What WOW does

WOW (trading as Wow Sleep, Wow Contract, and Wow Hybrid) is a UK-based, privately held contract manufacturer of beds and mattresses founded in 2008 by Darren Stega-Jones and Mark Brooman and headquartered in Bradford, West Yorkshire. The company manufactures mattresses, divan and ottoman bases, metal bed frames, and headboards from a 36,000+ square foot factory and sells almost exclusively to business customers in the UK hotel, leisure/holiday-park, holiday-home manufacturing, marine, and Purpose-Built Student Accommodation (PBSA) sectors. Its core technology centres on pocket-spring mattress construction with foam encapsulation, the trademarked 'Wow Hybrid' pressed-and-rolled range (launched 2018), and inherently flame-retardant Crib 5 covers that are machine washable without removing fire-retardant properties.

The product portfolio is organised into mattresses (Hybrid, Premium, Eco, Water-Resistant, Prince 1000, Premier 1000, and co-branded variants for Haven and Parkdean), bases (divan, ottoman storage, zip-and-link, metal frames), and headboards (strut, wallboard). The company differentiates on fire-safety compliance (BS7177:2008 Crib 5 Medium Hazard), NBF approval, ISO 9001 and ISO 14001 certifications, full recyclability with a zero-landfill policy, and end-to-end service including own-driver delivery, installation, and old-mattress recycling.

WOW operates a predominantly trade-only B2B go-to-market with enterprise field sales, supplemented by a direct-to-consumer e-commerce storefront on wowsleep.co.uk that sells contract-spec mattresses to end consumers. Unit pricing is published (£149–£499 per mattress depending on range and size) and revenue is generated through hardware sales plus optional professional installation and recycling services. The company is bootstrapped with no disclosed external funding.

Name

WOW

Legal name

Wow Lifestyle Limited

Website

https://wowsleep.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

WOW is a UK-based contract manufacturer of beds and mattresses serving hotels, holiday parks, holiday home builders, marine customers, and PBSA providers. Founded in 2008, it produces pocket-spring and hybrid mattresses, bases, and headboards from a Bradford factory, with installation, recycling, and DTC e-commerce as ancillary channels.

Ownership category

akta.pro rank

Product category

Contract Bedding Manufacturing

NAICS

Mattress Manufacturing (337910), Mattress Manufacturing (33791)

SIC

Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Contract mattress manufacturing
• Pocket spring mattresses
• Hotel bed supply
• Student accommodation bedding
• Fire retardant beds

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Bedding Products Sales: Direct sales of mattresses, bases, and headboards to contract customers including hotels, leisure parks, and student accommodation. Products sold through e-commerce and direct sales. Optional installation and recycling services available.
2. Installation & Recycling Services: Optional services including delivery, unpacking, assembly, old mattress removal and recycling. Pre-booked service available to customers ordering products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

WOW manufactures and supplies contract-grade beds, mattresses, divan and ottoman bases, metal frames, strut headboards, and wallboards for hotels, student accommodation (PBSA/BTR), leisure/holiday parks, and holiday home manufacturers. Products are made in-house at a 36,000+ sq ft factory in Bradford and include pocket spring, hybrid, and memory foam constructions with Crib 5 fire-retardant compliance, machine-washable covers, and 100% recyclability.

Product overview

WOW is a UK-based manufacturer of contract beds and mattresses serving the Hotel, Student Accommodation (PBSA/BTR), and Leisure sectors since 2008. The product portfolio consists of three main categories: Mattresses (including Hybrid Pocket Spring, Prince 1000, Premier 1000 Pillowtop, and branded hotel/leisure mattresses), Bases (Deep Divan Platform Base, Ottoman Storage Platform Base, and Zip & Link Beds), and Headboards (Strut and Wallboard styles). Key differentiators include the first Contract Pressed & Rolled mattress technology, machine-washable Crib 5 fire-retardant covers, and full recyclability. The Hybrid range (Wow Hybrid, Premium Hybrid, Eco Hybrid, Water Resistant Hybrid) features pocket spring construction with foam encapsulation and removable/washable covers, while the Prince and Premier ranges offer traditional pocket spring mattresses with natural fibre fillings. All products are manufactured in Bradford, West Yorkshire, spanning over 36,000 square feet of factory space.

Differentiator

Problem solved

Functional benefit

Brands

• Wow Contract: UK's leading dedicated manufacturer of contract beds and mattresses for the Student, Leisure and Hotel Sectors. Serves hotels, B&B's, student accommodation providers, care homes, holiday homes, and leisure parks.
• Wow Hybrid

Products and services

• Wow Hybrid Pocket Spring Foam Encapsulated Mattress Pocket spring mattress with 360-degree foam walls, Crib 5 fire retardant fibres, and a removable machine-washable cover. First contract market mattress with washable fire-retardant properties that do not require a coating. Prices from £149 (Small Single) to £449 (Super King).
• Premium Hybrid Pocket Spring Mattress with Removable/Replaceable Covers Premium double-sided pocket spring mattress with 360-degree side support, conforms to BS7177:2008 Source 5 Medium Hazard. Removable/replaceable covers; arrives pressed and rolled. Prices from £199 (Small Single) to £499 (Super King).
• Water Resistant Wow Hybrid Pocket Spring Foam Encapsulated Mattress Water-resistant pocket spring mattress with Crib 5 fire-retardant fibres that remain machine washable without losing fire-retardant protection. Designed for contract environments requiring extra moisture protection. Prices from £159 (Small Single) to £469 (Super King).
• Hybrid Pocket Spring Mattress with Washable/Removable Covers Pocket spring mattress with 672 individual full height pocket springs, inherently flame retardant removable covers, and full length foam walls. Polyurethane foam encasement with double-sided design for extended lifespan.
• Prince 1000 Pocket Spring Mattress Most popular mattress in the range, with 1000 supportive pocket springs and deep fillings comprising natural lambswool and polyester, encased in 100% cotton fabric. NBF Approved, medium to firm tension. Six layers of fillings including lambswool, cotton and white fibre for temperature regulation.
• Prince 1000 Pocket Spring Memory Foam Mattress Combines memory foam comfort with pocket spring support. 1000 individual full height pocket springs, six layers with natural fillings, and 40% polyester/60% lambswool comfort layer for temperature control.
• Premier 1000 Pocket Spring Pillowtop No-Turn Mattress Single-sided mattress with 1000 pocket springs and an additional pillowtop layer. Temperature-regulating natural fibres, lambswool/polyester comfort layer, simulated side stitch border with air vents.
• Haven Holidays Pocket Spring Foam Encapsulated Mattress Branded mattress identical to those used in Haven Holidays properties, allowing park guests to purchase the same mattress for home use. Pocket spring construction with foam encapsulation for guest comfort.
• Parkdean Resorts Pocket Spring Foam Encapsulated Mattress Branded mattress matching those supplied to Parkdean Resorts holiday parks, available to consumers who want the same specification for home use. Pocket spring foam encapsulated design for consistent guest experience.
• Eco Hybrid Pocket Spring Mattress with Washable/Removable Cover Double-sided pocket-spring mattress with 360-degree edge support and a four-sided zipped cover. Pressed and rolled for space efficiency, with BS7177:2008 Source 5 Medium Hazard certification.
• Water Resistant Hybrid Pocket Spring Mattress with Washable/Removable Cover Water resistant pocket spring mattress with washable/removable cover, Crib 5 certified, breathable with no rustle. Arrives pressed and rolled for ease of handling and storage.
• Deep Divan Platform Base Premium divan platform base with sustainably sourced PSE pine construction. Fully Crib 5 contract compliant, NBF approved, available with castors or chrome glides. Upholstered in chenille or faux leather.
• Ottoman Storage Platform Base Storage base with hydraulic gas pistons for easy opening, providing additional under-bed storage. Choice of side or bottom end opening, anti-slip top panel, 360-degree castors, NBF approved.
• Zip & Link Beds Flexible bed system allowing conversion between twin and double configurations. Includes two separate mattresses and bases that can be attached or separated. Compatible with Prince and Premium mattress ranges.
• Ormskirk Metal Bed Frame Sturdy iron frame with fully welded mild steel mesh panel and angle iron supports. Curved safety corners at foot end; available with tubular skid, flat welded, or H-section tubular leg options.
• Fixby Metal Bed Frame Bed frame with mild steel round tube legs and steel tube perimeter frame. Drop-in legs enable easy single-person manoeuvrability, with a fully welded mild steel mesh panel.
• Colchester Metal Bed Frame Lightweight metal bed frame with fully welded mild steel mesh panel and angle iron bracing. Safety radius corners at foot and head ends; folds flat for storage; multiple leg options.
• Strut Headboards Traditional strutted headboard in chenille or faux leather fabrics. Conforms to BS7177:2008 Crib 5 Medium Hazard fire retardancy. Available in 11 patterns with optional buttoned detailing and multiple colour choices.
• Wallboards Full height wallboard in luxurious chenille or durable faux leather. Features fully interlined flammability protection for Crib 5 fire safety compliance. Made from sustainably sourced timber, contract quality construction.
• Installation & Recycling Services Optional services including delivery, unpacking, assembly, old mattress removal and recycling. Pre-booked service available to customers ordering products. Old mattresses are 100% recycled with no components sent to landfill; materials reused for carpet underlay, pet beds, and green energy production.

Quantifiable outcome

• 100% recyclable products - zero landfill policy
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hypnos: UK-based heritage bed and mattress manufacturer with a strong contract/hospitality division serving hotels, student accommodation, and residential care. Direct comparable to WOW in B2B contract manufacturing, pocket-spring construction, and UK vertical specialisation.
• Harrison Spinks: Yorkshire-based premium bed and mattress manufacturer producing in-house pocket springs and natural-fibre mattresses for both contract and retail. Comparable to WOW in UK manufacturing footprint, vertical integration, and natural-fibre/Prince-style product positioning.
• Silentnight Group: One of the UK's largest mattress manufacturers with dedicated contract lines serving hotels, student accommodation, and holiday parks. Direct competitor to WOW in pocket-spring technology, volume contract supply, and NBF-approved channel coverage.
• Breasley: UK foam and pocket-sprung mattress manufacturer with strong contract division supplying hotels, care homes, and student accommodation. Comparable niche focus, foamed/pocket-spring hybrid construction, and UK B2B distribution model.
• Vispring: UK premium pocket-spring bed manufacturer producing handmade mattresses and divans for hotels and luxury residential markets. Comparable in premium pocket-spring technology and contract/hospitality customer base, though positioned more at the ultra-premium tier than WOW.

Broad incumbents

• Tempur Sealy International: Global mattress manufacturer (parent of Sealy, Tempur, and Stearns & Foster) with broad contract/hospitality product lines and a UK commercial sales operation. Larger, broader incumbent that competes for the same hotel-group procurement contracts WOW targets.
• Sealy UK: UK subsidiary of Tempur Sealy manufacturing and distributing contract and consumer mattresses. Operates in the same UK hotel and student accommodation procurement channels that anchor WOW's sales.
• Dreams Group: UK's largest specialist bed and mattress retailer with own-brand manufacturing and contract capabilities. Adjacent competitor via own-brand procurement into UK hotels, holiday parks, and student accommodation — overlaps with WOW in mattress specification categories.
• IKEA (Mattress category): Global furniture retailer producing its own mattress and bed frame lines at scale. Competes indirectly via consumer-side awareness of contract-quality bedding and increasingly via contract sales into modular hotel and BTR developments.

Emerging players

• Simba Sleep: UK-based hybrid/memory-foam mattress brand with patented rollable mattress technology and growing contract/ hotel offerings. Comparable on hybrid/rolled construction, DTC, and brand-led design, though positioned primarily at consumer rather than B2B contract.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wowsleepexperts
• LinkedInlinkedin.com/company/263329/admin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW