What Pilat Group does

Pilat Group (קבוצת פילת) is an Israeli privately-held human-capital services group founded in 1985, headquartered in Petah Tikva, operating across the full employment lifecycle — from individual career assessment, through organizational recruitment and psychometric testing, to corporate training and family financial counseling. The group employs approximately 200 professionals including occupational psychologists, career counselors, and financial advisors, and reports serving around 500 organizations and 1.25 million cumulative individuals assessed or trained over four decades. Its core technology is the Pilatest computerized testing platform, augmented by the SENSE innovative diagnostic and FORWARD future-skills assessment products, and most recently by EVA (Expert Vocational Assessor) — a patent-protected AI video-interview analysis engine developed by affiliated startup iverse.

Pilat's revenue model is a multi-stream professional services platform: B2B assessment and recruitment services sold to Israeli enterprises and government (every major Israeli bank, Rafael, IAI, Israel Police, Israel Railways, and Israel Electric Corporation are named clients); training and organizational learning delivered through the Momentum subsidiary and a FranklinCovey licensed partnership; AI-powered recruitment sold under the Ultimate Hire brand (launched 2025); consumer career guidance for individuals including released soldiers; and family financial counseling and mortgage refinancing through the SMART Financial Center, which guides 50,000+ Israeli families annually and was selected by the Israeli Ministry of Finance as the leading provider in this category in 2024. The group is certified to ISO 9001 and ISO 27001, holds a patent on EVA, has received Israel Innovation Authority funding and Google AI Startup Funds recognition, and operates a subsidiary architecture spanning approximately ten wholly-owned entities including iverse, Logtel, SMART, Momentum, Join Me, and the Israeli Salary Center.

Distribution is hybrid: direct enterprise field sales for large institutional accounts, inside-sales and digital inquiry channels for mid-market and consumers, dedicated phone lines and WhatsApp for SMART's consumer financial services, and SEO-optimized Hebrew landing pages for inbound demand across the product portfolio. All revenue is generated domestically within Israel.

Name

Pilat Group

Legal name

פילת מקבוצת היי קפיטל בע"מ

Website

https://pilat.co.il

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Pilat Group is an Israeli privately-held human-capital services company providing psychometric assessment, AI-powered recruitment, corporate training, and family financial counseling to Israeli enterprises, government agencies, and consumers via subsidiaries including SMART, Momentum, iverse, and Ultimate Hire.

Ownership category

akta.pro rank

Product category

HR Assessment and Recruitment Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Psychometric assessment services
• Executive recruitment services
• AI recruitment technology
• Career counseling services
• Family financial consulting

Headquarters

HQ city

Petah Tikwah

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Assessment & Diagnostic Services: Psychometric testing, skills assessments, organizational diagnostics, and candidate evaluation services provided to employers and individuals. Revenue from per-assessment or per-candidate fees.
2. Recruitment & Staffing Services: Executive search, skill-based hiring, and outsourced recruitment services for organizations. Includes AI-powered screening and interviewer training workshops.
3. Training & Organizational Learning: Courses, workshops, and training programs including FranklinCovey licensed content, digital learning modules, and customized organizational development programs. Includes mortgage advisor course and career counselor course.
4. Family Financial Consulting: Financial counseling services including household budget planning, debt restructuring, mortgage refinancing, and long-term financial planning through SMART Financial Center. Delivered via certified financial consultants.
5. Career Counseling & Guidance: Career assessment and guidance services for individuals including released soldiers, career changers, and 45+ workers. Includes vocational testing and personalized career roadmaps.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pilat Group delivers end-to-end human capital services in Israel, including computerized psychometric assessment (Pilatest platform), innovative diagnostics (SENSE, FORWARD), AI-powered recruitment (Ultimate Hire with the EVA AI assessor), executive search, career counseling, organizational learning, and family financial counseling (SMART). It serves enterprise, government, and individual clients through a network of subsidiaries including iverse (AI technology), Momentum (training and FranklinCovey content), Logtel (HR technology outsourcing), and the Israeli Salary Center.

Product overview

Pilat Group is a multi-product human capital investment company operating a platform-plus-modules architecture. The core platform is Pilatest, a computerized assessment and testing system, augmented by SENSE (innovative diagnostic assessment) and FORWARD (future skills assessment). The group has expanded through sub-brands including SMART (financial center offering mortgage advisory, family economics, and economic workshops), Logtel (HR technology and outsourcing), Momentum (organizational training, FranklinCovey certified programs), and Join Me (mature worker career placement). The most recent major addition is Ultimate Hire — an AI-powered recruitment platform combining automated video interviews via the EVA AI assessor (developed by Iverse) with human psychologist review and computerized testing. Additional modules span executive recruitment, employer branding, organizational learning, organizational consulting, career guidance, and professional training courses. The group serves both organizational and individual clients, with an estimated 200+ professionals, 500+ organizational clients, and 1,250,000+ individuals assessed or trained across 40 years of operation.

Differentiator

Problem solved

Functional benefit

Brands

• Smart (סמארט): Financial center from Pilat Group, offering mortgage advisory services, family financial counseling, and economic advisory courses. The center provides services from young couples through retirement.
• Ultimate Hire
• iVerse (איוורס)
• Pilatest (פילטסט)
• Pilat Plus – The Financial Center
• FranklinCovey Partnership

Products and services

• Pilatest Computerized assessment and testing platform offering skills tests, integrity/honesty tests, vocational tendency evaluations, technological knowledge tests, and senior executive diagnostics, delivered via web-based interface for candidate screening by organizational and individual clients.
• SENSE Innovative Diagnostic Proprietary diagnostic tool for organizational and individual assessment, integrating psychological measurement with technology-driven evaluation methods as part of Pilat's organizational diagnosis suite.
• FORWARD Future Skills Assessment Assessment tool that evaluates future-oriented skills and competencies aligned with emerging labor market demands, supporting career guidance and organizational workforce planning.
• Ultimate Hire AI-powered recruitment assessment product that combines automated video interviews (via the EVA AI assessor), computer-based skill and integrity tests, and human review by an occupational psychologist, designed for organizations conducting large-scale or high-stakes hiring. Claims to improve recruitment quality by 90% and reduce costs by 70%.
• EVA AI Occupational Assessor Virtual AI avatar developed by iverse (Pilat Group affiliate) that autonomously conducts full job interviews, presents questions to candidates, manages interview flow, transcribes responses, and produces evaluation reports without real-time human involvement. Patent-protected technology.
• SMART Mortgage Advisory Mortgage advisory service under the SMART Financial Center offering mortgage refinancing, new mortgage acquisition, and financial planning aligned with family economic capabilities. Commits to savings of up to 100,000 ILS on mortgage payments, or no charge if savings are not achieved.
• Family Economics Advisor Course Professional training course for financial advisors and coaches specializing in family economics, offered jointly with Bar-Ilan University's Institute for Integration. Modular 18-session program (4 hours each, hybrid), includes practical practicum with real family cases and certification from Bar-Ilan University.
• Mortgage Advisor Course Professional training course for mortgage advisors covering mortgage types, refinancing strategies, interest rate management, and regulatory requirements for advising individuals on residential financing.
• Career Advisor Course Professional training course for career advisors and coaches providing tools for vocational assessment, career path planning, and job search guidance for individuals navigating the modern employment market.
• Momentum Organizational Training and Consulting Training, consulting, and coaching offering including FranklinCovey-licensed courses (7 Habits of Highly Effective People, 6 Practical Tools for Leading Teams), customized learning solutions, and organizational development programs for clients.
• Join Me Career Placement for 45+ Workers Career platform serving mature workers (45+) and retirees re-entering the workforce, offering employment matching and career guidance for older workers as part of the Pilat Group ecosystem.

Quantifiable outcome

• Mortgage refinancing can save families up to 100,000 ILS
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• FranklinCoveyflagshipStrategic or Co-development PartnerFranklinCovey, the world's largest training company in personal and interpersonal effectiveness, partnered with Pilat Group through the Momentum acquisition. Pilat offers FranklinCovey's flagship courses including '7 Habits of Highly Effective People' and '6 Practical Tools for Leading Teams' as part of its organizational learning offerings.
• iverse (Iverse Online Ltd.)coreTechnology or Integrationiverse developed the EVA AI assessment system used in Pilat's Ultimate Hire recruitment solution. The technology is patented and recognized by the Israel Innovation Authority. iverse is backed by Google AI Startup Funds. The AI system serves as the foundation for Pilat's AI-powered candidate screening and interview analysis services.
• Bar Ilan University - Institute for IntegrationflagshipStrategic or Co-development PartnerThe Family Financial Consulting course is offered jointly with Bar Ilan University's Institute for Integration (Future Studies Unit), led by Prof. Orly Shapira-Lichshtekin. Graduates receive certification from the university. This academic partnership provides legitimacy and academic rigor to Pilat's financial consulting training program.
• Du-At Research InstitutecoreStrategic or Co-development PartnerDu-At independent research institute tested and validated the SMART family financial counseling method, finding it successful in over 90% of cases with families saving over 60,000 ILS per year. This third-party validation is a key marketing and credibility asset.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SHL (part of Exponent/Ibuki): Global psychometric assessment and talent-measurement firm offering occupational assessments, behavioral inventories, and AI-augmented candidate evaluation. Direct overlap with Pilatest/SENSE assessment suite, EVA-style AI interviewing, and enterprise talent diagnostics.
• HireVue: AI-powered video interview and assessment platform combining NLP, computer vision, and structured interviewing for enterprise hiring. Direct overlap with EVA's AI video interview and Ultimate Hire positioning; both target large-organization hiring automation.
• Thomas International: Psychometric assessment provider offering personality, aptitude, and behavioral analytics for recruitment and development. Closely comparable to Pilatest/SENSE in methodology (psychometric-based assessment) and to Ultimate Hire in recruitment-process support.
• CUBIKS (part of Cielo): International psychometric assessment and talent management consultancy delivering executive assessment, development centers, and online testing. Comparable to Pilatest, PilatOp executive diagnostics, and organizational consulting offerings.

Broad incumbents

• Aon Assessment Solutions: Global HR consulting and assessment division of Aon plc, delivering psychometric testing, leadership assessments, and talent analytics to large enterprises. Overlaps with Pilat's organizational consulting, executive assessment (PilatOp), and enterprise HR diagnostics.
• CEB/Gartner Talent Assessment: Enterprise talent-assessment and HR research provider (formerly CEB SHL Talent Assessment) serving large organizations with diagnostics, leadership pipelines, and HR benchmarks. Comparable scale, customer base (banks, governments), and assessment product suite.
• ManpowerGroup: Global staffing and workforce-solutions provider (also a Pilat customer in Israel) offering RPO, talent assessment, and career-management services. Comparable in recruitment-process outsourcing, assessment, and career-counseling adjacencies.

Emerging players

• Pymetrics: AI-based behavioral assessment platform using neuroscience-inspired games and audited algorithms for bias-free hiring. Competes with EVA in AI-driven candidate evaluation for enterprise hiring, focused on fairness and regulatory compliance.
• TestGorilla: SaaS pre-employment assessment platform offering skill, cognitive, and personality tests for SMB and mid-market hiring. Overlaps with Pilatest's computerized testing platform in the SMB/mid-market segment where Pilat's inside-sales motion competes.

Others

• FranklinCovey: Global leadership and organizational-performance training company (already a Pilat partner via Momentum). Comparable through shared content distribution (7 Habits, leadership programs) and overlap in enterprise learning and FranklinCovey-style cultural-transformation engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pilatgroup
• LinkedInlinkedin.com/company/hicapital
• Instagraminstagram.com/pilatgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilat Group