Name

Iperal

Legal name

Iperal Supermercati S.p.A. con socio unico

Website

https://iperal.it

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Iperal Supermercati is a privately held Italian regional supermarket chain founded in 1986, headquartered in Piantedo (Lombardy), operating ~20+ grocery stores across Northern Italy with omnichannel grocery, loyalty, fuel, and ancillary retail services for mass-market consumers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Grocery & Convenience Delivery Platforms (BPAMAHAC)

akta.pro secondary industries

Private-Label / Own-Brand Broadline Distributors (AFAIAAAI), Convenience, Grab-and-Go & Prepared Foods Distribution (CRAOABAL)

Keywords

• Supermarket retail
• Private label groceries
• Online grocery delivery
• Loyalty program
• Fresh produce retail

Headquarters

HQ city

Piantedo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Supermarket Sales: Core revenue from food and consumer goods retail sales across physical supermarket locations. Products include private label brands (Valtellina Iperal, Prodotto In, Fatto Da Noi, Iperal, Eccellenze Iperal), branded products, fresh produce (Centro del Fresco), wines (Vini esclusivi Iperal), and complementary services.
2. Online Grocery Delivery: E-commerce revenue from iperalspesaonline.it with home delivery and in-store pickup options.
3. Meal Voucher Processing: Revenue from processing various meal voucher and food allowance programs including Ticket Restaurant Edenred, Sodexo/Pluxee, and electronic meal cards. Not applicable for Iperal Spesa Online purchases.
4. Gift Cards: Sale of gift cards in fixed denominations (20, 50, 100, 150 EUR) or customizable up to 1,000 EUR with 24-month validity. Includes corporate welfare solutions with volume discounts for orders exceeding 5,000 EUR.
5. In-Store Services: Additional revenue streams from ancillary services including Risto Bar, Sushi Daily, Expert electronics store, Ottico Iperal optical services, photo printing, travel agency (Iperal Viaggi), and custom cake ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Iperal Supermercati operates a regional supermarket chain across Northern Italy (primarily Lombardy), selling groceries, fresh produce, household goods, and private label brands through physical stores, online grocery delivery (iperalspesaonline.it), and mobile apps. The company complements its core retail operations with the CartAmica loyalty program, gift cards, meal voucher acceptance, in-store services (Risto Bar, Sushi Daily, Expert electronics, Ottico Iperal optical, photo printing, Iperal Viaggi travel agency), and a portfolio of differentiated private label brands.

Product overview

Iperal is a supermarket chain operating primarily in Northern Italy (Lombardy region), structured as a multi-format retail platform combining physical stores with digital services. The core offering consists of Iperal Supermercati (hypermarkets and supermarkets), complemented by the Iperal Spesa Online e-commerce platform and dedicated mobile applications (App Iperal and App Iperal Spesa Online). The loyalty program CartAmica serves as the central hub for personalized marketing, integrated with the digital Volantino WhatsApp service and Risparmio Garantito pricing program. Private label brands (Valtellina Iperal, Prodotto In, Fatto Da Noi, Eccellenze Iperal, Vini Esclusivi Iperal) extend the product portfolio, while in-store services including Risto Bar, Sushi Daily, Expert electronics, Ottico Iperal optical, and Iperal Viaggi travel agency create a comprehensive shopping destination. The Gift Card Iperal and RivistaMica magazine add additional customer engagement touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Valtellina Iperal: Private-label brand featuring products from the Valtellina territory.
• Prodotto In
• Fatto Da Noi
• Eccellenze Iperal
• Vini esclusivi Iperal
• CartAmica
• Iperal Spesa Online
• Primia
• Percorsi di Gusto
• Via Verde Bio
• Expert
• Iperal Viaggi
• Risto Bar
• Sushi Daily
• Ottico Iperal
• Rivista CartAmica

Products and services

• Iperal Spesa Online Online grocery shopping and delivery service accessible via website and dedicated mobile app, offering home delivery and in-store pickup options for consumers in the Lombardy region.
• App Iperal Mobile application for iOS and Android providing access to promotions, digital loyalty card (CartAmica), shopping lists, and digital receipts for retail customers.
• CartAmica Loyalty Program Digital and physical loyalty card program offering personalized discounts, promotional offers, and digital services to consumers; can be issued via in-store digital kiosk using the Italian Electronic Identity Card (CIE) or through online registration.
• Gift Card Iperal Prepaid gift cards available in fixed denominations of €20, €50, €100, €150, or customizable up to €1,000; valid for 24 months, redeemable at all Iperal stores, with volume discounts available for corporate orders exceeding €5,000.
• RivistaMica Monthly lifestyle magazine distributed free to CartAmica loyalty card members, featuring recipes, promotional content, and lifestyle editorial.
• Volantino WhatsApp Push notification service delivering Iperal promotional flyers directly to customers' smartphones via WhatsApp messenger when new flyers are available.
• Risto Bar Bar and bistro dining service offering food and beverages within Iperal supermarket locations.
• Sushi Daily Fresh sushi service available at select Iperal store locations, offering made-to-order sushi products.
• Expert (In-Store Electronics) Electronics and appliance department located within Iperal stores, offering consumer electronics products.
• Ottico Iperal Optical retail service offering eyewear products and vision-related services at select Iperal store locations.
• Stampafoto Photo printing service available at Iperal stores, enabling customers to print digital photographs.
• Iperal Viaggi Travel agency service operated by Iperal, offering vacation packages and travel bookings to consumers.
• Buoni Pasto (Meal Voucher Service) Acceptance of various meal voucher systems including Ticket Restaurant Edenred, Sodexo/Pluxee, Pellegrini Card, Day, City Time, Ristomat, and electronic meal cards for food purchases at Iperal stores; up to 8 vouchers per transaction covering 100% of food purchases.
• Gluten-Free Reimbursement Service Service enabling celiac patients in Lombardy to use regional health credits at checkout with their Regional Health Card and celiac disease code to purchase reimbursable gluten-free products under the ATS Lombardia program.
• Iperal Carburanti Fuel station service with electronic invoicing through the GET YOUR BILL platform, processing electronic invoices for fuel purchases and delivering them to customers via PEC or recipient code.

Quantifiable outcome

• 2,500 everyday products at guaranteed lowest prices
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ticket Restaurant EdenredcoreOthersAcceptance of Edenred meal voucher program for food purchases at point of sale. Both paper and electronic variants supported.
• Sodexo/PluxeecoreOthersAcceptance of Sodexo and Pluxee meal voucher and meal allowance programs. Both paper vouchers and electronic cards accepted.
• Pellegrini CardminorOthersAcceptance of Pellegrini meal voucher program for employee benefits payment.
• Day/MultivServiceminorOthersAcceptance of Day meal voucher cards and electronic payment solutions.
• City TimeminorOthersAcceptance of City Time meal voucher program for employee meal benefits.
• Get Your BillcoreTechnology or IntegrationElectronic invoicing service provider for Iperal Carburanti fuel station operations. Processes electronic invoices for fuel purchases and sends to customers via PEC or recipient code.
• ATS Lombardia (Agenzia di Tutela della Salute)coreOthersRegional health authority partnership enabling gluten-free product reimbursement for celiac patients. Customers can use regional health credits at checkout with their Regional Health Card and celiac disease code.
• Primia (E-commerce Marketplace)minorChannel Partner/ Reseller/ DistributorRelated e-commerce platform operating separate online marketplace with specialty categories including Percorsi di Gusto (food specialties) and Via Verde Bio (organic products). Linked through Iperal brand portfolio.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Esselunga: One of Italy's leading supermarket chains with strong Lombardy and Northern Italy presence. Comparable due to similar grocery retail format, strong private label portfolio (Esselunga Bio, Verso Natura), and overlapping regional focus on Northern Italy.
• Conad: Italian retail consortium with nationwide supermarket presence. Comparable due to similar grocery retail model, multi-tier private label strategy (Conad Percorso Qualità, Sapori & Dintorni), and Italian market focus.
• Bennet: Italian hypermarket chain with strong presence in Lombardy. Comparable due to similar multi-format retail approach, in-store ancillary services (including Expert electronics), and Northern Italy geographic focus.
• Finiper: Italian retail group operating hypermarkets and supermarkets under Unes and Finiper banners. Comparable due to similar multi-format grocery retail, in-store services, and Northern Italy presence.
• Il Gigante: Regional supermarket and hypermarket chain headquartered in Lombardy with overlapping Northern Italy footprint. Comparable due to similar regional focus, hypermarket format, in-store dining, and ancillary services mix.
• Coop Italia: Largest Italian retail cooperative with extensive supermarket and hypermarket network. Comparable due to similar omnichannel grocery offering, deep private label emphasis (Coop, FiorFiore, Solidal), and loyalty program structure.

Broad incumbents

• Lidl Italia: German discount supermarket chain with extensive Italian operations including Northern Italy. Comparable due to overlap in value-oriented grocery retail, strong private label strategy, and growing online presence.
• Carrefour Italia: Italian arm of global retailer Carrefour. Comparable due to similar grocery retail offering, multi-tier private label portfolio (Carrefour, Terre d'Italia), and omnichannel strategy including home delivery services.
• Eurospin: Italy's leading hard discount supermarket chain. Comparable due to overlap in value-oriented grocery retail; represents a significant competitive threat in the same Northern Italian markets through aggressive pricing and rapid store rollout.

Emerging players

• MD (MD SpA): Italian discount grocery chain with rapid expansion in Northern Italy. Comparable due to direct overlap in value-oriented grocery retail and head-to-head competition in Lombardy region through aggressive new-store openings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Iperal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iperal