What Cadeau does

Cadeau.nl is a Dutch affiliate e-commerce platform that aggregates more than 2,000 unique gift products from multiple partner webshops and presents them as curated collections organized by occasion (birthdays, Mother's Day, Father's Day, Christmas, weddings, Sinterklaas) and recipient (him, her, children, colleagues, teachers). Customers browse the platform and are redirected to partner websites to complete purchases, with partners handling inventory, fulfillment, shipping, and customer service. Cadeau earns revenue through affiliate referral commissions on redirected transactions, supplemented by a B2B corporate gifting vertical offering bulk orders with custom logo printing at quote-based pricing, and by own-product extensions such as pre-packaged Cadeaubox sets, greeting cards, and personalized gift items. End customers are Dutch individual gift-givers across diverse personas, with a secondary B2B segment for corporate purchases.

The platform is built on a WordPress e-commerce foundation using the Shopkeeper theme, without a public API, mobile app, or proprietary AI capabilities. Marketing relies on SEO-optimized category pages, an email newsletter offering a 10% first-purchase discount, a Gift Finder recommendation tool, organic social media, and paid acquisition across Google Ads, DoubleClick, Bing Ads, Facebook, and YouTube. Payment processing is handled through MultiSafepay (cards) and Billink (buy-now-pay-later), with Tradetracker used for affiliate attribution. Cadeau is wholly owned by Nutcrackers, a privately held Dutch e-commerce operator based in Nieuwleusen that also runs Ditverzinjeniet and Sweetmint; the company has 1-10 employees, was founded in 2010, holds no disclosed funding, and operates exclusively within the Netherlands.

Name

Cadeau

Legal name

Nutcrackers

Website

https://cadeau.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Cadeau.nl is a Dutch affiliate e-commerce platform that aggregates 2,000+ curated gift products from partner webshops, organizing them by occasion and recipient for Dutch consumers and small B2B buyers, and earning revenue through referral commissions on redirected transactions.

Ownership category

akta.pro rank

Product category

Online Gift Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594), Hobby, Toy, and Game Retailers (459120), All Other Miscellaneous Retailers (459999)

SIC

Retail-Miscellaneous Retail (5900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)

Keywords

• Gift marketplace
• Affiliate curation platform
• Corporate gifting services
• Dutch e-commerce
• Gift recommendation tool

Headquarters

HQ city

Nieuwleusen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Affiliate Commission: Cadeau.nl earns commission revenue by driving sales to partner webshops. The platform aggregates products from multiple suppliers and receives referral fees when customers complete purchases through partner links.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cadeau.nl is a Dutch online gift curation and aggregation platform that collects over 2,000 unique gift products from multiple partner webshops and organizes them by occasion and recipient type. Customers browse curated collections on Cadeau.nl and are redirected to partner websites to complete purchases, with Cadeau earning affiliate commissions. The platform also offers pre-packaged Cadeaubox gift sets, greeting cards, personalized gifts, and a B2B corporate gifting service with custom logo printing for bulk orders.

Product overview

Cadeau.nl is a Dutch gift curation and recommendation platform that aggregates unique and original gifts from partner webshops. The platform operates as a gift guide aggregator rather than a direct retailer, directing customers to partner sites for purchase and fulfillment. Core offerings include curated gift guides organized by occasion (birthdays, holidays, weddings) and recipient type (for him, for her, for children), supplemented by gift box packages and corporate gifting services. The product portfolio spans diverse categories including bar and cocktail accessories, drinkware, microwavable heat cushions, puzzles, savings banks, home decor, kitchen goods, and toys. The platform also offers a gift finder tool for personalized recommendations. Cadeau positions itself as 'dé cadeau-expert van Nederland' (the gift expert of the Netherlands) and claims to curate over 2,000 unique gift products from reliable webshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadeau.nl Gift Aggregation Platform
• Gift Box (Cadeaubox)
• Business/Corporate Gifting
• Greeting Cards

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Partner WebshopscoreChannel Partner/ Reseller/ DistributorCadeau.nl aggregates products from multiple partner webshops, displaying their inventory in curated collections. When customers click through to purchase, they complete transactions on partner websites. Partners handle inventory, fulfillment, shipping, and customer service. The platform selects 'favorite webshops' and 'reliable partners' to ensure quality and service standards.
• NutcrackersflagshipStrategic or Co-development PartnerParent company of Cadeau.nl. Nutcrackers operates multiple e-commerce brands including Ditverzinjeniet, Cadeau.nl, and Sweetmint. The company is headquartered in Nieuwleusen, Netherlands, with KvK number 08169259 and VAT NL818909055B01. Phone: 085 303 27 67 (available Monday-Friday 9:00-17:00).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greetz: Greetz is a leading Dutch online greeting cards and gift platform that aggregates products from multiple partner retailers, very closely matching Cadeau.nl's online gift curation model, consumer occasion-based browsing, and primary geography (Netherlands).

Broad incumbents

• HEMA: HEMA is a major Dutch variety retailer with a strong gift assortment, especially for occasions like Sinterklaas and birthdays, competing for the same occasion-based consumer demand that Cadeau captures through partner webshops.
• Bol.com: Bol.com is the Netherlands' largest general online marketplace with a deep gift category; it represents the most significant competitive incumbent competing for 'cadeau' intent searches and offers direct first-party fulfillment to Dutch consumers.
• Hallmark: Hallmark is a global greeting cards and gift giant with strong brand recognition and broad gift assortment; it competes broadly with Cadeau in the greeting card and sentimental gifting category.
• Amazon Netherlands: Amazon.nl is the Dutch arm of the global e-commerce giant with an extensive gift vertical, posing the largest marketplace and direct-fulfillment competitive threat to Cadeau's aggregated gifting catalog in the same market.
• Coolblue: Coolblue is a major Dutch online retailer with broad lifestyle and gifting assortment plus first-party fulfillment; it competes with Cadeau for gift-shopping traffic in the Netherlands with deeper brand recognition and logistics reach.

Emerging players

• Etsy: Etsy is a global marketplace for unique and handmade goods, conceptually similar to Cadeau's curated unique-gift positioning. It differs in being direct-listing rather than affiliate-aggregator and focuses on handmade/vintage categories.

Others

• Daisycon: Daisycon is a Dutch affiliate marketing network comparable to TradeTracker; an ecosystem/affiliate infrastructure participant connected to Cadeau's operating model rather than a direct competitor in the gift retail space.
• TradeTracker: TradeTracker is the Dutch affiliate marketing network that Cadeau explicitly integrates with; it is comparable as an affiliate infrastructure enabler and indirect ecosystem participant rather than a direct competitive peer.

Regional players

• Moonpig: Moonpig is a UK-based cards and gift platform offering curated gifting and personalized greeting cards for the British market; comparable to Cadeau's cards-and-gifts concept but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cadeaunl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadeau