Smart Prospective
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smart Prospective does
Smart Prospective is a French digital signage company founded in 2016 and headquartered in Bordeaux. It operates an all-in-one SaaS platform that enables centralized content creation, scheduling, and distribution across networks of connected screens, supplemented by a hardware media player (the Smart Media Box) and turnkey installation services. The technology stack is cloud-hosted (with servers in France on renewable energy), exposes a documented API for third-party integration, and bundles modules for media management, user permissions, real-time broadcasting via RSS/weather feeds, social media integration, templates, analytics, and a screen-space monetization marketplace.
The company's commercial model is multi-stream. Core recurring revenue comes from a SaaS subscription starting at €49.42/month, augmented by hardware sales (professional screens from Samsung, LG, Sony, iiyama and mounting solutions), short- and long-term equipment rentals with deposit requirements, professional services (installation, content adaptation, broadcasting management), and a nascent advertising-space marketplace. Go-to-market blends product-led self-serve (free trial and demo) with enterprise field sales and a 120-partner channel network that includes white-label arrangements and a 5% partner commission.
Smart Prospective primarily serves SMB customers in restaurants, retail, and hospitality, with growing exposure to internal corporate communication and a secondary horizontal channel of integrators, resellers, and architects/designers. Named references include Pokawa, Berliner, Carrément Fleurs, SKF, Arkéa Arena, French Coffee Shop, and Dreams Donuts. The business is privately held, founder-led, and bootstrapped with no institutional investors or funding rounds disclosed, and operates with 11-50 employees.
Smart Prospective firmographics
Firmographics- Name
- Smart Prospective
- Legal name
- SMART PROSPECTIVE
- Website
- https://smartprospective.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Smart Prospective industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Electronics and Appliance Retailers (4492), Consumer Electronics and Appliances Rental (532210), Advertising Agencies (541810)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Smart Prospective is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Smart Prospective business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain, Operations
Revenue model
- SaaS Subscription: Monthly subscription model for platform access with core features including media management, user management, social media connection, and content scheduling
- Hardware Sales: Sale of professional screens (Samsung, LG, Sony, iiyama), mounting equipment (B-tech, Vogels), and the Smart box device for connectivity
- Equipment Rental: Short-term and long-term rental of equipment including screens and accessories. Deposits required, additional fees for late returns or non-return
- Professional Services: Screen installation, technical interventions, content adaptation by AI, and broadcasting management services
- Screen Advertising Space: Monetization of screen networks by enabling operators to buy and sell advertising space directly from the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core SaaS Platform - €49.42/month |
| Unit Pricing | Pay-as-you-go | Smart Box Rental |
| Unit Pricing | One time/ perpetual license | Screen Hardware |
| Unit Pricing | Pay-as-you-go | Equipment Rental - Short Duration |
| Unit Pricing | Monthly | Equipment Rental - Long Duration |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Smart Prospective product offering
Product offeringCore offering
Smart Prospective sells a SaaS digital signage platform that lets businesses centrally create, schedule, and distribute content across connected screens worldwide, bundled with proprietary Smart Media Box hardware, partner-sourced professional displays, and full turnkey installation and 24/7 support services. The offering is sold as a monthly subscription starting at €49.42 per month, with separate one-time hardware sales and equipment rental options, and is targeted at restaurants, retail chains, hotels, corporate internal communication teams, integrators, and architects.
Product overview
Smart Prospective is a digital signage company offering an all-in-one platform combining SaaS software, hardware (media players and professional screens), and installation services. The core Smart Prospective Platform enables centralized content management across screen networks, supported by modules including Media Gallery, User Management, Real-Time Broadcasting, Social Media Integration, Template System, Screen Monetization (Régie), Analytics Dashboard, and Operations Optimization. The company also provides hardware including the Smart Media Box media player and professional screens from partners like Samsung, LG, Sony, and iiyama, along with installation and 24/7 support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Prospective Platform All-in-one SaaS digital signage platform that enables businesses to centrally create, schedule, and distribute content across a network of connected screens worldwide from a single web-based interface. Designed for restaurants, retail chains, hotels, corporate internal communication teams, integrators, and architects.
- Smart Media Box Proprietary hardware media player (boîtier) that connects to screens via HDMI and to the internet via WiFi or RJ45 cable, enabling the screen to be managed via the Smart Prospective platform. The device remains property of Smart Prospective during the active subscription, with a €499 HT replacement fee if not returned or damaged.
- Professional Screens Range of professional display screens including interior, exterior, kiosks, and menu boards sourced from partners Samsung, LG, Sony, and iiyama, sold with a best price guarantee. Used by businesses as the hardware endpoint of the Smart Prospective digital signage solution.
- Screen Installation Services Turnkey installation service that includes expert advice on screen selection, economical equipment sourcing, fast delivery, setup, configuration, and technician installation. Designed for businesses deploying the Smart Prospective digital signage solution in France.
- 24/7 Technical Support and Content Services Unlimited technical support, training, and continuous software updates included with the platform subscription, plus optional content adaptation (including AI-based) and broadcasting management services for customers who need help creating and scheduling screen content.
- Equipment Rental Rental of screens and accessories, available as short-term rental priced per 24 hours (with a weekend rate) or as long-term monthly rental billed via SEPA direct debit with mandatory maintenance and insurance coverage.
Quantifiable outcome
- 3 million contents displayed daily across the platform network
- +7 more outcomes
Companies that use Smart Prospective
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Smart Prospective technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature8 records
Smart Prospective partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SamsungcoreEquipment partner providing professional display screens. Smart Prospective offers Samsung screens as part of their turnkey digital signage solution with best price guarantee.
- LGcoreEquipment partner providing professional display screens. LG screens available through Smart Prospective's turnkey solution.
- SonycoreEquipment partner for professional display solutions integrated into Smart Prospective's digital signage offering.
- iiyamacoreEquipment partner for professional monitors and displays available through Smart Prospective's solution.
- 120+ Integrators & Partner ArchitectscorePartner network of 120+ certified integrators and architects reselling and deploying Smart Prospective solutions. Partners receive 5% commission, technical support, marketing tools, and training.
Scale indicators10 records
Recent moves1 record
Expansion highlights5 records
Smart Prospective competitors and assessment
Company assessmentDirect peers
- Yodeck: Yodeck is a SaaS digital signage platform offering cloud-based screen management with similar SMB and mid-market focus. It competes head-on with Smart Prospective in turnkey signage deployments, media player hardware, and self-serve onboarding.
- ScreenCloud: ScreenCloud is a cloud digital signage SaaS serving retail, hospitality, and corporate communications globally. It overlaps directly with Smart Prospective on multi-vertical SaaS screen management, app integrations, and content workflows.
- NoviSign: NoviSign offers a digital signage software platform with subscription plans, content scheduling, and remote screen management. It targets similar SMB and mid-market segments as Smart Prospective, including restaurants and retail.
- Kitcast: Kitcast is a digital signage app for Apple TV and other devices, providing cloud-based screen management and content distribution. It is directly comparable to Smart Prospective's media-player-plus-cloud-software approach.
- Enplug: Enplug provides a digital signage software platform with media player hardware and a content marketplace, directly comparable to Smart Prospective's SaaS + hardware + marketplace model.
Broad incumbents
- Scala (now part of Stratacache): Scala is a long-standing enterprise digital signage platform serving large retailers, banks, and QSRs globally. It competes with Smart Prospective in the same vertical categories but focuses on enterprise-scale deployments versus Smart Prospective's SMB and mid-market orientation.
- BrightSign: BrightSign is a leading digital signage media player manufacturer with an integrated cloud management platform. It is comparable to Smart Prospective's Smart Media Box + SaaS offering and competes as an incumbent hardware-software stack.
- Samsung MagicINFO: Samsung's MagicINFO is an OEM-embedded digital signage platform sold with Samsung commercial displays. It is both a competitor to Smart Prospective and one of its hardware partners, representing a structural channel conflict as well as a comparable offering for enterprise signage buyers.
- LG SuperSign / webOS Signage: LG's SuperSign and webOS Signage platforms ship with LG commercial displays, offering CMS and remote management capabilities. Like Samsung MagicINFO, it competes directly with Smart Prospective's value proposition while also being a hardware partner.
- Four Winds Interactive (FWI): FWI is an enterprise digital signage and workplace experience platform serving corporate, healthcare, and higher education. It overlaps with Smart Prospective's internal communication use case but operates upmarket with much larger deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Smart Prospective social profiles
Digital presenceSmart Prospective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Prospective leadership team
Management profileNumber of profiles
Profiles1 record
Smart Prospective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Prospective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Prospective
What does Smart Prospective do?
Smart Prospective sells a SaaS digital signage platform that lets businesses centrally create, schedule, and distribute content across connected screens worldwide, bundled with proprietary Smart Media Box hardware, partner-sourced professional displays, and full turnkey installation and 24/7 support services. The offering is sold as a monthly subscription starting at €49.42 per month, with separate one-time hardware sales and equipment rental options, and is targeted at restaurants, retail chains, hotels, corporate internal communication teams, integrators, and architects.
Is Smart Prospective a public or private company?
Smart Prospective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Prospective founded?
Smart Prospective was founded in 2016. It employs 11 to 50 people.
Where is Smart Prospective based?
Smart Prospective is headquartered in Paris, France, in the Europe region.
How does Smart Prospective make money?
Five revenue lines are on record. SaaS Subscription is the primary driver. The others are hardware Sales, equipment Rental, professional Services and screen Advertising Space.
Who are Smart Prospective's main competitors?
Direct peers on record are Yodeck, ScreenCloud, NoviSign, Kitcast and Enplug. Broad incumbents are Scala (now part of Stratacache), BrightSign, Samsung MagicINFO, LG SuperSign / webOS Signage and Four Winds Interactive (FWI).
Does Smart Prospective have an API?
Yes. Smart Prospective offers an API that enables automatic content synchronization across screens. The API connects Smart to business tools (inventory, menus, promotions, social media) and allows screens to update automatically in real time. API documentation is available at smart-prospective-api.readme.io. The platform enables zero manual updates with no display errors and ensures content accuracy and synchronization. Developer documentation is at smart-prospective-api.readme.io.
What industry is Smart Prospective in?
Smart Prospective's product category is Digital Signage Software. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 4492 and its SIC code is 5734.