What Gravity Internet does

Gravity Internet is a privately held New Zealand satellite internet service provider headquartered in Auckland, founded in 2017 by Tim Johnson and Emani Fakaotimanava-Lui, with former All Black Andy Ellis as co-founder and shareholder. The company delivers broadband connectivity to rural and remote households, farms, and businesses across New Zealand that fall outside the footprint of terrestrial fibre, VDSL, and 4G networks, using next-generation high-throughput geostationary satellites — primarily Kacific1 (built by Boeing, launched by SpaceX in December 2019, delivering up to 60 Gbps across 56 spot beams) supplemented by Optus satellite capacity — received via 1.2-metre satellite dishes installed by Gravity-certified technicians. Its product portfolio spans capped and unlimited residential satellite plans priced from approximately NZ$14/week to NZ$149/month (speeds up to 50 Mbps), 4G wireless plans (120GB–1000GB at NZ$95–NZ$189/month), VoIP home phone (NZ$60/month), and a growing commercial suite including enterprise fixed satellite, emergency/disaster response, backhaul, filmset connectivity, and a reseller/affiliate programme.

The business model is a recurring subscription ISP model layered with hardware sales and professional installation services. Standard installations (valued at over NZ$2,000 in equipment alone) are offered on open-term, 12-month, or 24-month contracts, with subsidised hardware on longer terms. Customer acquisition runs through a sales-led approach (0800 phone sales, address-checker web tool, rural connectivity experts), augmented by a community-led motion anchored at events like Fieldays, a $100/$100 referral programme, content marketing via the company blog, and partnerships with Farmlands, InternetNZ, and TUANZ. Direct revenue and ARR are not publicly disclosed; the company competes in the sub-10,000-customer broadband category and is sized to an addressable market of 20,000–40,000 rural NZ families still un-served after the government's RBI2 fibre programme, with secondary opportunity in Australia and South Pacific islands reachable via its satellite footprint.

Name

Gravity Internet

Legal name

Gravity Internet Ltd

Website

https://getgravity.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Gravity Internet is a New Zealand-based satellite internet service provider delivering broadband connectivity to rural and remote households, farms, and businesses across New Zealand (and adjacent Pacific markets) using next-generation high-throughput satellites, supported by 4G wireless, VoIP, and enterprise satellite solutions.

Ownership category

akta.pro rank

Product category

Rural Satellite Broadband Services

NAICS

Satellite Telecommunications (5174)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Satellite Broadband Internet Access (Consumer/SMB) (HDAIAJAA)

akta.pro secondary industries

Satellite Broadband Terminals & Gateways (VSAT/LEO CPE) (HDAFAIAM), Rural & Universal Service Fixed Broadband Providers (HDAIABAJ), Satellite Ground Segment & Gateway Services (Teleports, Gateways, Ground Station-as-a-Service) (HDAIAJAH)

Keywords

• Satellite internet services
• Rural broadband connectivity
• Wireless 4G internet
• VoIP home phone
• Business satellite solutions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Satellite Internet Plans: Recurring monthly subscription fees for satellite internet service with various plan tiers offering different speeds and data allowances. Plans include Everyday Satellite from $14/week, Unlimited Satellite from $109/month, with speeds up to 50 Mbps download.
2. Wireless 4G Plans: Monthly subscription fees for rural wireless internet plans including 120GB at $95/mo, 300GB at $159/mo, and Unlimited (1000GB) at $189/mo.
3. Home Phone Service: Monthly VoIP home phone service at $60/mo with unlimited local calls, setup fee of $59, and optional number porting for $35.
4. Installation Services: Professional satellite internet installation services. Open term contract installation capped at $1,999 + travel, with subsidized 12 and 24 month contract options reducing upfront costs. Re-installation fee of $350 for premise moves.
5. Hardware (Equipment): Specialized equipment including satellite modem (worth over $650), satellite dish with mount and cabling (valued over $675), router ($195), and outdoor electronics (from $500). Full installation valued at over $2,000.
6. Data Add-ons: Additional data packs available for capped plans: 20GB for $49 or 60GB for $99 when customers exceed their monthly data allowance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gravity Internet provides satellite and wireless 4G broadband internet services to rural and remote households, farms, and businesses across New Zealand where traditional broadband infrastructure (fibre, VDSL, ADSL, 4G) is unavailable. The company beams internet from orbiting satellites (Kacific1 and Optus) to dishes installed at customer premises, offering speeds up to 50 Mbps with unlimited data plans. They also offer VoIP home phone service and dedicated commercial satellite solutions for business continuity, emergency response, and remote operations.

Product overview

Gravity Internet is a New Zealand satellite internet service provider founded in 2017, offering rural broadband connectivity solutions. The core offering is Satellite Internet, which beams internet from orbiting satellites to a dish installed at customer locations. The product portfolio includes multiple plan tiers: Everyday Satellite (capped data plans from $14/week with speeds up to 50 Mbps) and Unlimited Satellite (unlimited data plans from $109/month with speeds up to 50 Mbps) for residential customers; Wireless 4G plans (120GB to unlimited at $95-$189/month) using cellular technology; and Home Phone VoIP add-on service ($60/month). For commercial customers, the company offers Business Satellite Solutions including fixed satellite, emergency/disaster response, filmset connectivity, and backhaul services. The company partnered with Kacific Broadband Satellites Group in 2019, utilizing Kacific1 satellite built by Boeing and launched by SpaceX to provide coverage across New Zealand and the Pacific region.

Differentiator

Problem solved

Functional benefit

Products and services

• Satellite Internet Primary broadband internet service delivered via orbiting satellites (Kacific1 and Optus) to a satellite dish installed at customer premises, providing connectivity to rural and remote areas of New Zealand where traditional wired connections are unavailable. Speeds up to 50 Mbps download.
• Wireless 4G Internet 4G wireless broadband internet service using cellular technology, available in metro and rural locations across New Zealand with data plans ranging from 120GB to 1000GB per month.
• Home Phone (VoIP) VoIP home phone service operating over the satellite internet connection without copper wires, offering unlimited local calls to NZ and Australian landlines at $60/month with optional number porting.
• Business Satellite Solutions Commercial satellite internet solutions including business-grade fixed satellite, backup internet for business continuity, planned events and festivals connectivity, emergency and disaster response, filmset/remote filming, backhaul services, and reseller/affiliate programmes. Provided through a dedicated commercial team serving Government, Business, and emergency/disaster situations.

Quantifiable outcome

• Speeds up to 50 Mbps download, 7x faster than existing rural ADSL connections
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kacific Broadband Satellites GroupcoreTechnology or Integration · 3 September 2019Gravity and Kacific signed a 3-year deal in September 2019 to leverage Kacific1 satellite technology for rural broadband services. Kacific1 is a next-generation high-throughput satellite with 56 spot beams delivering up to 60 Gbps throughput capacity. This partnership enabled Gravity to offer competitive broadband packages and made Gravity one of the largest users of satellite bandwidth in New Zealand. Gravity has committed to a portion of the capacity of each beam serving New Zealand.
• InternetNZminorOthersGravity Internet is in association with InternetNZ, a non-profit organization that is the registry for the .nz domain and works for an open, secure, and future-focused internet for New Zealand.
• TUANZ (Telecommunications Users Association of NZ)minorOthersGravity Internet is in association with TUANZ, the independent voice of users of telecommunications services in New Zealand.
• FarmlandsminorGTM or Marketing PartnerGravity Internet is in association with Farmlands, offering payment options for rural customers. Farmlands is a New Zealand agricultural co-operative serving farmers and rural communities.
• SiteSafeminorOthersGravity Internet is in association with SiteSafe, a New Zealand organization focused on site safety in the telecommunications industry.
• OptuscoreTechnology or IntegrationGravity's network includes satellites owned and operated by Optus and associated ground-based infrastructure. The Subscriber Agreement references 'Gravity Network means the satellites owned and operated by Optus and associated ground based infrastructure.' This partnership provides additional satellite coverage capacity alongside Kacific satellites.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Optus Satellite: Australian incumbent satellite operator providing capacity that Gravity also uses. Competes at the wholesale and retail level across the same geography and offers similar enterprise and remote-site solutions.
• Kacific Broadband Satellites Group: Operator of Kacific1, Gravity's primary upstream satellite partner, but also a satellite broadband operator in its own right across Pacific and Southeast Asia. Comparable in underlying technology platform and customer use cases.
• Spark New Zealand: Largest NZ telco with rural wireless and (select) satellite services. Indirect competitor for rural broadband customers and a counterparty for government broadband programs affecting Gravity's TAM.
• nbn Sky Muster: Australian government's regional broadband program using geostationary satellites to serve remote premises. Functionally analogous to Gravity's NZ rural service, offering the closest international comparison on mission, technology, and customer base.

Regional players

• Voyager Internet: NZ ISP offering rural and urban broadband (including wireless and fiber services). Competes with Gravity in select rural NZ geographies where both have overlapping coverage.
• Inspire Net: NZ regional ISP focused on rural fiber and wireless broadband. Adjacent competitor for rural NZ households, particularly in regions where Inspire has deployed its own fiber infrastructure.

Direct peers

• Starlink (SpaceX): LEO satellite broadband provider directly competing for the same rural NZ and Pacific connectivity customers. Faster speeds and much lower latency than Gravity's GEO platform make it the primary competitive threat to Gravity's value proposition.
• Farmside: NZ rural-focused ISP offering satellite and wireless broadband to farming and remote communities. Directly comparable in customer segment and product mix to Gravity's residential rural offering.
• Wireless Nation: NZ rural and remote ISP providing satellite, 4G, and wireless broadband with similar geographic targeting. Competes head-to-head on plan tiering and rural customer service.

Others

• GroundControl: Satellite communications technology partner/integrator. Comparable as an adjacent ecosystem participant supporting satellite IoT and remote connectivity deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getgravitynz
• Facebookfacebook.com/getgravitynz
• LinkedInlinkedin.com/company/getgravity
• Instagraminstagram.com/getgravitynz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravity Internet