What Massimago does

Massimago is a family-owned organic winery and hospitality company headquartered in Valpolicella, Italy, with operations dating to 1883. The estate manages 28 hectares of organically certified vineyards across 13 parcels and approximately 1,200 olive trees, producing Valpolicella DOC and Amarone DOCG wines, olive oil, and ancillary food and beverage offerings. Since 2003, leadership has rested with Camilla Rossi Chauvenet of the Cracco family. Winemaking is conducted at a 2017-built facility featuring gravity-fed flow and a Japanese-inspired fruttaio design; the portfolio spans entry-level bottles at €11.50, premium single-vineyard Amarones (SVM400 Macie and SVT300 Terrazze, launched 2018) priced up to €100, and sparkling lines (Magò Spumante Brut Rosé and Zurlie PetNat, launched 2023).

The company serves three distinct customer cohorts: retail consumers, trade/wholesale accounts, and on-premise hospitality guests. It monetizes across multiple channels: a DTC e-commerce site with 48-hour domestic delivery, trade distribution to HoReCa and retail in Italy and select international markets, a recurring Wine Club subscription, and a hospitality stack comprising Corte Massimago agriturismo, Wine Relais, Wine Suites Verona, and Wine Tower Padova (combined ~21 keys plus suites), plus a restaurant, wine bar, and curated wine experiences priced €30–€65 per person. Applied research partnerships with the Universities of Milan and Conegliano focus on low-sulphite winemaking processes, supporting the organic and quality positioning of the estate.

Name

Massimago

Legal name

Massimago S.S. AGR.

Website

https://massimago.com

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Massimago is a family-owned organic winery in Valpolicella, Italy, producing Valpolicella DOC, Amarone DOCG, olive oil, and sparkling wines from 28 hectares of vineyards, while operating four hospitality properties, a restaurant, wine bar, and Wine Club for retail consumers, trade accounts, and on-premise guests.

Ownership category

akta.pro rank

Product category

Organic Winery & Wine Hospitality

NAICS

Wineries (31213), Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Fine Wine & Luxury Spirits Retail (CRANABAE), Culinary & Wine Itinerary Planning (THAKAOAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Organic wine production
• Valpolicella winery
• Amarone della Valpolicella
• Wine tourism hospitality
• Wine experiences

Headquarters

HQ city

Castelfranco Di Sotto

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine sales: Direct-to-consumer online sales of organic wines including Amarone, Valpolicella Superiore, Ripasso, sparkling wines, and white wines. Prices range from €11.50 to €100 per bottle. Includes gift packages and wine boxes.
2. Hospitality accommodations: Revenue from Wine Relais (6 rooms, 2 apartments), Corte Massimago (9 suites), Wine Suites Verona (6 suites), and Wine Tower Padova. Includes spa services and meeting facilities.
3. Wine experiences and tastings: Paid experiences including Create Your Amarone (€65), vineyard dinners (€50), Wine Expert Tasting (€45), Wine Lover Tasting (€30), and picnics (€35). Restaurant dining at Massimago in Cucina.
4. Wine Club subscription: Wine Club membership offering exclusive bottles reserved for members, with discount on first purchase.
5. Extra virgin olive oil: Sales of biological extra virgin olive oil from 1200 olive trees, available in 0.5L bottles and 3L bag-in-box formats.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Massimago produces and sells a portfolio of certified organic wines from its 28-hectare estate in Valpolicella, including Amarone della Valpolicella DOCG, Valpolicella Superiore DOC, Valpolicella Ripasso DOC BIO, entry-level Valpolicella DOC BIO, Garganega white IGT BIO, and sparkling wines (Magò and Zurlie Petnat), alongside organic extra virgin olive oil. The company also operates an integrated hospitality business spanning four accommodation properties (Wine Relais, Corte Massimago, Wine Suites Verona, Wine Tower Padova), a restaurant, a wine bar, paid tasting experiences, and a Wine Club subscription, with direct-to-consumer e-commerce delivery across Italy.

Product overview

Massimago is a family-owned organic winery and hospitality company based in Mezzane di Sotto, Valpolicella, Italy. Founded in 1883 and led by Camilla Rossi Chauvenet since 2003, the company produces a portfolio of organic wines including premium Amarone della Valpolicella DOCG (available in multiple expressions: standard, SVM400 Macie from 400m elevation, and SVT300 Terrazze from forest terraces), Valpolicella Superiore DOC (Profasio), Valpolicella Ripasso DOC BIO (Marchesa Mariabella), entry-level Valpolicella DOC BIO (Duca Fedele), white Garganega IGT BIO (Duchessa Allegra), sparkling rosé Magò from Corvina grapes, and unique Petnat Zurlie. The portfolio also includes organic extra virgin olive oil from indigenous cultivars. Beyond wine production, Massimago operates an integrated hospitality network comprising Wine Relais (6 rooms, 2 apartments with pool and spa), Corte Massimago (9 suites), Wine Suites Verona (6 suites in city center), Wine Tower Padova, restaurant Massimago in Cucina, Wine Bar, wine tasting experiences (including Create Your Amarone), and Wine Club subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• Amarone della Valpolicella DOCG Premium dry red wine from Valpolicella produced through the traditional appassimento method with approximately 90 days of grape drying, followed by 30 months of oak ageing. Made from Corvina, Corvinone, and Rondinella grapes and sold at €65 per bottle.
• SVM400 Macie Amarone della Valpolicella DOCG Flagship Amarone sourced from the highest elevation vineyard parcels at approximately 400m altitude, aged 3 months in the Fruttaio, 24 months in oak barrel, and 12 months in bottle. Designed to express power and aromatic complexity from upper-elevation terroir.
• SVT300 Terrazze Amarone della Valpolicella DOCG Amarone from vineyard terraces surrounded by forest with floury limestone surface and rocky depths, featuring aromatic herbs, moss, thyme, pine resin, and balsamic spice character. Priced at €100 per bottle.
• Profasio Valpolicella Superiore DOC Dry red Valpolicella Superiore with intense aromas of aromatic herbs and spices, made from Corvina, Corvinone, and Rondinella grapes without appassimento. Aged 12-18 months in 20HL oak casks and 12 months in bottle. Priced at €27 per bottle.
• Conte Gastone Amarone della Valpolicella DOCG BIO Organic Amarone produced from grapes grown at 180m altitude on clayey-marly soil with approximately 3 months of appassimento, followed by 24 months in French oak barriques and tonneaux and 12 months in bottle. Known for fruit-forward character and freshness. Priced at €45 per bottle.
• Marchesa Mariabella Valpolicella Ripasso DOC BIO Organic Valpolicella Ripasso made by adding Amarone pomace to fresh wine for a second fermentation, then aged 12 months in French oak barriques and tonneaux. Known for freshness, complexity, and cherry notes. Priced at €22 per bottle.
• Duca Fedele Valpolicella DOC BIO Organic entry-level Valpolicella DOC reflecting the authentic expression of the territory, with notes of crisp cherry, aromatic herbs, and white pepper. Priced at €14 per bottle.
• Duchessa Allegra Garganega IGT BIO Organic dry white wine made from 100% Garganega grapes from 70-year-old vines on white limestone soil, characterized by minerality, acidity, freshness, and citrus, grapefruit, and green apple notes.
• Magò Spumante Brut Rosé Millesimato Organic sparkling rosé wine made from Corvina Veronese grapes using the traditional method with extended lees ageing, positioned as a unique Valpolicella sparkling rosé.
• Zurlie Petnat Rosé BIO Petillant naturel (lightly sparkling) rosé wine produced through bottle fermentation, valorizing the minerality and freshness of the estate's terroir. Unique within the Valpolicella category. Priced at €11.50 per bottle.
• Ritratti Red Passion Gift Box Three-bottle gift box containing Duca Fedele Valpolicella DOC, Marchesa Mariabella Valpolicella Ripasso DOC, and Conte Gastone Amarone DOCG, presented in a wooden crate. Priced at €92.
• Massimago Extra Vergine d'Oliva Biologico Organic extra virgin olive oil produced from 1,200 olive trees on terraced parcels using indigenous cultivars (Leccino, Nostrano, Grignano) at the extreme limits of olive cultivation beyond the 45th parallel. Available in 0.5L bottles and 3L bag-in-box formats.
• Massimago Wine Relais (agriturismo) Agriturismo accommodation at the main estate in Mezzane di Sotto with 6 rooms, 2 apartments, swimming pool, and small spa, surrounded by organic vineyards and offering wine tastings and estate tours.
• Corte Massimago Historic country building near the main estate renovated to offer 9 luxury suites with intimate atmosphere and exclusive design, surrounded by vineyards.
• Massimago Wine Suites Verona Boutique accommodation in central Verona with 6 elegant suites decorated by local artisans, located approximately 300m from Piazza Brà and the Arena di Verona.
• Massimago Wine Tower Padova Accommodation located in a historic tower in Padova surrounded by a centenary park, part of the Massimago hospitality portfolio.
• Massimago in Cucina (restaurant) On-estate restaurant offering sophisticated recipes by Chef Ervin using 80% self-produced resources from the estate's synergistic garden, located at the main estate in Mezzane di Sotto.
• Massimago Wine Bar Cocktail bar at the main estate serving cocktails made with Massimago wines, featuring elegant indoor space and a large garden overlooking the Valpolicella hills.
• Wine Tasting Experiences Curated paid tasting and on-property experiences including Create Your Amarone (€65/person, 2 hours), Wine Expert Tasting (€45/person, 1.5 hours), Wine Lover Tasting (€30/person, 1 hour), vineyard dinners (€50/person), and picnics (€35/person).
• Massimago Wine Club Subscription-based wine club offering exclusive bottles reserved for members delivered directly to their homes, with a 15% discount on first purchases over €60.

Quantifiable outcome

• Producing 100% organic certified wines since 2008, certified since 2014
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Universities of Milan and Conegliano (Oenology)minorStrategic or Co-development PartnerAnnual collaboration with Oenology departments of Universities of Milan and Conegliano (Padua) for new winemaking experiments and research. Focus on low-sulphite winemaking processes.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Speri Viticoltori: Valpolicella family estate producing organic-certified Amarone and Valpolicella wines with a similar integrated hospitality footprint (wine estate, restaurant, tastings). Closest peer in organic positioning and estate experience format.
• Cantina Zonin: One of Italy's largest family-owned wine groups with Valpolicella exposure (Castello di Albola in Tuscany aside, Zonin owns vineyards in Veneto). Relevant comparable in terms of family ownership, multi-property hospitality estate model, and broad Italian wine portfolio breadth.
• Tedeschi: Valpolicella family winery with a long pedigree (since 1824) producing premium Amarone (La Fabriseria, Marne 180) with a strong emphasis on single-vineyard expressions — directly comparable to Massimago's parcel-based micro-vinification approach.
• Masi Agricola: Listed Valpolicella producer and one of the most recognized Amarone houses globally (Campofiorin, Costasera). Direct competitor in the same DOC/DOCG category with comparable premium positioning, broader international distribution, and a publicly disclosed scale that exceeds Massimago — making it the most relevant benchmark.
• Allegrini: Family-owned Valpolicella winery recognized for premium Amarone (Fieramonte) and Palazzo della Torre. Comparable mid-sized family producer with similar terroir-driven philosophy and a similar estate-hospitality narrative.
• Tommasi Viticoltori: Multi-generation Valpolicella family winery producing Amarone, Ripasso, and Valpolicella Superiore alongside a hospitality offering (Tenuta Le Volpare). Closest peer in scale, family ownership structure, and integrated wine-tourism model.

Emerging players

• Castello di Amorosa: California winery-castle with integrated tasting and hospitality experiences. Comparable in estate-as-destination concept, DTC focus, and wine-tourism revenue stream, though in a different regulatory and geographic market.

Broad incumbents

• Tenuta San Guido (Sassicaia): Italian family-owned wine estate with integrated hospitality. Comparable in premium single-estate, family-led, terroir-driven positioning, though in a different region (Bolgheri). Relevant as a benchmark for the premium estate-hospitality model at higher price points.
• Marchesi Antinori: Large Italian wine dynasty with a multi-regional portfolio and a hospitality offering (Tenuta Tignanello, etc.). Comparable in family heritage narrative, premium positioning, and integrated estate-hospitality model — but operates at materially greater scale.

Others

• Beddy.io: Booking engine partner of Massimago (listed in partnerships). Included as a relevant ecosystem peer — not a competitor — illustrating the tech stack that powers Massimago's multi-property direct booking capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/massimago

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massimago