical-grade silicone. Its core thesis is that malocclusion, sleep-related breathing disorders, and TMJ dysfunction are driven by underlying breathing and myofunctional habits, and that these root causes can be treated — particularly in growing patients — with prefab appliances rather than conventional braces alone. The product portfolio is organized into named systems: Myobrace® (age-stratified myofunctional orthodontics from Juniors through Adults, plus For Braces, Interceptive Class III, Permanent Dentition Class III, and Adult Aligner), Myosa® (breathing, TMJ and bruxism appliances), Myotalea® (active orofacial muscle training), Myoretainr® (retention), The Trainer System™ (legacy range), The TMJ System™, and arch-development adjuncts (BWS, Myolay™). Proprietary design elements include Dynamicore™ (Frankel-derived inner cage for arch development) and Myovosa® (variable-opening sleep aperture).
MRC sells predominantly through a B2B professional channel: orthodontists, general dentists, ENT specialists, sleep physicians and TMJ therapists worldwide purchase appliances directly, then prescribe them to patients. The company does not publish pricing; revenue derives from unit-priced appliance sales, recurring practitioner memberships, and paid training and certification programs. A free online introductory course (MRC0101) plus in-house training facilities function as a top-of-funnel onboarding mechanism designed to convert practitioners into certified appliance customers. Distribution is globally distributed with at least 12 countries represented in practitioner testimonials (USA, Canada, Brazil, Panama, Germany, UK, Ireland, Italy, Portugal, South Africa, Japan, Australia) and an eight-language website. The company remains founder-owned, employs 51–100 people, has not raised external capital, and has no disclosed M&A activity.
MRC firmographics
Firmographics- Name
- MRC
- Legal name
- Myofunctional Research Co.
- Website
- https://myoresearch.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MRC is a privately held Australian medical-device company that designs and sells prefabricated myofunctional orthodontic and therapeutic silicone appliances — including the Myobrace®, Myosa® and Myotalea® systems — directly to dental and medical practitioners worldwide, supported by training, certification and membership programs.
- Ownership category
- akta.pro rank
MRC industry classification
Industry- Product category
- Orthodontic Appliances
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
- akta.pro secondary industries
- TMJ/TMD & Occlusion-Focused Orthodontics (HLABABAJ), Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)
Keywords
Where MRC is headquartered
LocationHeadquarters
- HQ city
- Helensvale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MRC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Appliance Sales: MRC generates revenue primarily from selling prefabricated orthodontic and therapeutic appliances to dental and medical practitioners worldwide. Appliances are sold directly to practitioners who then prescribe them to patients.
- Education and Training Programs: Revenue from online courses, certification programs, and in-house training for practitioners wanting to learn and implement MRC's treatment systems. Includes introductory courses, MFT certification, and training facilities.
- Memberships: The company offers membership programs for practitioners, providing ongoing access to resources, support, and potentially discounted pricing on appliances and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prefabricated appliances sold to dental/medical practitioners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MRC product offering
Product offeringCore offering
MRC (Myofunctional Research Co.) designs, manufactures and sells prefabricated myofunctional orthodontic and therapeutic appliances made from medical-grade silicone — including the Myobrace, Myosa, Myotalea, Myoretainr, The Trainer System and The TMJ System ranges — that dental and medical practitioners use to treat malocclusion, breathing disorders, TMJ dysfunction and myofunctional disorders by addressing underlying causes rather than symptoms. The company complements these physical appliance systems with online courses, in-house training programs and membership resources that educate practitioners in MRC's treatment philosophy and protocols.
Product overview
MRC (Myofunctional Research Co.) offers a comprehensive portfolio of myofunctional orthodontic and dental appliances and education programs. The core product lines include The Myobrace System (myofunctional orthodontic appliances for malocclusion treatment), The Myosa System (breathing and TMJ disorder appliances), The Myotalea System (active myofunctional appliances), The Trainer System (precursor to Myobrace), and The TMJ System. The Myobrace System comprises multiple series including For Kids/Kids Broad/Juniors/Teens/Adults/Adult Aligner/For Braces/Interceptive Class III/Permanent Dentition Class III. The Myosa System includes For Kids, For TMJBDS, and For Teeth Grinders. The Myotalea System features the TLJ (Tongue Lip & Jaw), TLJB, Lip Trainer, Tongue & Lip Press, Lip Seal Trainer, and Myochew appliances. Add-on products include Myoretainr for retention and Arch Development tools (BWS, Myolay). Supporting services include Online Courses and In-house Training programs.
Differentiator
Problem solved
Functional benefit
Brands
- Myobrace®: World's most advanced myofunctional orthodontic appliance range for treating malocclusion by addressing underlying breathing and myofunctional causes
- Myosa®
- Myotalea®
- Myoretainr®
- The Trainer System™
- The TMJ System™
Products and services
- Myobrace System
- Myosa System
Companies that use MRC
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
MRC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
MRC partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights3 records
MRC competitors and assessment
Company assessmentBroad incumbents
- 3M Oral Care: Major manufacturer of orthodontic brackets, adhesives, and oral care products. Sells to the same dental/orthodontic practitioner base as MRC but focuses on fixed-appliance orthodontics rather than removable myofunctional therapy devices.
- Straumann Group: Global leader in dental implants and orthodontics, including ClearCorrect clear aligners. Targets the same dental practitioner customers as MRC with a much broader implant- and prosthetic-focused portfolio.
- Align Technology: Maker of Invisalign clear aligners and iTero scanners; the dominant global orthodontic appliance company. Overlaps with MRC in addressing malocclusion in dental practices but pursues a clear-aligner, symptom-corrective approach rather than MRC's cause-based myofunctional model.
- Dentsply Sirona: One of the largest dental equipment and consumables manufacturers globally, with orthodontic and aligner offerings (SureSmile). Competes with MRC in serving dental practitioners but across a much broader dental portfolio rather than specializing in myofunctional appliances.
- Ormco (Envista): Established orthodontic products company (brackets, wires, aligners) within Envista Holdings. Competes with MRC for orthodontic practitioner spend but with a fundamentally different fixed-and-aligner product portfolio.
Direct peers
- HealthyStart by Ortho-Tain: Ortho-Tain's HealthyStart system offers prefabricated, soft-material orthodontic appliances for children designed to address underlying habits and airway issues. Most directly comparable to MRC's Myobrace System, sharing a similar product philosophy and pediatric orthodontic target market.
- Great Lakes Dental Technologies: U.S. dental laboratory and appliance manufacturer producing custom and prefabricated orthodontic and TMJ appliances. Directly comparable to MRC in manufacturing dental appliances for practitioners, including TMJ and habit-correction devices.
Emerging players
- Tongue Lab: Emerging myofunctional and orofacial myology therapy provider offering at-home programs and digital tools. Adjacent to MRC's myofunctional therapy mission but competes more on the consumer/therapy side than on prefab appliances.
- OrthoFX: Next-generation clear aligner company targeting orthodontists with innovative polymer technology. Competes for orthodontic practitioner spend and patient mindshare with MRC, though focused on aligner-based treatment rather than myofunctional therapy.
Others
- Henry Schein: Largest dental distribution and practice-solutions company globally. Indirectly comparable as a channel through which dental practitioners source products; could serve as a future distribution partner or competitor to MRC's direct-sales model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
MRC social profiles
Digital presenceMRC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MRC leadership team
Management profileNumber of profiles
Profiles1 record
MRC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MRC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MRC
What does MRC do?
MRC (Myofunctional Research Co.) designs, manufactures and sells prefabricated myofunctional orthodontic and therapeutic appliances made from medical-grade silicone — including the Myobrace, Myosa, Myotalea, Myoretainr, The Trainer System and The TMJ System ranges — that dental and medical practitioners use to treat malocclusion, breathing disorders, TMJ dysfunction and myofunctional disorders by addressing underlying causes rather than symptoms. The company complements these physical appliance systems with online courses, in-house training programs and membership resources that educate practitioners in MRC's treatment philosophy and protocols.
Is MRC a public or private company?
MRC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MRC founded?
MRC was founded in 1989. It employs 51 to 100 people.
Where is MRC based?
MRC is headquartered in Helensvale, Australia, in the Oceania region.
How does MRC make money?
Three revenue lines are on record. Appliance Sales are the primary driver. The others are education and Training Programs and memberships.
Who are MRC's main competitors?
Broad incumbents on record are 3M Oral Care, Straumann Group, Align Technology, Dentsply Sirona and Ormco (Envista). Direct peers are HealthyStart by Ortho-Tain and Great Lakes Dental Technologies. Emerging players are Tongue Lab and OrthoFX. Henry Schein is listed as an others.
Does MRC have an API?
No public API is recorded for MRC.
What industry is MRC in?
MRC's product category is Orthodontic Appliances. Its primary akta.pro industry code is HLABAJAD, Orthodontic Appliances & Aligners Fabrication, with a secondary code of HLABABAJ, TMJ/TMD & Occlusion-Focused Orthodontics. Its NAICS code is 339114 and its SIC code is 3843.