Castle Green Homes
Castle Green Homes is a UK-based regional housebuilder operating 10 developments across North West England and North Wales. The private company builds 2-5 bedroom energy-efficient homes for individual buyers and delivers affordable housing through partnerships with housing associations.
- Company typePrivate
- Founded1991
- HeadquartersSaint Asaph, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Castle Green Homes does
Castle Green Homes is a privately held UK homebuilder operating across North West England and North Wales, with a 35-year heritage in residential construction. The company designs and builds new build homes through 10 active developments, with unit mix ranging from 2-bedroom to 5-bedroom properties priced from approximately £175,000 to over £700,000. The company serves two primary customer segments: individual home buyers (including first-time buyers, families, and downsizers) and housing associations and local authorities for affordable housing delivery, operating with an almost even split between its Homes and Partnerships brands.
The company's core technology is energy-efficient home construction aligned with the UK Government's Green Revolution pledge, supported by a proprietary customer-facing digital platform called Willow. Willow enables buyers to save and compare properties, customise finishing options, track build progress via photos and updates, report and manage snags, and book appointments online. The company also offers 360-degree virtual tours for remote property viewing. The buyer assistance ecosystem includes Part Exchange (guaranteed sale through a specialist partner), Easy Move (estate agent fee coverage), Help to Buy Wales (government equity loan), Made to Measure Rewards (flexible incentives), and a Recommend a Friend referral scheme.
Castle Green operates a direct sales-led model with on-site sales centres at each development, staffed by employed sales consultants and supported by the Willow portal and the company website. There are no third-party sales intermediaries. Revenue derives from one-time unit sales of newly constructed residential properties, with additional stable volume from affordable housing partnerships. The company delivered 289 affordable homes in a single recent year through partnerships with housing associations including Adra, Clwyd Alyn, North Wales Housing Association, and Torus. A sub-brand called Castle Green Land supports forward land acquisition for the development pipeline.
Castle Green Homes firmographics
Firmographics- Name
- Castle Green Homes
- Legal name
- Castle Green Homes
- Website
- https://castlegreenhomes.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Castle Green Homes is a UK-based regional housebuilder operating 10 developments across North West England and North Wales. The private company builds 2-5 bedroom energy-efficient homes for individual buyers and delivers affordable housing through partnerships with housing associations.
- Ownership category
- akta.pro rank
Castle Green Homes industry classification
Industry- Product category
- Residential Housebuilding
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Where Castle Green Homes is headquartered
LocationHeadquarters
- HQ city
- Saint Asaph
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Castle Green Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Home Sales: Primary revenue stream from the sale of newly constructed residential properties across multiple developments in North West England and North Wales. Properties range from 2-bedroom to 5-bedroom homes with prices spanning from approximately £175,000 to over £700,000 depending on development, size, and specification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maes y Castell - Entry-level properties in Wrexham |
| Unit Pricing | Pay-as-you-go | Llys y Coed - Mid-range properties in Rhosrobin, Wrexham |
| Unit Pricing | Pay-as-you-go | Orchard Place - Properties in Thornton, Liverpool |
| Unit Pricing | Pay-as-you-go | Trevalyn Place - Properties in Rossett, Wrexham |
| Unit Pricing | Pay-as-you-go | The Paddocks at Rydal View - Premium properties in Colwyn Bay |
| Unit Pricing | Pay-as-you-go | Bridgewater View - Properties at Daresbury Garden Village |
| Unit Pricing | Pay-as-you-go | Woodland Manor - Properties in Congleton, Cheshire |
| Unit Pricing | Pay-as-you-go | Sŵn y Môr - Coastal properties in Prestatyn, Denbighshire |
| Unit Pricing | Pay-as-you-go | Hawthorn Meadows - Properties in Buckley, Flintshire |
| Unit Pricing | Pay-as-you-go | Gladstone Grange - Properties in Hawarden, Flintshire |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Castle Green Homes product offering
Product offeringCore offering
Castle Green Homes designs, constructs, and sells new-build residential properties ranging from 2- to 5-bedroom homes across ten developments in North West England and North Wales. The company supplements its home sales with buyer assistance programmes (Part Exchange, Easy Move, Help to Buy Wales, Made to Measure Rewards) and a proprietary digital customer portal called Willow that supports property selection, customisation, and build progress tracking.
Product overview
Castle Green Homes is a forward-thinking UK homebuilder with a 35-year heritage, operating across North West England and North Wales. The company offers new build homes through multiple housing developments, supported by a digital customer portal called Willow that enables property search, customization, and build progress tracking. Additional buyer support services include Part Exchange (guaranteed property sale), Easy Move (assisted selling), Help to Buy - Wales (government equity loan), Made to Measure Rewards (flexible incentives), and 360-degree virtual property tours. The product portfolio centers on energy-efficient residential properties with support services designed to simplify the home buying process.
Differentiator
Problem solved
Functional benefit
Brands
- Willow: Customer portal for new home buyers to save properties, customize homes, track build progress, manage appointments and report snags.
Products and services
- New Build Homes Energy-efficient new build homes ranging from 2 to 5 bedrooms sold across multiple developments in North West England and North Wales, with prices spanning approximately £175,000 to over £700,000. Designed for first-time buyers, growing families, and downsizers purchasing for personal use.
- Willow Customer Portal Digital portal enabling buyers to save and compare properties, customise home finishes, track build progress through photos and updates, manage appointments, report and resolve snags, and access exclusive incentives.
- Part Exchange
- Easy Move
- Help to Buy Wales
- Made to Measure Rewards
Quantifiable outcome
- 289 affordable homes delivered in single year through housing association partnerships
- +1 more outcomes
Companies that use Castle Green Homes
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Castle Green Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Castle Green Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AdracoreAdra is a housing association partnering with Castle Green Homes for affordable housing delivery. Castle Green collaborated with Adra to deliver a portion of the 289 affordable homes built in the previous year.
- Clwyd AlyncoreClwyd Alyn is a housing association that partners with Castle Green Homes for affordable housing development projects, contributing to the company's annual delivery of affordable homes.
- North Wales Housing AssociationcoreNorth Wales Housing Association collaborates with Castle Green Homes on affordable housing initiatives, forming part of the partnership network delivering affordable homes across North Wales.
- ToruscoreTorus is a housing association and social landlord partner of Castle Green Homes. Castle Green also collaborates with the Torus Foundation on community initiatives such as the Retro Sports Day event supporting young people in Liverpool.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Castle Green Homes competitors and assessment
Company assessmentBroad incumbents
- Persimmon Homes: One of the UK's largest volume housebuilders operating across England, Wales and Scotland. Comparable to Castle Green as a for-sale residential homebuilder with mixed private sale and partnership activity, though at significantly greater national scale.
- Taylor Wimpey: Major UK national housebuilder developing a broad range of homes for private sale and through partnerships. Comparable to Castle Green in product type (new-build family housing) and in operating a dual open-market and affordable/partnership model, but at much larger scale.
- Bellway Homes: UK national housebuilder with a regional operating structure selling 2-5 bedroom family homes, overlapping with Castle Green's product mix, customer base, and Help to Buy-eligible buyer segment across multiple UK regions.
- Redrow: UK premium housebuilder developing family homes with strong regional presence including North West England and North Wales, directly overlapping Castle Green's geographic and product footprint.
Direct peers
- Vistry Group (formerly Bovis Homes / Countryside Partnerships): UK housebuilder with an explicit dual-model strategy spanning open-market sale and a large Partnerships division delivering affordable and mixed-tenure housing — the closest direct analogue to Castle Green Homes / Partnerships dual-brand model.
- Keepmoat Homes: Regional UK housebuilder with a strong partnerships and affordable housing arm alongside open-market sales. Closely comparable to Castle Green in size, regional focus (Northern England), and balanced Homes/Partnerships mix.
- Avant Homes: Mid-sized regional housebuilder operating across the North of England and Midlands. Comparable to Castle Green in regional positioning, product range (2-5 bedroom family homes), and mid-tier private sale orientation.
- Harron Homes: Northern England-focused housebuilder developing family homes at similar price points to Castle Green. Overlapping customer demographic, geographic focus, and value-engineered product positioning.
- Wain Homes: Regional housebuilder with strong North West England and North Wales presence, directly overlapping Castle Green's core geography and product range including family housing and partnership delivery.
- Anwyl Homes: North Wales-focused housebuilder with deep regional presence across the same geographies where Castle Green develops, including Flintshire, Wrexham, and Conwy. Closely comparable in regional scale and product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Castle Green Homes social profiles
Digital presenceCastle Green Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Castle Green Homes leadership team
Management profileNumber of profiles
Profiles1 record
Castle Green Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Castle Green Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Castle Green Homes
What does Castle Green Homes do?
Castle Green Homes designs, constructs, and sells new-build residential properties ranging from 2- to 5-bedroom homes across ten developments in North West England and North Wales. The company supplements its home sales with buyer assistance programmes (Part Exchange, Easy Move, Help to Buy Wales, Made to Measure Rewards) and a proprietary digital customer portal called Willow that supports property selection, customisation, and build progress tracking.
Is Castle Green Homes a public or private company?
Castle Green Homes is a private company. It is classified as unknown and is currently operating.
When was Castle Green Homes founded?
Castle Green Homes was founded in 1991. It employs 101 to 250 people.
Where is Castle Green Homes based?
Castle Green Homes is headquartered in Saint Asaph, United Kingdom, in the Europe region.
How does Castle Green Homes make money?
One revenue line is on record: new Home Sales.
Who are Castle Green Homes's main competitors?
Broad incumbents on record are Persimmon Homes, Taylor Wimpey, Bellway Homes and Redrow. Direct peers are Vistry Group (formerly Bovis Homes / Countryside Partnerships), Keepmoat Homes, Avant Homes, Harron Homes, Wain Homes and Anwyl Homes.
Does Castle Green Homes have an API?
No public API is recorded for Castle Green Homes.
What industry is Castle Green Homes in?
Castle Green Homes's product category is Residential Housebuilding. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House). Its NAICS code is 236117.