Upper Valley Produce
Upper Valley Produce is a regional wholesale distributor in White River Junction, VT, supplying fresh produce, proteins, specialty foods, and freight services to restaurants, schools, healthcare facilities, and grocery stores across five New England states as part of the UVP Group.
- Company typePrivate
- Founded1983
- HeadquartersWhite River Junction, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Upper Valley Produce does
Upper Valley Produce is a privately held, regionally focused wholesale food distributor headquartered in White River Junction, Vermont. The company has operated continuously since 1983 and currently employs between 11 and 50 people, distributing fresh produce, proteins (meats, poultry, and game birds), specialty foods, and associated freight services to foodservice and retail customers across Vermont, New Hampshire, Massachusetts, Southern Maine, and Northern Rhode Island.
The company sources within a 250-mile radius of its White River Junction facility whenever possible, supplemented by five-day-per-week purchasing at the New England Produce Center in Boston, MA. Its producer and grower network includes at least 15 named regional partners spanning farms, seafood, butcher, preserves, dairy, and specialty goods. Product lines are organized into three core categories (Produce, Proteins, Specialty) plus a Freight distribution add-on, and the company maintains separate wholesale product flyers and partner brand banners consistent with an active SKU portfolio.
Upper Valley Produce operates as part of the UVP Group, a private conglomerate that also includes Provisions International and Taste of the North. The company is co-owned by James Gordon and Eric Frechette, with Gordon leading day-to-day commercial operations. Revenue is generated through transaction-based wholesale distribution with individually negotiated B2B pricing; no pricing, revenue, or financial details are publicly disclosed. Marketing is conducted primarily through organic social channels (Facebook, Instagram) and regional earned media.
Upper Valley Produce firmographics
Firmographics- Name
- Upper Valley Produce
- Legal name
- Upper Valley Produce
- Website
- https://uppervalleyproduce.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upper Valley Produce is a regional wholesale distributor in White River Junction, VT, supplying fresh produce, proteins, specialty foods, and freight services to restaurants, schools, healthcare facilities, and grocery stores across five New England states as part of the UVP Group.
- Ownership category
- akta.pro rank
Upper Valley Produce industry classification
Industry- Product category
- Wholesale Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Local / Farm-to-Wholesale Produce Aggregation & Distribution (AFAIACAG)
- akta.pro secondary industries
- Terminal Market / Produce Market Wholesalers (AFAIACAK), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)
Keywords
Where Upper Valley Produce is headquartered
LocationHeadquarters
- HQ city
- White River Junction
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upper Valley Produce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Produce Distribution: The company generates revenue through the sale of produce, proteins, and specialty items to foodservice and retail customers across New England.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Upper Valley Produce product offering
Product offeringCore offering
Upper Valley Produce is a wholesale distributor that supplies fresh produce, proteins (meats, poultry, game birds), and specialty/artisan foods to foodservice and retail customers throughout New England. Products are sourced from local and regional growers within a 250-mile radius of White River Junction, VT and supplemented through the New England Produce Center in Boston, MA, with in-house freight and logistics handling delivery.
Product overview
Upper Valley Produce is a wholesale produce distribution company operating as part of the UVP Group, which also includes Provisions International and Taste of the North. The company offers three core product categories—Produce (fresh fruits and vegetables), Proteins (meats and game birds), and Specialty (artisan and specialty food items)—along with freight and logistics distribution services. Products are sourced from local and regional growers within a 250-mile radius of White River Junction, VT, with additional purchasing from the New England Produce Center in Boston, MA. The company serves both foodservice and retail customers including restaurants, schools, colleges, healthcare facilities, and grocery stores throughout New England.
Differentiator
Problem solved
Functional benefit
Products and services
- Produce
Companies that use Upper Valley Produce
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Upper Valley Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Upper Valley Produce partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Provisions InternationalcorePart of the UVP Group which includes Provisions International, along with Taste of the North. UVP Group companies work together as a regionally responsible food distribution network.
- Taste of the NorthcorePart of the UVP Group which includes Taste of the North. Eric Frechette of Taste of the North partnered with James Gordon to expand and purchase Upper Valley Produce.
- New England Produce Center (Boston, MA)coreThe company purchases products from the New England Produce Center in Boston, MA five days per week, supplementing their local sourcing within a 250-mile radius.
- Peachblow FarmminorPartner farm featured on the company's Farms & Partners page.
- Steve Connolly SeafoodminorSeafood partner featured on the company's Farms & Partners page.
- Montshire ButcherminorMeat provider partner featured on the company's Farms & Partners page.
- Blake Hill PreservesminorPreserves partner featured on the company's Farms & Partners page.
- Boyden FarmminorPartner farm featured on the company's Farms & Partners page.
- Maple Meadow FarmminorPartner farm featured on the company's Farms & Partners page.
- Echo Farm PuddingsminorSpecialty foods partner featured on the company's Farms & Partners page.
Recent moves5 records
Expansion highlights5 records
Upper Valley Produce competitors and assessment
Company assessmentDirect peers
- Native Maine Produce & Specialty Foods: Regional wholesale produce and specialty food distributor based in Maine serving New England restaurants, institutions, and retailers. Most directly comparable to UVP in geography, customer mix, and locally-sourced positioning.
- Sid Wainer & Son: New England-based specialty produce and food distributor serving restaurants and foodservice operators with curated, premium local and imported products. Comparable on specialty/farm-to-chef positioning and foodservice channel focus.
- Baldor Specialty Foods: Regional specialty produce and food distributor serving restaurants and retailers in the Northeast with broad assortment and foodservice focus. Comparable in fresh produce distribution to foodservice and retail customers.
- Lancaster Foods: Regional produce aggregator and distributor supplying fresh fruits and vegetables to foodservice and retail customers. Comparable in fresh produce wholesale model and reliance on grower relationships.
- Coosemans Worldwide: Specialty produce wholesale distributor serving restaurants, hotels, and retailers across multiple U.S. markets with curated fresh produce. Comparable in fresh produce specialization and foodservice focus.
- Garden Variety Farms: Regional produce farm and distributor supplying locally-grown produce to restaurants, retailers, and institutions in select U.S. markets. Comparable in farm-direct sourcing model and regional foodservice/retail customers.
Broad incumbents
- FreshPoint: Largest national produce distributor in North America (a Sysco company), serving foodservice operators across all U.S. regions. Competes with UVP on broad-line produce assortment to restaurants and institutions, but at vastly greater scale.
- KeHE Distributors: Large specialty and natural food distributor serving grocery retail and foodservice across North America. Comparable in distributing fresh and specialty items to retail/foodservice but operates nationally with far greater SKU breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Upper Valley Produce social profiles
Digital presenceUpper Valley Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upper Valley Produce leadership team
Management profileNumber of profiles
Profiles2 records
Upper Valley Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upper Valley Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upper Valley Produce
What does Upper Valley Produce do?
Upper Valley Produce is a wholesale distributor that supplies fresh produce, proteins (meats, poultry, game birds), and specialty/artisan foods to foodservice and retail customers throughout New England. Products are sourced from local and regional growers within a 250-mile radius of White River Junction, VT and supplemented through the New England Produce Center in Boston, MA, with in-house freight and logistics handling delivery.
Is Upper Valley Produce a public or private company?
Upper Valley Produce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upper Valley Produce founded?
Upper Valley Produce was founded in 1983. It employs 11 to 50 people.
Where is Upper Valley Produce based?
Upper Valley Produce is headquartered in White River Junction, United States, in the North America region.
How does Upper Valley Produce make money?
One revenue line is on record: wholesale Produce Distribution.
Who are Upper Valley Produce's main competitors?
Direct peers on record are Native Maine Produce & Specialty Foods, Sid Wainer & Son, Baldor Specialty Foods, Lancaster Foods, Coosemans Worldwide and Garden Variety Farms. Broad incumbents are FreshPoint and KeHE Distributors.
Does Upper Valley Produce have an API?
No public API is recorded for Upper Valley Produce.
What industry is Upper Valley Produce in?
Upper Valley Produce's product category is Wholesale Produce Distribution. Its primary akta.pro industry code is AFAIACAG, Local / Farm-to-Wholesale Produce Aggregation & Distribution, with a secondary code of AFAIACAK, Terminal Market / Produce Market Wholesalers. Its NAICS code is 42448 and its SIC code is 5140.