Curbal
Curbal AB is a Sweden-based, founder-operated online education platform that sells Power BI, DAX, M Language, and Python data visualization courses to individual learners and SMB professionals, supported by a 130k+ subscriber YouTube channel and 50k+ member community.
- Company typePrivate
- Founded2014
- HeadquartersVästerås, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Curbal does
Curbal AB is a Sweden-based, founder-operated educational platform focused on Microsoft Power BI and adjacent data analytics skills, founded in 2014 by Ruth Pozuelo Martinez, a Microsoft Data Platform MVP. The company offers a structured catalog of online video courses covering Power BI, DAX, M Language/Power Query, and Python (Matplotlib) data visualization, priced between €59 and €335 (one-time purchase with lifetime access), plus a free introductory Power BI course that serves as a top-of-funnel lead magnet. Course formats range from concise fundamentals (Power Query, 58 videos; M Language, 60 videos) to project-based master classes (COVID Tracker report, REST APIs integration).
Curbal's core technology stack is built on Power BI, DAX, M Language/Power Query, and Python with Matplotlib. It also publishes complementary free resources including the DAX Glossary, the 25 Days of DAX Fridays community challenge, a Data Stories Gallery of Power BI report examples, and a Download Center for PBIX files and templates. Distribution and brand-building are anchored on a YouTube channel of 800+ videos and 130k+ subscribers, supplemented by a registered community of 50k+ members and direct presence on LinkedIn and Mastodon.
The business model combines three revenue streams: one-time course sales, a freemium membership program providing access to downloadable resources and newsletters, and ad-hoc hourly consulting services for enterprise Power BI implementation, DAX calculations, Power Query transformations, connector development, and reporting. Go-to-market is community-led and product-led, leveraging organic YouTube reach and a free course funnel to convert learners into paid customers. The company is privately held, bootstrapped with no external funding, and operates as a single founder-led entity headquartered in Västerås, Sweden.
Curbal firmographics
Firmographics- Name
- Curbal
- Legal name
- Curbal AB
- Website
- https://curbal.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Curbal AB is a Sweden-based, founder-operated online education platform that sells Power BI, DAX, M Language, and Python data visualization courses to individual learners and SMB professionals, supported by a 130k+ subscriber YouTube channel and 50k+ member community.
- Ownership category
- akta.pro rank
Curbal industry classification
Industry- Product category
- Business Intelligence Education
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Microlearning & Short-Form Lesson Platforms (MPACALAE)
Keywords
Where Curbal is headquartered
LocationHeadquarters
- HQ city
- Västerås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Curbal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Course Sales: One-time purchase model for online video courses with lifetime access. Courses cover Power BI, M Language, Power Query, and Python. Pricing ranges from free (introductory course) to €335 (bundle). Revenue is recognized at point of sale.
- Membership Program: Free membership provides access to downloadable resources and newsletters. Some premium content requires membership along with course purchase. Membership enables community access and networking.
- Consulting Services: Hourly consulting services offered by founder Ruth Pozuelo Martinez covering DAX/PowerPivot calculations, Power Query transformations, Power BI connector development, visualization/reporting, and enterprise Power BI implementation. Remote and on-site support available worldwide via Skype.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free Introduction to Power BI Course |
| Subscription | One time | Power Query Online Course |
| Subscription | One time | M Language Online Course |
| Subscription | One time | M Language + Power Query Bundle |
| Subscription | One time | Power BI Mini Master Class 1: REST APIs |
| Subscription | One time | Power BI Master Class 1: COVID Tracker |
| Other | Pay-as-you-go | Ad-hoc Consulting Services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Curbal product offering
Product offeringCore offering
Curbal is an online education and consulting platform focused on Microsoft Power BI, DAX, M Language, Power Query, and Python data visualization. The company sells structured video courses with lifetime access, maintains a free learning portal with tutorials and a DAX glossary, and offers hourly consulting services for enterprise Power BI implementation. Curbal distributes free educational content via a YouTube channel with 130k+ subscribers and operates a community of 50k+ registered members.
Product overview
Curbal is an educational platform focused on Microsoft Power BI and data analytics, founded by Microsoft Data Platform MVP Ruth Pozuelo Martinez and operated by Curbal AB in Sweden. The platform offers a comprehensive learning ecosystem centered on paid online courses (Introduction to Power BI Free, Power Query Online Training, M Language Course, M Language + Power Query Bundle, Power BI Mini Master Class on REST APIs, Power BI Master Class COVID Tracker) and complementary free resources including the Curbal Learning Portal with tutorials, DAX Glossary dictionary, 25 Days of DAX Fridays community challenge, Data Stories Gallery showcasing Power BI reports, and the 1 dataset 100 matplotlib visualizations Python project. The platform serves over 130,000 YouTube subscribers and 50,000 registered members, delivering training through video courses, downloadable PBIX files, and community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Introduction to Power BI (Free)
- Power Query Online Training
- M Language Online Course
- M Language + Power Query Course Bundle
- Power BI Mini Master Class 1: REST APIs
- Power BI Master Class 1: COVID Tracker
- Ad-hoc Power BI Consulting Services
Quantifiable outcome
- 130k+ YouTube subscribers accessing weekly Power BI content
- +1 more outcomes
Companies that use Curbal
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Curbal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Curbal partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Curbal competitors and assessment
Company assessmentDirect peers
- Enterprise DNA: Enterprise DNA offers paid Power BI, DAX, and data analytics courses along with a community platform, directly overlapping with Curbal's course catalog and member-based learning model.
- Maven Analytics: Maven Analytics is a data analytics education platform offering Power BI, Excel, and SQL courses, with a large YouTube channel and self-paced paid content that competes directly with Curbal in the same persona (data analysts and BI learners).
- SQLBI: SQLBI (Marco Russo and Alberto Ferrari) is the most direct competitor: a creator-led educational platform specializing in DAX, Power BI, and the Microsoft data platform, offering paid courses, books, and consulting. Operates in the same niche with the same Microsoft MVP-anchored authority model as Curbal.
- RADACAD: RADACAD (Reza Rad) is a Power BI and data analytics education company offering paid courses, consulting, and a YouTube presence, directly competing with Curbal for the same Power BI learner and SMB training dollars.
- Guy in a Cube: Guy in a Cube is a long-running YouTube-first Power BI education channel and community resource that competes directly with Curbal's video training content and free learning funnel for the same Power BI learner audience.
Broad incumbents
- Pluralsight: Pluralsight is an established enterprise technology training platform that includes Power BI and data analytics courses. It competes with Curbal primarily at the corporate/B2B training level rather than individual learners.
- Udemy: Udemy is a global course marketplace hosting thousands of Power BI and data analytics courses from individual instructors. It competes with Curbal on price and discoverability for self-paced learners, though without the community-led brand curation.
- DataCamp: DataCamp is a large, well-funded subscription-based data skills platform offering Power BI, Python, and SQL courses. It serves a similar learner persona but at a much larger scale and with broader course breadth than Curbal.
- Microsoft Learn: Microsoft Learn is the official free training platform for Power BI and the broader Microsoft data platform. It is the upstream incumbent and represents the free-tier alternative against which Curbal's paid courses must justify their price.
Emerging players
- Avi Singh: Avi Singh (PowerBIPro) is a creator-led Power BI educator offering paid courses, a YouTube channel, and consulting. A smaller-scale individual creator in the same niche as Curbal, with comparable content depth but a different audience focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Curbal social profiles
Digital presenceCurbal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curbal leadership team
Management profileNumber of profiles
Profiles1 record
Curbal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curbal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curbal
What does Curbal do?
Curbal is an online education and consulting platform focused on Microsoft Power BI, DAX, M Language, Power Query, and Python data visualization. The company sells structured video courses with lifetime access, maintains a free learning portal with tutorials and a DAX glossary, and offers hourly consulting services for enterprise Power BI implementation. Curbal distributes free educational content via a YouTube channel with 130k+ subscribers and operates a community of 50k+ registered members.
Is Curbal a public or private company?
Curbal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Curbal founded?
Curbal was founded in 2014. It employs 1 to 10 people.
Where is Curbal based?
Curbal is headquartered in Västerås, Sweden, in the Europe region.
How does Curbal make money?
Three revenue lines are on record. Online Course Sales are the primary driver. The others are membership Program and consulting Services.
Who are Curbal's main competitors?
Direct peers on record are Enterprise DNA, Maven Analytics, SQLBI, RADACAD and Guy in a Cube. Broad incumbents are Pluralsight, Udemy, DataCamp and Microsoft Learn. Avi Singh is listed as an emerging player.
Does Curbal have an API?
No public API is recorded for Curbal.
What industry is Curbal in?
Curbal's product category is Business Intelligence Education. Its primary akta.pro industry code is MPACALAE, Microlearning & Short-Form Lesson Platforms. Its NAICS code is 61171 and its SIC code is 8200.