Velopass
Velopass is a Belgian mobility-data company operating a digital bike passport platform using QR-coded Frame-ID stickers, serving individual cyclists, bike shops, OEMs, leasing firms, and insurers across Belgium, the Netherlands, and France.
- Company typePrivate
- Founded2021
- HeadquartersWijnegem, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Velopass does
Velopass BV is a Belgian-headquartered mobility data company founded in 2021 that operates a digital bike passport platform. Its core product is the Frame-ID, a tamper-evident QR-coded sticker affixed to a bicycle frame that links to a cloud-hosted digital record containing the bike's specifications, ownership history, service logs, and insurance documentation. The platform integrates with seven point-of-sale systems used by bike retailers (CycleSoftware, Vendit, Wilmar, Tilroy, Adcount, G8, Shifter), five leasing platforms (Cyclis, KBC, Joule, Cycle Valley, Hert Lease), and the Belgian national bike register MyBike, creating a unified record accessible to owners, shops, leasing firms, insurers, and law enforcement.
The company serves a B2B2C audience: end consumers register bikes via the Velopass app (Apple/Google Wallet integration available), while bike shops, OEMs, leasing companies, and insurers act as distribution and data partners. Nine bicycle manufacturers ship frames pre-equipped with Velopass Frame-IDs, including Oxford, Granville, Veloe, Bike43, UrbanBiker, Lev, Specter, Thompson, and Flebi. The platform reportedly has over 200,000 registered cyclists and 1,666+ partner bike shops, with operational presence in Belgium, the Netherlands, and France and shipments across the EU.
Velopass monetizes through a mix of one-time hardware sales (Frame-ID at €12.95 single / €21.95 two-pack / €49.95 five-pack), distribution commissions on insurance and roadside-assistance products attached to each Frame-ID, and a partner-credit loop whereby bike shops earn service revenue when customers return to their authorized network. Payments are processed via Mollie. The company operates with a small team (reportedly 1-10 employees) and has not publicly disclosed external funding rounds.
Velopass firmographics
Firmographics- Name
- Velopass
- Legal name
- Velopass BV
- Website
- https://velopass.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Velopass is a Belgian mobility-data company operating a digital bike passport platform using QR-coded Frame-ID stickers, serving individual cyclists, bike shops, OEMs, leasing firms, and insurers across Belgium, the Netherlands, and France.
- Ownership category
- akta.pro rank
Velopass industry classification
Industry- Product category
- Bicycle identification and digital services platform
- akta.pro primary industry
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Velopass is headquartered
LocationHeadquarters
- HQ city
- Wijnegem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Velopass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Frame-ID Sales: One-time sale of Frame-ID stickers at tiered pricing: €12.95 per unit (single), €21.95 for 2-pack (€10.98 each), €49.95 for 5-pack (€9.99 each). No subscription required. One-time purchase activates digital passport for the bike's lifetime. Shipping €1.95 within EU.
- Insurance Distribution: Optional insurance products offered through the Velopass platform. Cyclists can take out bike insurance directly from their Velopass in a few clicks. Existing insurance policies can also be added to Velopass for centralized management. Revenue likely comes from commissions or partnerships with insurance providers.
- Roadside Assistance Distribution: Optional roadside assistance subscription offered through Velopass. Breakdown assistance accessible via QR scan. Dealers can add margin when customers activate roadside assistance through their shop. Revenue may include dealer commissions or partnerships.
- Bike Shop Partner Program (Credits): Bike shops earn 'Credits' when customers activate insurance, roadside assistance, and other services via their shop. The stated goal is that Velopass ultimately costs shops nothing as accumulated Credits offset platform fees. This creates a B2B revenue stream from service provider partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Frame-ID |
| One time/ perpetual license | Pay-as-you-go | 2 Frame-ID Bundle (15% off) |
| One time/ perpetual license | Pay-as-you-go | 5 Frame-ID Bundle (23% off) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Velopass product offering
Product offeringCore offering
Velopass sells a tamper-proof QR-coded Frame-ID sticker that registers a bicycle to a digital bike passport, giving cyclists theft protection, a digital service book, and access to optional bike insurance and roadside assistance. Bike retailers use the Velopass Pro Portal and Pro App to register bikes at the point of sale, while manufacturers and leasing companies integrate via APIs and partner portals to pre-fill bike data and manage fleets.
Product overview
Velopass is a unified bike lifecycle management platform built around the Velopass Frame-ID — a QR-code sticker permanently affixed to the bike frame that serves as the digital key to the bike's entire history. The core offering consists of the Frame-ID hardware (sticker), the Velopass Digital Bike Passport (accessible via QR scan or Apple Wallet / Google Wallet), Theft Protection (community-flagging + MyBike national register integration), a Digital Service Book, and an optional roadside assistance and insurance layer. For bike shops, Velopass Pro provides a partner portal and free Pro App that integrate with POS systems (CycleSoftware, Vendit, Wilmar, Tilroy, Adcount, G8, Shifter) to automate customer retention, maintenance reminders, and lease management. Leasing companies (Cyclis, KBC, Joule, Cycle Valley, Hert Lease) integrate via a single Frame-ID replacing multiple legacy stickers. The platform is available directly to consumers via webshop or through 1,666+ affiliated bike shops across Belgium, the Netherlands, and France.
Differentiator
Problem solved
Functional benefit
Brands
- Velopass Pro: Professional platform for bike shops and dealers to manage customer relationships, register bikes, and access POS integration and maintenance reminders.
Products and services
- Velopass Frame-ID Tamper-proof QR-coded sticker that is affixed to a bicycle frame and links the bicycle to a unique digital bike passport in the Velopass database. Sold directly to consumers via the Velopass Webshop and distributed through partner bike shops across Belgium, the Netherlands, and France.
- Bike Insurance (optional add-on) Optional bike insurance product offered to cyclists who have registered their Frame-ID, distributed by Velopass and partner bike shops.
- Roadside Assistance (optional add-on) Optional roadside assistance service offered to cyclists with a registered Frame-ID, providing help when a bike cannot be ridden.
- Velopass Pro Portal Web-based partner platform for bike retailers that lets shops register bicycles against the Velopass database, manage Frame-ID stock via a Credits system, and offer insurance or roadside assistance add-ons to customers.
- Velopass Pro App Mobile application for bike shop staff that supports scanning Frame-IDs, registering bikes, and managing customer and service records on the shop floor.
- Bike Check Free public tool that lets anyone look up a bike's status (SECURED, REPORTED STOLEN, or ALL CLEAR) using the Frame-ID, supporting theft deterrence and buyer due diligence on second-hand bikes.
Quantifiable outcome
- 22% higher customer retention for bike shops using Velopass Pro
- +1 more outcomes
Companies that use Velopass
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Velopass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature8 records
Velopass partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- CycleSoftwarecorePOS system integration allowing bike shops to automatically receive bike and customer data when scanning Frame-IDs at point-of-sale. Bike data flows directly into the shop's POS system.
- VenditcorePOS system integration partner enabling automatic bike and customer data transfer when Frame-IDs are scanned at bike shops using Vendit POS.
- WilmarcorePOS system integration partner for automatic bike registration and data synchronization with Wilmar POS systems.
- MolliecorePayment processor for the Velopass webshop. Enables secure payments via Bancontact, iDEAL, and card payments across Europe.
- MyBike (Belgian National Bike Register)coreOfficial integration with the Belgian national bike register. Velopass Frame-IDs are linked to MyBike, providing an additional layer of official bike verification and theft deterrence backed by government registry.
- OxfordcoreBicycle manufacturer integrating Velopass Frame-ID as a decal under varnish during production. Bike data (brand, model, specs) is pre-filled in Velopass. Oxford Assistance (by VAB) and warranty registration are automatically linked to every sold bike via Velopass.
- GranvillecoreBicycle manufacturer integrating Velopass Frame-ID under paint with pre-filled bike data. Warranty is automatically activated via Velopass for every new bike sold.
- VeloecoreBicycle manufacturer applying Velopass Frame-ID to frame paint with pre-filled bike data in Velopass.
- Bike43coreCargo e-bike manufacturer delivering bikes with Velopass Frame-ID already applied to the frame.
- UrbanBikerminorBicycle manufacturer delivering bikes with Velopass Frame-ID applied to the frame.
- LevminorBicycle manufacturer delivering bikes with Velopass Frame-ID applied to the frame.
- SpecterminorBicycle manufacturer delivering bikes with Velopass Frame-ID applied to the frame.
- ThompsonminorBicycle manufacturer delivering bikes with Velopass Frame-ID applied to the frame.
- FlebiminorBicycle manufacturer delivering bikes with Velopass Frame-ID applied to the frame.
- CycliscoreLeasing company with integrated Velopass connectivity. Bike shops can view lease details, remaining budget, and contract info through single Frame-ID scan. Reduces admin for dealers and provides more service for lease customers.
- KBCcoreMajor Belgian bank and leasing company integrated with Velopass. Enables KBC lease customers to use single Frame-ID across all bike purchases with automatic lease portal linking.
- JoulecoreLeasing company integrated with Velopass, allowing seamless bike lease management and maintenance budget tracking through the Frame-ID system.
- Cycle ValleycoreLeasing company with Velopass integration for unified lease bike management across the dealer network.
- Hert LeasecoreLeasing company connected to Velopass system, enabling single Frame-ID management for lease bikes with automatic portal synchronization.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Velopass competitors and assessment
Company assessmentEmerging players
- Knog: Australian bike accessories brand specializing in locks, lights, and security products. Adjacent competitor in the bike anti-theft/accessory category; could expand into digital bike identification services in the future.
Broad incumbents
- ABUS: Established German manufacturer of bike locks and security products. Comparable as a bike-security incumbent; Velopass competes for the same anti-theft wallet share, though ABUS focuses on physical locks while Velopass layers digital identity on top.
- Shimano: Dominant bicycle components and electronics supplier with deep OEM relationships. Could conceivably embed competing digital bike-identity features in its components ecosystem; currently operates adjacent to but not overlapping with Velopass's service.
- Strava: Largest consumer cycling/fitness platform globally. Adjacent incumbent that owns the cyclist relationship; could extend into bike registration or insurance distribution as a natural expansion of its platform.
- Decathlon: Global sporting-goods and cycling retailer with private-label bikes and accessories. Relevant as a broad distribution channel and potential OEM partner; competes for end-consumer attention in the cycling category.
Direct peers
- 529 Garage (Project 529): North American bike registration and theft-recovery platform with QR-coded decals and a community-scanning model. Highly comparable technology and go-to-market approach to Velopass, focused on North America instead of Europe.
- Bike Index: Non-profit bike registration and recovery database widely used in the US and Canada. Closely aligned in mission (bike theft recovery) and operates a community-screening network, though lacks Velopass's OEM integration and digital passport wallet functionality.
- BikeRegister (National Bike Register): UK national bike registration and theft-recovery service. Directly comparable to Velopass in that both offer permanent bike identifiers linked to a theft-flagging network accessible by police and second-hand buyers; differs by being country-specific (UK) rather than pan-European with OEM and leasing integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Velopass social profiles
Digital presenceVelopass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velopass leadership team
Management profileNumber of profiles
Profiles1 record
Velopass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velopass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velopass
What does Velopass do?
Velopass sells a tamper-proof QR-coded Frame-ID sticker that registers a bicycle to a digital bike passport, giving cyclists theft protection, a digital service book, and access to optional bike insurance and roadside assistance. Bike retailers use the Velopass Pro Portal and Pro App to register bikes at the point of sale, while manufacturers and leasing companies integrate via APIs and partner portals to pre-fill bike data and manage fleets.
Is Velopass a public or private company?
Velopass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Velopass founded?
Velopass was founded in 2021. It employs 1 to 10 people.
Where is Velopass based?
Velopass is headquartered in Wijnegem, Belgium, in the Europe region.
How does Velopass make money?
Four revenue lines are on record. Frame-ID Sales are the primary driver. The others are insurance Distribution, roadside Assistance Distribution and bike Shop Partner Program (Credits).
Who are Velopass's main competitors?
Knog is listed as an emerging player. Broad incumbents are ABUS, Shimano, Strava and Decathlon. Direct peers are 529 Garage (Project 529), Bike Index and BikeRegister (National Bike Register).
Does Velopass have an API?
No public API is recorded for Velopass.
What industry is Velopass in?
Velopass's product category is Bicycle identification and digital services platform. Its primary akta.pro industry code is CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags), with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories).