Yelete
Yelete is a private B2B wholesale apparel distributor supplying activewear, leggings, lingerie, socks, and intimates to retailers and boutiques via yelete.com and the Faire marketplace, with a $100 minimum order and proprietary seamless fabric lines.
- Company typePrivate
- Founded2006
- HeadquartersCommerce, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Yelete does
Yelete, operated by Yelete Group, Inc., is a privately held wholesale apparel distributor headquartered in the Los Angeles, California area (Commerce, CA). Founded in 2006, the company supplies activewear, leggings, lingerie, hosiery, socks, intimates, and accessories to retailers and fashion boutiques via a B2B-only model. Products span women's, men's, and kids categories and are marketed under seven sub-brands including Yelete, Killer Legs, Cotton Republic, July Women, Stella Elyse, Grope, and Jaze, with thousands of SKUs and new releases issued multiple times per week.
The company's core technology centers on proprietary seamless garment construction and specialized fabric blends, most notably the Seamless Nylon 5.0 (92% Nylon, 8% Spandex) and LuxeAir Rib (95% Viscose, 5% Spandex) lines used across tank tops, seamless tops, and activewear. Pricing is quote-based and gated behind account login, with a $100 minimum order threshold, MAP (Minimum Advertised Price) enforcement requiring a 2.5x markup floor, and support for pre-orders and backorders.
Revenue is generated through one-time wholesale apparel sales distributed across two channels: the proprietary yelete.com B2B e-commerce platform and the Faire wholesale marketplace. The company differentiates itself through a 'Not on Amazon' positioning that protects retailer margins and brand exclusivity, MAP compliance safeguards, plus-size offerings, and dropship-ready fulfillment via a linked Shopify storefront. The buyer base is fragmented across small and mid-sized independent retailers with no disclosed enterprise anchor customers.
Yelete firmographics
Firmographics- Name
- Yelete
- Legal name
- Yelete Group, Inc.
- Website
- https://yelete.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yelete is a private B2B wholesale apparel distributor supplying activewear, leggings, lingerie, socks, and intimates to retailers and boutiques via yelete.com and the Faire marketplace, with a $100 minimum order and proprietary seamless fabric lines.
- Ownership category
- akta.pro rank
Yelete industry classification
Industry- Product category
- Wholesale Apparel & Activewear
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Athleisure & Performance Apparel Wholesale (CRAOADAE)
- akta.pro secondary industry
- Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)
Keywords
Where Yelete is headquartered
LocationHeadquarters
- HQ city
- Commerce
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yelete business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Apparel Sales: Yelete generates revenue through wholesale B2B sales of activewear, apparel, lingerie, socks, and accessories to retailers. Orders have a $100 minimum and prices are wholesale/quote-based (login required). The company enforces MAP (Minimum Advertised Price) policy requiring 2.5x markup when no MAP is specified.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing with $100 minimum order |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Yelete product offering
Product offeringCore offering
Yelete is a B2B wholesale apparel distributor supplying retailers with activewear, leggings, jeggings, seamless tops, tanks, lingerie, intimates, socks, and kids' apparel, sold in 3-6 piece packs. Products are accessed through a login-gated wholesale portal (yelete.com) and the Faire marketplace, requiring account registration and a $100 minimum order per shipment. The company differentiates through proprietary seamless and LuxeAir rib fabric blends, frequent new-release drops, MAP protection, and a "Not on Amazon" brand exclusivity promise for its retail partners.
Product overview
Yelete is a B2B wholesale apparel and activewear platform powered by Yelete Group, Inc., serving retailers with a minimum $100 order requirement. The platform offers a comprehensive product portfolio across women's, men's, and children's categories, including seamless garments, activewear leggings and jeggings, tank tops, crop tops, loungewear, lingerie, socks, and intimates. The Women's Seamless Collection and LuxeAir Ribbed line represent key product families. Products are available in regular and plus sizes with standard pack breakdowns of 3-6 pieces per pack. The company sells through its e-commerce platform and also offers products through the Faire marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- Yelete: The primary wholesale apparel and activewear brand operating under Yelete Group, Inc.
Products and services
- Wholesale Activewear & Apparel B2B Platform B2B wholesale platform operated by Yelete Group, Inc. supplying retailers with activewear, athleisure, leggings, jeggings, seamless tops and tanks, lingerie, intimates, hosiery, socks, and kids' apparel in pack quantities of 3-6 pieces, with a $100 minimum order requirement.
- Women's Reversible Seamless U/V-Neckline Tank with Built-In Bra Reversible seamless tank top with built-in bra, U and V neckline options, removable padding; composition 92% Nylon / 8% Spandex; sold to retailers in 6-piece packs as part of the Seamless Nylon 5.0 collection.
- Women's Classic Solid Straight Leg Jeggings Pull-on straight leg jeggings with four functional pockets, belt loops, and back waist yoke detail; composition 70% Cotton / 25% Polyester / 5% Spandex; wholesale pack of 3-6 pieces depending on size run.
- LuxeAir Ribbed Relaxed V-Neck Tank Top Ribbed relaxed-fit V-neck tank constructed from LuxeAir Rib breathable fabric (95% Viscose / 5% Spandex); wholesale pack of 3 pieces per pack.
- Ribbed Short Sleeve Cropped Top Textured ribbed crop top with short sleeves, V-cut center; composition 92% Nylon / 8% Spandex; wholesale pack of 6 pieces with 3S/M:3M/L sizing.
- Women's Bare Essential Seamless Mock Neck Short Sleeve Top Seamless mock neck short sleeve top with smooth stretchy fabric; composition 92% Nylon / 8% Spandex; wholesale pack of 6 pieces.
- Women's Seamless Reversible V-Neck Short Sleeve Top Seamless fitted V-neck tee with short sleeves in a buttery soft fabrication; composition 92% Nylon / 8% Spandex; wholesale 6-piece plus-size pack.
- Women's U Neck Two Tone Seamless Tank Two-tone sleeveless tank with U/scoop neck and contrast color binding; composition 92% Nylon / 8% Spandex; wholesale 6-piece pack.
- Women's Reversible High-Low Neckline Seamless Tank Reversible seamless fitted tank with high-low / crew neckline option; composition 92% Nylon / 8% Spandex; wholesale 6-piece plus-size pack.
- Women's Classic Solid Straight Leg Crop Pants Cropped straight leg pants with faux zipper fly, functional pockets, and belt loops; composition 70% Cotton / 25% Polyester / 5% Spandex; wholesale 6-piece pack.
Companies that use Yelete
Customer profileSegments2 records
Ideal customer profiles1 record
Yelete technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yelete partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FairecoreYelete maintains a presence on Faire wholesale marketplace, allowing retailers to discover and order products through Faire's B2B platform. The partnership expands Yelete's distribution reach to Faire's wholesale buyer network.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Yelete competitors and assessment
Company assessmentDirect peers
- TSC Apparel: B2B wholesale apparel distributor selling activewear, basic apparel, and accessories to retailers and decorators. Closely comparable to Yelete's wholesale model serving boutique retailers across activewear and lifestyle apparel categories.
- Lane Seven Apparel: Wholesale apparel brand offering premium basics, activewear, and lifestyle apparel to retailers. Comparable to Yelete in wholesale-only B2B model targeting boutiques with contemporary apparel assortments.
- Royal Apparel: Wholesale eco-friendly apparel manufacturer serving retailers with activewear, tops, and basics. Comparable to Yelete's apparel wholesale distribution to boutiques with overlapping women's activewear and top categories.
- Combat Brand: Wholesale athletic and activewear brand distributed to retailers and teams. Comparable to Yelete's wholesale activewear focus and B2B distribution to specialty retail.
- Berkshire Hosiery: Wholesale hosiery, tights, and legwear manufacturer serving retailers with branded and private-label programs. Directly comparable to Yelete's hosiery/tights/fishnet categories sold via wholesale B2B channel.
- K.Bell Socks: Wholesale hosiery and sock brand distributed to specialty boutiques and gift shops. Comparable to Yelete's hosiery/sock assortment and boutique-focused wholesale distribution model.
- Alpha Imprint: Wholesale blank apparel and activewear distributor serving retailers and decorators with a B2B ordering model. Comparable to Yelete in product mix (activewear, basics) and B2B wholesale go-to-market approach.
Broad incumbents
- Bella+Canvas: Large wholesale apparel manufacturer specializing in premium blank tees and activewear. Comparable to Yelete's apparel categories though operating at substantially larger scale and broader retail reach.
- Los Angeles Apparel: LA-based wholesale apparel manufacturer and distributor selling basics, activewear, and fashion apparel to retailers. Comparable to Yelete through shared LA geographic base, wholesale B2B model, and overlapping apparel categories at significantly larger scale.
- Next Level Apparel: Larger wholesale apparel manufacturer selling blank tees, tanks, and activewear to decorators and retailers. Comparable to Yelete's tank/activewear assortment though operating at significantly greater scale as a manufacturer-distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Yelete social profiles
Digital presenceYelete financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yelete leadership team
Management profileNumber of profiles
Yelete funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yelete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yelete
What does Yelete do?
Yelete is a B2B wholesale apparel distributor supplying retailers with activewear, leggings, jeggings, seamless tops, tanks, lingerie, intimates, socks, and kids' apparel, sold in 3-6 piece packs. Products are accessed through a login-gated wholesale portal (yelete.com) and the Faire marketplace, requiring account registration and a $100 minimum order per shipment. The company differentiates through proprietary seamless and LuxeAir rib fabric blends, frequent new-release drops, MAP protection, and a "Not on Amazon" brand exclusivity promise for its retail partners.
Is Yelete a public or private company?
Yelete is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yelete founded?
Yelete was founded in 2006. It employs 11 to 50 people.
Where is Yelete based?
Yelete is headquartered in Commerce, United States, in the North America region.
How does Yelete make money?
One revenue line is on record: wholesale Apparel Sales.
Who are Yelete's main competitors?
Direct peers on record are TSC Apparel, Lane Seven Apparel, Royal Apparel, Combat Brand, Berkshire Hosiery, K.Bell Socks and Alpha Imprint. Broad incumbents are Bella+Canvas, Los Angeles Apparel and Next Level Apparel.
Does Yelete have an API?
No public API is recorded for Yelete.
What industry is Yelete in?
Yelete's product category is Wholesale Apparel & Activewear. Its primary akta.pro industry code is CRAOADAE, Athleisure & Performance Apparel Wholesale, with a secondary code of CRAAAAAN, Apparel Sourcing, Buying Houses & Trading Companies. Its NAICS code is 424350 and its SIC code is 5130.