The Modern Observer Group

What The Modern Observer Group does

The Modern Observer Group is a private, founder-led coaching and consulting firm founded in 2009 by Eric Lopkin and headquartered in Middletown, Connecticut (with a New Haven reference in firmographic data). The company integrates individual coaching, management consulting, and workforce development services around two proprietary methodologies — the Human Centered Achievement framework (seven elements: Mindset, Focus, Processes, Communication, Innovation, Evaluation, and Continuous Improvement) and the PACE methodology (Plan, Act, Communicate, Enjoy), both documented in published books including The Businetiks Way and Yes You Can.

The product suite spans individual coaching engagements (Solution Coaching, Success LaunchPoint, Velocity Coaching), management and leadership consulting (including fractional COO services), the Empower Mastermind Groups delivered weekly on Zoom at $497/month with a three-month minimum, the 12-week Human Centered Achievement Workforce Performance Accelerator for organizations, virtual workshops (High-Performance Strategies for Uncertain Times at $249, plus free Summer of Success sessions), and keynote speaking by Eric Lopkin at corporate events. No mobile app, API, or technology platform is offered; all services are delivered via Zoom and in-person.

Revenue mechanics blend subscription (mastermind), professional services (coaching, consulting, workforce development, keynotes), and one-time purchase (workshops, books). The firm operates with 1–10 employees, no disclosed funding, and serves business owners, executives, professionals in transition, sales teams, non-profits, and corporate clients — with named testimonial customers drawn exclusively from SMBs and individuals. Go-to-market is a hybrid of discovery-call-led sales, community-driven mastermind referrals, and event-driven keynote lead generation, supported by a multi-channel content footprint (blog, podcast, six social platforms, newsletter).

Name

The Modern Observer Group

Legal name

The Modern Observer Group

Website

https://modernobserver.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Modern Observer Group is a founder-led coaching and consulting firm offering individual coaching, management consulting, mastermind groups, and a 12-week workforce development program, all built on its proprietary Human Centered Achievement and PACE methodologies, serving entrepreneurs, executives, and organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

New Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. One-on-One Coaching: Individual coaching programs including Solution Coaching, Success LaunchPoint, and Velocity Coaching. Clients work directly with Modern Observer Group coaches for personalized business and life strategies.
2. Consulting Services: Management and leadership consulting, including fractional COO services for organizations seeking strategic guidance.
3. Empower Mastermind Groups: Facilitated peer advisory groups meeting weekly on Zoom. Participants receive coaching guidance and peer accountability. Minimum 3-month commitment at $497/month.
4. Virtual Workshops: High-impact virtual workshops including the 4-week High-Performance Strategies for Uncertain Times workshop ($249) and free Summer of Success workshops covering topics like AI in marketing, time management, and networking.
5. Workforce Development Programs: The Human Centered Achievement Workforce Performance Accelerator - organizational talent development programs delivered over 12 weeks.
6. Keynote Speaking: Eric Lopkin as keynote speaker for corporate events and conferences, generating leads for coaching and consulting services.
7. Book Sales: Sale of books including 'The Businetiks Way' and 'Yes You Can' which detail the company's proprietary methodology.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Modern Observer Group sells individual and group coaching programs, management and leadership consulting (including fractional COO services), facilitated peer advisory mastermind groups, virtual workshops, and a 12-week workforce development accelerator, all delivered under the proprietary Human Centered Achievement and Businetiks methodologies developed by founder Eric Lopkin. Revenue comes from coaching fees, mastermind subscriptions at $497/month, paid workshops, corporate consulting engagements, keynote speaking fees, and book sales.

Product overview

The Modern Observer Group is a coaching and consulting firm founded in 2009 by Eric Lopkin, offering a comprehensive suite of services centered on its proprietary Human Centered Achievement and Businetiks methodologies. The core offerings include individual Coaching services (Solution Coaching, Success LaunchPoint, Velocity Coaching), Management and Leadership Consulting (including fractional COO services), and Workforce Development programs. The company delivers services through multiple formats: individual engagements, the 12-week Human Centered Achievement Workforce Development Accelerator, weekly Empower Mastermind Groups (1-2 hours on Zoom at $497/month, 3-month commitment), and specialized workshops including the High-Performance Strategies for Uncertain Times workshop. The Summer Of Success event series provides seasonal workshops from June-August, while keynote speaking services featuring Eric Lopkin offer corporate event engagement. All programs integrate the PACE methodology (Plan, Act, Communicate, Enjoy) and focus on developing mindset, focus, processes, communication, innovation, evaluation, and continuous improvement.

Differentiator

Problem solved

Functional benefit

Brands

• Empower Mastermind: Facilitated peer advisory groups for business owners, executives, and professionals combining trusted peer group with coach guidance.
• Empower Mastermind Groups
• Human Centered Achievement Workforce Performance Accelerator
• High-Performance Strategies for Uncertain Times Workshop

Products and services

• Coaching Programs (Solution Coaching, Success LaunchPoint, Velocity Coaching) Individual one-on-one business and personal coaching services delivered by Modern Observer Group coaches, including Solution Coaching, Success LaunchPoint, and Velocity Coaching programs designed to maximize potential and drive results for business owners and professionals.
• Management and Leadership Consulting Consulting services for organizations including management consulting, leadership development, and fractional COO offerings to help organizations improve operations and strategic execution.
• Empower Mastermind Groups Facilitated peer advisory group coaching cohorts meeting weekly on Zoom, combining trusted peer group accountability with expert coaching using the Human Centered Achievement framework and PACE Process. Subscription priced at $497/month with a minimum 3-month commitment.
• Human Centered Achievement Workforce Development Accelerator A 12-week transformational workforce development program integrating science, leadership development, and performance coaching based on seven core elements: Mindset, Focus, Processes, Communication, Innovation, Evaluation, and Continuous Improvement, targeted at organizations developing their workforce.
• High-Performance Strategies for Uncertain Times Workshop A 4-week virtual workshop ($249) covering Mindset Reset, Goal-Setting Mastery, Strategic Planning, and Time Management Domination, designed to help participants thrive during economic uncertainty.
• Summer of Success Workshop Series A free, high-energy summer program (June-August) featuring virtual workshops, networking events, and momentum-building activities covering topics like AI in marketing, overcoming imposter syndrome, networking basics, and time management.
• Topic-Specific Custom Workshops Customizable workshops for organizations on topics including Time Management That Works, Goal Setting To Get Results, and The Mindset Of Success, tailored to specific business goals.
• Keynote Speaking Services Keynote speaker services featuring founder Eric Lopkin for corporate events and conferences, covering topics including Time Management, Productivity, and Mindset of Success.
• Books (The Businetiks Way, Yes You Can) Published books by Eric Lopkin, including 'The Businetiks Way' and 'Yes You Can', that document the company's proprietary methodologies and are sold as standalone products.

Quantifiable outcome

• Organizations implementing Human Centered Achievement see measurable improvements in employee engagement, talent development, communication, productivity, and reduced turnover

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vistage: Vistage is the largest CEO peer advisory and executive coaching organization, combining facilitated peer groups with one-on-one coaching for business leaders. It is the most direct comparable to Modern Observer Group's Empower Mastermind model but operates at vastly greater scale with thousands of members globally.
• Strategic Coach: Strategic Coach is a coaching and peer advisory firm founded by Dan Sullivan serving entrepreneurs and business owners with quarterly workshops and proprietary frameworks. It directly mirrors Modern Observer Group's positioning around entrepreneur coaching with a recurring subscription model and proprietary methodology.
• Entrepreneurs' Organization (EO): EO is a global peer network of entrepreneurs offering forum groups, learning events, and accelerator programs. It competes directly with the Empower Mastermind segment and targets the same business-owner persona.

Broad incumbents

• Tony Robbins Companies: Tony Robbins operates business and life coaching programs, events, and seminars at massive scale, with related consulting and masterclasses. It is a broad incumbent in the same coaching category as Modern Observer Group but at a far larger scale and broader media footprint.
• FranklinCovey: FranklinCovey delivers leadership development, productivity training, and workforce performance programs to enterprises (e.g., The 7 Habits). Its Workforce Performance Accelerator-style offerings overlap with Modern Observer Group's B2B leadership development programs, but at a much larger scale with broader curriculum.
• Dale Carnegie Training: Dale Carnegie is a long-established leadership, sales, and executive training company offering workshops, corporate programs, and certifications globally. Its corporate training and speaker services are directly comparable to Modern Observer Group's workshops and keynote offerings.
• Gallup: Gallup provides management consulting, leadership development, and employee engagement research and tools (including CliftonStrengths). It competes with Modern Observer Group's workforce development and management consulting offerings at the enterprise level with a stronger data/assessment foundation.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, talent optimization, and executive coaching. Its leadership development and talent optimization services directly overlap with Modern Observer Group's Human Centered Achievement and workforce development programs.

Emerging players

• BetterUp: BetterUp is a tech-enabled coaching and leadership development platform serving enterprise clients with AI-augmented coaching. It represents the technological scaling alternative to boutique coaching firms like Modern Observer Group and shows where the category is heading.
• GiANT Worldwide: GiANT Worldwide is a leadership development and consulting firm offering executive coaching, team development, and certification programs for scaling coaches. Compared to Modern Observer Group, it offers a similar methodology-based coaching franchise with a more developed licensing and certification program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/modernobserver
• YouTubeyoutube.com/modernobserver
• Facebookfacebook.com/ModernObserver
• LinkedInlinkedin.com/company/the-modern-observer-group
• Instagraminstagram.com/modernobserver
• Pinterestpinterest.com/modernobserver

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Modern Observer Group