Westside Garden Plaza

Name

Westside Garden Plaza

Legal name

Century Park Associates, LLC

Website

https://centurypa.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Senior Living / Assisted and Independent Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

Keywords

• Senior living community
• Assisted living services
• Independent living
• Residential care facility
• Continuum of care

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Residential Rent: Century Park communities operate on a monthly rental basis with no buy-in fees and flexible month-to-month leases. Monthly rent covers rent, utilities, meals, and services required based on the resident's care plan. Additional care level charges apply based on individual assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Westside Garden Plaza is a senior living community in Indianapolis, Indiana, operated by Century Park Associates. The community offers assisted living and independent living services on a monthly rental basis with no buy-in fees, providing residents with individualized care plans, dining, housekeeping, transportation, wellness programs, and 24-hour emergency response. Residents can transition across care levels through the company's continuum-of-care campuses affiliated with Life Care Centers of America.

Product overview

Century Park Associates operates as a senior living provider offering multiple integrated living options across more than 40 communities. The core portfolio includes Assisted Living for seniors requiring daily living assistance, Independent Living for active retirees seeking resort-style amenities, and Continuum-of-Care Campus services enabling residents to age in place with access to skilled nursing. Supporting services include Dining Services, Lifestyle Services (wellness programs and social activities), and the Going the Extra Mile (GEM) employee recognition program. Select communities also utilize Serenity smart technology for enhanced daily living and family connectivity. Westside Garden Plaza in Indiana is one of these communities offering these integrated senior living services.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Residential assisted living for seniors who are unable to live alone yet do not require full skilled nursing care. Professional staff assist with grooming, bathing, medication management, and 24-hour emergency response monitoring.
• Independent Living Residential independent living for active seniors offering privacy of their own apartment combined with community-style living, social activities, and resort-style amenities.
• Services & Amenities Resort-style services bundled with resident stays including 24-hour emergency response, weekly housekeeping, restaurant-style meals, scheduled transportation, recreational and wellness programs, maintenance services, laundry, and assistance with daily living activities.
• Dining Services Restaurant-style dining with fresh, home-cooked meals prepared by chefs, offering multiple menu options with accommodation for special diets, served in community dining rooms.
• Lifestyle Services Wellness programs including tai chi, water aerobics, yoga, Pilates, and balance classes, plus social events such as cooking classes, local outings, dance classes, game nights, and shopping excursions.
• Continuum-of-Care Campus Multi-level care campus model partnered with Life Care Centers of America providing independent living, assisted living, and skilled nursing services on one campus, allowing residents to transition between care levels without leaving their community.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Life Care Centers of AmericacoreStrategic or Co-development PartnerCentury Park Associates operates as an affiliate of Life Care Centers of America. Many of Century Park's senior living communities are on continuum-of-care campuses partnered with Life Care Centers, providing multiple levels of care from independent living to assisted living and skilled nursing services in one location.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonida Senior Living: Operates assisted living and independent living communities across multiple states, with a portfolio size and operating model closely aligned with mid-sized private operators like Century Park.
• Sunrise Senior Living: National senior living operator offering assisted living, independent living, memory care, and short-term stays with a strong continuum-of-care model akin to Century Park's LCCA-affiliated campuses.
• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities offering assisted living, independent living, and memory care. Directly comparable to Century Park in core product offering and target customer base.
• Five Star Senior Living: Operates senior living communities across the U.S. including independent living, assisted living, and memory care, with a comparable multi-state footprint.
• Senior Lifestyle: Privately held senior living operator with independent living, assisted living, and memory care communities across the U.S., with a similar continuum-of-care emphasis.
• Atria Senior Living: Major private U.S. senior living operator with 200+ communities, focused on independent living, assisted living, and memory care with a similar resort-style positioning.
• Gardant Management Solutions: Manages a portfolio of assisted living and memory care communities, primarily serving affordable and middle-market seniors — comparable in operating model to Century Park's rental-based communities.
• Discovery Senior Living: Privately held operator of senior living communities offering assisted living, independent living, and memory care with a resort-style focus similar to Century Park's positioning.
• American House Senior Living Communities: Operates independent living, assisted living, and memory care communities across the Midwest and Southeast, directly competing with Century Park's geographic footprint.

Broad incumbents

• Life Care Centers of America: Parent affiliate of Century Park Associates and a major national operator of skilled nursing, assisted living, and senior living campuses. Comparable as the upstream continuum-of-care partner providing skilled nursing on shared campuses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/century_pa
• Facebookfacebook.com/WestsideGardenPlaza
• LinkedInlinkedin.com/company/westside-garden-plaza

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries39 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westside Garden Plaza