Hertlease

What Hertlease does

Hertlease is a Belgium-based operational leasing provider that finances, manages, and administers corporate mobility assets for B2B clients, with a portfolio spanning company cars, used vehicles, employer-sponsored bicycles, and, through an exclusive partnership with Brisk Sky, professional drones. Its core offering is a bundled monthly lease that combines vehicle financing, BIV (Belgian registration tax), road tax, and optional services such as insurance, maintenance, tire changes, fine handling, and 24/7 roadside assistance delivered via partners including Allianz Assistance and Profile Tire Centre; complementary lines include a "Triple Deal" campaign with Hyundai, KGM, and Suzuki for fleet-level pricing to SMEs, an end-of-contract used car channel under the NEW4YOU sub-brand (distributed via AutoScout24), and a fietsleasing program that leverages Belgian employer tax advantages.

Underpinning the service is a proprietary customer-facing fleet management web application that drivers use to schedule maintenance, request roadside assistance, and administer their lease, secured via SSL encryption and integrated with the Peppol e-invoicing network for electronic invoicing. The company supplements this with a proprietary end-of-contract "Return On Investment Formula" and structured TCO-based fiscal advisory, while takeovers of legacy fleet contracts ease customer migration into Hertlease's platform.

Hertlease generates revenue primarily through recurring monthly lease payments (subscription) supplemented by managed-service fees for optional add-ons, one-time sales of ex-lease used vehicles via NEW4YOU, and subscription-based bicycle and drone leases. It sells exclusively through direct B2B account managers following a four-step process (model selection, account manager contact, credit check, and delivery) supported by a multilingual (Dutch, French, English) website, WhatsApp Business, and marketplace listings on AutoScout24. Founded in 2021 by co-founders Olivier and Joery, each with more than 20 years of leasing experience, the private limited company (Hertlease BV, KBO 0769.976.892) operates from Melsbroek and serves the Belgian market with a 12-person team and approximately 1,197 active lease contracts, 82% of which are ecological vehicles.

Name

Hertlease

Legal name

Hertlease BV

Website

https://hertlease.be

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Hertlease is a Belgian operational leasing provider (founded 2021, Melsbroek) that bundles financing, maintenance, insurance, and administrative services for B2B clients leasing company cars, bicycles, and professional drones. It sells exclusively through direct account managers and partners with Hyundai, KGM, Suzuki, and Brisk Sky.

Ownership category

akta.pro rank

Product category

Fleet and Vehicle Leasing Services

NAICS

Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

akta.pro secondary industries

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Operational vehicle leasing
• Business fleet leasing
• Bicycle leasing schemes
• Used vehicle sales
• Professional drone leasing

Headquarters

HQ city

Melsbroek

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Operational Vehicle Leasing: Core business generating recurring monthly revenue through long-term rental agreements for vehicles. Customers pay fixed monthly amounts that include vehicle financing, BIV (registration tax), and road taxes. Optional services (insurance, maintenance, tires) can be added for higher monthly payments.
2. Additional Services: A la carte services including carwash, maintenance, insurance packages, and tire changes billed separately from the base lease contract
3. Used Vehicle Sales (NEW4YOU): Sale of pre-owned vehicles including ex-lease cars with one-year warranty, sourced through end-of-contract returns and takeover purchases
4. Bicycle Leasing: Tax-efficient bicycle leasing for employees through employer schemes, with optional maintenance and insurance packages
5. Professional Drone Leasing: Exclusive partnership with Brisk Sky for leasing professional drones with fiscal advantages and flexible terms

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hertlease provides operational leasing solutions for businesses in Belgium, including company cars (new, re-lease, and used), employer-sponsored bicycles, and professional drones through an exclusive Brisk Sky partnership. Customers pay fixed monthly amounts covering vehicle financing, BIV (registration tax), and road taxes, with optional insurance, maintenance, tire, and roadside assistance add-ons. The company also retails pre-owned vehicles under its NEW4YOU sub-brand via the AutoScout24 marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• NEW4YOU by HertLease: Sub-brand for pre-owned/used vehicle sales with one-year warranty.

Products and services

• Operational Leasing of New Company Cars Long-term operational leasing (24-72 months) of new vehicles for Belgian businesses and professionals, with fixed monthly payments covering vehicle financing, BIV (registration tax) and road taxes, plus optional insurance, maintenance and tire add-ons.

Quantifiable outcome

• 98% customer satisfaction rate
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Brisk SkycoreStrategic or Co-development Partner · 1 January 2025Exclusive partnership for professional drone leasing. Hertlease offers top-of-the-line professional drones through this partnership, providing fiscal advantages and access without large capital investment. The partnership enables businesses to lease drones with flexible terms and tax optimization.
• HyundaicoreStrategic or Co-development PartnerTriple Deal campaign partner offering exceptional conditions on Hyundai vehicles including INSTER, IONIQ 5, and IONIQ 9. Customers benefit from fleet-level pricing normally reserved for large fleets, with fast delivery and personal guidance.
• KGMcoreStrategic or Co-development PartnerTriple Deal campaign partner offering competitive pricing on KGM Musso EV pickup trucks. Provides customers with access to competitive conditions and fast delivery through the exclusive campaign.
• SuzukicoreStrategic or Co-development PartnerTriple Deal campaign partner offering competitive pricing on Suzuki eVITARA compact SUV. Part of the exclusive campaign providing fleet-level conditions to individual customers.
• Profile Tire CentresupportingTechnology or IntegrationExtensive network of tire service branches for winter and summer tire changes included in maintenance contracts. Customers can consult branches at www.profile.be for tire services.
• Allianz AssistancesupportingTechnology or Integration24/7 roadside assistance service for breakdown and accident recovery, both in Belgium and abroad. Handles vehicle towing when customers are no longer mobile after accidents.
• AutoScout24supportingChannel Partner/ Reseller/ DistributorMarketplace partner for listing pre-owned vehicles (NEW4YOU brand). Used cars are advertised with direct links to AutoScout24 listings and appointment scheduling through Hertlease.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Athlon: Dutch-headquartered operational leasing provider (part of Mercedes-Benz Mobility). Comparable in offering full-service operational leasing and fleet management to corporate clients across the Benelux region, including EV-heavy fleet transitions.
• ALD Automotive Belgium (legacy brand, now Ayvens): Pre-merger ALD Automotive Belgium was the locally dominant operational lessor in Belgium and is now part of Ayvens. Same product, same geography, same target customers as Hertlease.
• Belfius Auto Lease: Belgian bank-affiliated leasing provider within Belfius. Comparable business model focused on operational leasing for Belgian corporate and SME customers, with full-service fleet solutions.
• LeasePlan: Dutch-origin operational leasing specialist (now part of Ayvens) historically active in Belgium. Directly comparable in business model (operational leasing, fleet management, end-of-contract remarketing) and customer segment (corporate fleets) before its merger with ALD.
• Ayvens: Global leader in operational leasing formed by the merger of ALD Automotive (founded in Belgium) and LeasePlan. Directly comparable: full operational vehicle leasing for corporate fleets and individuals, multi-country footprint, with end-of-contract vehicle remarketing. Hertlease competes in the same product category with the same business model.
• KBC Autolease: Belgian bank-affiliated operational leasing arm of KBC Group. Directly comparable: B2B operational leasing for company cars and fleet management services in the Belgian market, with TCO-driven advisory.
• Arval: BNP Paribas-owned operational leasing provider with a strong Belgian presence. Directly comparable: long-term corporate fleet leasing, full-service packages (insurance, maintenance, tires, roadside assistance), and EV transition focus. Represents the dominant incumbent Hertlease is differentiated against.

Emerging players

• Cartrack: Fleet management and telematics-focused operator with European presence. Comparable as a smaller, technology-driven mobility/fleet services player, though more weighted toward telematics and software than full operational leasing.

Broad incumbents

• Volkswagen Financial Services: Captive finance and leasing arm of the Volkswagen Group operating across Europe. Comparable in providing operational leasing for corporate fleets through captive OEM supply, competing directly for the same Belgian fleet customers.
• D'Ieteren: Belgian-listed mobility group historically tied to Volkswagen and now building a broader mobility platform including D'Ieteren Lease. Comparable as a Belgian incumbent in the same broad operational leasing and corporate mobility market, with significantly wider scope and capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hertlease

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertlease