What Lidl Italia does

Lidl Italia S.r.l. a socio unico is the Italian operating subsidiary of the Schwarz Group (Schwarz Stiftung & Co. KG), one of Europe's largest retail conglomerates. The company runs a nationwide discount supermarket chain of more than 700 stores, selling a curated, limited assortment of food, beverages, household goods, DIY, sports, fashion, and children's products at everyday low prices. Private-label brands (PARKSIDE, Italiamo, Vemondo, Cien, Silvercrest, Livarno, lupilu, Alesto, Certossa, Latteria, Freshona, and others) form the spine of the assortment and the primary margin engine, supported by a nationwide physical store network and ancillary digital surfaces.

The commercial offering extends across multiple channels. In-store retail remains the primary revenue driver, complemented by online grocery shopping powered by Everli (with a €10 first-order discount), the Lidl Plus mobile loyalty app (digital coupons, personalised offers, Lidl Points, digital receipts), and the Lidl Viaggi travel platform operated by Ignas Tour S.p.A. A recipe platform (ricette.lidl.it), gift cards, and meal-voucher acceptance broaden the customer-facing surface. The technology stack integrates Salesforce-based customer service, an AI-powered voicebot and chatbot (LiA), social-listening via Socialbakers, personalised advertising across Meta, Google, Microsoft, and The Trade Desk, and Microsoft Clarity analytics. Sustainability programs — including the Banco Alimentare "Oltre il Carrello" food donation partnership (active in all 700+ stores since January 2018) and the "Sacchetto Antispreco" anti-waste bag launched in July 2023 — anchor the corporate social-responsibility narrative.

The customer base is the general Italian mass market, with a horizontal segmentation approach targeting value-conscious shoppers across age and income groups. The company operates as a privately held wholly-owned subsidiary of the Schwarz Group, alongside a real-estate services subsidiary (Lidl Servizi Immobiliari s.r.l. a socio unico). Lidl Italia's headquarters and registered office are in Arcole (Verona), and the company has been certified as Top Employer Italia 2026, Top Employer Europa 2026, and Top Employer X-Large Enterprise 2026, in addition to being ranked N.1 in Italy for Quality-to-Price ratio by ITFQ/La Repubblica Affari&Finanza in 2025.

Name

Lidl Italia

Legal name

Lidl Italia S.r.l. a socio unico

Website

https://lidl.it

Company type

Private

Operating status

Operating

Short description

Lidl Italia operates a nationwide chain of more than 700 discount supermarkets across Italy, offering a curated, private-label-heavy assortment of food, household, and consumer goods at everyday low prices to value-conscious Italian consumers, complemented by the Lidl Plus app and Everli-powered online grocery.

Ownership category

akta.pro rank

Product category

Discount Supermarket Retail

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)

Keywords

• Discount supermarket
• Grocery retail
• Private label brands
• Loyalty program
• Food retail

Headquarters

HQ city

Arcole (Verona)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. In-store Retail Sales: Sale of food, beverage, and non-food consumer goods (household, DIY, sports, fashion, children's products) through a network of Lidl Italia supermarket stores across Italy. This is the primary revenue driver. The model is built on a limited assortment, private-label-heavy strategy that enables low prices.
2. Online Grocery (Spesa Online): Lidl offers online grocery shopping through its website, powered by delivery partner Everli, allowing customers to shop remotely with home delivery or click-and-collect.
3. Lidl Viaggi (Travel): Lidl operates a travel booking platform (Lidlviaggi.it), offering holiday packages, last-minute deals, mountain and seaside getaways, powered by Ignas Tour S.p.A. as the operating partner.
4. Private Label Product Sales: Lidl sells an extensive portfolio of own-brand products across food and non-food categories (PARKSIDE, Italiamo, Latteria, Alesto, Livarno, Cien, Lupilu, Silvercrest, Vemondo, etc.), which contribute significantly to overall revenue and margin.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Lidl Italia operates a nationwide chain of over 700 physical discount supermarkets selling food, beverages, and non-food consumer goods (household, DIY, garden, sports, fashion, children's, beauty). The core assortment is built on a limited-edition, private-label-heavy model (PARKSIDE, Silvercrest, Livarno, Alesto, Vemondo, Italiamo, Cien, lupilu, etc.) complemented by an in-house loyalty app (Lidl Plus), online grocery ordering (via Everli), and ancillary services such as Lidl Viaggi travel bookings.

Product overview

Lidl Italia is a discount supermarket chain (discount leader in Italy) operating a network of retail stores combined with a growing digital platform. The core offering is the physical supermarket business spanning grocery (fresh produce, dairy, meat, bakery, frozen, pantry, beverages), household goods, beauty, fashion, children's products, and DIY/garden categories. The digital layer includes the Lidl Plus mobile app (loyalty + digital coupons + leaflet), online grocery shopping via Everli, the Lidl Viaggi travel service, and the Ricette recipe platform. Private label brands are a central pillar of the assortment, including food brands (Alesto, VEMONDO, Italitano, Latteria, Freshona, Nonna Mia, Certossa, Nastroce, Dal Salumiere, Realforno, Nostro Pane, Antichi Maestri, Merivio, Gelatelli, Vallericca, Gastronomia di Mare, Sol&Mar, Strada del Gusto, Gusto e Benessere), non-food brands (PARKSIDE for DIY/garden, Silvercrest for kitchen, Livarno for home, Cien for beauty, lupilu for children, Crivit for sports, Lidl Trek for outdoor, Lidl Size Calculator as a utility tool), and the loyalty program (Lidl Plus). Sustainability programs include the Oltre il Carrello food donation partnership with Banco Alimentare and the Sacchetto Antispreco anti-waste bag initiative.

Differentiator

Problem solved

Functional benefit

Brands

• PARKSIDE: DIY and garden tools brand
• Italiano
• Alesto
• Silvercrest
• Livarno
• Cien
• VEMONDO
• Lidl Plus
• Lidl Trek
• Lidl Viaggi
• CRIVIT
• Sol&Mar
• lupilu

Products and services

• Lidl Plus
• Spesa Online (Online Grocery)
• Lidl Viaggi
• Carta Regalo Lidl (Gift Card)
• Oltre il Carrello (Food Waste Donation Programme)
• Sacchetto Antispreco (Anti-Waste Bag)
• Ricette (Recipes Platform)
• PARKSIDE (private label brand)
• Silvercrest (private label brand)
• Livarno (private label brand)
• Alesto (private label brand)
• VEMONDO (private label brand)
• Italiamo (private label brand)
• Cien (private label brand)
• lupilu (private label brand)
• Lidl Trek (private label brand)

Quantifiable outcome

• Lidl ranked N.1 in Italy for Quality-to-Price ratio by ITFQ / La Repubblica Affari&Finestra 2025.
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sacchetto Antispreco (Anti-Waste Bag)coreStrategic or Co-development Partner · 1 July 2019The 'Sacchetto Antispreco' (anti-waste bag) programme was launched in July 2023 and is present in all Lidl Italy stores. Staff prepare daily bags containing imperfect but safe fruits and vegetables, which customers can purchase at a discount in a dedicated cart near checkout. This initiative is part of the broader 'Too Good To Waste' project.
• Too Good To Go (Too Good To Waste)coreStrategic or Co-development Partner · 1 January 2019Lidl Italy participates in the 'Too Good To Waste' programme, applying targeted discounts on products approaching their best-before date to incentivise their sale and reduce waste. The initiative runs in parallel with the 'Sacchetto Antispreco' (anti-waste bag) launched in July 2023, which contains imperfect but edible fruits and vegetables prepared daily by staff.
• WWF ItaliacoreStrategic or Co-development Partner · 1 January 2019Lidl and WWF Italia collaborate on the 'Adopt Rivers and Lakes' project, an environmental initiative aimed at protecting and restoring Italian river and lake ecosystems as part of Lidl's broader sustainability strategy (Fa bene al pianeta — Good for the planet).
• Banco AlimentarecoreStrategic or Co-development Partner · 1 January 2018Lidl Italia's flagship food waste reduction partnership, 'Oltre il Carrello — Lidl contro lo spreco', launched in January 2018. Lidl donates surplus food from its stores and logistics centres to Banco Alimentare's network of charitable organisations, which distribute the food to people in need. Over 700 Lidl stores participate, with tens of thousands of tonnes of food donated and millions of meals provided. The partnership includes a near-daily pickup schedule and covers products with damaged packaging or cosmetic defects.
• Croce Rossa Italiana (Italian Red Cross)minorStrategic or Co-development PartnerLidl Italia collaborates with Croce Rossa Italiana as part of its 'Fa bene alle persone' (Good for people) CSR pillar, supporting charitable activities and community welfare initiatives.
• PizzAutminorStrategic or Co-development PartnerLidl partners with PizzAut, an organisation supporting the inclusion of people with autism, as part of its social responsibility initiatives.
• ABIO (Associazione per il Bambino in Ospedale)minorStrategic or Co-development PartnerLidl collaborates with ABIO, which supports hospitalised children and their families, as part of its charitable and community support activities.
• Dire DonnaminorStrategic or Co-development PartnerLidl partners with Dire Donna, an initiative supporting women's rights and empowerment, as part of its CSR programme 'Fa bene alle persone'.
• Ignas Tour S.p.A. (Lidl Viaggi)coreChannel Partner/ Reseller/ DistributorIgnas Tour S.p.A. operates the Lidl Viaggi travel platform (lidlviaggi.it) under a commercial partnership with Lidl Italia, offering travel packages, last-minute deals, and seasonal holiday options (mountain, seaside) promoted across Lidl's marketing channels.
• EverlicoreChannel Partner/ Reseller/ DistributorEverli powers Lidl's online grocery delivery service (spesa online). Everli shoppers purchase and deliver orders from Lidl stores to customers' homes. Lidl offers a €10 discount on first orders via the LIDLEVERLI code. The service is accessible via lidl.it and the Lidl Plus app.
• Lidl Stiftung & Co. KGcoreStrategic or Co-development PartnerLidl Stiftung & Co. KG, based in Neckarsulm, Germany, is the parent company of the Lidl retail chain. Lidl Italia operates as a subsidiary, sharing the Lidl Plus app infrastructure, My Lidl account systems, and corporate policies. Lidl Stiftung and Lidl Italia act as joint controllers for data processing related to the Lidl App and website services.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Conad: Italy's largest grocery retailer by market share, operating multiple formats (hypermarket, supermarket, discount, convenience). A broad incumbent competing with Lidl Italia across mainstream grocery, with overlapping private label and price-tier strategies.
• Esselunga: Premium Italian supermarket chain known for strong fresh produce, private label and proprietary e-grocery. Competitor to Lidl Italia in the mid-to-premium grocery tier and a benchmark for digital and loyalty capabilities.
• Coop Italia: Major Italian grocery cooperative with a national footprint of supermarkets and hypermarkets. Competes with Lidl Italia on assortment breadth, fresh produce credibility and loyalty ( Coop membership programme), while Lidl undercuts on price in many categories.
• Carrefour Italia: Major international grocer with hypermarkets, supermarkets and online in Italy. Comparable to Lidl Italia as a multi-format grocery operator with national reach, though with a broader assortment and different price positioning.
• Bennet: Italian hypermarket and supermarket chain with a multi-format footprint. Comparable to Lidl Italia as a national multi-category retailer, though with a broader assortment and more hypermarket-led model.

Direct peers

• Eurospin: Italy's leading discount supermarket chain with a national network of stores offering a curated assortment of food and non-food at low prices. Closest direct competitor to Lidl Italia in the Italian discount channel, with overlapping private-label depth and value positioning.
• Penny Market (Italy): Discount supermarket chain operated by the REWE Group in Italy. Comparable to Lidl Italia as a discount retail format with private-label emphasis, serving value-conscious Italian shoppers with a curated assortment.
• Aldi (Italy): German discount supermarket chain operating in Italy with a similar limited-assortment, private-label-heavy discount model. Directly comparable to Lidl Italia in format, private-label strategy and everyday-low-price positioning.
• In's Mercato: Discount supermarket chain in Italy. Direct competitor to Lidl Italia in the small-format discount segment, with a similar everyday-low-price and limited-assortment positioning.
• MD (Mercatone Discount): Italian discount chain operated by F.lli Arena under the Eurospin group. Direct competitor to Lidl Italia in the value/discount segment with a similar limited-assortment model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lidlitalia
• YouTubeyoutube.com/lidlitalia
• Facebookfacebook.com/lidlitalia
• LinkedInlinkedin.com/company/lidl-italia
• Instagraminstagram.com/lidlitalia
• TikToktiktok.com/@lidlitalia

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lidl Italia