SuccessCOACHING

What SuccessCOACHING does

SuccessCOACHING (legal entity SuccessHACKER) is a Customer Success training and enablement company founded in the mid-2010s and headquartered in Granite Bay, California. The firm sells structured education to SaaS revenue teams — Customer Success Managers, CS leaders, customer support professionals, and cross-functional revenue organizations — through on-demand video courses, certification programs (CCSM Levels 1–4 and a University of San Francisco CS Certificate), custom team training, and live community programming including CS Mastermind sessions, CS Leadership Roundtables, Diversity in CS events, and the annual Top 100 in Customer Success Thought Leadership Awards. Its proprietary content frameworks — the IACV (Identifying & Communicating Value) seven-stage value chain, Success Plan Canvas, GROWTH methodology, Revenue Team Training Framework, and AI Mastery Bundle — are positioned around closing the value-delivery gap between Marketing, Sales, and CS that the company argues is the root cause of SaaS NRR underperformance.

The underlying technology is an online learning management system delivering on-demand video courses (durations vary; e.g., AI Foundations ~31 min, Prompt Engineering ~26 min), structured curriculum paths, assessment tools, and live virtual event infrastructure. SuccessCOACHING combines a self-serve e-commerce channel for individuals and SMBs with a sales-assisted motion for enterprise team training, and operates a global distribution footprint while serving customers primarily from the United States. The company is privately held with 1–10 employees, no disclosed external funding, and no M&A activity. It is ranked #1 G2 Grid Leader in both Customer Success Training and Training & Development categories with 930+ verified reviews, 98% satisfaction at 4.6+ stars, and a 93% recommendation rate; HP is its primary named enterprise logo.

Name

SuccessCOACHING

Legal name

SuccessHACKER

Website

https://successcoaching.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SuccessCOACHING is a Customer Success training and enablement company serving SaaS revenue teams. It delivers on-demand certification programs (CCSM levels), custom team training, live community events, and proprietary methodologies (IACV, Success Plan Canvas, GROWTH) for CSMs, CS leaders, and revenue organizations.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Customer Success (Adoption, Retention & Expansion) (EDABABAG)

akta.pro secondary industries

Customer Retention, Loyalty & Save/Win-Back (EDABACAG), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM), Consultative Selling & Discovery (EDABABAC), Sales & Customer Service Training (EDAGANAC)

Keywords

• Customer success training
• Professional certification programs
• Revenue team enablement
• SaaS training services
• Customer education

Headquarters

HQ city

Granite Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Certification Programs: Tiered certification programs (CCSM levels) providing structured curriculum for customer success skill development. Programs include individual courses, bundled packages, and team training options.
2. Team Training Programs: Customized team training with contextualized content built around client's specific accounts, customers, and workflows. Pricing based on team size.
3. Event Access and Memberships: Access to live events, Mastermind sessions, Leadership Roundtables, and session replays. Some events free, premium content may require registration.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SuccessCOACHING sells on-demand video training programs, multi-level professional certifications (CCSM Levels 1–4), and customized team training for customer success professionals and revenue teams at SaaS companies. Core offerings include an 18-course Customer Success Foundations program, AI for Customer Success Mastery Bundle, Identifying & Communicating Value (IACV) training, and Value-Based Selling, delivered via an online LMS and complemented by live Mastermind sessions and Leadership Roundtables.

Product overview

SuccessCOACHING is a training and enablement company offering a comprehensive portfolio of customer success education programs. The core offering consists of multiple on-demand training programs including Customer Success Foundations (18 courses), AI for Customer Success, Identifying & Communicating Value Training, Value-Based Selling, and Customer Support Training. These programs are complemented by specialized add-on modules such as Change Management, Management Essentials, Data-Driven Decision Making, and Project Manager Training. The company also provides professional development resources including the Customer Success Competency Model (175-page framework), and hosts live events through CS Mastermind Sessions, CS Leadership Roundtable, and Diversity in CS programs. The USF CS Certificate Program offers formal academic certification. Products are available as individual courses, bundled packages (such as Customer Success Complete combining CS Foundations with Value-Based Selling), and team training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Success Foundations Training

Quantifiable outcome

• 98% client satisfaction rating (4.6+ stars) on training investment
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Success in BlackcoreStrategic or Co-development Partner · 1 January 2022Partnership for Diversity in Customer Success event series exploring inclusive leadership, fostering team diversity, and creating a culture of belonging within CS. Joint programming includes Black Men in Customer Success panels, Empowering Black Women in CS, and other diversity initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pluralsight: Pluralsight is a large-scale online technology and professional skills learning platform with broad enterprise content including AI, leadership, and soft-skills courses. Overlaps with SuccessCOACHING at the L&D procurement layer for self-serve technical and business training.
• Skillsoft: Skillsoft is an incumbent enterprise learning and talent development platform offering broad professional, leadership, and customer service training content. Competes with SuccessCOACHING for the same enterprise L&D budgets at larger deployments.
• Dale Carnegie Training: Dale Carnegie is a global incumbent in professional sales and customer service training with established enterprise relationships and delivered training. Competes for the same L&D budget SuccessCOACHING targets at enterprise buyers.
• Sandler Training: Sandler Training is a large, established sales and customer success training franchise offering structured training programs. Overlaps with SuccessCOACHING on value-based selling and sales/CS training but operates much more broadly across sales functions.
• Korn Ferry: Korn Ferry is a global organizational consulting and leadership development firm offering professional training services. Overlaps with SuccessCOACHING's CS leadership/management training and enterprise L&D engagements at the high end of the market.

Direct peers

• PractCS (formerly PracticalCSM): PractCS provides on-demand customer success training and certification programs aimed at individual CSMs and teams, competing in the same self-serve certification category as SuccessCOACHING's CCSM curriculum.
• Customer Success Network (CSN): Customer Success Network provides CS community, training, and certification resources targeting the same CSM persona and CS leader buyer as SuccessCOACHING.
• The Customer Success Academy: The Customer Success Academy is a CS-focused education and certification provider, overlapping directly with SuccessCOACHING's CS Foundations and certification-level training portfolio.
• Aspirent (formerly Gain Grow Retain): Aspirent is a customer success consultancy and training firm focused on CS strategy, enablement, and retention — directly overlapping with SuccessCOACHING's training and team-training offerings for SaaS CS organizations.

Emerging players

• TSG (formerly TSIA): TSG (formerly TSIA) is a research and membership organization producing customer success training, research, and advisory for technology services firms — directly adjacent to SuccessCOACHING's CS training and enablement practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/customer-success-training

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuccessCOACHING