Kenyon Fraser

What Kenyon Fraser does

Kenyons & Co is a Liverpool-based, founder-led brand communications agency operating as a private, owner-managed firm with no disclosed external investors or parent company. The agency employs approximately 10–15 staff across creative, communications, production, and digital functions under Managing Director Rosie Kenyon and Communications Director Caroline Kenyon. Its service portfolio spans brand strategy and development, PR and communications, insight-led marketing campaigns, photography, video production, 2D and 3D animation, research and insights, and media training, supplemented by a dedicated podcast production studio on Rodney Street in Liverpool offering tiered pay-as-you-go packages (audio-only, filmed podcast, full production, social clips, branded graphics, and audio branding).

Revenue is generated through two principal models: project-based engagements for brand strategy, campaign development, rebrands, and creative production, and ongoing retainer arrangements with long-term clients for continued communications and campaign delivery. A secondary revenue stream comes from podcast studio rental and production services. The agency serves a diversified but regionally concentrated client base across UK government and public sector (NHS bodies, Liverpool City Region Combined Authority, West Midlands Metro), transport (Liverpool John Lennon Airport, Merseytravel), retail (St Johns Shopping Centre), sports (Everton Football Club), charities (Sahir House, Talent Match), and corporate/professional services (Algeos, Curtins, User Voice), with several client relationships exceeding 10–20 years in tenure.

The go-to-market model is sales-led, with new business originating through competitive pitches and tender processes and converting into multi-year retainer partnerships. Geographic operations are primarily UK-focused with an emphasis on North West England and documented work in North East England and the West Midlands, though no global footprint is claimed. No external funding, mergers, acquisitions, or subsidiary relationships are disclosed, and the company operates as a bootstrapped, family-led creative agency.

Name

Kenyon Fraser

Legal name

Kenyons & Co

Website

https://kenyons.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Kenyons & Co is a Liverpool-based, founder-led brand communications agency offering brand strategy, PR, marketing campaigns, video, animation, and podcast production for UK public sector, transport, retail, sports, and charity clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand Strategy & Communications Projects: Project-based brand strategy, development, and marketing campaigns for clients including rebrands, campaign development, and creative services.
2. Retainer Services: Ongoing retainer arrangements with clients for continued creative services and campaign delivery.
3. Podcast Studio Rental & Production: Podcast studio rental packages including audio-only recording, filmed podcast, full production packages, and additional services like social media clips and graphics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kenyons & Co is a Liverpool-based brand communications agency that builds and protects brands through strategic communications. The firm offers brand strategy and development, PR and communications, marketing campaigns, photography, video production, animation, research and insights, and operates a dedicated podcast studio on Rodney Street in Liverpool offering end-to-end podcast production and studio hire services.

Product overview

Kenyons & Co is a brand communications agency offering a comprehensive suite of services including Brand Strategy & Development, PR & Communications, Marketing Campaigns, Photography, Video Production, Animation, Research & Insights, and Podcast Production. The agency's core offering centres on building and protecting brands through strategic communications, with a particular emphasis on trust-building programmes. Their portfolio includes diverse projects spanning transport branding (Metro Brand, Liverpool John Lennon Airport rebrand), sports branding (Everton Football Club crest), public sector campaigns (NHS flu vaccination, healthcare communications), retail marketing (St Johns Shopping Centre), podcast production, and event photography. The agency operates a podcast studio on Rodney Street in Liverpool, providing end-to-end podcast production services alongside their communications consultancy work.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Development
• Trust Lab Programme A programme designed to help brands identify trust gaps and build credibility through strategic content planning, production, and continuous optimisation. For organisations seeking to measure and improve brand trust.
• PR & Communications Building and protecting reputations through strategic multi-channel communications methods. For organisations needing earned media, media relations, and stakeholder communications.
• Marketing Campaigns Insight-led campaigns fuelled by dynamic creative, tested with audiences to influence behaviour change. For organisations seeking integrated marketing campaign development and execution.
• Photography Capturing moments worth a closer look; imagery that adds value to brands and communicates emotions and messages. For brands needing professional photography for campaigns, events, and content.
• Video Production Full production from initial ideas and storyboarding to producing engaging video content for a range of platforms. For organisations needing video content for campaigns, social media, and stakeholder communications.
• Animation 2D and 3D animations to explain and entertain audiences, including moving assets to help people understand messages and connect with brands. For organisations needing animated explainer or brand content.
• Research & Insights Deploying a range of offline and digital tactics to engage audiences and uncover key insights for effective communication. For organisations needing audience research to inform strategy and campaigns.
• Podcast Production Professional podcast production services including studio hire, full production support, media training, podcast host training, and wraparound social media content. Studio located on Rodney Street in Liverpool. Tiered pay-as-you-go packages include Audio Only Recording (£140), Filmed Podcast (£140), and Full Package (with social media clips, photography, and branding).

Quantifiable outcome

• 200,000+ extra shoppers for retail clients within one year of youth-focused campaigns
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Liverpool John Lennon AirportcoreStrategic or Co-development PartnerOngoing retainer relationship for consumer and corporate branding. Began in 2022 through tender process for COVID-19 return to travel marketing, expanded to include full brand refresh completed in 2023. Aviation Director testimonial confirms highest level of creativity and professionalism.
• Liverpool City Region Combined AuthoritycoreStrategic or Co-development Partner20+ year relationship working on Merseytravel brand. Delivered Metro brand project - a London-style transport brand for the region with successful launch and ongoing implementation across developing infrastructure.
• West Midlands MetrocoreStrategic or Co-development PartnerRetainer basis creative partnership for campaign assets and marketing. Created Wes & Mindy characters as campaign ambassadors for five-phase ticket and travel changes implementation. Campaign has achieved 40+ million online impressions.
• St Johns Shopping CentrecoreStrategic or Co-development PartnerMulti-year relationship since 2014 following competitive pitch. Multiple campaigns targeting 16-24 year olds resulting in 200,000+ extra shoppers. Award-winning digital marketing recognized by Northern Digital Awards.
• Liverpool Chamber of CommercemajorStrategic or Co-development PartnerAppointed as Employer Representative Body for Local Skills Improvement Plan (LSIP). Delivered brand strategy and creative for initiative bridging employers and education providers within 4-week turnaround. Brand positively received by stakeholders.
• Sahir HousemajorStrategic or Co-development PartnerLocal LGBTQ+ charity that saved Liverpool's Pride 2025. Developed integrated communications and stakeholder plan generating £60,000+ fundraising and 255 million audience coverage. Collaboration with city authorities and police for event delivery.
• Health Innovation NetworkcoreStrategic or Co-development Partner10-year relationship including stand presence at NHS ConfedExpo for a decade. Delivered animated videos for national conference showcasing innovation impact. Communications Manager testimonial confirms excellent professional experience.
• NHS Liverpool CCGmajorStrategic or Co-development Partner#Jabdone multi-award-winning internal communications campaign achieving 75% flu vaccination rate - best in Merseyside. Won three industry awards for Partnership Engagement, Operational Campaign, and Healthcare Campaign.
• Leanne Campbell (Ladies of Liverpool)majorGTM or Marketing PartnerPodcast production partnership for Ladies of Liverpool - now in fourth season. Studio residency on Rodney Street with weekly episodes. Grew 5,000+ social followers in first month. Features range of guests from fortune tellers to community figures.
• Steak With A MateminorGTM or Marketing PartnerPodcast partnership with master griller Smoke Faced Grilla. Production partnership creating new series launching Summer 2025 featuring food and drink conversations with friends around UK.
• The Clatterbridge Cancer CentreminorStrategic or Co-development PartnerMedia training delivery for executive team, senior consultants and specialists. Six sessions delivered with unanimously positive feedback - participants felt more confident about media interviews.
• Everton Football ClubmajorStrategic or Co-development PartnerCrest redesign following fan revolt. World's largest consultation exercise with football fans - nearly 80% voted for winning concept. Five distinct phases of consultation and creative development.
• User VoiceminorStrategic or Co-development PartnerBrand assets refresh for national rollout. Enhanced colors for digital, new contemporary accessible font, updated logo positioning, and new infographic design style for consistent communications.
• CurtinsminorStrategic or Co-development Partner65th anniversary video production for internal and external stakeholder celebration events. Two videos produced after multiple days of filming interviews and b-roll across offices and projects.
• AlgeosminorStrategic or Co-development PartnerFull brand strategy and rollout for new 3D orthotics product. Creative concepts, testing, messaging, brand guidelines and suite of online/offline assets for November 2025 national industry event launch.
• Culture Reset PodcastminorGTM or Marketing PartnerBrand identity design for podcast focused on positive workplace culture conversations. Inspired by 'square peg in a round hole' idiom representing inclusive dialogue regardless of background.
• Health Innovation NetworkminorStrategic or Co-development PartnerAnimated videos for national conference showcasing impact of connected NHS innovation. Four innovators interviewed remotely, edited into two-minute films with graphics for conference presentation.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BJL Group: Manchester-based integrated brand, PR and creative agency of similar size serving UK mid-market and public-sector clients; directly comparable mid-tier regional competitor with overlapping services.
• Love Creative: Manchester-headquartered independent creative agency specialising in brand strategy, design and campaigns — comparable scale and service mix to Kenyons & Co.
• The PHA Group: UK integrated communications and PR consultancy with similar mid-tier positioning, serving public-sector and corporate clients with comparable services.
• Spotlight PR: Liverpool/North West-focused PR and communications agency with a similar regional profile, serving public-sector and consumer brands.
• Pod People: UK podcast production company with dedicated studios; closely comparable to Kenyons' owned Rodney Street podcast offering as a specialist production peer.

Regional players

• Code Computerlove: Manchester-based digital experience and brand agency; comparable North-of-England creative services competitor with stronger digital product focus.
• Bottle Agency: Leeds-based brand and creative agency serving UK clients with strategy, design and content capabilities — overlapping service set with a comparable team size.

Broad incumbents

• McCann Manchester: Network-affiliated creative agency operating in the same North West geography; competes for similar public-sector and retail brand briefs with significantly greater resource scale.
• Havas London: Global network agency with UK operations offering brand strategy, PR and creative at scale — competing for the same Liverpool/NHS/transport tenders as Kenyons.

Others

• Bidwells (Marketing Services): UK advisory firm with in-house brand and communications services that compete for the same property and public-sector briefs; adjacent rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kenyon-fraser
• Instagraminstagram.com/wearekenyons
• Xx.com/wearekenyons
• Facebookfacebook.com/kenyonsliverpool

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenyon Fraser