Name

Lane Seven Apparel

Legal name

Lane Seven Apparel

Website

https://lanesevenapparel.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Blank Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)

Keywords

• Blank apparel manufacturing
• Wholesale fleece clothing
• Screen printing apparel
• Decorated apparel supply
• Private label apparel

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Apparel Sales: Primary revenue stream through B2B wholesale of blank apparel to screen printers, embroiders, promotional product suppliers, and DTG decorators. Products include tees, fleece, hoodies, sweatpants, and specialty collections. Pricing is wholesale/case-based with FOB warehouse delivery. No minimum order quantity encourages broad adoption. Volume discounts through cash/check payment (3% discount) vs standard credit card pricing.
2. Direct-to-Consumer Retail: Consumer e-commerce storefront launched May 2024 at shop.lanesevenapparel.com offering select retail-quality fleece styles. Unisex styles in 3-end fleece, vintage, and combed ringspun cotton. Individual consumer purchases at retail pricing.
3. Private Label Manufacturing: Full-package custom apparel manufacturing program for businesses creating custom merchandise. Includes overseas production across tees, headwear, home goods. Services encompass product development, pricing, sampling, ordering, production, and screen printing. Built on 30 years of manufacturing experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Lane Seven Apparel is a B2B wholesale manufacturer of blank apparel — primarily fleece hoodies, crewnecks, joggers, and tees — sold to screen printers, embroiders, promotional product companies, and DTG decorators. The company operates multiple weight- and aesthetic-based product collections built around a proprietary 3-end knit fleece construction. It also runs a Private Label full-package custom manufacturing program and a direct-to-consumer retail storefront launched in May 2024.

Product overview

Lane Seven Apparel is a B2B wholesale apparel manufacturer specializing in blank apparel for the decorated apparel industry (screen printers, embroiders, promotional products, DTG printers). The company operates as a platform of multiple distinct product collections rather than a single unified product. Their portfolio centers on 3-End Fleece technology across several collections: Premium (mid-weight 8.25 oz), Urban (streetwear with cross-grain construction, 10 oz), Heavyweight (10 oz), and Element (ultra-heavyweight 13 oz). Additional collections include Vintage (mineral washed), French Terry (lightweight), Thermal (waffle knit), Nantucket (plush textured knit), and Heavy Core (ultra-heavyweight French terry). The company also launched a dedicated Womens Collection in 2025. Key differentiators include their 3-End Fleece knitting technology (superior to standard 2-end knitting), sustainability initiatives (Future Fleece made from regenerated yarn), and a Private Label program offering full-package manufacturing. The company has expanded into direct-to-consumer retail and European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Collection Mid-weight 3-End Fleece collection of hoodies, zips, crewnecks, and sweatpants at 8.25 oz with premium construction; sold wholesale to screen printers, embroiders, and promotional product companies.
• Element Collection Ultra-heavyweight 13 oz 3-end fleece collection with reactive dyeing, including hoodies, tees, and polo collar crewnecks; targeted at premium decorators and brands.
• Heavy Core Collection Ultra-heavyweight collection with a 16.5 oz 3-end French terry hoodie and an 8.2 oz combed cotton tee, built for maximum durability and structure; sold to decorators and apparel brands.
• Heavyweight Collection 10 oz 3-End Fleece collection of pullover hoodies and crewnecks with tight-knit construction; sold wholesale to the decorated apparel industry.
• Nantucket Collection Preppy-inspired plush textured knit hoodies and crewnecks in feel-good hues, offered for wholesale decoration and retail.
• Urban Collection Streetwear-elevated cross-grain fleece collection with hoodies, crewnecks, sweatpants, and tees in 10 oz and 7.66 oz; targeted at fashion-forward brands and streetwear decorators.
• Vintage Collection (Signature Collection) Mineral washed signature collection of crewneck tees and raglan hoodies in 100% ringspun cotton, producing an authentic vintage look for decorated apparel and retail.
• French Terry Collection Lightweight French terry knit collection with a DTG-friendly face, offering a soft hand and breathable alternative to heavier fleece.
• Thermal Collection Heavyweight 11.5 oz 100% cotton waffle knit fleece hoodies and crewnecks with added warmth and textured hand feel.
• Womens Collection Relaxed fit women's apparel — crop hoodies, crop zips, crop crewnecks, relaxed tees, baby tees, and ribbed tanks — in 3-end fleece and combed cotton constructions.
• Premium Pullover Hoodie (LS14001) Classic mid-weight pullover hoodie in 8.25 oz premium 3-End Fleece with three-panel hood, dyed-to-match drawcords, and kangaroo pocket; for screen printers, embroiders, and apparel brands.
• Urban Hoodie (LS16001) Streetwear pullover hoodie in 10 oz cross-grain 3-end fleece with two-panel hood and pigment dye options; for streetwear brands and decorators.
• Heavyweight Pullover Hoodie (LS19001) Heavyweight pullover hoodie in 10 oz 3-End Fleece with three-panel fleece-lined hood and metal eyelets; aimed at decorators and brands seeking structured, durable blanks.
• Premium Fleece Joggers (LST006) Premium fleece joggers in 80% cotton / 20% recycled polyester with ultra tight-knit 3-End Fleece construction, gusset insert, ribbed waistband, and side pockets.
• Future Fleece Hoodie (LS18002) Sustainability-focused hoodie made from 100% regenerated yarn (post-consumer waste + cutting scraps) that forgoes the dyeing stage; for sustainability-minded decorators, brands, and corporate buyers.
• Private Label Program Full-package custom apparel manufacturing for businesses creating their own brands or merchandise — encompassing product development, pricing, sampling, production, and screen printing across tees, headwear, and home goods.

Quantifiable outcome

• Energy consumption reduced by approximately 80% for Future Fleece production
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UTT EuropecoreChannel Partner/ Reseller/ DistributorEuropean market distribution partnership bringing Lane Seven collections to the European market for the first time. UTT Europe serves as exclusive or primary European distributor.
• United Legwear & Apparel Co.coreChannel Partner/ Reseller/ DistributorCanadian market distribution partnership making Lane Seven products available in Canada through established apparel distributor.
• SLC ActivewearminorChannel Partner/ Reseller/ DistributorDomestic US distribution partnership with SLC Activewear for wider retail availability.
• ChipplyminorChannel Partner/ Reseller/ DistributorPlatform partnership making Lane Seven available on Chipply, a platform enabling teams, brands, and organizations to order custom apparel.
• One StopminorChannel Partner/ Reseller/ DistributorExclusive colorway partnership launching best-selling fleece in four exclusive colors: Mineral Blue, Sandshell, Sports Green, and Vintage Natural through One Stop distributor.
• SupacolorminorGTM or Marketing PartnerPartnership for L7 Merch Tour campaign and SXSW design contest. Co-sponsored design competition with all-over printing technology partner.
• STAHLS'minorGTM or Marketing PartnerLane Seven styles featured in STAHLS' 2025 Fanwear Guide, a roundup of the latest trends in fanwear and branded merchandise.
• ApparelistminorGTM or Marketing PartnerPartnership for Decoration Disasters contest, the first-ever design competition created in collaboration with Apparelist.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bella+Canvas: Bella+Canvas is a leading wholesale blank apparel manufacturer serving the same screen printing, embroidery, and DTG customer base as Lane Seven. Both companies compete on premium fabric quality, sustainability, and fashion-forward blanks, with comparable price-tier positioning and an overlapping network of distributors.
• Next Level Apparel: Next Level Apparel manufactures premium blank tees, fleece, and fashion basics for the decorated apparel industry. Their go-to-market is identical to Lane Seven — wholesale to screen printers and promotional product distributors — with similar focus on soft-hand fabrics and contemporary fits.
• Independent Trading Company: Independent Trading is a direct competitor in the blank fleece and outerwear category, supplying hoodies, crewnecks, and heavyweight pieces to the screen printing and embroidery trade. Their product mix (mid- to heavyweight fleece) overlaps Lane Seven's Premium, Heavyweight, and Heavy Core collections.
• Comfort Colors: Comfort Colors specializes in garment-dyed blank apparel, a capability Lane Seven highlights in its Vintage and Urban collections. Both sell wholesale to the same decorator and retail channels with a similar emphasis on pigment-dyed, lived-in aesthetics.
• Tultex: Tultex manufactures blank basics — tees, fleece, and tri-blends — primarily for the wholesale screen printing and apparel decoration market. They share the same B2B decorator-first distribution model and mid-priced premium-blanks positioning as Lane Seven.
• A4 Apparel: A4 Apparel is a wholesale manufacturer of performance blanks, fleece, and teamwear sold through the same screen printing and team-decorator channels as Lane Seven. Their wholesale-first GTM and product breadth (tees, fleece, performance) make them a comparable specialty blank supplier.

Broad incumbents

• Gildan: Gildan is one of the world's largest apparel manufacturers with an extensive printwear and activewear portfolio spanning tees, fleece, and socks. While not Lane Seven's direct niche in premium/fashion-forward blanks, Gildan defines the low end of the wholesale decorated apparel market Lane Seven sells into.
• Hanes (Printwear / Champion): Hanesbrands is a legacy printwear giant selling blanks and licensed branded apparel (Champion) into the same screen printing and promotional products channels as Lane Seven. They compete broadly across price tiers and categories, including fleece that overlaps Lane Seven's hoodies and crewnecks.

Others

• Sanmar Corporation: Sanmar is the largest US distributor in the decorated apparel industry, carrying Lane Seven as a supplier alongside hundreds of competing brands. They are an enabling channel/adversary comparable: many of Lane Seven's competitors (Bella+Canvas, Next Level, Champion) reach end decorators through the same distributor relationship structure.
• S&S Activewear: S&S Activewear is a major US wholesale distributor of blank apparel (a channel partner for Lane Seven via competing with SLC Activewear). They are an adjacent enabling player that aggregates multiple blank brands — including Lane Seven competitors — for screen printers and decorators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Lane7apparel
• Facebookfacebook.com/LaneSevenApparel
• Instagraminstagram.com/lane7apparel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lane Seven Apparel